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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Yian Ren
NetID yren636
Group Number: 001
Website Link: http://infosys1102014fcgroup001.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Ramson Monday 12pm
Time Spent on
Assignment:
25 hours Word Count:


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MAXIMA DOOR-LOCKING DEVICE
INTRODUCTION
Do you often get frustrated when you realise that youve forgotten to lock your doors? Do
you know that improperly locked doors can pose a huge safety issue to you, your loved ones
ad your property?(Electronic Security Association, 2014) In fact, we have identified this
issue and we not only acknowledged the extent of the problem, but we also came up with a
solution. MAXIMA is a door locking smart electronic set that would truly blow your mind. Its
the ultimate solution that will turn trouble-free door-locking and guaranteed home security
into a reality!
3.BUSINESS SECTION
3.1 Vision
Our vision is to simplify door-locking and facilitate prompt reaction to threats to house
safety for all home owners around the world.
3.2 Industry Analysis: Electronic door-locking devices industry
Industry: electronic door-locking devices industry. The industry is electronic door-locking
devices industry (contact-less locking).
Force: High/Low: Justification:
Buyer power: Low Buyers dont have a lot of choices. Currently, there are
only about 5-8 providers of electromechanical door-
locks.(Ha,2013)
Supplier power: Low Raw materials such as metal strips, wires and
hardwares etc. for electronic locks are relatively
attainable. There are also many suppliers for software
technologies who could work on developing the
software necessary for electronic locks to work with
an app.

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Threat of new entrants: Low The creation of electronic door locks incoporates
intricate designs of new softwares, including unique
commincation channels between phone and lock.
Both technology and time are required to integrate
existing door systems and have new feature
initiatives. Therefore, currently there are strong entry
barriers. (Ha, 2013)
Threat of substitutes: High Older customers or the neophobic might prefer
traditional locks and keys over electronic locks. There
are many different types of traditional locks which are
currently used by the majority of society.
Rivalry among existing
competitors:
Low There are about 5 to 7 existing competitors on the
market right now , each of which provides a
electronic/electromechanical lock.Those products are
new and many are still under going developments.
Companies compete by offering different designs.
Overall, the rivalry among existing competitors is fairly
low given the number of competitors and their
relatively differentiated functions.(Derene, 2013).
Overall attractiveness of the industry: In general, the electronic door-locking devices
industry is an attractive industry to enter. 4 of the 5 Porters forces are low. The industry has
low buyer power due to limited choices andlow supplier power the amount of technology
and raw materials are easily attainable. Threat of new entrance and rivalry among existing
competitors are also low. Only the high threat of substitute is unfavourable, which is due to
peoples attachment with traditional keys and locks. However, this can be overcome by the
convience and new feature iniatives of our product, which would become a competitive
advantage for us. Overall, the industry is attractive.
3.3 Customers and Thei r Needs

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MAXIMAprovides convience to forgetful customers and safety assurance to all homeowners.
Therefore, we will target a wide segment of the market. Firstly, in terms of convience, busy
commuters, working professionals who have limited time will be benefited. Secondly,
anxious housewives or senior people who prefer more assurance would be attracted by the
multi-functions of the product. It would give them a sense of security as well as provide
them with convience.By ensuring that all doors are locked, MAXIMA would significantly
decrease burgulary events and achieve our vision, to benefit all home owners around the
world. (Metropolitan Police, 2010)
3.4 The Product and Service
The product consists of a mobile app and a gadget. The gadget uses sensors and chips to
enable remote control of all the doors of the owners house. It also sends messages to the
owner via its corresponding app on the smart phone in event of an intrusion. The app
provides the owner with access to other house security systems whenever and whereever,
to monitor the house (i.e authenticate risk by checking the security camera tape
immediately after alert message has been sent). MAXIMA significantly reduces time spent
on locking doors in the house, minimises risk of being burgled and also enables fast reaction
to burgulary, increasing chances of recovery to valuables.
3.5 Suppliers and Partners
Software engineering is vital for the products success. A supplier such as Beyond Services
Limited would have the electronical technology expertise to be able to develop, programme
the software, enhance flow and provide constant updates to the product. Another supplier
such as LG Electronics could manufacture the hardware part and implant data transmitters
within the gadget to enable data-syncing between the two parts.
A partner could be advertising agencies such as Fairfax Media NZ who provides publications
and websites throughout New Zealand. By partnering with them, our product will be able to
reach more people.(Fairfax Media, 2013) LG electronics can also be a potential partner. As
they manufacture many electronic products, MAXIMA could negotiate with them to become

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a potential add-on product for consumers. This would allow MAXIMA to increase publicity.
Sales could increase as the product becomes more attractive and reliable to customers.
3.6 Strategy: Differentiation
The competitive scope is broad as MAXIMA targets all house owners. Household safety is a
priority for most people and the tendancy to forget locking doors also plagues many, so
both the convience and safety assurance .
MAXIMAs cost strategy is high cost. Currently, as an innovative new product, its cost of
production is high due to a large amount of labour, time and technologysuch asextensive
software engineering are required. A focus on quality would be emphazised, and will be the
competitive advantage.
The overall strategy is therefore Differentiation.
3.7 Value Chain Activity: Technology Development (R&D)
The most important value chain activity for this business is Technology development.
Technology development is crucial for the business to succeed as thats what delivers value
to customers and forms the business competitive advantage. The value chain activity aligns
with MAXIMA visionas well as its competitive strategy, differentiation. R&D allows MAXIMA
to constantly improve its quality in order to guarantee convenience and safety. Therefore,
technology development is an important value chain activity that allows MAXIMA to deliver
value to customersmaximise their satisfaction, and in turn generate profits.
3.8 Business Processes
3.8.1. LOCK PROTOTYPING PROCESS
This fundamental process is allows MAXIMA to use different information from different
customers door types to ensure the final product is user-friendly. The process entails
designing and making prototypes, collecting feedbacks from customers and then constantly
improving it until it can be manufactured in large quantities. The process ensures the quality
of the product and determines whether our product has a competitive advantage and can
deliver value to customers thus helping the firm to generate profits.

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Start
Segment the market and research
different door types, alarm systems.
Produce prototypes for each type of
lock and accompanying app .
Research and development
department
Research and development
department
Test prototypes
practicability
Data management system
Good
Disperse a batch of prototypes to
customers and collect feedbacks.
Determine
whether changes
are required.
Yes
Redesign or
improve
existing designs
NO
End
Discard design
Bad
Design MAXIMA (app and gadget)
that enables linking with the home
alarm systems.
Product is
ready, send to
manufacturer

3.8.2. DEBUGGING PROCESS
Debugging is crucial for the business as it ensures constant renewal and fixing of faults in
the product. It entails conducting market research to ensure the quality and value of the
product. Through researching, debugging allows the enhancement of the product and
allows the business to adapt to any new needs that came up. This process would maintain
the value of the product, retain customers and helps the business to capture value by
generating revenue and profits.

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Start
Open existing software
Scan and launch practise runs
Can faults be
predicted?
Provide possible
updates to the software
No
Job completion,
repeat after 3
months.
End
Come up with a
solution to fix the
problem as soon as
possible
Yes
Debugging Analysis System
Software Engineering
Department
Receive fault
report



3.9 Functionalities
3.9.1. LOCK PROTOTYPING PROCESS
Collect information from customers through researching.
Provide the ideal version of the product by choosing from different
prototypes that best suits the customers.
3.9.2. DEBUGGING PROCESS
Ensure proper functioning of smart lock by removing all causes of failure,
predict faults.

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Ensure renewal of software and make sure that the product is usable and up-
to-date.
3.10 Systems

3.10.1. DATA MANAGEMENT SYSTEM-The systemis used in the lock prototyping
process.It increases efficiency by organising data collected from market researches, surveys
and feedbacks into different categories. Collecting data is crucial for both making
prototypes and also deciding on the right prototype at the end of the prototyping process.
This aligns with MAXIMAs vision, which is to simplify door locking for all home owners.
Thus it adds value to the business.
3.10.2. DEBUGGING ANALYSIS SYSTEM -The system is used to facilitate debugging as it
keeps a record of past records of the updates that the system has gone through. It also
automatically detects any updates that the current software lack. It reduces time spent on
analyzing the current system and improves efficiency on ensuring proper functioning of
MAXIMA. This would increase competitive advantage and help the business to achieve its
vision.
3.10.3.CUSTOMER SUPPORT SYSTEM-The system innvolves keeping a record of the
customer base and provide debugging, renewal and updates to all those who qualify. It
reduces waiting time, which ensures customer satisfaction and would create value by
keeping customers happy. Taking care of its customers would help the business increase
revenue and profits.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Techonlogy
Development
(R&D)
1. Lock Prototyping
Process
1. Collect information from customers
2. Provide the ideal version of the
product by choosing from different
prototypes that best suits the
customers.

Data Management System Decision Support System
2. Debugging
process
1. Ensure proper functioning of
smart lock by removing all causes
of failure, predict faults.
2. Ensure renewal of software and
make sure that the product is
usable and up-to-date.

Debugging Analysis system


Customer Support system
Decision Support System


Customer Relationship
Management system

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CONCLUSION
MAXIMA electronic door-locking devices achieves its vision by brinig convience and assuring
safety to customers. Its competitive strategy is differentiation. Thus to succeed and fluorish,
it must focus on the value chain activity of Technology Development. Two important
business processes that take place within this value chain activity include Lock Prototyping
Process, that uses data management system to support the functionalities of information
collection and final product decision. Another processes is the Debugging Process, which has
debugging analysis and customer support systems that support functioning assurance and
on-time updates. Overall, the practise of information systems is important for MAXIMA to
prevail in the market and successfully create value to customers.
REFERENCES

1. Electronic Security Association. (2014). Fast Facts on Property Crime. Retrieved from
http://www.alarm.org/HomeSafety/FastFacts.aspx

2. Ha,P. (2013). Are Smart Locks Secure, or Just Dumb? Retrived from
http://gizmodo.com/are-smart-locks-secure-or-just-dumb-511093690

3. Derene, G. (2013). Ditch the Keys: Its time to get a smart lock. Retrieved from
http://www.popularmechanics.com/home/improvement/security/ditch-the-
keys-its-time-to-get-a-smart-lock-16200140

4. Metropolitan Police. (2010). Lock before you leave. Retrieved from
http://content.met.police.uk/News/Lock-before-you-
leave/1260267439572/1257246745756
5. Fairfax Media. (2013). About Us.Retrieved from
http://www.fairfaxmedia.co.nz/about-us/