INC

COMPANY: - IDEA CELLULAR LTD

COMPANY GUIDE: - Mr. PREM CHANDRA PATWA

SUBMITTED TO SUBMITTED BY
NIRAJ OMAR SANTOSH KUMAR MAURYA

(FACULTY GUIDE) 8NBKR035

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 CERTIFICATE

This is to certify that the summer internship program

held here at INC Kanpur campus for the duration of
13 weeks from 31st March to 27th June has been
successfully completed by the intern SANTOSH
KUMAR MAURYA (8NBKR035), student of INC Kanpur
campus under the supervision of his faculty guide
and company guide with the partial achievement of
the target. I hereby also declared that whatever the
target or task assigned to him, he tried to fulfill them
with the help of his true efforts. This report at the
end of the internship program prepared by him to
specify the achievements and learning which he
successfully learns during this 13 weeks program. I
am pleased to say that his performance during the
period was satisfactory.

Mr. BHAGWAN JAGWANI Mr. NIRAJ SIR

CAMPUS HEAD FACULTY
GUIDE INC KANPUR

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 DECLARATION

I hereby declared that the summer internship

program held here at INC Kanpur campus for the
duration of 13 weeks from 31st March to 27th June has
been successfully completed by me under the
supervision of my faculty guide and company guide
with the partial achievement of the target. I hereby
also declared that whatever the target or task
assigned to me, I tried to fulfill them with the help of
my true efforts. This report at the end of the
internship program prepared by me to specify the
achievements and learning which I successfully learn
during this 13 weeks program. At the end I also want
to declare that I give my 100 percent to achieve the
targets.

SSSSSANTOSH KUMAR MAURYA

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 ACKNOWLEDGEMENTS

At the outset, I would like to thank IDEA CELLULAR LTD

for giving me the opportunity to do the 13 weeks
summer internship training program in the
organization. I am very much grateful to my
company guide, Mr. PREM CHANDRA PATWA for her
encouragement and contribution of time, counsel
and materials. I am very much thankful to my faculty
guide Mr. NIRAJ OMARA and campus head Mr.
BHAGWAN JAGWANI for cooperation and giving me
the guidance. This training program would not have
been possible without their help and support.
An invisible thanks to all those people, to whom I
meet to generate the business and try to make a
good relationship with them for future concerns. At
last but not the least I would like to convey my
special thanks to all the faculty members of INC
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Kanpur for their support and guidance through the
Saturday’s training sessions which are very helpful
for to complete this training program.

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TABLE OF CONTENTS

 Objective
 Company profile
 Target\task assigned
 Strategy adopted
 Analysis of performance
 Problems\constraints\limitations

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  Learning\knowledge gain
 Awards\rewards\earnings

OBJECTIVES

This summer internship training of 13 weeks has a great

importance in the curriculum of our MBA course. This training is
the most valuable segment of our management study. During the
internship training I have some objectives to achieve which will
enhance our confidence and give some corporate experience to us.
I have the following objectives:-

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Knowledge of the TELECOM PRODUCTS:-
Since I am doing my internship training in the telecom sector,
hence this is my first and foremost objective to get the knowledge
of all the telecom products. I am doing my internship training in
idea cellular ltd which is a national distributor of all the telecom
products. It basically deals with the following products:
 Pre paid gsm service
 Post paid gsm service

 Net Setter
 Pre to post paid gsm service
Therefore, I have a great opportunity here in idea cellular ltd to
learn about all the telecom products that

 What are the basic functions of different products?

 How they are performing?

 What are the basic advantages?

 What are the market scenario and their segmentation?

These are the basic knowledge about the telecom products which I
want to get during this internship training.

Exposure to the corporate world:-

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I have not any work experience earlier. I have recently completed
my graduation and took admission in this MBA program.
Therefore I have no exposure to the corporate world. During this
internship training, this is my first exposure to the corporate world.
By this exposure and experience of the corporate world I come to
know how to deal with the corporate people and what the corporate
etiquettes are.

Customer relationship:-
This is also one of my primary objectives of this internship training
to deal with the customer and establish a good relationship with all
the customers. I am also focusing to establish good relationship
with the customer rather than selling the products. Establishing
good relationship with the customer will also help me in the near
future during and after my placement.

Selling of the telecom products:-

This is the most important objective of this internship training
because without selling any training can not be completed. This
internship training is also moving around the selling of the telecom
products. It is important because this is also a type of training
where we learn about the customer. Here we learn the
characteristics of the customer, perception of the customer, needs
and wants of the customer. We also learn how to deal with the

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different type of objections of the customer and make a final deal
with the customer.

Target achievements:-
This can be one of the objectives of this internship training which
puts a type of pressure on me to achieve such target. This pressure
is nothing but just a sign of competition in the market and how
smartly we can beat this competition. After handling this pressure
of target achievement built a great confidence in us.

COMPANY PROFILE
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Idea were incorporated as Birla Communications
Limited on March 14, 1995 and granted a certificate
of Commencement of business on August 11, 1995.
idea registered office in Mumbai, Maharashtra.

Company name was changed to Birla AT&T

Communications Limited on May 30, 1996

November 6, 2001. Consequent to the introduction

of the “Idea” brand, our name was changed to Idea
Cellular Limited”

May 1, 2002: The Holding Private Limited (formerly

known as AT&T Cellular Private Limited) sold all their
shares in the Company to the Aditya Birla Group.

1996: Changed name to Birla AT&T Communications

Limited following joint venture between Grasim
Industries and AT&T Corporation

1997: Commenced operations in the Gujarat and

Maharashtra Circles

1999: Merged to revenues share license fee regime

under New
Telecommunications Policy (“NTP”)

2000: Merged with Tata Cellular Limited, thereby

acquiring original license for the Andhra Pradesh
Circle

2001: Acquired RPG Cellular Limited and

consequently the license for the Madhya Pradesh
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(including Chattisgarh) Circle Changed name to Birla
Tata AT&T Limited

2001: Obtained license for providing GSM-based

services in the Delhi Circle

2002: Changed name to Idea Cellular Limited and

launched “Idea” brand name

2003: Reached the two million subscriber mark

2004: Completed debt restructuring for the then

existing debt facilities
Acquired Escotel Mobile Communications Limited
(subsequently renamed as “Idea Mobile
Communications Limited” )

First operator in India to commercially launch “EDGE”

services

2005: Acquired Escorts Telecommunications Limited

(subsequently renamed as “Idea
Telecommunications Limited”)

2006: agreed to transfer its entire shareholding in

Aditya Birla Telecom Limited to the Company

UNIQUE serving proposition

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  Tailor made solutions to meet an individual’s
aspiration

 Strong research team to identify the best

products in varied asset classes

VISION INVESTCARE
 Personalized solutions
 Due diligence
 Team of client oriented professionals
 Niche client services
 Real time portfolio updates and regular investor
reports
 Comprehensive investment solutions
 Customized advisory

THE IDEA TEAM

It represents a group of qualified, innovative and
enterprising hard core dynamic professionals working

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collectively towards, a common goal of wealth
maximization and peace of mind.

TARGET\TASK ASSINGED

As I discuss that target achievement is one of the

objectives of this internship training. I have assigned
some target and task for this training program. These
targets are as follows:-

Tasks:-
 Knowledge of telecom sector.
 Knowledge of telecom products.

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  To understand the company and its products
 To deeply study the acceptance of the product in
the open market
 To deeply study the weakness of the product
and how to overcome with it
 To interact with the company’s professionals on
how to overcome the difficulties we may face in
the market
 To promote company and its products
 To collect database
 To make call to suspected customers and
convert them into future prospects
 Handling Objections
Targets:-
 To sell the telecom products of worth Rs. 1000
per week.
 To sell the post paid connection.
 To sell the pre- to- post paid connection.

 To sell the net setter

 To sell the idea land line connection.

These target and tasks are assigned to me during

this internship program for the self improvement of
the student.

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STRATEGY ADOPTED

Strategy plays an important role to achieve any type

of target. Without any proper strategy nobody can
achieve any target, what ever the target is small or
big. Strategy can be there to find the new prospects.
Strategy can be there to satisfy customer need and
wants. Strategy can be there to establish a good
relationship with the customer. Strategy can be there
to handle the customer’s objections. Strategy can be
there to compete with the market competition.
As we all know that current time competition is very
tough and intense. At present time we are facing
global recession and companies are lying off their
employees like anything. So to remain in the
competition one must have to adopt some solid
strategies so as to secure one’s job.
At the very first day in the company, I was given
some suggestions and instructions by my company
guide about my executive training and how to
successfully complete it which helped me a lot to
implement my strategies and to achieve my targets
successfully.
He also provided relevant and detailed information
about the products and also provided with the
training sessions which proved beneficial in
understanding the product more closely and deeply.

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My foremost strategy was to gain knowledge about
the company and its products but having this much
knowledge was not essential. I also investigated
about its competitors and in which other products
they are dealing in and what makes idea and its
competitors different from it.
The next step was to collect strong database of the
customers and for this I first searched my personal
contacts and made a call to them and convinced
them to meet for the generation and development of
leads.
I also adopted teamwork strategy. I discussed the
work and tasks assigned with my fellow interns and
how they are proceeding with it. It really helped me a
lot in completing my tasks and targets and also
helped me in building healthy relationship with my
fellow interns.
I will continue with the same pace and will try my
best to find out more strategic way to successfully
complete my remaining executive training and will
try to acquire more and more of market knowledge
and work experience.
I went to the organization, company, shop and door
to door to find my prospects. I select these places for
my prospect customers because these places give
me no. of prospects at the same time and at the
same place. It saves my time and money also.

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I also went to the individuals, shopkeepers,
businessmen etc. These persons can be the existing
investors and can be the new customers.
These strategies help me to generate the leads and
give me the confidence to meet new people. I am
using these strategies basically not to generate more
business but actually trying to meet new people and
establish a good relationship.

Limitations

Every Target can not be achieved successfully and completely.

There will some certain interruption and limitations which prevent
you to achieve the target.
I also have some limitations which are preventing me to perform at
the best level. These limitations are as follows:
First limitation is the Hot Weather in which we are working or
doing marketing. As the names suggest that this is summer
internship training it is in the summer period and we have to work
in this hot weather. But after working of one or two weeks it seems
us a difficult task to perform in this hot weather because we also
have to care of our health, which is more important for the time
being.
Second limitation is so called Recession. This recession is the
factor which comes between our marketing. When we went to the

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customer, he just refuses to talk with us and simply told that at the
time of recession how we can believe upon these products that they
give us the desired benefits.
Next limitation is our inexperience. Due to the lack of experience I
am facing the problem like convincing the customer about the
current market scenario. This inexperience also come in between
when I faced any well educated and existing customer who put
question on question and I just not able to reply him as his
satisfaction level. This inexperience can also be seen in my
strategy where I am able to adopt any strategy which helps me a
lot.
People’s reaction is also one of the major limitations. Since we are
the trainee for the three month so when we told that we are the
trainee to customer, he just told come after one month then again
one month. This is due to the lack of faith people do not believe on
us. They just think what they will do after three months when our
training came over.
Last limitation is no monetary benefits. We are working in such
odd condition but we have no motivation because we are not
getting any monetary benefits. We are just spending our money in
mobile phone cold calls, in motorbike’s petrol and in the expense
of it we are getting nothing. This makes us to think that if we are
getting nothing then for what we are working. And we are just
decreasing our efforts for achieving the targets.

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 Achievements

Achievements are the sign of joy, a hint of happiness that the

person achieves some what in his life. Achievements show your
efforts towards your targets. This also shows how much you are
committed towards your work.

 These are the following achievements what I achieved till the

date during this internship program:
 I got an excellent training of idea post paid connection by
mr. prem Chandra patwa on the 1april.
 I sold a net setter worth rs.2490 and a connection worth Rs.
500 to Mr. alok madanani on15 april 2009

 I sold a post paid connection to Mr. saandeep kumar worth

Rs. 500 on 20 april 2009

 I sold a post paid connection to Mr. panaj kumar worth Rs.

500 on 25april 2009

 I sold a pre to post paid connection to Mr. virendra pratap

singh worth Rs. 500 on 30 april 2009

 I sold a pre to post paid connection to Mr. anoop kumar

worth Rs. 500 on 10 may 2009

 I sold a pre to post paid connection to Mr.deepak kumar

worth Rs. 500 on 20may 2009

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  I sold a pre to post paid connection to Mr. kuldeep rawat
worth Rs. 500 on 10 june 2009

 I sold a pre to post paid connection to Mr. vinod worth Rs.

500 on 20 june 2009

The above achievements show my efforts towards the target

assigned to me for this summer internship program.

Conclusion

This internship training is very much required and needed for us.
Since we are the fresher, we have no work experience earlier; this
training will help us a lot. In fact this is helping us a lot till the
date.
During this training period I am getting the knowledge of the
telecom products which help me to grow in the finance sector.
It helps me to meet with the new people. It increases my
confidence to talk with the unknown people. It help me to learn
how to behave in the corporate, how to talk with the corporate
persons.

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During this training I also learn how to achieve the target in the
pressurize situations. This helps me to learn how to make stratfor
marketing the products.
At the end however the training is going on apart from certain
limitation, it is going to be a fruitful period for us and will help in
the near future. It certified us that we have some experience and
market exposure which helps us during our final placements.

SANTOSH
KUMAR MAURYA
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035

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