FRANCHISING PROJECT

Index
1 Company Profile
2 Worldwide Distribution
3 Brand History & Mission
4 Collections
5 Marketing
6 Store Milan
7 Store Barcelona
8 Store Los Angeles
9 Store Tokyo
10 Worldwide Retail Network
GROUP
11 Franchising Strategy
12 European development plan
2006-08: targets

13 Positioning & Location
Requirements
14 Multiple Franchising:
Benefits
FRANCHISING
15 Design e Format
16 Store Type
17 Navigation CD
18 Store Requirements
19 Opening Roll-Out & Timing
20 Opening & Fitting Costs
21 Store Performance Indicators
22 Retail Network: Epos system
OPENING
23 Training
24 Opening Assistance
25 Buying support
26 Visual Merchandising &
Windows
27 Windows Planning & Timing
28 Visual Merchaindising
Set Up
29 Opening & Local
Store Marketing
30 P.o.p. & In-Store Marketing
31 Management Assistance
32 Web & Helpdesk
SERVICES
33 Franchising Contract
34 Preliminary Agreement
35 Bank Guarantee
36 Commercial Conditions
37 Payment Terms
38 Orders and Replenishment
39 Franchisee Requirements &
Selection
CONTRACT
Group
Group
2
Worldwide Distribution
2
Brand History & Mission
3
It was established in 1991 as Energie womans line and, over the years, it has become one of the most famous and
appreciated group brands. Miss Sixtys target are demanding women who are interested in continuous innovation,
original garments and variety. Customers who love playing with the garments and continuously changing their look and style.
Women love Miss Sixty first and foremost for its wide range of jeans garments and its original and unique style,
but also for its feminine, sexy and glamorous features that do not jeopardise the typical irony of this line.
Key wards to describe Miss Sixtys Brand Personality are: INNOVATIVE GLAMOROUS EXHUBERANT SEXY IRONIC
In Spring 2001 a Miss Sixty eyewear line, produced by Marcolin, was also introduced.
2005 has brought a lot of important novelties: Miss Sixty fragrance produced in collaboration with Coty, Miss Sixty jewels
produced in collaboration with Morellato, a line of bags with Coccinelle, and the launch of the
junior collection for the A/W 0506 season
3
4
Collections
4
Marketing
5
Sunglasses by Marcolin
Fragrance by Coty (gruppo Lancaster)
Bags by Coccinelle
Jewels by Morellato
Spring/Summer 2006 marketing campaign
5
Milan
6
MILANO via Monte Napoleone
6
Barcelona
7
BARCELONA Paseo de Gracia
7
8
LOS ANGELES Melrose
Los Angeles
8
Tokyo
9
TOKYO Mejidori
9
Franchising
Franchising
Franchising Strategy
11
Developing brand awareness and Maximising Sixty Group's turnover
Spreading Miss Sixty's Lifestyle
Penetrating market through dedicated managerial skills
Implementing a successful and profitable business Idea
Optimizing store operations & management
11
Positioning & Location
Requirements
14
Cities, High-profile Shopping Malls, Key Tourist Spots:
Close to the best denim retailers, street wear and fashion designer shops
Main streets/avenues or exclusive shopping areas with design,
art and entertainment shops
13
Franchising: Benefits
15
Optimization of Investment and Maximization of Profits
Commercial and Distribution benefits
Bringing Local Market Know-How to Brand Equity
Management, Administration and Marketing Synergies
Delivery priority
REINFORCEMENT OF PARTNERSHIP WITH SIXTY GROUP
14
Opening
Opening
SAN PAULO Iguatemi
16
Design e Format
15
Store Layout
17
PARIGI Etienne Marcel
16
Store Requirements
19
At least 100 sq. mt. shop area
Store Frontage Length: Minimum 7 Linear Meters
Stockroom at least 10% of the shop area
Valuable real estate
Great Brand & Signage visibility
18
Opening Roll-Out & Timing
20
Store opening
Enabling
Works start
Estimates
approval
Executive
project
Project
Survey
Enabling Works Period
Activities
0 1 2 3 4 5 6 7 8 9 10 11 12 13
19
Retail Network: Epos system
23
Print screen Best Store system
22
Services
Services
Training
24
Company and brands history and mission
Product & visual merchandising
Customer service e selling techniques
Epos system
AND SEASONAL UPDATES
OPENING IN PROGRESS
23
Opening Assistance
25
First order assistance
In-store training session
In store pop supply free of charge
Windows materials and visual merchandising set-up
Software installation and training
Store launch and local marketing
24
Retail Buying support
26
Analysis of local market & competitors
Collection selection
Recommended & advertising items
Buying capacity & sizes
Category mix
Final order review
Replenishment planning
25
Visual Merchandising & Windows
27
ROMA via del Corso, 179
26
Visual Merchandising Set Up
29
Seasonal Merchandising Book: with in-store set-up indications
sorted by theme and instructions for window outfits

General Visual Book : Rules on keeping the standards in Miss Sixty stores, brochures,
denim wall, to implement the same image worldwide
Windows Display Materials
Professional Visuals Assistance: two visits per season for windows set-up,
in-store set-up and sales staff training

28
Opening & Local
Store Marketing
30
Fidelity & vips cards
Billboards, leaflets and posters
Customized graphics and promotional material
Branded giveaways
Hangers and shopping bags
OPENING EVENT INVITATION:
29
31
fitting room carpet
underwear&beachwear
display watch key ring display
P.o.p. & In-Store Marketing
30
Store Operations &
Management Assistance
32
Seasonal visits by commercial and retail managers from Sixty
Visual merchandiser store check
Trend & performance indicators analysis
Seasonal orders assistance
Replenishment planning
Assistance on local marketing activities
Additional training session for store staff&management
RETAIL EXCELLENCE = PROFITABILITY
31
Web & Helpdesk
33
Online updating on franchising project
Communication & statistics
Helpdesk franchising
Customer service franchisee
Customer care
Web-based replenishment
Updates on design, product, marketing, vm
32
Contract
Contract
Franchising Contract
33

3-year contract, renewable
Bank guarantee
First option to take over the store or the branch
No royalty, no entry fee

TO BE SUBSCRIBED ONE MONTH BEFORE STORE OPENING
33
Preliminary Agreement
34


Preliminary agreement submission
Agreement on all preliminary negotiations
Definition of commercial and contractual conditions
Protection and commitment of the parties
Opening date definition
Activation of design and store set-up process

TO BE SIGNED AT THE AGREEMENT
34
Bank Guarantee
35


Amount related to store buying plan
At first demand
Not revocable
TO BE ISSUED ONE MONTH BEFORE OPENING
35
Commercial Conditions
36





Customized commercial package for franchisees need
Improvement of store mark up
Support to reduce stock levels
Contribution on local marketing actions
36
Payment Terms
37


Fixed bank guarantee
Customized payment terms
Commencement dates: according to seasonality


37
Orders and Replenishment
38


Minimum purchases based on break-even analysis
Replenishment via website
Introduction to flash and in-season production policies
38
Franchisee Requirements
& Selection
40
REQUIREMENTS
SELECTION BASED ON:
Retail entrepreneurial expertise, possibly in denim market
Motivation & passion for the brand
Proven knowledge of local market
Reasonable expectations of profitability in the middle long run
Presentation & motivation
Resume and company profile
3-year business&financial plan
Interviews with country sales manager and/or franchising development director
39