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Name Xueyun Shi

NetID xshi309
Group Number: 319
Website Link: http://infosys110groupxxxb!ogspot"on#
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Introduction:
Healthy economy and society are interdependently related to a healthy population of
people. As health issues are central to a societys well being, going to the General
practitioners (Gps) can be beneficial in preventing long-term damage. n order to speed
up the G! chec"up process, the use of information technology by a tablet device to
perform a G!s basic services is far more efficient.
#usiness section$
3.1 Vision
n order to speed up the G! chec"up process, the use of information technology by a
tablet device to perform a G!s basic services is far more efficient.
3.2 Industry analysis:
%ew&ealand medical machine industry
!orters five forces$
'. #uyer power $ High
(ustification$ )he buyer power for the %ew&ealand medical scanner industry is high
because there are many different clinics and people can also go to the hospital.
*ustomers have a lot of choices so the competition in the mar"et is intense. (,orter-s fi&e
"ompetiti&e for"es. /00)0
+. ,upplier power $ -ow
(ustification$ #uyers have few choices of whom to buy from because the scanning
machine is high-technology product. .nly few businesses have that technology so the
supplier power is low. (,orter-s fi&e "ompetiti&e for"es. /00)0
/. )hreat of new entrance $ -ow
(ustification$ t is very hard for new players to get into the mar"et because they need to
own the technology and have enough money to support their products, so the threat of
new entrance in the %ew &ealand medical scanner industry is low. (,orter-s fi&e
"ompetiti&e for"es. /00)0
0. )hreat of substitutes $ High
(ustification$ )he threat of substitutes for the %ew &ealand medical scanner industry is
high because G!s can chec" the patients body by themselves instead of using the
scanning machine. -abour can ta"e place of the scanning machine, therefore the threat
of substitutes is high. (,orter-s fi&e "ompetiti&e for"es. /00)0
1. 2ivalry among e3isting high competitors$ -ow
(ustification$ Getting a medical scanner re4uires to have both money and technology, the
competition in the mar"et is not fierce so the rivalry among e3isting high competitors is
low. (,orter-s fi&e "ompetiti&e for"es. /00)0
.verall attractiveness of the industry$
)he G! chec"up process becomes more efficient when using a medical scanner to send
patients profile and to perform a G!s basic services. )he scanning machine has
shortened the manual chec"ing process which encourage people to visit the G!s more
often when they are sic".
3.3 Customers and their needs
)he potential customers for the medical scanners are clinics or hospitals. n order to
speed up the G!s chec"ing process, it is more efficient to use the scanning machine
because this tablet device with a sensitive interface can store the patients profile in its
central database and perform a G!s basic services. As G!s may charge less for shorter
times, using the medical scanner can improve both efficiency and cost effectiveness.

3.4 The product and service
5ith the use of medical scanners, people may begin to visit G!s more often due to the
lower cost and the faster process. )his can lead to a healthier society due to early
detection. .n the other hand, using machines instead of labour resources can save both
time and money,
3.5 Suppliers and partners
,artners:
'. ) department
)o produce medical scanners re4uire high technologies so the ) department should be
the partner of the company. A company li"e Apple, has their own ) department to
support their systems and use the technologies to develop new products.
+. *omputing control center
)he medical machine can store the patients information into the computer and send it to
the G!s so the information control system should be important to a business. 6or
e3ample, the airports use the computers to store passengers information and chec" their
flight for them.
'upp!ier:
11!e"troni" soft2are
$he e!e"troni" soft2ares that are insta!!e( in the me(i"a! ma"hines he!p to re(u"e the use of !abour
resour"es 2hi"h "an impro&e effi"ien"y $he 3Infor 4igh $e"h3 is an examp!e an( many 2or!(5s
!ea(ing "ompanies are using it to impro&e their business
/6eta! fabri"ation ser&i"es
$he business nee(s a !ot of ra2 materia!s to make their pro(u"ts so the meta! fabri"ation ser&i"e is
one of the most important supp!iers for the business
3. !orter"s #eneric strate#y : $i%%erentiation
)he medical scanning machine is a high-technology product which is 4uite e3pensive, so
the cost strategy in this case is high cost. .n the other hand, the competitive scope
should be broad mar"et because the medical scanner can be used in either clinics or
hospitals. )he demand for this little tablet will be high if it is useful, therefore the strategy
is differentiation due to the high cost and broad mar"et.
3.& Value chain activity : Technolo#y development
)he most important value chain activity for this business is technology development. )he
use of information technology by a tablet device to perform a G!s basic services is far
more efficient which can speed up the G!s chec"ing process. )his re4uires high
technology so technology development is a necessary part for the business. n addition,
because of the generic strategy (high cost and broad mar"et), technology should be
upgraded all the time in order to satisfy customers needs.
3.' (usiness processes
'. nformation capturing process - )he medical scanners induce the patients basic
physical condition and store this data with patients profile in its central database. )he
data would then be transferred to the G!s computer for their use.
+.,ales process - )he medical scanners can be used in the pharmaceuticals industry.
)hey are manufactured and will be sold to hospitals and clinics for the G!s to use.
3.) *unctionalities
/.7.'. nformation capturing process
- store the patients physical condition and profile
- transfer the information for the G!s use
/.7.+ ,ales process
- selling to hospitals and clinics in order to improve efficiency
- reduce the use of labour resources
- reduce the mista"es that are made by people and get more accurate information
3.1+ Systems
'. 8atabase-based wor"flow system
9A tablet device with a sensitive interface can detect ones pulse and temperature when
touched by their hand and store this data on their patient profile in its central database.:
)he medical scanners provide tools to store information in a central database and send
patients profiles to the G!s in order to speed up the chec"up process.
+. 8ecision support system
9)he use of decision support systems is important in improving the accuracy of pain
assessment.: )he medical scanner helps G!s to ma"e decisions, it reduces the mista"es
that are made by people so patients information will be more accurate. )his also reduces
the use of labour resources so the chec"up processes become more efficient.
/. nformation technology system
9)he software development can involve a significant allocation of internal )
resources for systems analysis, integration with other software systems.: )he
medical machines are high-technology products so all the things are electronic.
;sing the medical scanner instead of labour resources can improve productivity and
reduce cost effectiveness, which is useful for the G! chec"up process.
3.11 'ummary tab!e:7a!ue "hain to systems
7a!ue "hain
a"ti&ity
,ro"esses 8un"tiona!ities 'pe"ifi"
Information
'ystem
9roa(
Information
'ystem
$e"hno!ogy
(e&e!opment
Information
"apturing
pro"ess
1store the patients physi"a!
"on(ition an( profi!e
/ transfer the information for
the G,5s use
Database:base(
2orkf!o2
system
Workf!o2
management
systems
Information
"apturing
pro"ess
;e(u"e the mistakes that are
ma(e by peop!e an( get more
a""urate information
De"ision
support system
<o!!aboration
systems
'a!es pro"ess 1impro&e effi"ien"y
/ re(u"e the use of !abour
resour"es
Information
te"hno!ogy
system
1nterprise
resour"e
p!anning
systems
Conclusion:
5ith the use of medical machines, technologies are developed and used in the hospitals
or clinics. )he whole G! chec"up process has become efficient and the cost has reduced
because the machines have ta"en place of labour resources. )he reasons above
encourage people to visit the G!s more often when they are sic", which lead to a
healthier society due to early detection.
;eferen"es
1 ,orter-s fi&e "ompetiti&e for"es =/00)0 A to Z of Management Concepts & Models. />?:/@/
/ <ohen. A =/0130 $his Do"tor Wi!! 'a&e Bou 6oney Technology Review. 116=>0. @0:@/
3 $e"hno!ogy $a"k!es G!oba! <ompetition =/00+0 Manufacturing Engineering. 1!=)0. 1)@:1)?
+ ,ombo N. *raCDo ,. E 7iana A =/01+0 *pp!ie( "omputer te"hno!ogies in "!ini"a! (e"ision
support systems for pain management: * systemati" re&ie2 "ournal #f $ntelligent & %u&&y
'ystems. !6=)0. /+11:/+/)
) ,*''. '. E ;%N1N. 9 =/01+0 ;e(u"ing the 'oft2are 7a!ue Gap Communications #f The
ACM. ()=)0. ?0:?@
> <o2en. ' ' =/0100 'our"ing 'upp!iers of 6a"hining 'er&i"es EM*T+ European Medical
*evice Technology. 1=@0. +>:+?

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