AAMER HASSAN AFZAL

NIC #:
Army 35201-2217976-5
Housing Scheme House Number.137
Colony
 +92 D.H.A Lahore Pakistan
0300-8480872 Near Nishat
E-mail: hassan.aamir@gmail.com

Seeking a position in a reputable organization conducive to creativity and good growth

potential

PROFESSIONAL EXPERIENCE
Center for Management Development – Manager Open Enrollment Programs
Mar 09 till Date

Overlooking all matters concerned with Open enrollment Programs especially Marketing and Sales

Responsibilities:
• Marketing the brand image of OEP through networking in different HR events in Pakistan.
• Building relationships with prospective Clients from the Senior Management in different
Organizations and regular follow ups on leads via telephonic conversation & personal meetings.
• Achieving designated Nominations targets for the each Open Enrollment Program being
offered.
• Forecasting the future market trends and proposing new Open enrollment programs keeping in
view the market demands.
• Strategizing on how to market a specific program into the market for generating maximum
sales.
• Planning and organizing the OEP program calendar.
• Advertising and marketing the OEP programs as per the schedule
• Publishing and printing of brochures and flyers

Damac Properties – Senior Property Consultant

Aug 08 till 28 Feb 09

Marketing and sales of Damac properties Dubai in Pakistan

Responsibilities:
• Marketing Damac brand image through road shows in all major cities of Pakistan.
• Building relationships with prospective buyers from the elite class of the country and regular
follow ups on leads via telephonic conversation & personal meetings to close deals.
• Selling and closing deals of properties in Dubai and other International markets.
• Achieved designated sales targets in with the stipulated time period.
• Coordinating with the Head Office in Dubai and with local sales personnel on daily basis for
various tasks related to property and relevant sales contracts.

Service Sales Corporation (Pvt.) Ltd. – Service Group- Marketing Manager

Sept 05 till Aug 08

Management and Coordination of all matters related to smooth running of loyalty program initiated
by Service Sales Corporation and Marketing responsibilities

Service Loyalty Card (Sep 05 to Sep 07)

• Advertisement/Promotion of Loyalty card program in coordination with Advertisement Manager
as well as in store marketing campaigns related to loyalty related advertisements.
• Forecasting and Planning for further expansion of Loyalty Card Program.
• Budget Preparation of program in coordination with Finance personnel.
• Negotiation and dealing with various vendors of loyalty cards.
• Maintaining database of loyalty card customers of Service as well as organizing and hosting the
“lucky draw” (monthly) of Service Loyalty Card.
• Organizing and hosting the “lucky draw” (monthly) of Service Loyalty Card.
• Handled customer’s queries regarding loyalty card.

Marketing Responsibilities (Oct 07 to Aug 08)

• Keeping a close track on service brands through extensive consumer insights in all genders and age
groups so that service may have a competitive edge in the local as well as in the international markets.
• Training of Shop Managers regarding customer services/product knowledge and how to make customers
loyal to service brands in order to increase conversion rate of walk-in customers.
• Branding of all Service brands through extensive market surveys periodically.
• Dealing with advertisement agency regarding BTL campaigns.
• Regular meetings with advertisement agencies to come up with innovative ideas to market the
service brand image.
• Coordinated efforts for service documentary on the concept of 50 years of Service Sales
Corporation.
• Supervised and developed interactive web site for service.
• Winter and summer catalog development on a regular basis in coordination with advertisement
agency.
• Launched and coordinated regular customer incentive programs.

Oxford University Press (Pakistan) – Marketing/Sales Manager

Jan 99 to Aug 05

Marketing and sales of Oxford University Press local and imported publications in major libraries/
institutions (L.U.M.S, L.S.E, Punjab University)

Responsibilities:
• Direct selling and marketing Oxford branded books to Educational institutions through out
Punjab.
• Organizing book fairs at major educational institutions of Lahore.
• Discussion and setting of realistic annual sales targets.
• Promotions through organizing book fairs and designing brochures for such promotional
activities
• Dealing with advertisement agency regarding BTL activities (book fairs etc.)
• Budget preparation with relevant personnel regarding promotional activities, other sales
related activities etc.
• Forecasting the future sales figures through historic data analysis with the Head of
Department.
• Setting sales target on monthly/annual basis based on the sales data analysis.

Crown Resorts Marketing, Lahore - Manager Sales

Mar 98 to Dec 98

Direct sales to potential clients through multimedia presentations and developing an ideal vacation
that fits the requirements of the prospect mainly sales of R.C.I Affiliates Resorts

Responsibilities:
• Direct selling of holiday packages to clients (face-to-face sales)
• Trained Sales persons in direct sales/personal selling and closing skills.

Tourism Development Corporation of Punjab (TDCP) Lahore - Asst Tourism officer

(Marketing & sales)
April 92 to Feb 98

Arranged sightseeing tours to various locations of Punjab for local and foreign tourists. Also worked
in Administration dept handling various Administrative tasks.

Responsibilities:
• Holiday package selling to National and International clients.
• Conducted nation-wide tours with clients.
• Handling office administration tasks for 2 years.

TRAININGS
Customer Relationship Management (CRM)
Training Attended at Pakistan Institute of Management Sciences (PIMS) November 29th – Dec 2nd
2006
Training regarding Customer Relationship Management strategies and management

Sales Trainings
Attended direct selling/personal selling/closing training at Crown Resorts Marketing (April 1998)

QUALIFICATION
Masters of Business Administration (MBA)
College of Business Administration, Lahore, Pakistan (1998)
Majors: Marketing

CERTIFIED SKILLS
A certified commercial Pilot total flying hours 225 Rating Cessna 152/ 150/ 172

COMPUTERS SKILLS

Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Microsoft Outlook Express

INTRESTS
Flying, Traveling, music and outdoor sports

REFERENCES
Will be available on request