“I am delighted to be involved in the planning for this year’s Media

Festival. It’s the one festival that truly covers all areas of entertainment
and provides huge variety and a very rich learning experience.”
Peter Smith, President, NBC Universal International

www.twitter.com/mediafestival Stephen Fry Dawn Airey Tim Bevan

09
18-20 November 2009 - Manchester
Creativity has become a necessity

2.5 days of information, inspiration and networking

with the cream of the digital content industries e £ 250 11
Sav before
ter 09
regis mber 20
Speakers taking to the stage at TMF include:
e
Andy Anson Krishnan Guru-Murthy Sept
Chief Executive Officer s
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2018 World Cup Bid nloa
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broc site andagues
Thomas Gensemer Roger Parry web th colle
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Managing Partner Chairman
Blue State Digital Media Square plc
David Pullan Roly Keating Experience all this plus over 35
Brand and Marketing Officer Director of Archive
content-packed sessions:
Manchester City FC BBC
✓ Improved networking opportunities
Dawn Airey Rory Sutherland including pre & post event online
Chair & Chief Executive Vice-Chair, Ogilvy Group UK networking, hosted tables and drinks
Five & President, IPA receptions plus VIP social networks.
✓ Meet the commisioners seminars -
Guido Fawkes Nancy Cruickshank watch this space for more details.
Blogger Executive Director,
✓ Techtouch 360 - A future media
Digital Development technologies demonstration area,
Katie Vanneck Telegraphmediagroup providing a window on media platforms
and production technology of the
Managing Director - Stephen Fry future. ‘Touch and feel’ the latest
Customer Direct innovations, helping you to gauge what
News International possibilities new technologies could
create for your business.
Kevin Lygo Tim Bevan
✓ Media Festival MOT - a live panel of
Director of Television & Co-Founder & Co-Chairman legal, financial and commercial experts
Content, Channel 4 Working Title Films offering on-site advice.
Serena Cullen ✓ More masterclasses, workshops and
Director of Drama & Comedy practical information to take away
and use.
Sony Pictures Television

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See in details
T: +44 (0) 20 7554 5800 / E: mediafestival@emap.com
What is it?
Peter Bazalgette
Chairman
The Media Festival
The Media Festival is an industry-devised,
interactive and informative business event for
everyone working in the content industries.
It has a twin-track conference programme at its heart
and a raft of learning, networking and inspiration
opportunities around it including exhibition, technology,
a practical media business MOT, a glitzy gala opening, an
awards feature, multiple workshops, genuine face time
with media experts and enhanced networking
features. No other event offers more content,
more perspectives and more value than this.”
When is it?
18-20 November 2009, Manchester
Who is it for?
The Media Festival welcomes everyone involved in
digital content and media, from games developers
to film distributors to online content aggregators to
advertising agencies, TV Indies and more. We want you
to meet, mix and create new opportunities with your
colleagues and counterparts across the digital spectrum.
Why should I attend?
The Media Festival is the only event that examines
the key global issues facing the digital content sectors.
From content funding opportunities to new ways to
monetise interactivity, from creating global brands
to engaging local communities, The Media Festival
is an essential resource for everyone operating in the
evolutionary digital economy.
New for 2009
Media Festival MOT
The Media Festival MOT offers businesses, large
and small, the opportunity to share and solve their
commercial and content conundrums. It features a live
panel of legal, financial and commercial experts offering
on-site advice, and the potential to take discussions
off-line for more in-depth analysis and consultation.
The Media Festival MOT is an unrivalled promise of
collective feedback, multi-faceted expert advice and free
consultation from the industry’s finest.
For more information on how you, the delegate,
could benefit from the Media Festival MOT contact
mediafestival@emap.com
Hosted tables
The Festival board comprises a varied group of expert
professionals and over the course of the event they will
be hosting lunchtime discussions on a number of digital
content issues. Delegates will have the chance to choose
hosted tables and will also be personally invited by our
prestigious board. Register now to avoid disappointment
and put lunch with Baz, Rory, Kate and others in the
diary!
Techtouch 360
Future media technologies demonstration area.
From apps to 3D TV and next generation mobile
handsets, technological advances are forever changing
the way we interact with media. They represent a huge
opportunity for communications companies to diversify
revenue streams, enhance the customer experience and
revolutionise the way we produce and distribute media.
Some of the most innovative developments will be
demonstrated at Techtouch 360, providing a window on
media platforms, production technology of the future and
media management systems. ‘Touch and feel’ the latest
innovations, helping you to gauge what possibilities new
technologies could create for your business.
Interested in exhibiting?
Strictly limited and competitively priced exhibition slots
are available. If you would like to demonstrate your
innovation to some of the most important decision
makers in media, please get in touch with Dan Brain on
+44 20 7728 5261 or email daniel.brain@emap.com
Join over 100 companies already registered
Save £250 before 11 September 2009
www.themediafestival.com/bk1
T: +44 (0) 20 7554 5800 / E: mediafestival@emap.com
“Great experience with a broad-based audience, all of Join our groups today – search
‘The Media Festival’
whom were keen to talk and network. Stimulating panel
discussions.”
Kim Peat, Consultant - Arts, Broadcast, Digital, Arts Council England

Workshops

The Media Festival offers practical interactive workshops running concurrently with the main conference programme.
These more intimate events will address specific issues in an informal and hands-on environment. For more information
on workshop content visit www.themediafestival.com/bk1

Networking

Drinks receptions on the 18th and 19th and networking breaks throughout the conference, as well as late night events to
be announced, offer a variety of networking and fun for all Festival delegates. Plus the following features new for 2009:
Have your say and generate discussions. This year’s The Media Festival will be linked to Twitter during sessions and
delegates will be able to comment and ask questions through this platform.
Stay in one place - this year the event takes place in one venue so you can maximise networking with fellow delegates
and speakers.
Festival connect - our online pre-event networking tool will allow you to identify who you want to meet and get in
touch in advance

Friends of TMF09

Partners:

Political Partner: Media Education Partner: Sustainability Partner:

Endorsers:

Special registration offer: 4 free magazine issues!

As a delegate you qualify for 4 free issues of Broadcast or Screen International. Don’t miss out on all the information
you need to stay at the forefront of the media industry, claim your free issues today.
See website for terms and conditions.

SAVE £250 – register before 11 September 2009

www.themediafestival.com/bk1
T: +44 (0) 20 7554 5800 / E: mediafestival@emap.com
Gala opening night
18.00 Welcome 19.20 Opening night panel
• Krishnan Guru-Murthy
19.00 Opening addresses •D  awn Airey, Chair & Chief Executive, Five
Louise Benson, Festival Director •T  homas Gensemer, Managing Partner, Blue State Digital
Peter Bazalgette, Chairman, The Media Festival •S  tephen Fry
•T  im Bevan, C0-Founder & Co- Chairman, Working Title Films
Chair, The UK Film Council

20.20 Drinks receptiom get

dees
21.00 VIP Supper l atten to the
al
access ions
d sess
First look at the conference programme filme st event
po
9.30 Opening remarks Thurday
9.45 Keynote address plenary
10.30 Keynote panel. Digital monetisation - Free or Fee? Speakers include Nancy Cruikshank, Executive Director, Digital Development, Telegraphmediagroup
11.15 Break & networking
11.45 Outlining opportunities for media companies with the new Channel 4 10 things you need to know about apps
Digital Britain has set out a new remit for Channel 4 and an expectation that Everything you need to know about creating, distributing and monetising
the broadcaster will innovate on new platforms catalysing new forms of media and content apps.
digital media and driving viewers to news destinations online. This session
will explore some of Channel 4’s key successes and the commissioning and
collaboration opportunities that this enriched remit will enable. How should
new media businesses engage with Channel 4, and how will the evolved
organisation’s commitment to the creative industries manifest itself in the
future?
Kevin Lygo, Director of Content and Television, Channel 4
12.15 Search and navigation masterclass. Presenting Barack Obama’s new media presidential campaign
Exploring the key principles of successful search and navigation including: Thomas Gensemer, Managing Partner, Blue State Digital LLC
• P ermanence –
• Shareability
• Openness
• Short-form -
• Search engine optimisation
• Shownar - Social discovery in iPlayer and beyond
Simon Nelson, Controller of Multi-platform, BBC Vision
12.45 Lunch & networking
14.15 Keynote - The Conservative vision for Media and the Creative Industries - Jeremy Hunt, Shadow Secretary of State for Culture, Media and Sport
15.00 Panel - How can this – or the next – government help the content sectors?
Panel debate covering self-determination, public funding, government support, tax breaks, international markets, training, employment incentives
John McVay, Chief Executive Officer, PACT - Michael Rawlinson, Director General, ELSPA - John Woodward, Chief Executive Officer, UK Film Council
15.40 Break &networking
16.00 New public service media - a master class Opportunities in regional news post Digital Britain
Different publicly funded institutions present their models for the creation Digital Britain’s recommendations on the future of regional news create new
and distribution of public service media, from sponsorship funding to selling opportunities for a wider range of businesses and come with huge policy
to aggregators, to funding new content and beyond. This session will implications for media. THis session will invite news providers, present
outline how the Tate and the BBC are engaging with the media and creative and future, to debate the issues and highlight where the opportunities are
industries and what you need to do to open a dialogue on future public arising, how to leverage them and what the future local media landscape will
service media opportunities. look like.
Will Gompertz, Director, Tate Media Roger Parry, Chairman, YouGov
Roly Keating, Director of Archive, BBC Alex Connock, CEO, Ten Alps PLC
17.00 Interactive Drama – where future narrative and technology meet Multiplayer games case study
Serena Cullen, Director of Drama and Comedy, Sony Pictures Television Case study and live demo of one of the leading multiplayer games, covering
• users – how they network, communicate, buy and sell
• Business models and revenue streams
• Consoles and technology – how consoles linked to TV screen and internet
are making the networked home an ever closer reality
17.30 Festival drinks reception

9.30 Opening remarks Friday

9.45 Keynote address plenary
10.30 Keynote panel plenary
11.15 Break & networking
11.45 10 things you need to know about YouTube Digital democracy and society
Outlining ways that YouTube is partnering with IP owners, including new This timely debate will explore what an online participatory democracy
advertising models, revenue streams, content partnerships for the future means particularly in the light of unprecedented disgust
with traditional political parties. It will also examine the global political
landscape as social comment and protest is both liberated and restricted
latest programme updates can be by online distribution and top down government is both threatened and
found at www.themediafestival.com strengthened by the widening digital dialogue.
Chaired by Stuart Cosgrove, Director of Nations Regions, Channel 4
Guido Fawkes, Blogger
Stephan Shakespeare, Founder, YouGov
12.15 Football online Moving from one-to-many to one-to-one at News International
This session will explore the whole constellation of football online, where Exploring the transformation of a “one to many” push media business to an
different types of content and business converge enabling new engagement, interactive, one-to-one, online business.
new commercial opportunity and new forms of networking, both on and off line. Katie Vanneck, Head of Customer Direct Division, News International
Andy Anson, Chief Executive Officer,England 2018 World cup bid
David Pullan, Brand and Marketing Officer, Man City
12.45 Lunch
15.00 Media Festival MOT,for start-ups and established businesses alike, is a chance to air and discuss business challenges and ways to exploit potential with a
mixed panel of experts.
Pre-selected businesses will be invited to share their biggest concerns, and thoughts on where their best business opportunities lie, with VCs, consultants,
specialist financiers and lawyers, competing for credits to be spent on further consultancy hours with our experts. The panelists’ expertise and experience
will provide knowledge and practical advice live to businesses, offering valuable insight into new and emerging business models for both presenters and
audience. This will be followed up with more in-depth sessions with chosen presenters, off site and in private.
If you would like to be considered for this opportunity, or would like more information, contact Louise Benson on louise.benson@emap.com

© Emap Ltd 2009. The programme may change due to unforeseen circumstances. Emap reserves the right to alter the venue and/or speakers.
Expert guidance from our prestigious and diverse steering committee including:
Alex Connock Rory Sutherland Peter Bazalgette
Chief Executive Officer Vice Chair Media Consultant & Chairman of
Ten Alps PLC Ogilvy UK The Media Festival

Catriona Campbell Michael Rawlinson Fred Bolza

Founder Director General VP Strategic Development
Foviance ELSPA Sony Music Entertainment
UK Ltd

James Kirkham Kate Burns Mike Chalfen

Managing Director President General Partner
Holler Bebo Europe Advent Venture Partners

Peter Smith Peter Barron Russell Stopford

President Head of Communications & Public Managing Director
NBC Universal International Affairs, UK, Benelux and Ireland Met Film Creative &
Google Met Film Post

Jez Nelson Stuart Cosgrove Simon Nelson

Creative Director Director of Nations and Regions Controller of Multiplatform & Portfolio
Somethin’ Else Channel 4 BBC

Dan Hon Will Gompertz Richard Deverell

Founder Director Controller, BBC Children’s &
Six to Start Tate Media Chief Operating Officer, BBC North

John Cassy Michelle Clothier Patrick Towell

Controller Managing Director Chief Executive
Sky Arts Livity Golant Films

Sponsoring and exhibiting at TMF09

The Media Festival offers sponsors opportunities to promote products and businesses, align with the forward-thinking
ideals – and participants – of the event and meet potential clients, collaborators and customers.
Sponsorship activities are focused around thought-leadership, branding/promotion, product launch and sales-lead
generation and can be developed and tailored according to specific needs. We will work with you to define your business
objectives and create packages that meet them, enhancing your offering, both during and around the event.
For more information on commercial opportunities at The Media Festival contact Michelle Woodland on
michelle.woodland@emap.com or +44(0) 20 7728 5238

MediaCityUK is a new community for the creative and digital industries, (including the BBC and the
University of Salford) located on Manchester’s waterfront. Owned and managed by Peel Media,
Phase 1 of MediaCityUK (due for completion in 2011) covers more than 36 acres, with the potential
to develop up to 200 acres in thefuture. www.mediacityuk.co.uk

“Scott Fitzgerald once wrote that not more than five or
six people understand “the whole equation” of the movie
business. The phrase is quite useful. I think The Media
Festival is unusual in being a “whole equation” media
event. That’s what makes it so rare and so valuable.”
Rory Sutherland, Vice Chairman, Ogilvy UK
“It is great to be helping to steer the Media Festival this
year. Convergence is here – with many in traditional
media industries looking to migrate their businesses and
careers into unknown ‘transmedia’ territory. We on the
festival board can make sure that they are not journeying
alone.”
Patrick Towell, Chief Executive, Golant Films
“The Media Festival is not just a great event, and growing
media in Manchester is not just a great vision. They’re
also a great means for northerners to spend less time on
hot trains.”
Alex Connock, Chief Executive, Ten Alps
“I’m excited to be involved in a festival with this much
diversity at its heart. It isn’t just about TV, nor does it
compartmentalize new media. Instead, it embraces the
thrillingly chaotic media landscape which we currently
find ourselves in. Last year was exciting, exhilarating and
social. I expect this year to be even bigger and better.”
James Kirkham, Managing Director, Holler

SAVE £250 – register before 11 September 2009

www.themediafestival.com/bk1
T: +44 (0) 20 7554 5800 / E: mediafestival@emap.com
 e
d on Ways to register
u a tten this
If yo a event he Online: www.themediafestival.com/bk1
i T
med make it l Fax: +44(0)20 7728 5299
18-20 November 2009, , a
yea ia Festiv
r
Post to: The Media Festival
Palace Hotel, Oxford Street, Manchester, M60 7HA M e d
Registration,
Ground Floor, Greater London House,
Hampstead Road, London NW1 7EJ
Email: mediafestival@emap.com
Call: 0845 056 8339 (UK)
+44 (0) 20 7554 5800 (Intl)

Delegate feeS
n Please register ____ delegate(s) at the early bird rate
available from 18/07/09-11/09/09 of £649 + VAT @ 15% =
£746.35
n Please register ____ delegate(s) at the standard rate
available from 12/09/08-09/10/09 of £699 + VAT @ 15%
Priority code, please quote: WEB Conference code: E906 = £803.85
n Please register ____ delegate(s) at the late booking rate
DELEGATE DETAILS available from 10/10/09-06/11/09 of £749 + VAT @ 15% =
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The above rates include entry to the keynote address on the
Job Title 18th November, and both conference streams, catered lunch
and refreshments on the 19th and 20th November. Further
Department sponsored activities such as product launches and screenings
will also be included and announced later this year. Some
Company Name of these ancillary events may be by invite only and are not
automatically included in the delegate rate.
Address
GROUP DISCOUNTS AVAILABLE (on a normal rate)
For information about discounts on bookings of 3 or more
please contact Joanna Pocock on +44 (0) 20 7728 3917 /
Town County joanna.pocock@emap.com.
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