TommyHolmHansen

Experience
2012 - 13
Responsibility: Achievements:

Program Manager, Customer Experience and Value, Telenor A/S

Mobile operator and Internet Service Provider

Business development and project management with the aim of improving the value of the customer base and the customer experience. Strategic project for optimising the value of the customer base. Re-engineering of processes from a customer experience point of view. Developed strategic pricing guidelines for value added services. Managed work stream for developing pricing guidelines for value added services.

2010 - 12
Responsibility:

Business Manager, Telenor A/S

Mobile operator and Internet Service Provider

Commercially responsible for mobile TV and streaming music service and data services. Business development for new digital services. Leading the go-to-market process for market initiatives within mobile internet services. End-to-end management of multi-million marketing campaign for mobile broadband. Developed business cases and strategies for a range of mobile internet services: film, storage, mobile backup, streaming games, mobile gambling, etc. Conducted 360 degree business reviews of the music and mobile TV services leading to new insights and a bold strategy.

Achievements:

2008 - 09
Responsibility:

International Marketing Manager, Netop Business Solutions A/S

IT administration, unified communication and educational software

Planning and implementing marketing programs in close cooperation with the sales organisation. Managing and supporting a virtual team of marketing managers to ensure effective and timely execution of go-to-market plans. Managed five product releases on time through coordination and collaboration with product management, sales and local marketing managers. Developed sales enablement material to Sales and partners to boost sales through a clear communication of product benefits. Increased marketing effectiveness through web site integration with the CRM system making the results of online campaigns 100% measurable.

Achievements:

TommyHolmHansenTel.:25527040tommy.holm.hansen@gmail.com

2005 - 08
Responsibility:

Marketing Manager, BuildDesk Division, Rockwool International A/S

Energy calculation software and consultancy

Building a corporate marketing function to develop the master marketing plan focused on building a European brand through consistent branding and positioning. Executing lead-generating marketing activities in close cooperation with the subsidiaries. Developed marketing platforms for business initiatives in the Netherlands, Poland, Germany and the UK. Increased sales through hands-on execution of campaigns in several countries. Managed the creative concept development in Denmark and application development in Austria for 3 online applications. Initiated and managed a global re-branding project; from management buy-in to implementation of the new design guide reflecting BuildDesk values.

Achievements:

2002 - 05
Responsibility: Achievements:

Marketing Information Manager, Rockwool International A/S

Building materials; insulation, acoustic ceilings, faade panels

Developing and structuring market intelligence including sales and profit reporting to Group Management and conducting market and competitor research. Improved the market and customer focus of Rockwool through international market research, competitive analysis, industry analysis, market share surveys, etc. Fast and updated competitor and market intelligence made available to Group Management through a new international market intelligence function. Improved market focus through implementation of a new global segmentation model.

1999 - 02
Responsibility:

Business Analyst, Valtech

E-business consultancy and bespoke IT solutions

Providing strategic analysis of e-business opportunities for clients and consultants. Close cooperation with corporate marketing on positioning and key messaging for core services. Supporting business development with pre-sales tools and knowledge. Supported sales with sales presentations, competitor information and analysis of e-business technology in relation to key challenges in focus industries. Defined Valtech's services, developed sales material and built online Centres of Excellence to anchor best practice in the organisation. Delivered action-oriented recommendations for Valtech clients based on thorough analysis of their situation. Wrote concise web site copy for valtech.dk core solutions areas and industries.

Achievements:

1995 - 96
Responsibility: Achievements:

Research Assistant, MAPP Centre, the Aarhus School of Business

Research in product development and marketing within the food industry

Conducting research on retail buying behaviour, performing market analysis for MAPP customers and preparing a Ph.D. project description and plan. Evaluated the market potential of 20 projects about alternative ways of using crops. Recommended what projects should be granted subsidies. Article published in peer-reviewed journal. Approved Ph.D. Application.

TommyHolmHansenTel.:25527040tommy.holm.hansen@gmail.com

Education
1996 - 99 Ph.D. studies in retail strategy, MAPP Centre, the Aarhus School of Business

Enrolled at Manchester Business School for half a year.

1992 - 94 M.Sc. in Economics and Business Admin., Copenhagen Business School

Enrolled in MBA program at Michigan Business School for one term.

1989 - 92 B.Sc. in Economics and Business Admin., Southern Denmark Business School

Exchange program at South Bank University, London for one term.

IT competencies
Passionate IT user with a good working knowledge of the marketing IT toolbox: Adobe Creative Suite Adobe Dreamweaver Salesforce.com Google Adwords Content Management Systems (Synkron, Composite, TYPO3) Web statistics (Google Analytics and ClientStep) Enalyzer for Online surveys Microsoft Office Microsoft Project Microsoft Visio

Languages
Danish: Mother tongue English: Excellent oral and written skills Swedish / Norwegian: Good understanding German: Good understanding

Personal details
Contact: Tommy Holm Hansen Lnstrupvej 39st 2720 Vanlse Tel.: 2552 7040 tommy.holm.hansen@gmail.com LinkedIn: http://dk.linkedin.com/in/tommyholmhansen Age: 43 years old Civil status: Married to Julie Hjlund Rasmussen Children: Daniel (6 years old) and Dagmar (3 years old) I spend my leisure time with my family and meeting with friends over a good meal, preferably with Italian wine. Being a bit of an information junkie I try to keep abreast of current developments in politics, society, football, computer technology, popular science, etc. To digest it all I will usually go running a couple of times a week.

TommyHolmHansenTel.:25527040tommy.holm.hansen@gmail.com