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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Julianne Wong
NetID jwon378
Group Number: 380
Website Link: http://infosys1102014s1group380.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kirsten Thursday 11am
Time Spent on
Assignment:
26 hours Word Count: 1603



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MONITOR YOUR PETS!
INTRODUCTION
One of the most treasured members of the family pets, unfortunately have the trend to go
missing and the difficulty of finding them corresponds to the lack of technological support
used to finding them. By implanting GPS in microchips on your pets collar, you will be able
to monitor them with a mobile application, and if your pet is missing, they can be found
with an efficent manner.
3. BUSINESS SECTION
3.1 Vision
Our vision is to guarantee the security of pets by helping the owners keep track of where
they are.
3.2 Industry Analysis: GPS Tracking Software Industry
Industry: GPS Tracking Software Industry. The GPS Tracking Device Industry is a relatively
new industry, where satellites have been used for location purposes for many years, but
tracking devices have been quite slow to become available to the general public.
Force:
High/Low: Justification:
Buyer power:
Low Buyer power is low because only a few companies
within the industry offer GPS Tracking collars
which is mainly for the purpose of hunters
keeping track of their dogs while hunting. There
are currently none that offer GPS-enabled
microchips to be implanted in the pets collars.
Supplier power:
High Supplier power is high because not many
companies within the industry offer capable GPS
tracking systems.



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Threat of new entrants:
Low The threat of new entrants is low because the
technology used is a GPS Tracking software,
which is not cheap. Also, this piece of technology
is not simply encoded to be capable. Money to be
invested for the industry is not low, therefore
there will not be many competitors within the
industry.
Threat of substitutes:
Low The threat of substitues is low because there are
only a few alternatives available to keep track of a
pet, while non offer a GPS implanted microchip,
which can ensure the safety of pets and easily
keep track of where they are with advanced
technology.
Rivalry among existing
competitors:
Low The rivalry among existing competitors is low
because competition is not fierce. There are only
a few suppliers within the market whose
technology supplies contain specific features and
is being wanted by companies within the
industry.
Overall attractiveness of the industry: The overal attractiveness of the industry is high,
even though contribution costs are high, the industry has the prospective to make high
revenue, especially from pet owners. The buyer power is low as only we, currently, that
offers his piece of advanced technology and the supplier power is high, thus meaning the
competition is not fierce. These forces result in high revenue with mild competition which
causes the outcome to be an attractive industry to enter.
3.3 Customers and Thei r Needs
Customers, likely smartphone users, who own pets will be most interested in our
application. This application is appropriate to all pet owners, regardless of age and gender.
Customers will find this application handy in keeping track of their pets whereabouts,
especially for people who are often away from home as it allow owners to trace their pets



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wherever and whenever. By being able to keep track of their pets promptly, they can ensure
their pets safety and its location, if they are missing, through the GPS-implanted
microchips.
3.4 The Product and Service
The product is an application which helps pet owners trace their pets whereabouts through
the GPS-implanted microchips and being able to ensure their safety. The service of this
product is to make-easy the process of looking for lost pets. Instead of putting posters
around or uploading photos of their pets onto the net and wait for responses, this
application allows the searching to be done at home with a smartphone in a few seconds.
This appication will reduce cycle time, stress and energy when it comes to searching for
pets, enabling the whole process to be more proficient.
3.5 Suppliers and Partners
The suppliers for our product include the software companies who help us to produce the
application. Another would be the GPS tracking system company who will work together
with the microchip-producing company in order to combine GPS-tracking with microchips
into our application. Our partners, the smart phone application stores: Google Play and the
Apple App Store will need to maintain a relationship with us once the application is
established so that it will be available to the customers.
3.6 Strategy: Cost Leadership
Smartphone applications are classified to be low cost and broad market so therefore our
cost strategy is cost leadership. The price of our application must be set at a reasonable
price that customers are willing to pay for in order to successfully sell it. A fair price for this
application in this broad market will be expected to result in revenue and profit because of
the high demand surrounding smartphone applications.
The overall strategy is therefore Cost leadership.





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3.7 Value Chain Activity: Technology Development
The most important value chain activity for this business is Technology Development
Technology development must be concentrated on in order to define the success of our
application. Our application will have to be produced via technology so that the GPS tracking
system can be merged with the microchip. Also, to ensure the application to be kept up-to-
date, there will need to be constant exploration into developing technology so
enhancements in the application compenents can be made.
3.8 Business Processes
3.8.1. TECHNOLOGY DEVELOPMENT PROCESS The development of our application requires
GPS-implanted microchips and a connection to satellites for our tracking service, so
therefore, in order to merge the compenents of our application to produce our final
product, comminucation with our main suppliers and partners are crucial. Based on
customer specifications and feedback, this process will improve our application and create
new updated versions of it.
Start
Collaborate with
application stores
and suppliers with
the proposal
Application proposal
is accepted by both
the partners and
suppliers
End
No
GPS with customer
specifications
implanted
microchips is
developed with the
software supplier
Yes
Collaboration
system
Application is
published and
released on
application stores
for download
Customer downloads
the application and
leaves positive feedback
on its features
No
Yes
Customer
relationship
management




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3.8.2. CUSTOMER FEEDBACK PROCESS For our product to be developed, gaining customer
feedback is extremely crucial in order to gain knowledge of their needs. The customer
feedback process will allow customers to leave feedback and any faults with the application
so we can report these promptly and deliver an updated version of our product until finally
providing the completed application.
Start
Send all users of
application with a
feedback link
User chooses to
leave feedback
User leaves
feedback that will
be transferred to
customer support
Decision
support
system
Customer
support detects areas
of improvement in
surveys
Customer
support
Technical
support
Technical support
analyses and
addresses reported
issues
New updated
version of
application is
released in
Application stores
Customer receives a
notification about
application update
and is provided with
details of
improvements
End
Yes Yes
No
No





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3.9 Functionalities
3.9.1. TECHNOLOGY DEVELOPMENT PROCESS
Interact with our partners (Application stores: Google Play and Apple App
store) and suppliers (software company and GPS-tracking company) in order
to form relationship.
Create and develop the application that merges the GPS-tracking system
together with microchips and consequently aiming to meet customer
requirements.
3.9.2. CUSTOMER FEEDBACK PROCESS
Transfers the finished customer feedback to customer support to organise
data.
Information, processed from data, is then transferd to the technical support
team for application reengineering.
3.10 Systems

3.10. 1. PRODUCT SETUP SYSTEM This system simplifies the process of set up and
installation for both the business and the customer. Through this system, packages will be
sent to their chosen vet where microchips will be implanted with the GPS-tracking system,
while detailed instructions will be provided for setup so customers will be taken care of
during the set up process and so they can use more time on giving feedback as an important
aspects for the business such as improvements to be made.
3.10. 2. CUSTOMER SUPPORT SYSTEM This system, essential to customer service, allows
customers to provide feedback or ask for support. Through this system, data collected will
be processed into information to show areas of improvement, which reduces the whole
renovating time and time engaged to advance the convenience of the application.
3.10. 3. TECHNOLOGY SUPPORT SYSTEM This system will enable the improving of the
convenience and functionality of the application or any faults identified through customer
feedback. Through this system, the technical suppor team will be able to improve the
application in order for enhanced products to become a success in the product line to retain
existing customers and to attract new customers to buy our product.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Technology
development
1. Technology
development
process
1. Interact with partners and suppliers to
form business relationship.

2. Create and develop application that
merges the GPS-tracking system with
microchips and also meeting customer
requirements.

Technology support system


Technology support system
Collaboration system


Decision support system
2. Customer
feedback process
1. Customer support collects customer
feedback and transfers information to
technical support if crucial.

2. Application will be reengineered by
technical support and provide an updated
version to be available for download on
application stores.

Data collection system



Customer support system.
Customer relationship
managament system


Decision support system

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CONCLUSION
Part of the GPS-tracking software industry, our product will follow the cost leadership
strategy to ensure the safety of family pets, who have the trend to go missing. Our
application will be able to allow pet owners to keep trace of their pets through a GPS-
implanted microchip on its collar, which reduces to rate of pets going missing, and if they go
missing, they can be found with a proficient manner. Through working together with our
suppliers and partners, and receiving customer feedback for enhancements, our product will
soon become a success in the product line which will retain existing customers and attract
new customers into buying our product.
REFERENCES

1. South, G. (April 8, 2013). Social media tapped for new lost pet service. Retrieved from
http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10876119

2. Missing Pet Partnership. (2007). About Us: Mission and Purpose. Retrieved from
http://www.missingpetpartnership.org/about.php

3. 10 Top Ten Reviews. (2013). GPS Tracker Review 2013. Retrieved from
http://gps-tracker-review.toptenreviews.com

4. Shopify Inc. Create Shopify Apps. Retrieved from
http://www.shopify.co.nz/partners/apps