INFOSYS.

110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Terry Jung Woo Kim
NetID Jkim485
Group Number: 492
Website Link: http://infosys110group492.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Nicholl Friday 9AM
Time Spent on
Assignment:
10 hours Word Count: 1500










TICKET EXPRESS
INTRODUCTION
How long does it take to find the cheapest ticket for an event? How long has it taken to enter the event
e.g. waiting in lines? The primary problem is that people want to find the cheapest alternative when
buying something. The secondary problem is the build up of frustration due to over crowdedness. A
system that replaces the current ticketing systems, something more efficient is the solution to all these
problems, promoting efficiency and convenience.
3. BUSINESS SECTION
3.1 Vision
To utilise technology to foster a new standard of efficiency in ticketing methods.
3.2 Industry Analysis: Ticketing application industry
Force: High/Low: Justification:
Buyer power: High High, because there are so many places people can
purhcase their tickets. E.g. people area able to buy
concert tickets from ticketek, ticketmaster or ticket
direct.
Supplier power: High High, because there has not been an application such
like this before therefore the businesses may not want
to invest into a high risk however high reward system.
The potetnial supplier (the businesses that uses
tickets) may not want to and does not need to make a
risky investment.
Threat of new entrants: High
Because it is so easy to invent new applications
nowadays the ticket express application may have
to battle with similliar applications which provide
similliar services. There are low barriers to entry in
this industry allowing for this to occur. Within 6
months there was an increase in 48% for publishing
new apps (Triple happineies, 2012).
Threat of substitutes: High High, because of the concept of customer loyality.
Loyal customers are likely to buy more and and often
willing to pay more even if there is a cheaper
alternative. (The marketing donut) Even if there were
cheaper tickets people may stay loyal to their
frequent suppliers and therefore purchase tickets
directly through them instead of using the application.
Rivalry among existing
competitors:
High High, because it is easy to make an application which
does the same thing and evryone will all be fighting
for the same contract with large ticketing businesses.
Anyone with the slightest idea on how to programme
and anyone with a computer is able to create an
application for smartphones. (Business insider
Australia, 2011)
Overall attractiveness of the industry: (Moderate) The ease to get into this industry maybe low and
maybe attractive at first sight however because it is so easy to make applications and the profitability is
likely to be low.
3.3 Customers and Thei r Needs
The potential customers for this application can be anyone from babies to elders of both genders. The
potential customers range is very broad because a lot of the worlds population uses Smartphones or
tablets, one in every five people own a Smartphone and one in seventeen people own a tablet and it
will undoubtedly increase (Business insider, 2013). This application will be useful because it will help
reduce:
-The use of paper, the recycling rate had gone up to nearly 70%, this figure suggests that people
around the world are using too much paper without thinking about the importance of the wastage.
(Waste management world)
- congestion outside the venue and inside of the venue, (people do not have to come in earlier to
purchase the tickets as they have pre purchased it and also scanning your mobile device is a lot quicker
than an employee checking if each ticket is valid)
- Over crowdedness in the venue (increases the chance of personal risk e.g. theft.) (Crime prevention
Australia, 2002)
- labour work (employees do not have to stand outside the entrance checking each ticket)
3.4 The Product and Service
To create this application we merge all the businesses that use the ticketing system and allow them to
list all their tickets to our application. This way the users are able to check which tickets are cheaper
instantly instead of going through each companys webpage. Through Ticket express users will be free
from frustration because they wont have to look for the cheapest tickets and they wont have to wait in
long queues to enter.
3.5 Suppliers and Partners
The potential suppliers for this application will be big companies which use the ticketing system, e.g.
Ticketek, Air New Zealand, Event Cinemas, etc. Another supplier would be a company which provide a
scanning system (self-checkout system/semi attended customer activated terminal). In order for this
application to function we need inputs for our outputs; inputs being the tickets and the scanning system
and outputs being the application users. The potential partners for this application would be big
telecommunication businesses like Android because we need people to download the application;
another partner would be a reliable internet service provider such as Ultra fibre Broadband (Telecom).
This is crucial because the application may crash from at certain times; especially when tickets for
someone famous goes online.
3.6 Strategy: Cost leadership
The strategy used would be cost leadership. This is because I would want to lower the cost for people to
use the application so it attracts people and they will be willing to transfer over to the technological
method of ticketing; also since the target customer is very broad cost leadership is the most appropriate
strategy to undertake.
3.7 Value Chain Activity: Procurement
Procurement is the most value adding activity for this application. This is because for this application to
fully operate we need to build good relationships with big ticketing businesses so we can make contracts
with all the big businesses. We need to be able to manage our suppliers in order for the public to use
the application. Without building good relationships with the big ticketing businesses we cannot make
advantageous contracts with them.




3.8 Business process
1) Ticket purchasing/booking process
- This is an important process for this application because people need to purchase the E-ticket. This is
one of the main functions of this application.
Start
Search the
category of
ticket you want
to purchase,
e.g. Public
transport,
sports events,
Musical event
etc.
Wait till the
day of the
event
End
Receive an
E-ticket
through
the
application.
Within the
category search
up the ticket
you want to
purchase e.g.
football match,
Jack Johnson
concert etc.
(doing so a list
of tickets will be
shown in order
of price)
Search up more
specifically e.g.
date, venue
address etc.
Decide if this is the
ticket you want
Yes or No
No
IF this isnt the ticket you want
Purchase the
ticket
Yes
This is the ticket you want









2) Scan to entrance process
- This is also an important process to use the application. The user must store the ticket safely in their
mobile device till the day of the event so they can present it to the self-checkout scanner and enter. This
is the secondary fundamental process for this application.
Start
The user
presents the E-
ticket to the
self-checkout
scanner
Scanner checks if the ticket is valid or invalid
1) green light = valid, enter
2) red light = invalid ticket, cannot enter
Enter and enjoy 1) If green light shows
Staff member
will be alerted
and will check
the validity of
the E-ticket and
also the
transaction
history, to make
sure it is a
legitimate
ticket.
2) If red light shows
If the ticket is valid
The user will be
kicked out of
the venue and
not be let in
If the ticket is invalid
End
Get kicked out of the venue and be given a warning






3.9 Functionalities
1) Functionality for purchasing the ticket
1) The tickets are categorised into the appropriate categories
2) Price is clearly stated in order
3) The user pays the correct amount of money
4) The correct E-ticket gets sent to the buyer
2) Scanning for entrance
1) Identify the transaction which occurred when and how the person paid for the ticket
2) Identify the correct E-ticket on the users mobile device
3) Be able to scan the E-ticket through the self check out system and let people in
4) Be able to identify invalid/false E-tickets and stop them from going in
5) Be able to alert an employee immediately for people who need help with their E-ticket (when
the red light comes on)
3.10 Systems
1) Booking/Purchasing ticket system (Transaction Processing System)
- This system will support some key functionalities as listed above. It will efficiently process the desired
ticket prices and consequently be able to find the cheapest ticket for the user. The efficiency this system
provides will be in line with the business vision.
2) Delivering the E-ticket safely to the scanners on the day of the event (Collaboration systems
Knowledge management system)
- Once the ticket is purchased, the user needs a confirmation that they have purchased it.Therefore an
E-ticket is sent to them through the application. This system is crucially needed because the information
on the ticket must be shared between the business, the purchaser and then the scanner on the day of
the event.
3) Communications Management System
- This system will facilitate the flow of communication and information between the customer, the
business and suppliers. It will support some key functionalities mentioned above. It will allow customers
to communicate with the business, indicating a fault with the scanners. An appropriately skilled
technician will then be communicated with and allocated the task of attending to this problem. Through
this system, flow of information between all parties is made more efficient, thus supports our vision in
delivering efficiency to the ticketing system.

3.11Summary table (Value Chain to Systems)

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Procurement
1. Ticket booking
process
1) Make sure the tickets are categorised
into the appropriate categories
2) Make sure the prices are clearly stated
3) Make sure the user pays the correct
amount of money
4) Make sure that the correct E-ticket gets
sent to the buyer

1,2,3 - Booking/Purchasing
ticket system

4 - Knowledge
management system
Transaction Processing
Systems

Collaboration systems
5) Scan to entrance
process
1) Identify the transaction which occurred
when and how the person paid for the
ticket
2) Identify the correct E-ticket on the users
mobile device
3) Be able to scan the E-ticket through the
self check out system and let people in
4) Be able to identify invalid/false E-tickets
and stop them from going in
5) Be able to alert an employee
immediately for people who need help
with their E-ticket (when the red light
comes on)

1,2,3,4 - Knowledge
management system

5 - Communications
Management System

Collaboration systems



Conclusion
We are now heading into a technological era and there are so many positive aspects about it therefore
we should be taking advantage of the improvement of technology.
By changing from the traditional paper ticket to the technological ticket express system we are able to
reduce so many negatives in our lives such as frustration and we are also able to reduce a tonne of
paper.
References:
1) Triple happiness, 2012 retrieved from:
http://3xhappiness.com/analysis-of-the-app-market-based-on-michael-porters-five-competitive-forces/
2) Business insider Australia, 2011 retrieved from:
http://www.businessinsider.com.au/how-to-make-your-own-mobile-apps-for-the-android-market-
2011-2
3) Business insider,2013 retrieved from:
http://www.businessinsider.com.au/smartphone-and-tablet-penetration-2013-10
4) The marketing donut, retrieved from:
http://www.marketingdonut.co.uk/marketing/customer-care/customer-loyalty-schemes
5) Waste management world, retrieved from:
http://www.waste-management-world.com/articles/print/volume-13/issue-1/features/paper-recycling-
nurturing-success.html
6) Crime prevention Australia, 2002 retrieved from:
http://www.crimeprevention.gov.au/Publications/PublicSafety/Pages/Planning_Safe_Public_Events_Pra
ctical_Guidelines.aspx