Lovely

Professional

University

SYNOPSIS

Constrution Materials
TOPIC ; MARKETING SURVEY
OF VARNISHES

Submitted to Submitted
by;

Diwakar Sir Dev Ashish

B.tech(Ci
vil)

RB5801A
22
 Reg.no.108
04838

REFERENCES:

• www.science tech.com
• www.marketing.about.com
• www.en.wikipedia.org/wiki/marketing
• www.managementhelp.org/mrktng.html
• www.beyondgreypinstripes.org/marketi
ng
• www.etstrategicmarketting.com/marke
ting
• www.4psbusinesssandmarketing.com
INTRO TO MARKETING
Marketing is a social and managerial process by
which individuals and groups obtain what they
need and want through creating and exchanging
products and values with others. It is an
integrated process through which companies
create value for customers and build strong
customer relationships in order to capture value
from customers in return.

Marketing is used to create the customer, to

keep the customer and to satisfy the customer.
With the customer as the focus of its activities,
it can be concluded that marketing management
is one of the major components of business
management. The evolution of marketing was
caused due to mature markets and
overcapacities in the last decades. Companies
then shifted the focus from production more to
the customer in order to stay profitable.

The term marketing concept holds that

achieving organisational goals depends on
knowing the needs and wants of target markets
and delivering the desired satisfactions. [2] It
proposes that in order to satisfy its
organizational objectives, an organization
should anticipate the needs and wants of
consumers and satisfy these more effectively
than competitors.

MARKETING SURVEY OF
VARNISHERS
Marketing practice tended to be seen as a
creative industry in the past, which included
advertising, distribution and selling. However,
because the academic study of marketing makes
extensive use of social sciences, psychology,
sociology, mathematics, economics,
anthropology and neuroscience, the profession
is now widely recognized as a science, allowing
numerous universities to offer Master-of-Science
(MSc) programmes. The overall process starts
with marketing research and goes through
market segmentation, business planning and
execution, ending with pre and post-sales
promotional activities. It is also related to many
of the creative arts. The marketing literature is
also adept at re-inventing itself and its
vocabulary according to the times and the
culture.

Sales and marketing efforts of the two

companies will be united as quickly as possible
to provide our customers with a broader range of
products and services. The acquisition will
significantly amend and expand Von Roll’s
product portfolio of insulating resins and
varnishes and will further increase its market
position in the American, Asian and European
sales regions. This expansion is in line with Von
Roll’s strategy to grow substantially in the area
of low voltage insulation
The real issues in pricing come down to markets
and mistakes. Shops pricing for markets willing
to pay more will charge more. And in recent
years, we've seen a growing trend of shops
marketing outside of their home region to
attract higher prices and profits. That certainly
affects the prices seen in the survey.
To present a synthesis of the relevant elements
characterising the decorative paints and
varnishes sector. This will cover both supply
and demand sides.

FUTURE WORKS ON THIS PROJECT

• Effects of Marketing on economic
development of country

• Marketing And Global Challenges

• Effects of Marketing on Quality of

Varnishes

• Future aspects of Marketing