BUSINESS PLAN

DRAGON FRUIT DRINKS COMPANY

HEAD OFFICE :
NO 24, Jalan TU 41, Taman Tasik Utama,
75450 Ayer Keroh, Melaka, Malaysia.
E-mail: fruitdrinks_co@yahoo.com
Website: www.dragonfruitdrinks.com.my

FACTORY:
Dragon Fruit Industries Limited
Kaw. Perindustrian Ayer Keroh,
75450 Ayer Keroh, Melaka, Malaysia.














NAME AND ADDRESS OF THE PRINCIPALS

Wan Abdul Azim bin Wan Abdullah Sabary
No25, Taman Ayer Keroh Height,
74201 Ayer Keroh, Melaka.
Contact no: 016-7503127
Email: wanabdulazim@yahoo.com

Amirul Faiz bin Fadzil
No14, Taman Bukit Katil Indah,
85412 Bukit Katil, Melaka.
Contact no: 019-1743124
E-mail: amirulfaiz@yahoo.com

Muhammad Haikal bin Shamsuri
73/9, 8/A Kampung Tersusun Jasin,
47195 Jasin, Melaka.
Contact no: 017-1101420
E-mail: Haikal@yahoo.com

Muhammad Zulfadhli bin Roslane
Km14.5 Kampung Durian Tungal,
954125 Durian Tungal, Melaka
Contact no: 017-1446294
E-mail: Fdln@yahoo.com


Muhammad Aisamuddin bin Idris
J8461, Kampung Bukit Beruang,
75412 Bukit Beruang, Melaka.
Contact no: 012-5421568
E-mail: aisamuddin@yahoo.com



NATURE OF BUSINESS:

We form our business as a partnership business.

The types of our business are Manufacturing Dragon Fruits Juices, Distributor/ Wholesaler



STATEMENT OF FINANCING NEEDED:

Initial financing requested of the company is RM100,000 loan to be paid off over five
years from Bank Muamalat Berhad. This debt will cover office space, office equipment,
and for supplies two leased vans, advertising and selling cost. The partners provided RM
50,000 jointly. So, the total cost of the project estimated at RM150,000.


Share of the Profit and Loss

NAME OF WORKING PARTNER SHARE OF PROFIT SHARE OF LOSS
1. Wan Abdul Azim 25% 25%
2. Amirul Faiz 15% 15%
3. Haikal Sham 25% 25%
4. Muhammad Zulfadhli 15% 15%
5. Muhammad Aisamuddin 10% 10%


Confidential Agreement








The undersigned reader acknowledges that the information provided by Muhammad
Aisamuddin in this business plan is confidential; therefore, reader agrees not to disclose it
without the express written permission of Wan Abdul Azim, chairman Dragon Fruit Drinks
Company .

It is acknowledged by reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader may cause serious harm or
damage to membership.

Upon request, this document is to be immediately returned to chairman.









___________________
Signature

Wan Abdul Azim

___________________
Date







This is a business plan. It does not imply an offering of securities.









EXECUTIVE SUMMARY

We have prepared report is based on Business Plan on Dragon Fruit Drinks Company
. To prepare this report we have followed marketing research methodology for whose are
children and diabetic people. The information, on which the total business plan stands, was
the collection of data from the questionnaire made by Dragon Fruit Drinks Company . To
see the market need and wants. The survey took place inside and outside of Malacca.


After analyzing questionnaires we made some plan about location, building source of
finance, price, product promotion, and Channel of distribution. We selected our plant
location at Kaw. Perindustrian Ayer Keroh. So we will get the raw materials easily. We will
preserve 500kg of dragon fruits per a month. We keep our price relatively low than other soft
drinks and fruit juice. We will place our advertisement at television & banner. We will
distribute our product nearby shop of Malacca city in the form of bottle packaging so that
consumer can get it easily. The whole production process is in strict conformity with
international standards, and constant research and development all products. We are
confident that our products and services will satisfy the highest of standards


Our pricing policy will be reasonable and channel of distribution will be convenience. So our
target customers will get it easily. We hope that we will carry a good and competitive market
share in soft drinks industry. Dragon Fruit Drinks provided superior value to their customer
who they promised throwing advertising. So the customer are loyal the Dragon Fruit
Drinks bran and build long term relationships.


Though it is exist in our country, but there is a great potentiality in this sector. If we can able
to flourish this sector by investing more, our national economy will be flourishing. As well
as there are lot of people may earn from this sector and can increase their life style as well
increase our KDNK.










Industry Analysis











Competitors Position
F&N Marigold Tropicana Fruit tree

INDUSTRY ANALYSIS

FUTURE OUTLOOK AND TRENDS:

Many juice companies are already established. We determine our competitor as
TROPICANA, MINUTE PULPY, F&N etc. Our company will be based on beverage
products. We mainly want to produce dragon fruit juice. We are going to make fresh juices 3
flavors in drinks available throughout the year Dragon fruit + Orange, Dragon fruit +
mango and Dragon fruit Cocktail special. It is a partnership business. Initially we prepare our
business plan for three years. Next three year we target that we capture 5% of total market
share. When our company will start, only one products we produce at that time. We wish to
achieve a so much customer and consumer response in 1 year. It wills our betterment of our
company. We get best wishes to our target customer and also the mind of the customer will
obviously great beliefs of our products. Because we mention that, our product will free from
sugar, fat & harmful chemicals. We expect the sales will be in next year approximately
RM300,000. The return on investment is 20% expected.

ANALYSIS OF COMPETITORS:
In food & beverage market there are many renowned companies having their juice products.

Tropicana
F&N
Marigold
Fruit Tree





MARKET SEGMENTATION:

We segment our market according to the demographic segmentation. In these segmentation
criteria we segment our customer according to: Age, Sex, Income, and Occupation. Our
main target customer is dragon fruits lover.







Business Description















BUSINESS DESCRIPTION

Our business name is Dragon Fruit Drinks Company and our Dragon Fruit Industries Limited
is located in Ayer Keruh, Melaka.


FRESH JUICES:
For the first time we are producing dragon fruit drink for testing the consumer market.

We are going to make fresh juices 3 flavors in drinks available throughout the year Dragon fruit
+ Orange, Dragon fruit + mango and Dragon fruit Cocktail special.


OUR SPECIALTY
Our specialty, we produce juice for the children and health conscious people, because we reduce
the fat level on 0.5% and add extra vitamins and add some sugar that are best for diabetic people.

100% pure juice
Pure Sugar free
Diet
Mixed flavor ( cocktail)



SIZE OF BUSINESS:

This business will produce & provide consumer product and organize medium size business.
Initially we will cover the 2 division of the country but our prospect will be whole of the country.














OFFICE EQUIPMENT:

As a Medium business we start our business with some necessary equipment. Our main office
established in 250 Square ft Space and industry is established in 3000 square ft space. We
arrange our main office with; 10 computers, 6 printers, 10 tables, 50 chairs, 10 fans, and 6 air-
conditioners. These are our main office equipments but there are also some other stationary and
inventory. The inside view of our main office in below:
















PERSONNEL:

For our new established business we will prefer skillful and capable employees who are also
experience personnel in their own sector. We will try to maintain quality full employees, than
quantity.






BACKGROUND OF ENTREPRENEURS














No Description Details
1 Name of the company DRAGON FRUIT DRINKS COMPANY
2 Business address
NO 24, Jalan TU 41, Taman Tasik Utama, 75450 Ayer Keroh, Melaka,
Malaysia.
3
Correspondence
address
NO 24, Jalan TU 41, Taman Tasik Utama, 75450 Ayer Keroh, Melaka,
Malaysia.
4 Telephone number
Office : 06 2325489
H/P : 012-8549625
5
Main
activity/activities
Manufacturer and seller dragon fruits drink.
6 Date of registration
02 April 2014
7 Registration number 002045814-V
8 Name of bank Bank Muamalat Berhad
9 Bank account number 04010003514852

No Description Details
1
Name of the
owner/partners
Owner:
Wan Abdul Azim
Partners:
Amirul Faiz
Haikal Sham
Fadhli
Muhammad Aisamuddin
2 Identity card number 820525-04-5208
3 Permanent address 24 Jalan Tu 18, Taman Tasik Utama, 75450 Ayer Keroh, Melaka
4
Correspondence
address
24 Jalan Tu 18, Taman Tasik Utama, 75450 Ayer Keroh, Melaka
5
Telephone number
House : 06-2824512
H/P : 012-8549625
6 Date of birth 25 March 1982
7 Age 32 Years
8 Marital status Married
9
Academic
qualifications
Diploma of Accountancy at Polytechnic Merlimau
Bachelor of Technology Management (Innovation Technology)
With Honours (CP54) at Universiti Teknikal Malysia Melaka
10 Courses attended
Accountancy
Technology Management
11 Skills Expert in management and accountancy
12
Experience

13
Present occupation







Business Strategy
















BUSINESS STRATEGY
Objective:

Become as the Best New Dragon Fruits Drinks in the Malaysia.
Improving the customer satisfaction through the good quality of products
Turn in profits from the first year of operations.
The creation of unique, innovative and healthy products that will differentiate Dragon Fruits
Drinks from local juice shops.
Four new Outlets in next five years in other city of Malacca.
To exceed 6 million in annual sales by the third year of plan implementation.
KEYS TO SUCCESS FACTORS:

Store design that will be both visually attractive to customers, and designed for fast and efficient
operations.
Employee training to insure the best juices preparation techniques.
Marketing strategies aimed to build a solid base of loyal customers
The products we serve are of the highest quality. We combine this quality with great service and
atmosphere
Customer satisfaction with high quality juices and services
Competent management staff whose makes the drink and shakes fresh and good quality
Location is our key success factor means that on Ayer Keruh is very suit able for our business.
Management that treats every employee equally. We create an atmosphere where employee's love
coming to work and can earn good money.
Our commitment to providing excellent quality drink at all times
Excellent Customer Service. Quick delivery and each customer will be treated as would an
honored guest in our homes
Product quality. Not only great food but great service and atmosphere
The creation of a unique, innovative, upscale atmosphere that will differentiate
Fresh drink daily will give customers a unique experience as well as excellent product.
Maintain good relationships with reliable supplier
Repeat customers.


MISSION:

Establish Dragon Fruit Drinks Company as the Local leading source of healthy energy in the
form of freshly juices with an uncompromising commitment to making a difference through our
values.



VISION:

Making Dragon Fruit Drinks capable of providing all of the customers' needs with the
assurance of outstanding qualities to all over Malaysia.































Production Plan













PRODUCTION PLAN
BACKGROUND
Pitaya Fruit, Pitahaya Fruit or commonly known as the Dragon fruit is among the most
nutritious and wonderful exotic fruits. It is a favorite to many, particularly people of Asian
origin. It features a mouth watering light sweet taste, an intense shape and color, not forgetting
its outstanding flowers. In addition to being tasty and refreshing, this beautiful fruit boasts of a
lot of water and other vital minerals with varied nutritional ingredients.
Due to its vital nutrients, the Dragon fruit is suitable for all diets as it supplements fiber
which is best for laxative and the liver. Similarly, people who have high blood pressure, diabetes
and obesity have attested to the fruits goodness. Recent findings show that if an obese person
eats a Dragon fruit on a regular basis, it naturally reduces the weight considerably, creating a
well balanced body without compromising on the individuals health.
You can stay healthy by eating a dried or fresh Dragon fruit. For the people suffering
from diabetes, a dry or fresh Dragon fruit guarantees one of blood glucose control. Basically, a
dry Dragon fruit has about 10 times the punch of a fresh one, with an amazing chewy feel. To get
a simple, healthy chewy texture, blend in a dried Dragon fruit into your salads. On the other
hand, a fresh Dragon fruit features a soft creamy feel.
That said, you can eat Dragon fruit as a desert, raw, of you can make its juice and use in
cocktails. Cocktails of ice cream are an example, or you can even ferment the cocktail into a
mouthwatering healthy alcoholic beverage. In Taiwan for instance, the Dragon fruit fruit is used
by diabetics to substitute food for rice and to enhance the fiber content of the diet.

RAW MATERIALS
The primary ingredient for making a Dragon Fruit Drinks is off course, the Dragon fruit
itself. Dragon fruit fruits are highly concentrated with Vitamin C, minerals and boasts of high
fiber content. The following table shows a characteristic nutritional value of the dragon fruit.
Equally available in affluent in a dragon fruit is phytoalbumins. Basically, these nutrients are
vital and known world over for the antioxidants they possess which usually help in the
prevention of the formation of free radicals that cause cancer.

OTHER ADDITIVES
Preservatives such as sulfur dioxide or sodium benzoate are allowed by federal regulation
in Dragon fruit juice although the amounts are strictly controlled. Similarly, ascorbic acid, alpha
tocopherol, EDTA, BHA, or BHT are used as antioxidants. Sweeteners may be added in the form
of corn syrup, dextrose, honey, or even artificial sweeteners. More often, though, citric acid is
added to provide tartness.
Manufacturers may also fortify juices with extra vitamins or supplemental nutrients such
as vitamin C, and less commonly, vitamins A and E. There is some concern about the stability of
these added vitamins because they do not survive the heating process very well. Calcium in the
form of tricalcium phosphate, is also frequently added to Dragon fruit juices.

PRODUCTION PROCESS
HARVESTING/COLLECTION
Dragon fruit are harvested from large groves. Some Dragon fruit growers are members of
cooperative packing and marketing associations, while others are independent growers. When
the mature fruit is ready to pick, a crew of pickers is sent in to pull the fruit off the trees. The
collected fruit is sent to packing centers where it is boxed for sale as whole fruit, or sent to plants
for juice processing. The Dragon fruit are generally shipped via truck to juice extraction
facilities, where they are unloaded by a gravity feed onto a conveyor belt that transports the fruit
to a storage bin.

CLEANING/GRADING
The fruit must be inspected and graded before it can be used. An inspector takes a 39.7 lb
(18 kg) sample to analyze in order to make sure the fruit meets maturity requirements for
processing. The certified fruit is then transported along a conveyor belt where it is washed with a
detergent as it passes over roller brushes. This process removes debris and dirt and reduces the
number of microbes. The fruit is rinsed and dried. Graders remove bad fruit as it passes over the
rollers and the remaining quality pieces are automatically segregated by size prior to extraction.
Proper size is critical for the extraction process.

EXTRACTION
Proper juice extraction is important to optimize the efficiency of the juice production
process as well as the quality of the finished drink. The latter is true because oranges have thick
peels, which contain bitter resins that must be carefully separated to avoid tainting the sweeter
juice. There are two automated extraction methods commonly used by the industry. The first
places the fruit between two metal cups with sharpened metal tubes at their base. The upper cup
descends and the fingers on each cup mesh to express the juice as the tubes cut holes in the top
and bottom of the fruit. The fruit solids are compressed into the bottom tube between the two
plugs of peel while the juice is forced out through perforations in the tube wall. At the same time,
a water spray washes away the oil from the peel. This oil is reclaimed for later use.
The second type of extraction has the oranges cut in half before the juice is removed. The
fruits are sliced as they pass by a stationary knife and the halves are then picked up by rubber
suction cups and moved against plastic serrated reamers. The rotating reamers express the juice
as the Dragon fruit halves travel around the conveyor line. The extracted juice is filtered through
a stainless steel screen before it is ready for the next stage. At this point, the juice can be chilled
or concentrated if it is intended for a reconstituted beverage. If a NFC type, it may be
pasteurized.

PACKAGING/FILLING
To ensure sterility, the pasteurized juice should be filled while still hot. Where possible,
metal or glass bottles and cans can be preheated. Packaging which cannot withstand high
temperatures (e.g., aseptic, multilayer plastic juice boxes which don't require refrigeration) must
be filled in a sterile environment. Instead of heat, hydrogen peroxide or another approved
sterilizing agent may be used prior to filling. In any case, the empty packages are fed down a
conveyor belt to liquid filling machinery, which is fed juice from bulk storage tanks. The filling
head meters the precise amount of product into the container, and depending on the design of the
package, it may immediately invert to sterilize the lid. After filling, the containers are cooled as
fast as possible. Dragon Fruit Drinks packaged in this manner has a shelf life of 6-8 months at
room temperature.


BYPRODUCTS/WASTE
By products from Dragon Fruit Drinks production come from the rind and pulp that is
created as waste. Products made with these materials include dehydrated feed for livestock,
pectin for use in making jellies, citric acid, essential oils, molasses, and candied peel.

QUALITY CONTROL
Quality is checked throughout the production process. Inspectors grade the fruit before
the juice is extracted. After extraction and concentration, the product is checked to ensure it
meets a number of USDA quality control standards. The most important measurement in Dragon
Fruit Drinks production is the sugar level, which is measured in degrees Brix (percentages by
weight of sugar in a solution). The types of Dragon fruit used and the climate in which they were
grown effect the sugar level. Manufacturers blend juices with different sugar levels together to
achieve a desired sugar balance. The final juice product is evaluated for a number of key
parameters include acidity, pulp level, pulp cell integrity, color, viscosity, microbiological
contamination, mouth feel, and taste. A sensory panel is used to evaluate subjective qualities like
flavor and texture. Lastly during the filling process, units are inspected to make sure they are
filled and sealed appropriately.

THE FUTURE
Future processing improvements are likely to come from the use of computer controlled
sizing and grading of fruit. Dragon Fruit Drinks formulations will see changes as the trend
toward adding more nutrition-oriented ingredients, such as antioxidants, continues. In addition,
future formulas are likely to be blends of orange juice with other, more exotic, fruit flavors, like
kiwi, or even vegetable juices, like carrot.





PHYSICAL PLANT:


Our production plant situated in Taman Tasik Ayer Keroh near MITC (Malacca International
Trade Centre) in Malacca. The physical plant is as follows:



























Marketing Plan
















MARKETING OBJECTIVES


MAXIMUM PROFIT MARGIN

The big price objective dragon fruit drink company that they want to provide high quality
product and giving satisfaction to clients. Dragon Fruit Drinks contain maximum profit margin
other than their competitors.

QUALITY LEADERSHIP

Main objective Dragon Fruit Drinks Company is give quality to their customer, Dragon Fruit
Drinks also promise will provide quality that is best and satisfy customer and make their
requirement deliver the quality product.

LONG RELATIONSHIPS WITH CUSTOMER

Dragon Fruit Drinks is provided superior value to their customer who they promised throwing
advertising. So the customer are loyal the dragon fruit drink brand and build long term
relationships.

COMMUNICATION OBJECTIVE

The objective Dragon Fruit Drinks is attract any amount many customers to consider it self this
product and also made awareness to new customer on Dragon Fruit Drinks. Apart from that,
customers can feel Authentic Taste, the only company that gives you the authentic taste of the
fruits, not a ton of sugar and flavor, no chemical taste, no overcooked taste, just the authentic
taste of the fruit








STRATEGY MARKETING OBJECTIVE



To build unique distribution system that provides ubiquity at low cost.
To build high speed, efficient and vertical integrated manufacturing capabilities to gain
low cost advantage.
To reduce energy consumption during production
To increase advertisement activities.
To redesign packaging to a more attractive and familiar.
To make innovation in product so that it become more portable and in convenience
oriented form.
To improve product quality as ever provide


PRICING STRATEGY


Dragon fruit juice is very concerned about the quality of the product. Dragon fruit juice set it
juices price on value pricing method. Dragon fruit juice selling its juices at price added cost and
profit margin and also keep in mind the key competitors price. Dragon fruit Juice provide it
customer quality fresh juices that provide customer good health and enjoyment. The main
objective that its responsibility to provided best quality who they promised to their customers
and they fulfill their promised. Dragon fruit juice is a big price objective that they provided high
quality and taken premium price to its customer. Dragon fruit juice contain maximum profit
margin is another objective of pricing strategy. Dragon fruit juice provided superior value to
their customer.















DISTRIBUTION STRATEGY

A distribution strategy defines how you are going to move products from point of creation to
points of consumption, in a cost-effective manner. The effectiveness of distribution coverage and
practice is of paramount importance in achieving the desired fruit juice sales. We select place for
Dragon fruits and drink company near University Teknikal Melaka (UTEM industry campus).Our
location very attractive because that place also very famous for student. There is no any fresh
fruit juices shop. That place is also attractive for juices because there is no juices corner but there
are many good food restaurants Mua Station and Jom Singgah restaurant. So that is advantage of
place for dragon fruit juice.


We actually distribute our product in two ways:

1. B2B (Business to Business)

2. B2C (Business to Consumer)

We show our distribution channel in chart below:




Manufacturer



Dealer





Wholesalers Agent





Retailer



Business to Business (B2B)




PROMOTIONAL STRATEGIES


Marketing strategies Dragon Fruit Drink, by using a newspaper, billboard, television and radio.
Dragon Fruit Drink also used to put flyers to be provided to the public. Besides that, flyers also
describes the location where Dragon Fruit Drink place and we make a promotion for students.
Dragon fruit Juice uses the channel to attract the customer and give fully information about
juices through these Electronic media. As our target consumers are worker, student and Children
and all health conscious people, for this reason we promotion our product to give advertise in
television, radio. We also use vehicle writing method and posturing for our product
advertisement. We also promotion our product with the help of our packaging system. In
packaging we mainly follow that the product will packaged in an attractive form, that make
consumers interest on our product. It packaged in different levels in variation of quantity. So
people can afford it easily.



Product forecasts:

This types of product continuing in the market on the basis of their features, reasonable price,
standard maintain and also quality. We are also prepared and determine that our product will
be quality full and reasonable price that why we are optimist about our product that will be
continue a certain time.

Controls:

We believe in best quality. In producing our product we maintain quality as well as quantity. For
control the products quality we will import best quality equipment from abroad. We also
standardization our product from our expert researcher. Our whole production process mainly
base on computer for this reason is done by a very systematic process. We produce our product
which has no harmful chemical. That why these products have no side effect and every one in
every age can use our entire








Organizational Plan









ORGANIZATIONAL PLAN
FORM OF OWNERSHIP

This business is form base on business partnership that considers all partners are
responsible for the business. All partners are responsible for all investments and debt of the
company. This Dragon Fruit Drink ltd established with 4 partners initially. Each partner has
their own particular liability in the company.


MANAGEMENT TEAM BACKGROUND
Our company management philosophy is based on responsibility and mutual respect.
Our management style according to owner participation. We encourage everyone to learn as
much as possible about all aspects of the business. We also apply a very strong
organizational culture and mutual trust and teamwork.
Our main goal is to develop our management team that organizes efficiently and
effectively to our businesses. The management teams are including those people who have
the real ability in making the impossible possible. All members can be said to be
experienced in the practical field.
ROLES AND RESPONSIBILITIES OF MEMBERS OF ORGANIZATION
In our company, we appointed four managers below the CEO to conduct
management activities that vary in different sectors. We appointed by the two parties which
have been set. They are production and operation manager jobs, marketing jobs, planning
and development work, and the work of finance. We only appoint highly qualified workers
especially for our company. Under the manager of our department, there will be have
several officers working under the manager to reduce pressure of all managers.






ENTREPRENURE/ CHAIRMAN
Wan Abdul Azim bin Wan Abdullah Sabary is the Chairman of Dragon Fruit Drink
Company. He was selected by the all partners of the company who actually give the
command over the invention and control all the departments.
All the business partners and personnel are responsible to perform the duties as the
chairmen stated. His main responsibility is to maintain the suppliers to ensure the continuity
of good relations to them. The Head of the company is who actually control and implements
all partner idea about the business. It means an individual developing something unique. It
is behaves as:
1. Initiative taking
2. The acceptance of risk or failure
HEAD OF PRODUCTION & OPERATION
Amirul Faiz bin Fadzil is our Head of Production, and he has a complete and strong
command over operational management and production analysis. Production manager main
responsibility is to describe the physical plant layout, the machinery and equipment needed
to perform manufacturing operation, raw materials and suppliers names, address and terms,
and cost of manufacturing. A production manager allocates the raw materials from different
suppliers to produce the final products. The responsibilities are:
Purchasing the dragon fruits with better quality from food market
Responsible for all the operations within the cleanness, quality of food, and timely
delivery to the customer
Recode all expenses of fruits
Able to works with all other managers
Manage labor and control the production system
Motivate the labors and make the reward opportunities





HEAD OF MARKETING
Muhammad Haikal bin Shamsuri is our head of marketing. He has completed his
graduation on marketing major and he has good command over marketing. The marketing
involve implementing decisions related to the marketing mix variables products, price and
promotion activities. It also helps effective decision strategy as well as forecasting sales,
products or services is indicated in order to project profitability of the venture. The main
responsibilities are:
Focus on the customer
Monitor the competition
Branding
Find direct or outside vendors
Create new ideas
Set the strategy
HEAD OF PLANNING & DEVELOPMENT
Muhammad Zulfadhli bin Roslane is our head of planning and performance
management. He has the strength to take decision and maintain the company performance.
These department officers involve setting the goals and how to be achieving that. It also
helps to develop the existing product. The responsibilities are:
Recruit staff
Give reward
Management development / career development
Planning for success
Competency
Compensation
Support the development of the team members
To facilitate development of staff with special focus on line management




HEAD OF FINANCE
Muhammad Aisamuddin bin Idris is our Head of financial manager and planner. He
has a great command over finance because he has an educational and financial management
background. Financial manager responsibilities are to projection of financial data which
determine economic flexibility and necessary financial investment and commitment.
Financial officer control the all finance related task in an organization. The Responsibilities
are:
Accounts Payable
Accounts Receivable
Audit
Budgeting
Cash Receipts
Fixed Assets
Current Assets
Benefits
Utility Billing














Financial Plan











FINANCIAL PLAN

Dragon Fruit Drinks Company
Cash Flow Projections
For the year ended 31
st
J uly 2011
Particulars Details (RM)

Cash flow from operating activities:

Net income 6,424.60

Adjustment to reconcile act income to net cash:

Add: Depreciation/ Amortion 13,546.00

Loss on sale of equipment 4,584.80

Decrease in prepaid expenses 8,336.00

Increase in accured expenses payable 2,250.70

Less: Increase in account receivables
(11,670.40)
Increase in inventories

(3,959.60)

Decrease in account payable (2,709.20)

Net cash provided by operating activities
16,802.90

Cash flow from investing activities:

Add: Sales of plant assets 3,959.60

Investments 20,840.00

Less: Purchases of equipment (9,586.40)

Purchases of land
(108,368.00)
Purchases of building

(44,305.85)

Net cash used by investing activities (137,460.65)
Cash flow from financing activities:

Add: Common stock 0.00

Less: Paid of cash dividend (3,542.80)

Redemption of bond (0.00)

Net cash used by financing activities
(3,542.80)

Net cash Decrease in during year
(124,200.55)


Add: Opening cash balance 4,584,800.00
Cash of the end of the year
4,460,599.45












Dragon Fruit Drinks Company
Proforma Balance Sheet
For the year ended 31
st
J uly 2011

Liabilities (RM) Assets (RM)
Currents Liabilities Currents Assets
Account payable 20,006.40 Cash and cash equivalents 1,829,800.00
Supplier 33,569.10 Inventories 71,043.55
Tax payable 4,415.60 Bank 273,129.05
Notes payable 38,970.80 Account receivables 541,875.45
Accrued payable 19,714.65 Prepaid expenses 270,952.00
Marketable securities 354,280.00

Long-term Liabilities
Bank loan 1,445,037.25

Reserve fund 57,726.80


Total current assets 3,341,080.05

Owners Equity Fixed Assets

Wan 1,237,896.00 Land &Building 712,550.15

Aisamuddin 779,416.00 Machinery & Equipment 1,675,424.05

Fadhli 1,237,896.00 Freezer 105,304.50
Haikal 779,416.00 Furniture and fixture 77,288.25
Faiz 550,176.00 Computer 46,890.00
Cover Van 145,880.00
Staff vehicles 99,823.60

Total Owners Equity 4,584,800.00

Total Liabilities 6,204,240.60 Total Assets 6,204,240.60


BREAK EVEN ANALYSIS



Dragon Fruit Drinks Company
Break Even Analysis for the Year Ended 31
st
July 2011


Fixed Cost Variable Cost

Computer 46,890.00 Raw Materials 422,864.45
Cover Van 145,880.00 Factory Overhead Cost 3,334.40
Air Conditioner 30,009.60 Miscellaneous expenses 3,751.20
Photocopy Machine 22,924.00 Salaries & wages 45,431.20

Gas Generator 60,436.00 Marketing Van 6,668.80
Staff Vehicles 99,823.60 Utility Bill 4,126.30
Furniture & Fixture 77,288.25 Advertisement 120,872.00
Freezer 105,304.50 Packaging Cost 95,864.00

Land & Building 212,358.15 Telephone Bill 3,751.20

Total Fixed Cost 800,914.10 Total Variable Cost 706,663.55



Total Cost = Total Fixed Cost + Total Variable Cost

= RM (800,914.10 + 706,663.55)

= RM 1,507,577.65


Selling price per unit: RM 2.00

Variable cost per Unit: RM 1.70













47
BREAK EVEN QUANTITY

= Fixed Cost / (Selling Price Per Unit Variable Cost Per Unit)

= RM 800,914.10/RM(2.00-1.70)

= RM 800,914.10/RM 0.30

= 2669714 (Approximately)


BREAK EVEN SALES


= Total produced unit * Revenue

= 2669714 * 0.30

= RM 800,914.10 (Approximately)
















































SOURCE OF APPLICATION OF FUND



Our total equipment and capital is RM 4.5M and we have taken a loan amount of RM 1.5M to
improve our product quality. Now our total capital is RM 6M. The amount of RM 6M that we
have in which areas we use this money is given below:


Plant and Machinery RM 1,813,080.00
Transportation Cost RM 104,200.00
Staff Vehicles for the corporate Office RM 99,823.60
Computer RM 46,890.00
Land &Building RM 812,550.15
Cover Van RM 145,880.00
Furniture and fixture RM 77,288.30
Freezer RM 105,304.50
Total Used RM 3,205,016.55
Cash in Hand RM 2,794,983.45














Assessment of Risk














ASSESSMENT OF RISK

EVALUATE WEAKNESS OF BUSINESS:

Our main weakness is our business is small size business, that why we have a very small capital.
So we will able compete with the lower price competitor. And our resources are also limited in
compare to competitors.

The company can improve or eliminate the risk by:


Analyze the economic situation

Doing a promotion campaign for example do to attract students

Evaluate the setup cost in right manner

Put the suitable selling price Dragon fruit juice

To compete with the competitors in an innovative technical way.



NEW TECHNOLOGIES:

We dont implement any kind of new technologies in primary stage of our business.




CONTINGENCY PLAN:

In the same time we saw that there big possibility to do a business nata de coco, dragon fruit
jelly and products are manufactured using dragon fruit, it because this business has not yet
produced in this country


APPENDIX

MARKETING RESEARCH DATA

As an initial stage of our business we actually follow some existing group of juice companies in
our country .The main command of our business plan based on Boost Juice Bars. We followed
them to prepare our new business invention. We research their marketing strategies in different
formulas like we have collect data from website and observing the consumer market.

ABOUT BOOST JUICE BARS

In 2009 Boost Juice Bars came to Malaysia under the leadership of Dr Soraya Ismail and Nick
Tiernan. They are the Malaysian and Singaporean Master Franchise Owners. Together, they
bring to the business over 25 years of international business experience in retail and customer
relationship management consultancy where they have successfully managed and delivered new
business change on a multi-million dollar scale, across a range of industries in the US, UK,
Europe, Australia, Japan, Indonesia and Singapore.

Boost offers a healthy alternative to fast food, which is encompassed in a brand perceived to be
cool by young consumers. The menu offers Seriously Healthy and delicious smoothies, juices
and crushes, all developed with the assistance of a nutritionist, all at least 98% fat free, with no
added sugar and completely free from any artificial flavors or colorings.

Soraya explains that Boost is about more than a great-tasting product. Boost is not just another
juice bar the brand is based is on the entire Boost Experience, which takes place every time a
customer enters a store. This is a combination of a fantastic product, served by positive and
energetic people, in a bright and colorful store environment.

Soraya is determined to change the eating habits of ordinary Malaysians and persuade them of
the need for healthy eating and exercise. As a keen athlete herself, (she runs, cycles, swims and
kick boxes regularly) she is always encouraging her staff and customers to love life. The first
Boost store started juicing in June 2009 and has grown to 27 stores in Malaysia and 5 in
Singapore.

OUR PROCESS OF COLLECTING INFORMATION FROM PRIMARY SOURCES:

Primary Sources of Information:

As primary information sources we use following media:

1. Investment Bankers

2. Sales Force

3. Suppliers

4. Customers

5. Employees

6. Consultants/Specialized Firms


As Secondary information we use following media:

WEBSITE

1. www.google.com
2. http://www.slideshare.net/christianhoeller/smoothie-and-juice-bar-business-plan
3. http://www.boostjuicebars.com.my/products-3-2/