In today’s modern and fast world Insurance is gaining a lot of importance. This
obviously means that the Insurance organizations are also prospering, yet they practice
PR. So to know what are the activities they perform I have taken the topic of PR.
The project includes only those theory aspects which are very essential for
understanding the art of PR very well.
Also it includes the PR campaign of only one company because in the field if
Insurance LIC is the one who has a very good PR campaign.
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HISTORY OF PUBLIC RELATION:-
Public Relations as a term was first formally used by ‘Thomas Jefferson’ in the
year 1807 ,while drafting his seventh address to the congress delegates when he
scratched out the words “State Of Thought” and wrote “Public Relations” instead.
Informally Sir Walter Raleigh used it even earlier during the Land Rehabiliation
Movement , while persuading people from different parts of America to settle in the
rural parts of Virginia. This was the first organized effort to win and mobilize public
opinion. In India , the term of course gained importance later through the Public
Relations Society of India (PRSI) in 1958.
What Is Public?
Public is a group of similar ideas, an assortment of persons having the same
interests, problems, circumstances & goals. They vary in their forms & sizes they
have a multitude of wants & desires. Each group has its own likes & dislikes. Group
can be classified as:- Employees form a group/public, employers form another group,
etc. Other members of the public can be dealers, wholesalers, investors, etc. Each of
these group is a public & everyone tries to attract a district audience with its varied
tools & techniques. A public may also be made up of a no. of individual’s who are
unorganized & hard to identify but who for widely varied reasons have a common
interest in the matter at issue.
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Today, however, when modern means of common make vast number of people
aware of controversial issues & common interests, publics tend to be large &
impersonal. These publics involve people who are not known to each other & are
widely distributed over the country, or even among a number of countries. The
members of such public rarely meet each other face to face or have much direct
communication. The impersonal but powerful publics are numerous in today’s high
complex society.
But finally the public is any group of people who share common interest.
Relations:-
It is the outcome of mutual understanding derived from the process of sharing of
common interest where as relationship is the definite type of relation or interaction
taking place between two individuals, group or departments. To understand any
relationship, therefore it is necessary that one understands the wants of those involved.
The term PR is also applied to the profession responsible for handling such
assignments. Corporations, govt. agencies, politicians & entertainers are among these
who use public relations. Their publics vary from employees & shareholders to an
entire community or members of the news media. The communication between an
organization & its public ranges a simple news release to a sophisticated campaign
featuring films, ad’s speeches & television appearances. Such communication is aimed
at gaining the goodwill of the public. The basis of any effective PR campaign is
public benefit. If an organization does not serve the needs of public, the public will
not support it. PR experts help an organization learn what the public wants & then
establish policies that reflect concern for public’s interests.
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3. Public Information Departments:- Non-profit organizations like colleges and
Government agencies have public information departments that work to
strengthen the image of the organization.
Frank Jefkins: Public Relations means what it says- relations with the public.
It is practically a self-defining term. It aims to create and maintain confidence. It is a
system of communication to create goodwill. It produces that intangible quality or
asset-goodwill, and earns credit for achievements.
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Elements of Public Relations:
1. Human relations:
It is getting along well with the word public both internally or
externally. No person can work independently & everyone who works in an
organization directly or indirectly depends on one another.
2. Empathy:
Empathy means feeling with the other person to analyse others point of
view & is regarded as primary pre-requisite for a satisfying experience in a
relationship where a certain degree of depth of understanding is expected.
3. Persuasion:
There are 2 forms of interaction between individuals or groups
a) Force or compulsion b) persuasion.
If one party compels another to do something instead of persuing him this is
called Depotism. It is against the principle of proper conduct sanctioned by
society. A sense of human interest on the person who is being persuaded will
understand & appreciate the cause & effect of this action.
4. Dialogue:
It is a conversation with purpose. It is not a bargain basement
transaction but it is a low form of negotiation. Dialogue is a reasonable
exchange of ideas bringing into view a new form of knowledge, the use of
dialogue is for influencing behaviour like selling goods or inspiring innovative
ideas.
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OBJECTIVES OF PUBLIC RELATIONS
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18. To prepare and supply the public with information about the
organisation like price, quality, export, employment, and other
special features.
19. To ascertain public opinion, conduct opinion research, and under-
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Functions Of Public Relations
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4. Relations with Government : Relations with government
cannot be overlooked. In all spheres of activities the government inter-
feres, regulates, controls and supervises. It is necessary to maintain liaison
with appropriate governmental departments. This liaison covers both the
local level, state level and national level. Besides, governmental relations includes:
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8. Donations: A corporate donation policy should be developed for company
contributions- Various aspects involved in this function are processing requests for
donations administering company's foundation, and the conduct of employees'
solicitations for approved drives.
10. Guest Relations : The department must undertake guest reception activities.
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PUBLIC RELATIONS EXPERT- SOCIOLOGY AND
PSYCHOLOGY POINT OF VIEW
1. He must hold a mirror to his organisation so that it can see where it actually
stands and how it really looks in the opinion of the public. Thus is one of his essential
duties, and in most cases, it provides the organisation with knowledge of itself, which
is nothing short of astonishing.
2. He must collect all available data, so to have a sound knowledge of all his
details and inter-relationships on which to work out a clear suggestion for building up
the picture to be presented.
3. In doing this, he must help to overcome the many prejudices and biased
opinions that are almost always present, and he must be frank in pointing out and
attempting to eliminate the weak points and negative aspects of the organisation's
projects or policies.
4. All this forms the basis for the public relations action which must then be
carried into effect as a long term strategic plan founded on exact knowledge of the
process of communication and making full use of all means of communication.
5. In carrying out the plan, he must keep in mind the fact that public relations
is always a two-way communication. Every public relations statement has an echo,
which must be regarded as the feedback in cybernetics. Experience shows him how
the message was received, and from this he must draw his own practical
consequences, in complete disillusion and if necessary with readiness to self-criticism.
This is the decisive point in all public relations activities.
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6. As a consequence of a1I these measures there gradually comes into being in
the inter-relationship between the communicator and the public under the painstaking
control of the public relations expert a large measure of conformity and harmony
between the two poles. This is the sense and the purpose of public relations activities.
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VARIOUS PUBLICS FOR PUBLIC RELATIONS
1. Stockholders Relations
The owners of the company are the shareholders with whom the company
always has to communicate about various matters. Most companies use personal visits,
telephone calls, mailing and supplementary reports to keep shareholders informed,
interested and satisfied. Communication with them may include reports, matters on
corporate meetings,
dividend enclosures, magazines, special mailing, notices, resolutions,
minutes, periodic correspondence, financial matters, press releases etc.
Communication with the shareholders may cover many subject matters
such as :
1. Issue of share certificate;
2. Share transfer application and procedure;
3. Certificate of transfer;
4. To mobilise funds, pay dividend, interest on fixed deposits received;
5.To issue dividend warrant, proxy form, dividend coupon;
6. To issue notices, agenda of the various meetings;
7. To respond to correspondence received from them;
8. Correspondence relating to calls, forfeiture, transmission;
9. Communication on matters relating to statutory requirements etc.
10. Describing organisational problems and objectives of the company in terms
of special current developments in the company' s folder and other stockholder
communication.
11. Drafting and circulating to all stockholders a transcript of highlights of the
annual progress at the company's annual meetings.
12. Giving reponse to each stockholder's inquiry which must be prompt to
create goodwill.
13. Informing by way of circulating or distributing to all shareholders
occasional reprints dealing with developments vital to them.
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2. General Public Relations
It is with effective communication and through appropriate media that a
company maintains contacts with the public. It is the means to create and build
goodwill. It also helps as a driving force to reach the public, and brings the company
and the public together, linking with society in general. Maintaining external
communication facilities through several media of verbal and written contacts with the
public in general.
It is not possible to build a satisfactory public image for the company. The
public should be informed about various products of the company and their uses;
comparative advantages, price differentials, product, after sale services and changes
must be communicated promptly. Qualitative communication ensure the promotion of
a positive favourable atmosphere, develops friendly and confident feelings towards the
company and its product.
(a) Preparing and distributing new releases concerning the company to create
public interest.
(b) Public meetings, press conferences between the company and ~
representatives of the press, radio and television. '
(c) To have a regular and prompt press information service and to
answer enquiries from the press and radio.
(d) Releasing periodic advertisements in the mass media circulating
throughout the country, and also in respect of certain commodities
and information to customers directly.
(e) General public communication covers personalised mass mailings to
the editors of newspaper, magazines, radio and television directors,
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educational institutions, religious institutions, public relations offices,
officials and other local opinion leaders.
(t) Motion pictures are other important media for public communication
which portrays the company's operations highlighting the economic
advantages of the company's area of operations.
Mass media are the gateway of the company for communication with
the public. The public relations department of the company is mainly
responsible for promoting goodwill among the outside public.
3. Customer Relations
An effective system of communication should provide opportunities for
customer information. The customer is the ultimate object whose satisfaction and
goodwill are of the utmost importance for the success of an organisation. In carrying
out the sales function of planning, the management must communicate with
customers. There were times when the customer was not the central figure. But today
the customer is the kingpin and sovereign of the market whose needs and satisfaction,
and the winning of whose goodwill, is of prime importance in these days of
competitive setup. These must be communicated promptly. It is the communication
which establishes the contacts with the customers. Customercomn1unication helps to
establish a relationship with customers who buy and are the sources of products. The
media used for advertisements can also be used effectively to reach the customers. It is
the responsibility of communication:
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5. Prompt response to all enquiries made by the customer promotes and builds
confidence and goodwill. Effective written communication promotes a friendly
understanding of company policies.
6. Preparing brochures and other informative folders directed to specific
customer groups like fanners, small business, women, and other special users.
4. Government Relations
Communication with the government and its departments is another important
dimension of external communication. Business communication with the government
covers several dealings touching many government departments. A corporate
enterprise has to communicate with the Registrar of Companies, Controller of Capital
Issues, finance department, industrial department and labour department. The relations
of a company with the government are many sided. Correspondence with the
government may cover export-import matters, foreign exchange dealings, listening,
registration, taxation matters also. A company has to file a number of documents to
various departments of the goverment. Filing of annual returns and tax returns are
regular activities.
5. Dealer Relations
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A communication network should not overlook the importance of dealer
communication. The dealer is a trader who carries on the business I of buying and
selling and other dealings. A dealer effects a substantial turnover involved in buying,
selling, supplying or distributing goods directly or indirectly for cash or deferred
payment or on commission. A dealer is an important party in external
communications. The relation of the company with its dealers, like those of other
outsiders, is said to be dealer communication. The quality of the product, the trading
policy, practice, procedure and the image the dealers to promote are the fundamental
factors which must be given major consideration in the subject matter of
communication. The method of communicating with the dealer will vary depending
upon the nature of the product, distribution and media of communication.
Communication with a dealer is quite different when the
distribution is made through agents.
Conferences and meetings with dealers are the usual media of oral
communication. Written communication through letters is often the common method.
Another medium of maintaining close contact with the dealers is by providing all the
dealers with regular copies of an external house journal or news sheet. This carries
relevant infonnation from the business house to the dealers, wholesalers, stockists,
agents etc. The journal generally contains messages on display, promotions, uses,
benefits, and comparative superiority of the product. It also covers all such matters
calculate to improve the dealer's turnover, and as a consequence, mutual profits.
Direct mail is also used to maintain direct contact with the dealers.
The public relations officer of the company gives guidance and help to
promote sales. He is a liaison between external parties and the company.
6. Inter-organisation Relations
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corporate holdings and inter-corporate transactions etc., are all examples of the
existence of inter-corporate communications. Information exchange between
companies may take place on many matters like cost, process of production, methods
of production, new methods of production etc.
It has been observed that a firm simply cannot exist or survive unless
it is related with other firms in the industry. Inter-industry and intra-industry
information exchange is necessary to make comparison and to run on smooth and
competitive lines. Business houses undertake much inter-company communication to
bridge the communication gap between the organisation and outside entities. Very
often one notices that companies resort to inter-corporate and inter-institutional
communication. Companies are also involved in information exchange to know the
various sophisticated techniques adopted, the handling of production, appraising
people about the organisation's march, social responsibilities discharged and getting
their employees informed about the movement of employees in comparable
organisations.
7. Complaints
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The public is any group of people which shares a common interest. An organisation
with its effective communication talent has to establish and maintain mutual
understanding between an organisation and its public. Complaints made by the public
are to be attended to, and suggestions offered should be considered. A complaint
is really a favour done to the company.
Correspondence with the company is a good means of communication, in
particular, face-to-face conversation is still effective. Acknowledging a complaint and
giving a decision without delay promotes goodwill. It is social responsibility of
business as a form of activity to entertain and be responsive to complaints and
suggestions. The social responsibility of a business entails obligations which a
business owes to society. Communication sets in all spheres of enquiries, complaints
and suggestions.
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ESSENTIAL QUALITIES OF GOOD PUBLIC RELATIONS
1. Mental ability:
A combination of planning sense, foresight, orderliness of mind and
judgement, which will result in willingness to think straight, and in a thoroughness
and promptness of decision.
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NEED FOR PUBLIC RELATIONS
The need for public relations is clearly explained n the points below –
1. Communication :
3. Information Load:
Also called message load or quantity, The sceptic will, of course, draw our
attention to the flood of information to which we are all exposed today. The
proper reply to this is that this flood is largely without direction and that it is
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incomplete or inaccurate. Information must be prepared. Essential information
must be separated from trivial matter, and the interest of the receiver must be
aroused in the right direction. In the organization that ignorance, the inability
to appreciate or organization , superficial knowledge is extremely likely to
result in dislikes, dissatisfaction and outright rejection with all their disastrous
concequences. What we require is a fair means of information which
eliminates existing or awakened suspicions, which builds up understanding,
and creates confidence. This is what we call Public Relations.
From all these facts, it is clear what the purpose of this ‘Activity in,
for, and with. The public' is : To act and not to react; to create an
atmosphere of confidence by an active information policy, the passive part
of which consists in answering queries ; to inform the public and exert
influence towards the inside as a form of corporate and social counter control to
establish direct or indirect connections with the public, to fulfill a kind of
interpreters’s function towards the public and to control communicative reaction.
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PUBLIC RELATIONS TOOLS
Advertising
1. Corporate Advertising
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to foreign collaboration for the reader to shed light on the economy or the
society in which he lives.
Publicity
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Propaganda
Diplomacy
Promotion
Campaigns
Campaigns consist of concerted, single-purpose publicity programmes,
usually on a more or less elaborate scale, employing co-ordinated publicity
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through a variety of media, aimed at a number of targets, but focussed
on specific objectives. A campaign objective may be the election of a
candidate, the promulgation of a political issue or cause, the reaching of
a sales goal, or the raising of a quota of funds.
Lobbying
Public Affairs
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Acceptance of a product
Acceptance of a product goes through five stages:
1. Awareness :
The individual learns about the existence of a new idea or practice but
has little knowledge of it.
2. Interest:
The individual then develops interest in this idea and then gets more
information about it.
3. Evaluation
The individual makes mental application of the idea and weighs its
merits for his own situation. He obtains more information about it and then
decides to try it.
4. Trial:
The individual actually tries the idea of practice usually on a small
scale. He is interested in how to apply practice, techniques ,conditions for
application.
5. Adoption :
If the individual likes the idea he accepts it for a fall-scale and then
adopts it.
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Mediums of Public Relations
Letters
They are sent out with every kind of enclosure; pamphlets and
leaflets, order blanks, samples, pictures, return post cards, and many
others.
The well-written letter has a major advantage over all other media
it is directed personally to an individual. If it designed to please and flatter
him rather than to irritate him as an invasion of his privacy, it commands
his attention for a little while perhaps just long enough to motivate him to
do what the writer wants him to do.
Mail is a personal thing. A person likes to receive a letter written for
him as well as addressed to him. He likes to express regard for him ,offer
him a better job, make a promise or enclose a cheque. When a publicist
sends out a letter written for the client's benefit rather than for the
recipient's, privacy is being presumed upon. The recipient may resent it.
He may throw the letter away without reading it, or read it only to turn
against the writer.
Individually written and addressed letters have long constituted (he
backbone of international communication. Offset letters are being used
in increasing volume to establish a direct speedy line of communication
with specific publics- Letters are used on a regular or spot-news basis to
reach employees, dealers, alumni, or workers in a fund-raising or
legislative campaign.
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The Telephone
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Word of Mouth
Word of mouth spreads like wild fire. If the subject and content are
right, it can burst into spontaneous combustion just as an entire forest may
suddenly be overrun by conflagration. Through word of mouth, rumour
and innuendo may spread with extreme speed and spontaneity if the
subject is close to the emotion of people. Feeling and thought must quickly
take wing on word of mouth. In stimulating a word-of-mouth campaign
the important thing is to present subject matter of such interest as to cause
people to repeat it to others.
Newsletter
The commercial field has long made good use of newsletters. These
have a bright future. Newsletters tend to fit the times these days. People
have fragmented interests. There are certain things they want to know a
lot about, and other things they don't want to hear anything about.
Newsletters have the advantage of speed. They are quick to read.
The public relations use of newsletters is spreading rapidly into non-
profit fields as well. Associations and professional societies particularly
find the formal effective. Its use in politics and lobbying is burgeoning.
With this format, users can reach constituents quickly on matters having
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both urgency and importance. The person-to-person nature invites
reading.
Post Cards
Post cards are quick and easy to prepare, quick and easy for the
recipient to absorb, economical to mail to constituents and an effective
adaptation of direct mail to reach large numbers of people with a message
that can be punched home in a paragraph.
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Charts
Charts are by far the most-used visual aid. A chart may be painted,
printed or drawn. It must be large enough and simple enough to be seen
and comprehended in the presentation setting.
Flannel Boards
Magnetic Boards
Magnatic Boards are much like flannel boards, except that magnets
permit the use of heavier three dimensional visuals.
Electrowriters
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Tele Lecture
Facsimile
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Planning Process of PR
Public relations is not merely a process of getting stories and pictures into
newspapers. It is much more. It has to be properly planned, orderly executed, and a
number of details need careful attention. Public relations costs money, requires
manpower, needs expertise, and consumes time and resources. So it should be
well planned and executed in an orderly manner.
PR Objectives
Publics
The next step is to decide who is the audience to be reached i.e. local,
regional, national, or international. And apart from geographical
area, it should be considered if any specialized audience or a
section of the community or professional people is also to be
reached.
Message
After deciding the public the company has to decide what message they want
to pass through the campaign, what is it they want the people to know about them or
what they want to tell or inform the public about.
Strategy
A strategy is a long term planning or the methods that a company adopts to
make itself a successful company. For a PR campaign also strategies are required to be
formed to so that they can create an impact or impression in the minds of the people;
as well as they can build a fair and favourable image in the market.
Tactics
Along with a good strategy a company also needs to use some very good
tactics for it’s campaign because there are competitors in the market and the company
has to stand on top of all of them.
Time Scale
The public has to decide the time scale in which they will complete the
campaign. They have to set a specific time. Also the decision about the
commencement of campaign, duration, repetition, etc. is to be made well in time.
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Resources
The publicist has also to think about the resources in terms
of money and staff available to him. The campaign has to be
planned keeping in view the resources which the publicist would
be able to mobilize.
Selection of Media/Resources
Another point that requires a decision is about the media to be
employed for the campaign: whether publicity is to be conduct-
ed with one medium or more than one or through multi-
media.
Evaluation
After deciding upon the above things the publicist should evaluate the whole
process to check whether everything is properly being done or not or whether they
have to add anything else or not, etc.
Review
After evaluation again there should be a review of the entire thing to give it a
final check.
Analysis
After the campaign there should be an analysis of the entire process sp that
they will come to know whether the campaign was successful or not and if not then
where it went wrong. If any draw back’s are pointed out then again the whole process
is repeated from the point of identifying the public’s.
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PEOPLE’S MONEY FOR PEOPLE’S WELRARE
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Profile Of LIC
VISION
"A trans-nationally competitive financial conglomerate of significance to societies
and Pride of India" -
MISSION
"Explore and enhance the quality of life of people through financial security by
providing products and services of inspired attributes with competitive returns,
and by rendering resources for economic development.”
Objectives Of LIC:
1. Spread of Life Insurance widely an in particular to the rural areas an to
the socially an economically backward classes with a view to reaching all
insurable persons in the country and providing them adequate financial cover
against death at reasonable cost.
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2. Maximise mobilisation of people’s savings by making insurance-
linked savings adequately attractive.
3. Conduct business with utmost economy and with the full realisation
that the money’s belong to the policy holders.
4. Act as trustee’s of the insured public in their individual as well as
collective capacities.
5. Meet the various Life Insurance needs of the community that would
arise in the changing social and economics environment.
6. Involve all people working in the corporation to the best of their
capability in furthering the interest of the insured public by providing efficient
service with courtesy.
7. Bear in mind, in the investment of funds, the primary obligation to its
policy holders, whose money it holds in trust, without losing sight of the
interest of the community as a whole; the funds to be deployed to the best of
advantage of the investors as well as the community as a whole, keeping in
view the national priorities and obligations of attractive returns.
8. Promote amongst all employees and agents of the corporation, pride
and job satisfaction through discharge of their duties with dedication
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Products Of LIC
LIC has a variety of insurance plans to choose from. These plans cater to all
categories of people and to their diverse needs. The plans are simply unmatched in
reliability, benefits and in providing happiness and security.
• INVESTMENT PLANS
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Social Security Scheme
Janshree Bima Yojana.
Swaranajyoti Gram Swarojgar Yojana.
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Subsidary Companies Of LIC.
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Corporate Policy Of LIC On Public Relations
B. Customers.
E. Citizens at large.
A clearly laid down Public Relations Policy, therefore, is essential to set the
goals, indicate the strategies and give proper direction to all levels in the area of Public
Relations.
Mission
Establish understanding and develop awareness of mutual aspirations of LIC
and the Public.
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Goals
1. Promote within the Corporation greater awareness of the changing environment and
the need to align the corporate policy to the emerging situation.
2. Help fashioning, within the constraints, its policies, programmes, practices and
products to meet the expectations of the Public. Help the public to appreciate the
performance and the limitations of LIC.
Strategy
1. Develop excellent relations with the totality of the media-print, electronic and
agency owners and reporters by regular exchange of information with them.
2. Establish relations-and develop understanding with the Govt. - Central, State &
Local bodies through legislators and Govt. officials.
3. Develop full understanding with the workers-employees at all levels and agents on
organizational goals, policies, practices and programmes.
6. Help to evolve an effective machinery for quick and satisfactory redressal of grie-
vances of the public.
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8. Devise methods for opening up channels of two-way communication with various
publics of the Corporation.
Action Plan
1. Keeping the objectives, philosophy and the strategies in view, drawing-up annual
PR plans by Branches, Divisions, Zones & Corporate Office.
6. Organize events like inauguration of new B.O., D.O., Z.O. or any arm of the
Corporation (diversification) etc. as public functions to project corporate image.
7. Actively participate in at least one important scheme in each of the States and in
two or three national level schemes to help improve the quality of social life and
establish the social relevance of LIC.
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CORPORATE POLICY ON PUBLICITY
Mission
Publicity should be cost-efficient and of high quality and should bring about
money's worth through a system of integrated communication.
Goals
1. Promote the Corporation's products, the whole line of products, including the
pricing mix.
2. Educate the customers to facilitate more efficient service and appreciation of Cor-
poration's limitations.
Strategy
1. Organizing Publicity Department in the C.O., Z.O. and D.O., for realisation of the
goals. Develop a nucleus in Branches also.
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2. Developing a system of co-ordinating the publicity programmes with marketing
agencies.
Action Plan
1. Keeping the objectives, philosophy and the strategies in view, drawing-up annual
PR plans by Branches, Divisions, Zones & Corporate Office.
6. Organize events like inauguration of new B.O., D.O., Z.O. or any arm of the
Corporation (diversification) etc. as public functions to project corporate image.
7. Actively participate in at least one important scheme in each of the States and in
two or three national level schemes to help improve the quality of social life and
establish the social relevance of LIC.
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8. Develop a task-plan in respect of the above strategies.
PRESS CONFERENCE
Press conference & interview are arranged periodically by
all L.I.C. offices - ie , Central, Zonal, Divisional and Branch offices at the
time of launching any new scheme and to inform about the policies ,
programmes and activities to the press so that it can be publicised.
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RALLY ORGANISATION
LIC has organised a massive rally to pay homage martyrs of Kargil to provide
moral support to the Indian army.
Press Releases
Press releases regarding important news are released from time to time so that
people are kept informed and they know about them.
Customer Meets
Periodical customer meets are organised at Divisional and Branch level to
facilitate greater interaction with policyholders.
Publicity Pavilion
Publicity Pavilion are arranged to display information about PR and Publicity
activities of LIC.
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Exhibitions
LIC arranges its various schemes and exhibitions so that it can display its
various schemes and plans .
Citizens Charter
The corporation has adopted a Citizens Charter wherein commitments have
been made to its customers for higher standards in servicing.
Seminars
Seminars are also arranged by LIC so that they can display their policies and
plans .
Sponsorship
LIC sponsors man y events like chess tournaments table tennis tournaments for
the employees and also for the general public. It has also sponsored a health camp
organised by ‘Masoom’ – an organisation of understanding and fraternity.
Publicity Stalls
Publicity stalls are been put up by LIC at different fairs and melas to publicise
the corporation and its schemes and plans.
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Public Functions
Inauguration of new offices helps in communication as well as in enhancing
the image of the corporation.
Insurance Week
An insurance week was arranged by LIC through which people were exposed
to various insurance schemes of LIC.
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Training Programmes
Training programmes are arranged by LIC for its employees so that they can
be trained for the purpose of public relation activities.
Meetings
Meetings of Development officers are arranged by LIC to train their employees
for public relation activities.
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CONCLUSION
Public Relation came into existence by the belief that if we do something good for
people then only the people Will say good about the organisation. Today's is a age of
competition. And to remain firm in the competition depends on how efficiently the
Organisation manage its PR & project the company's image .
Public Relation will not sell goods and Services but it is bound to create an
atmosphere which will make the free enterprise , a reponsible enterprise . Public
Relations , in fact Will prove to be the most effective tool for communicating with the
People who are still remote from industry for convincing them that
Corporate objectives are ultimately in the interest of the public .
The PR Mantra has now became pervasive. Neither a individual nor the
organisation & not even the government Or a UN body can thrive or sustain in this age
without effectively strategising PR.
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Bibliography
• Principles of Public Relations.
- C.S. Rayudu.
- K.R. Balan.
Webliography
• LIC India.com
• AltaVista.com
• Find Articles.com
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