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A weeklong free trip to Israel offered to online
opinion leaders.
A CLOSER LOOK
Since June 2011,
12 Vibe Israel
tours
Topics of global interest
5 bloggers per tour
Millions of followers per tour
On average, 25 blog posts per tour
Hundreds of tweets, photos, status
updates per tour
MOMMIES
DESIGN
FASHION
SOCIAL ENTREPRENEURSHIP
INDIE-ROCK MUSIC
ARCHITECTURE
WINE
SUSTAINABILITY
TRIATHLETE SPORTS
CONTEMPORARY ART
FOOD
PHOTOGRAPHY
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VIBE ISRAEL
CREATES BUZZ
Yes Israel has a surprisingly vibrant, tight-knit
community of talented musicians who produce music
in both English and Hebrew; no the entire country
is not a living war zone; and unfortunately, I only
saw one camel in the Negev Desert .. Music blogger,
Rebecca Schiller (NME 7,000,000 monthly readers)
I found it a warm and welcoming
country with a positive vibe and
a love of life: innovative, creative
and inspiring Mommy blogger, Rosie
Scribble (15,000 monthly readers)
Ask most people what they know about
the state of Israel, and youll get some
version of War, violence, Holy Land, and
bus bombs. But amidst all the turmoil,
real people are living real lives. They go to
work, eat good food, love their children,
and talk to their neighbors. Peter Nguyen,
Social Entrepreneurship blogger, published in
Forbes Magazine
The fashion, food and frivolity that
youll nd in a city like Tel Aviv are
great because of the realities of the
country cultures and attitudes merge
to create something where the whole
is greater than the sum of its parts.
Fashion blogger, Daniel P Dykes
(Fashionising - 1,600,000 monthly readers)
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Israel has: cutting edge technology
Active nightlife scene
Cutting edge arts and culture
A very religious society
Israel is: an attractive tourist destination
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After Before
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VIBE ISRAEL
CHANGES
PERCEPTIONS
Source: Pre and Post Tour Blogger Surveys
Are accepting of all religions, gays...
Maintain high moral standards
Have a can do spirit I admire
Creative and innovative
Are welcoming
Believe in Western values
Are warm and caring
Are cool
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Source: Pre and Post Tour Blogger Surveys
VIBE ISRAEL
CHANGES
PERCEPTIONS
Israelis:
Monkey Business, a company which represents up and coming Israeli product designers, signed a contract to sell their
products on the e-commerce site of Dezeen, a well respected design blog.
Artistic cooperation was created between Idan Reichel and leading world music artists, thanks to an introduction in New
York by one of our music bloggers (who writes for MTVIggy.)
E-architect, Britains leading architecture blog, now ofers Israeli Architecture Tours as part of its world tours oferings.
Triathlete sports blogger includes a package for next years Israman, as part of his packages for Ironman competitions,
around the world.
Vibe Israel creates commercial
OPPORTUNITIES
Encouraged by previous
years successes, we set
ambitious goals
INWARDS
2014: Online Course (in English)
Increase Army Workshops so by 2016
they are part of Ofcers Course
Scale up Kinetis Youth Forum classes so
by 2016 program is part of Ministry of
Education national curriculum
OUTWARDS
2014: 6 Vibe Israel tours
2015: 8 tours
2016: 10 tours a year
2014/2015: Project E-newsletter,
Web Site, YouTube Channel
NEW INITIATIVES
Launch annual Kinetis
Conference
Launch annual
Indepedence Day Expo
Fellowship Program
HOW CAN YOU TAKE PART?
You can support VIBE ISRAEL TOURS
You can contribute SCHOLARSHIPS
to soldiers or students
You can take part in our
INTERNAL EDUCATIONAL TASK
You can SPONSOR OUR EVENTS
TOGETHER WE CAN
CHANGE THE WAY
PEOPLE THINK AND
FEEL ABOUT ISRAEL
BECOME A KINETIS
MEMBER TODAY
THANK YOU
Contact Person in Israel: Joanna Landau | Founder & Executive Director, joannal@kinetis.org.il
Contact Person in America: Julia Ben Shalom | American Friends of Kinetis, juliac@kinetis.org.il
facebook/Kinetis
@kinetisteam @kinetisteam ndoutmore@kinetis.org.il www.kinetis.org.il