Vishal Sarees Laxmipati Sarees Garden Sarees Prafful Sarees Parag Sarees Others 2. What all brands of Sarees do you purchase on regular basis from below? Vishal Sarees Laxmipati Sarees Garden Sarees Prafful Sarees Parag Sarees Others 3. Which ONE brand of Sarees do you purchase the most? (Only single tick allowed) Vishal Sarees Laxmipati Sarees Garden Sarees Prafful Sarees Parag Sarees Others 4. Why do you purchase this brand of Sarees? Better Price Quality Value for money Design Color Shade Other 5. How do you come to know about this brand? TV commercial Broachers Hoardings Friends and relatives Others My name is Jain Kiran. I am in my post-graduation doing MBA from Nirma University, Ahmedabad. I am conducting this survey to know the awareness level regarding the brand Garden and customers choice and preference. I would be very thankful to you if you spare some time in filling this questionnaire. Your personal details would not be exposed and 100% secrecy would be maintained. 6. Between which price ranges do you purchase Sarees the most? Less than 200 200-500 500-1000 1000-2000 2000 or more
IF YOU ARE AWARE OF GARDENS SAREES THEN ANSWER QUES. 7 TO 13 7. What all characteristics do you think Garden Sarees are best with? Price Quality Design Color Shade Value for money Others 8. From the following, in which characteristic do Garden Sarees needs to bring improvement in order to enhance the brand image? Price Quality Design Color Shade Value for money Availability Others 9. What all sources are you aware of for purchasing the Garden Sarees? Garden Retail store Garden Online Store Other saree retailers Other source if any 10. Are you satisfied with the price range offered by Garden? Yes No 11. Would you recommend the Garden Sarees to your friends and relatives? Yes No 12. When was the last time you used the Garden product? Under 1 year 1-2 years 2-3years 3 years and above 13. Thinking about Garden, how likely are you to purchase Garden Sarees, next time you need to buy them? Definitely will purchase Probably will purchase Might or might not purchase Probably will not purchase Definitely will not purchase 14. Which ONE of the following is the most important when deciding which brand of Sarees to buy? (Only single tick allowed) Quality Price Color shades Design Brand Knowledge Other 15. Which ONE of the following is the least important when you decide which brand of Sarees to buy? (Only one tick allowed) Quality Price Color shades Design Brand Knowledge Other 16. When you think about various brands of Sarees, which ONE brand comes to mind for each of the following statements? ( Tick mark the most appropriate as per you ) Statements Vishal Sarees Laxmipati Sarees Garden Sarees Prafful Sarees Parag Sarres Others (Name) Provides value for money
Best in Quality
Best in price
Provides latest design of sarees
Is the first brand that comes to mind in sarees amongst all