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Savox Communications

From: Marcela Cretaro


Cygnus Business Media
marcela.cretaro@cygnus.com
To: Lauren Girdler
Savox Communications
lauren.girdler@savox.com
Firehouse Proposal

Prepared for:




Prepared by:
Marcela Cretaro, Regional Sales Manager
Marcela.Cretaro@cygnus.com
Office: 800-547-7377 Ext 6396
Cell: 262-473-9217
Reach MORE Firefighters, EMS, Chiefs &
Officers


1. June 2013 BPA statement: Firehouse, Fire Chief, Fire Rescue; June 2013 ABC statement: Fire Engineering.
2. June 2013 BPA Firehouse, titles from paragraph 3a to include: Fire Chiefs, Assistant/Deputy Fire Chiefs, Battalion Chiefs, Division Chiefs, District Chiefs, President,
Owner, Vice President, Secretary/Treasurer, Fire Marshal, Commissioner, Federal, State, and Local Fire
Officials/City Mgrs, Training Officer, Instructor, Captain/Lieutenant/Commander. June 2013 BPA Fire Chief, titles from paragraph 3a to include: Fire chiefs, Assistant fire
chiefs and fire commissioners, Lieutenants, captains & other fire officers, Fire department instructors/
training officers, Presidents, secretaries and treasurers, Fire marshals, Safety officers. June 2013 ABC Fire Engineering, titles from paragraph 3a to include: (a) Chiefs,
Assistant Chiefs, Fire Marshals, Commissioners and other Municipal Fire Officials, (b) Fire Companies, (d)
Other Fire Officials, Federal, State, and Local, including City Managers. June 2013 BPA Fire Rescue, titles from paragraph 3a to include: Fire Chiefs/Fire Commissioners,
Assistant Chiefs/Deputy Chiefs, Battalion Chiefs/District Chiefs/Shift Commanders, Company Officers/
Supervisors, Training Officers/Instructors, State or Local Fire Marshals.
3. June 2013 BPA Firehouse, titles from paragraph 3a to include: EMS Director/Coordinator, Paramedic, EMT, Firefighter, California State Firefighters Association
Members. June 2013 BPA Fire Chief, titles from paragraph 3a to include: EMS Coordinators, Fire station and brigade
copies, firefighters and other personnel. June 2013 ABC Fire Engineering, titles from paragraph 3a to include: (c) Firefighters. June 2013 BPA Fire Rescue, titles from
paragraph 3a to include: Firefighters/Drive Operators, EMTs, Paramedics, First responders, California State
Firefighters Association Members.
4. Total Qualified Circulation: June 2013 BPA Firehouse, 77,286; June 2013 BPA Fire Chief, 47,384; June 2013 ABC Fire Engineering, 47,784; June 2013 BPA Fire Rescue,
51,430.


Firehouse Magazine Print Options



Ad Unit Sizes:
1/4 pg. Ad - 3-1/2" x 4-7/8"
6 issues (July 14'- Dec 14')
Gross Rate- $3,800
Your Rate- $1,600
1/2 pg. Ad - 7x4-7/8" or 4-5/8 x 7-1/2" or 3-1/2 x 10"
Placement- RHP
6 issues (July 14'-Dec 14')
Gross Rate- $5,240
Your Rate- $2,635




Firehouse Magazine & Firehouse.com reach over 1,000,000 fire service personnel every month


Firehouse.com monthly statistics -
572,019 monthly unique visitors****
980,015 monthly visits****
2.3 million page views****
Site visitors making purchasing decisions - 81% or 463,335 of unique monthly visitors****
Site visitors that are command staff/ other veteran officers 60% or 343,211 umv****
Site visitors that are firefighters/engineers 28% or 160,165 unique monthly visitors****
38% of site visitors are from Volunteer or Paid on call depts.*****
34% of site visitors are from Career depts*****
24% of site visitors are from Combination depts*****
**** Google Analytic Data;***** Firehouse.com Visitors Study, August 2013
So what does this mean to Savox Communications? It means your message has a greater chance of being
seen, read, and acted upon by more members of the fire service than any fire service media provider.
FIREHOUSE.COM
Online Banner Options:
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ROS
100,000 Impressions
Gross Rate- $2,575
Your Rate- $2,000

300x250 Medium Rectangle
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100,000 Impressions
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Your Rate- $2,000


300x600 Half Page
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100,000 Impressions
Gross Rate- $1,800
Your Rate- $1,500

Video Tutorial
Firehouse.com Email- eBlast
Send your custom message to our email subscriber list. Promote products, events, research, video or any
premium content you want the fire industry professional to view. Use our email product to drive fans to your
social media networks and build ongoing communication with them beyond your initial message.

Your message will be delivered to more than 100,000 fire industry professionals that have indicated an
interest in receiving email from our partners. Send your message to our entire database of 100,000+ or
specify a smaller or more specific group for your message.

Custom eBlast:
100,000+ Subscribers
Gross Rate: $6,180
Your Rate: $4,000

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