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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Simran Sandhu
NetID ssan755
Group Number: 32
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Claris Chung Monday 1pm
Time Spent on
Assignment:
25 hours Word Count: 1640

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A.W.O.S LTD
INTRODUCTION
Why are women attacked so often? Violence towards women exists in society but most of us are
ignorant of this. To solve this issue I designed A.W.O.S- A Womans Own Superwoman that
consists of a pair of earrings, necklace and a mobile app. The earrings can be turned on manually
or through voice recognition inbuilt, causing the earrings to beep and the inbuilt GPS tracker
detects the victims location. The necklace has an inbuilt camera which gets turned on. It
instantly captures a photo of the offender and processes the data from the necklace and earrings
and is distributed to the phone containing the A.W.O.S app. The app stores the captured
information and delivers to the victims 3 close friends or relatives registered on the app. They
can then seek further help.
3. BUSINESS SECTION
3.1 Vision
To deliver our customers with innovative tools and services that provides peace of mind and
safety in adverse situations.
3.2 Industry Analysis: Public Safety Industry
Industry: A.W.O.S Ltd operates in the Public Safety Industry supervising the safety of general
public in terms of burglary, harassment, trespassing etc.(7)
Force: High/Low: Justification:
Buyer power: High
Customers have many options to choose such as
the police, state council e.g. Auckland council, NZ
safety council (8-UOA, 2014).As a result, due to
plenty of choices there is a constant pressure on
these organisations from customers to perform
proficiently and ensure the wellbeing of public

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safety.
Supplier power: High
There are many tools that are provided to the
council and police to protect citizens. Police
officers do carry firearms sometimes, including
batons, Tasers or pepper spray (National News.
2007).Therefore there are many suppliers that
can provide equipment identified above or even
safety tools to the council e.g. Tonys Gun, or NZ
safety product suppliers.(UOA, 2014)
Threat of new entrants: Low
There are high barriers to entry where owners
must be competent in providing support, thus
they must receive training and certification
before communicating services to people (APCO.
2014).In NZ, organisations must register on the
Societies Government NZ website which contains
its own entry barriers. Consequently new
organisations face difficulty to enter this industry
(Societies Government NZ, 2014).
Threat of substitutes: Low
There are only a few alternatives in this industry
e.g. self-defence or carrying arms for safety.
However in NZ citizens are encouraged to use
force for defence not firearm weapons as its
illegal. A special application needs to be made to
carry firearms (police govt. NZ 2014).Unlike
Canada this is acceptable, however the threat of
substitutes still remains relatively low.(CASD
Media Package, June 10, 2008).
Rivalry among existing
competitors:
Low Organisations work together to ensure public
safety is addressed and crime rates are kept low.
Theoretically theyre all working towards the

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same goal and majority are government owned
(Andy Loader. 2014) (Public Safety Network
Study. 2014).Therefore, there is no rivalry among
the police and other organisations to provide
support to the public.
Overall attractiveness of the industry: Public Safety Industry is attractive as 3 out of 5 forces are
low therefore its less competitive and easier to expand and grow.
3.3 Customers and Their Needs
Our product is targeted at customers of the female gender with ages ranging from 16 - 45 years.
It aims to reduce domestic and public violence as weve seen that our customers need better
measures for protection. They find the need to be better protected in domestic violence.
Poulton,S.(2011).They also believe the government need to have a serious rethink on the
effectiveness of protection orders. Bennett, A.(2014).As a result this shows the need for a faster
and effective measure that should be implemented to reduce the crime rate.
3.4 The Product and Service
We cater our customers needs as the product provides value by increasing customer
satisfaction, allowing women to take better control of situations where their safety is
jeopardised. A.W.O.S is reliable, efficient and effective. Its unique design discourages offenders
as the camera and earrings capture data in real time and delivers the information to trusted
sources. As one of our customers has stated that women need to be better protected in
domestic violence, we have therefore placed the GPS tracker in the earrings. Hence, if the
purpose of the necklace is identified by the offender (husband/father/etc.) and is snatched, the
earrings will still operate and track the victims location.
3.5 Suppliers and Partners
Our two main partners are Womens Refuge and New Zealand Police. The Womens Refuge
support our company by providing clients that need safety measures. We provide our products

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to these women where they can protect themselves in public and at home. A.W.O.S provides NZ
Police with information and evidence against the offender, therefore working hand in hand to
reduce violence against women and ensure crime rates are low.
Our two main suppliers are Viennois and Jaycar Electronics. Viennois provides us the
components of the earrings and necklace specially designed to fit the different functions in.
Whereas Jaycar Electronic provides us with GPS chip, voice recognition sensor and a small
camera. Our company then compiles the finished product.
3.6 Strategy: Focussed High Cost
A.W.O.S has a high cost spending due to the inbuilt GPS tracker, voice recognition and camera
which are not found in the accessories sold in stores like Diva or Equip.
A.W.O.S is aimed at a narrow market. It has been solely designed to protect women aged 16-45
years.
The overall strategy is therefore Focussed High Cost.
3.7 Value Chain Acti vi ty: Technology Development
The most important value chain activity for this business is Technology development.
We want to provide innovative technology to our customers which is long lasting, efficient and
effective. By constantly developing our product we ensure that women feel confident and safe
and can be widely used in NZ and around the globe.
3.8 Business Processes
3.8.1. PRODUCT DESIGN PROCESS My product solely relies on the needs and wants of my
customers. This process helps analyse customer feedback so the necklace and earrings can be
redesigned to suit their needs. This signifies the importance of refining my product design to
create and capture value for the firm. Therefore this process is part of the production and design
department as they receive updates from the customer service branch. The customer feedback
capturing system is a key system in this process.

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3.8.2. MOBILE APPLICATIN DEVELOPMENT PROCESS This process plays a pivotal role
because the A.W.O.S app captures all the data delivered from the necklace and earrings and
stores it on the phone which then gets distributed to known people who can help the victim. It
START
DESIGN THE NECKLACE AND
EARRINGS
DEVELOP AND
TEST PRODUCT
MAKE PROTOTYPE
OF NECKLACE &
EARRINGS
Redesign and
fix it
Implement
Product
WILL THIS
DESIGN
WORK?
END
NO
YES
ANALYSE CUSTOMER
FEEDBACK
Production and
design
Customer feedback
capturing system

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START
DESIGN
ADDITIONAL
FEATURES
BETA
VERSION
DO ISSUES
ARISE?
AVAILABLE FOR
SOFTWARE UPDATE
ON PHONE
FURTHER
DEVELOPMENT
TO FIX BUGS
END
YES
NO
Operations Management
Product Development
Management Systems
serves as a link between the victim and her safety therefore we need to ensure this app is always
running and all bugs are fixed on time so it can work efficiently. This system is part of the
operations management department that is concerned with re-designing and engineering
business operations and Product Development Management Systems is a key system in this
process.












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3.9 Functionalities
3.9.1. PRODUCT DESIGN PROCESS
Review Customer Feedback
Check reliability of the Re-engineered prototype
3.9.2. MOBILE APPLICATIN DEVELOPMENT PROCESS
Allow Code editing for improvement
Identify bugs and errors
3.10 Systems

3.10.1. CUSTOMER FEEDBACK SYSTEM - This system captures feedback from customers and
analyses this information to fulfil customer demands. It focusses specifically on customers who
want to change the specifications of the A.W.O.S product. After critically analysing the data
provided we begin to revise the earrings and/or necklace e.g. if our customers complain about
the earrings falling off, we design earrings that have a secure threaded post so the earrings can
be screwed on properly. Its evidently clear to us what our customers need via this system, we
are able to make a decision about re-designing the A.W.O.S products and deliver them ensuring
women will feel safe and comfortable using it.
3.10.2. PROTOTYPE DATA PROCESSING SYSTEM - This system is considerably important for
the Product Design Process as it processes captured data from the prototype and ensures it is fit
for purpose. As a result this system checks for the validity and quality of the prototype and if its
viable when put to use in reality. As a result we can assess the functionality of the prototype and
ensure it is aligned with our vision so our customers are able to benefit with the innovative tools
we provide. The final step of this system is to manufacture the modified earrings and necklace.
3.10.3. SOFTWARE MANAGING SYSTEM (SMS) This is crucial for the Mobile Application
Development Process as it aides in supporting our vision. This system manages the A.W.O.S
software and identifies any errors that may rise which can hinder the development process. As a

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result the SMS also contains the capability of editing the code for further improvement to ensure
no bumps when developing the app. Its now ready to update the app on the phone.




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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Product
Design Process
1. Review Customer Feedback

2. Check reliability of the Re-engineered
prototype

Customer Feedback
System


Prototype data processing
system
Customer Relationship
management system

Transaction Processing
System
2. Mobile
Application
Development
process
1. Allow code editing for improvement

2. Identify bugs and errors

Software Management
system

Decision Support System

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CONCLUSION
To conclude, the idea of our business is to tackle violence against women in society and
domestically. The A.W.O.S product was created to ensure women are safe providing a peace
of mind and safety in adverse situations. Just with a simple touch or even a scream can
make a huge difference in protecting them. As a result, in this organisation IT is a critical
component that controls the operations and strategy of A.W.O.S. It binds myriad internal
and external processes that make A.W.O.S successful and practical to use and complies with
our vision, thus generating value.
REFERENCES


1. APCO International. (n.d). Public-Safety Communications Careers Begin Here.
Retrieved from https://www.apcointl.org/training-and-certification.html

2. Canadian Association for Self Defence. (2008, June 10). CASD Media Package.
Retrieved from
http://www.canadacarry.org/subdream/index.php?categoryid=12&p2_articleid=29

3. Poulton, S. (2011, December 15). Yes women need to be better protected in domestic
violence, Mr. Clegg, but so do men. Retrieved from
http://www.dailymail.co.uk/debate/article-2073100/Yes-women-need-better-
protected-domestic-violence-Mr-Clegg-men.html

4. Bennett, A. (2014, Jan 17). Labour joins calls for review of protection orders.
Retrieved from
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11188149

5. New Zealand Police. (2014). Retrieved from http://www.police.govt.nz/

6. New Zealand Police. (2013). The Arms Code. Retrieved from
http://www.police.govt.nz/about-us/publication/arms-code/firearms-licensing

7. New Zealand Police. (2007). Use of Firearms by Police. Retrieved from
http://www.police.govt.nz/news/release/3376

8. Calzado, G. (2013). Public Safety. Retrieved from
http://prezi.com/p2mjqobf1ccq/public-safety/

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9. University Of Auckland. (n.d.). Health and safety organisations. Retrieved from
http://www.science.auckland.ac.nz/en/for/current-students-4/health-and-
safety/resources/health-and-safety-organisations.html

10. Companies Office Societies and Trusts Online. (n.d.). Retrieved from
http://www.societies.govt.nz/cms

11. Womens Refuge NZ (n.d.). Womens Refuge. Retrieved from
https://www.womensrefuge.org.nz/

12. Viennois Online. (n.d). Viennois-online, Chine No.1 Fashion Jewelry & Accessories
Wholesale Supplier. Retrieved from http://viennois-online.com/enter/jewelry-
supplier/?gclid=CjkKEQjwhoGcBRDlu9S3mo7-
udIBEiQASEw7QiFENGHHxOtvsGN8dxspR5Hf5xkzfFJZqXCkQ8u36LLw_wcB

13. Jaycar Electronics (n.d). Retrieved from http://www.jaycar.co.nz/index.asp