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1 Astral Poly Technik c

2 BS Ltd c
3 Cera Sanitaryware s
4 eClerx Services c
5 Godrej Consumer Products c
Sno. Name of the company
7 Jubliant Foodworks s
8 Just Dial s
10 KPIT Technologies c
14 Tech Mahindra c
15 TTK Prestige s
16 V-Guard Industries s
s Standalone Company
c Consolidated Company
Main Competitors: Supreme and Ashirwad (only for the CPVC market) Having a
diverse portfolio that cuts across the spectrum of plumbing and drainage solutions the company managed to grow nearly
4 times in the last 5 years. By FY18 the company is eyeing for a turnover of 2,500 crore. Astral's tie-up with Lubrizol
helped it by launcing quality products. Astral has proactively adopted new technology to create new products. This
company is also a competitive player in the PVC pipe business due to this Astral has grown to about 40% in 8 years.
Main Competitors: HSIL, Parryware Rocca, Hindware Cera
Sanitaryware strictly follow asset light strategy, for the FY14 alone outsourcing accounted for nearly 40% of cera's
revenue from sanitaryware. The company's strategy is to rationalise overheads and controlling costs. An expanded
portfolio catering to all the market segments has definitely helped out the company. Company has set up 6 "style
studios" all over India where its premium range of products are exhibited usually visited by architects, interior designers
and developers, the company's idea is to reach out to premium customers through these influences hoping to boost up its
revenue for this particular segment. Another factor that favors Cera is its aggressive pricing, its products are priced at a
considerable discount to other premium brands. Through fierce marketing and distribution channels Cera plans on to
reach the North-Eastern territories of India. Cera relies on Natural Gas for power and with the prices frozen till the end of
2015 the company enjoys a return on equity in excess of 20% compared to its rivals.
Main Competitors: HUL, Dabur, P&G GCPL has a
unique service called the distributor level inventory management systems for its key-dealers across India, making sure that
the distributor ddoesn't run out of GCPL's products.
Remarks
Owing to the Good pricing power Jubilant Foodwork managed to grow their profits by 50% despite managing less than
50% growth. While the company's CAGR value look substancially good but its profit for the 9 months are down by 2% this
is an indication that the company is gradually losing its pricing power as it expands. The company has lost its sheen with
the same-store growth declining by 2.6% for the first time in more than 10 quarters due to the slump in urban
consumption due to High Inflation and lower disposable income not to mention competition from other QSRs.
Competitive pricing power gives this company an edge over its competitors otherwise it couldn't have managed to have
grow only by their profits despite managing very low growth.Justdial at present has 250,000 paid clients , the company
hopes to increase its clients from 260,000 to 500,000 by FY17. The firm now plans to launch its "Search Plus" an auction
mechanism that helps people to find sellers quoting for the lowest price for any item.

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