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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Sandy Chung
NetID schu592
Group Number: 137
Website Link: http://infosys1102014fcgroup137.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Lee Tuesday 2-3pm
Time Spent on
Assignment:
23 hours Word Count: 1510

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MARINE ENVIRONMENTAL PROTECTION
TECHONOLOGY
INTRODUCTION
People often do not understand the seriousness of littering. The biggest problem faced is
that rubbish littered everywhere where drains are nearby, rubbish is swept into the drains
along with rain water and enters the sea harming the creatures that live in the habitat. The
second major problem is there is no prevention in the drains which stops this rubbish from
entering the sea. So in order to protect the environment, a filtration system in drains using
information systems is created to solve this problem by reducing the amount of rubbish
entering the sea aswell as educating people in becoming more aware of the seriousness of
the problem by using the data collected from the filtration system.
3. BUSINESS SECTION
3.1 Vision
To create a tool to improve the environment and making it a better place for everyone and
every sea animal to live in.

3.2 Industry Analysis: Marine Environmental Protection Technology

Force: High/Low: Justification:
Buyer power: Low Limited choices for consumers to choose from.
There is currently one other option which is the
Ocean Cleanup Array which is a system that
extracts and prevents rubbish in the ocean

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(The Ocean Cleanup, 2014)
Supplier power: Low Many suppliers who are able to supply the
materials needed for making the filtration
system. For the metal mesh, the suppliers TWP
inc, and The Mesh Company, is a couple to name
that could supply one of the very important
materials needed to make the filtration system.
Threat of new entrants: Low Many barriers in this industry such as the amount
of demanding skills, research, time, and funding
needed to create the product. For the Ocean
Cleanup Array, it took many expeditions, and a
team 100 high skilled workers including engineers
and oceanographers to create this Ocean Cleanup
Array. (The Ocean Cleanup, 2014)
Threat of substitutes: High There are many organisations which conduct
their own marine protection such as Maritime
New Zealand creating restrictions on disposal of
rubbish from ships,and Marine Conservation
Society (UK) creating campaigns such as Go
plastic bag free! (Maritime New Zealand, 2013)
and (Marine Conservation, 2013)
Rivalry among existing
competitors:
Low There is only one other competitor in this
industry which is the Ocean Cleanup Array.
However, unlike the Ocean Cleanup Array which
is on a large scale, the filtration system is on a
local scale so therefore there is not much rivalry

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in this industry.
Overall attractiveness of the industry: The industry is quite attractive due to having low
buyer and supplier power and the threat of new entrant and rivarly is both low however,
the industry is hard to enter due to the amount of skill, time, research and funding needed.
3.3 Customers and Thei r Needs
The City Council or local councils would like to reduce the amount of rubbish going into the
sea as well as the costs that is used to clean up the rubbish. Stated in the NZ Herald that on
average in an Auckland drain, there are approximately 130 pieces of rubbish found and this
would lead to the sea. According to the Auckland council spokes person, there is currently
no system in the drains which filters rubbish apart from a filter for leaves which is
ineffective for small pieces of rubbish. Therefore our product meets the councils needs in
preventing rubbish in drains to the sea. (NZ Herald, 2011) and (Auckland Council
spokesperson, 2014)
3.4 The Product and Service
Our product, the Drain Filtration System meets the needs of the council in rubbish
prevention in drains as rubbish is filtered and collected along with the data that system has
measured; the council can use this to advertise and educate the public the importance of
keeping our environment clean. Also, this system would help the council to reduce its costs
in cleaning up rubbish in oceans through the use of data collected that is used to make the
public become more aware of the effects of littering which could help change the attitudes
of people towards littering.
3.5 Suppliers and Partners
One of our suppliers would be TWP - a company which would supply metal mesh for the
filter which is perfect for the filtration system as the smallest pieces of rubbish will not flow
through. Second supplier - Pipes NZ that would provide the different pipe sizes that is
needed to make the filtration system sizes for the rain water pipes intersections.

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Our first partner would be the Auckland Council. They need to use our product to reduce
rubbish; they are incharge of the pipe lines in the Auckland region which we need access to
install our product. Second partner would be NZ Minister of Environment. Their goal is to
also protect the environment and having a partnership would be both beneficial as the
filtration system will help them collect data and they help us to distribute and promote the
awareness of littering.

3.6 Strategy: Focused High Cost
The drain filtration system is under the competitive scope of a narrow market as drains
are focused on local councils that manage the stormwater pipes and to reduce rubbish.
The cost would be high due to the number of filtration systems needed throughout the city
and the quality of technology and materials needed to provide the best results in filtering
the rubbish would last longer.
The overall strategy is therefore Focused High Cost.
3.7 Value Chain Activity: Making the product
The most important value chain activity for this business is Making the product.
This is because the company will generate most of its value from creating the product. By
manufacturing this product for our focused high cost market - which are the local councils,
everyone benefits from the creation of the product in the end which fulfils our vision of
creating a tool that improves the environment for both human and animals to live in.
3.8 Business Processes
3.8.1. FI LTRATI ON FRAME MAKING PROCESS The process is an essential process in the value
chain for our business as the process generates the most value by creating the product. The
process ensures the quality of parts used in the making of the drain filteration system as
well as measures the parts of the drains filtrations are accurate and placed correctly and
that the filtre is functioning.

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BUSINESS PROCESS 1















3.8.2. DRAINAGE FILTRATION QUALI TY AND TESTING PROCESS This process is an important
process in creating the best filtration system that would be effective and long lasting. The
system would be tested to see if rubbish would seep through the metal mesh or if the
amount of data collected by the sensor is inaccurate. This process is important in our value
chain as we ensure the quality and the functioning of the system is to the best and that
would generate customer satisfaction.


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BUSINESS PROCESS 2




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3.9 Functionalities
3.9.1. FI LTRATI ON FRAME MAKING PROCESS
Ensuring the quality of materials
Ensure the filtration parts function
3.9.2. QUALI TY AND TESTINGPROCESS
To ensure the filtration functions and is able to collect data
To ensure the filtration lasts for a long time
3.10 Systems

3.10. 1. MATERI ALS INVENTORY SYSTEM The system ensures the materials are of good
quality as well as managing the amount of materials used in making the product and
ordering more materials when the number is low. This system supports the part of the
vision in creating the best tool to improve the environment.
3.10. 2. DATA PROCESSING SYSTEM The system processes the data collected from the
filtration system when the filter is full. The data is recorded and distributed to the public in
order to create awareness of the effects of littering in which this supports the vision of
creating a better place for everyone.
3.10. 3. MAINTENANCE PROGAMMI NG SYSTEM The system will automatically update a
maintenance schedule to check on the Drain filtration systems and will notfiy if the drain is
damaged or the sensor is malfunctioning to maintain a long filtration life.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Making the
product
1. Filtration
Frame
Making
Process
1. Ensuring the quality of materials.

2. Ensure the filtration parts functions.
Workflow management
System

Enterprise Resource
Planning system
2. Quality and
Testing
Process
1. To ensure the filtration functions and is
able to collect data

2. To ensure the filtration lasts for a long
time
Content Management
System



Collaborative Systems

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CONCLUSION
Using infromation systems in creating a drain filtration system that collects and records data
by using sensors, it supports and carries our business vision of creating a tool that improves
the environement and making it a better place for everyone and every animal to live in.
Through combination of materials inventory system, data processing system, and
maintenance programming, it creates a strong system in which helps generates value for
the business.

REFERENCES

1. Marine Conservation. (2013). Marine Litter. Retrieved from: http://www.marine-
conservation.org.uk/marine_litter.html

2. Maritime New Zealand. (2013). Garbage disposal in the marine environment.
Retrieved from: http://www.maritimenz.govt.nz/Environmental/Garbage-
disposal.asp

3. The Ocean Cleanup. (2014). The Ocean Cleanup. Retrieved from:
http://www.theoceancleanup.com/
4. NZ Herald. (2011). Bottle lids, toys, cosmetic items whats in your average city
drain. Retrieved from:
http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10739194
5. Auckland Council Spokesperson (personal communication, August,2014) believes
there is currently no system in the drains which filters rubbish apart from a filter for
leaves