HARPREET SINGH ATWAL

hsatwalchd@gmail.com • +91-9765552970 • Date of Birth: February 10, 1984

BRANCH MANAGER
Strategic Sales Planning / Market Expansion / Relationship Management

Dynamic, entrepreneurial sales management strategist promoted as Deputy to Cluster Branch Manager within
1 year and my Branch converted into Cluster branch, with an outstanding record of achievement and success
driving an exceptional sales growth while providing award-winning sales leadership in highly competitive
markets of Marketing and Sales of Banking products. Adept at driving growth of Branch revenues and
enhancing sales-team performance. Exceptional mentor and coach. Tenacious in building new business,
securing customer loyalty, and forging strong relationships with external business partners.

Core competencies include:

• Strategic Market Positioning
• Solution Selling Strategies
• Sales Team Training &
Management
• Client Retention/ Relationship
Management
• Branch Growth/Development
• High-Impact Sales Presentations
• Doubled/increased Sales
• Organizational Leadership
• Cross Selling

PROFESSIONAL EXPERIENCE
BRANCH MANAGER, JULY, 2008 – DEC 2009
ICICI Bank Ltd – Ahmednagar, Maharashtra
ICICI Bank is India’s second largest bank with total assets of Rs 3,674.19 bn and over 1530 branches.

Oversee all sales and business development functions of the Branch and responsible for managing the Branch
Targets and Profitability, including new product rollouts, key account management, customer relationship
development, leading a result oriented team and providing cross-functional team training, coaching, and
mentoring. Managing a network of sales managers and different sales verticals coordination. Ensuring
implementation of all components of the Branch sales model function as per design with a focus on
achievement of overall Branch Targets by fostering demand in the highly competitive financial services arena
and generating business and cross sales.

Selected Achievements:
♦ Promoted within an year to Deputy to Cluster Head and my Branch designated as a Cluster Branch.
♦ Expanded client base by 30% in one year by consistently delivering goal-surpassing sales and profitability
results and ensuring complete client satisfaction.
♦ Instrumental in complete turnaround of under-performing sales team; set higher expectations and instituted
individual team-member accountability resulting in 200% revenue increase over 1.5 years.
♦ Earned Multiple awards in recognition of top performance in generating business for five consecutive
months (July to October).
♦ Achieved 5 Star Audit Rating (equivalent to 90-95% range) by Internal Audit Department for my branch.
♦ Won Trip to Goa for outstanding performance among Pan India Branches.
♦ Consistently developed strong, sustainable relationships with all clients and business partners.

Continued…
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Market Research Executive, 2004 - 2006

Professional Market Research Pvt. Ltd, New Delhi
Professional Market Research Pvt Ltd
Lead the Market Research Team and handled various Market Research projects including projects based on
Project Related to FMCG Products for TATA, HLL and Automobile Showrooms POP and CTP. Performed
customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead
of the curve, identified opportunities, researched new product possibilities and developed strategic plans to
market franchises and persuade resellers to purchase products from company’s distribution centers.
Selected Achievements:
♦ Performed customer/market research and demographic profiling to identify and capitalize on unmet market
needs ahead of the curve.
♦ Identified opportunities, researched new product possibilities and developed strategic plans to market
franchises and persuade resellers to purchase products from company’s distribution centers.
Management Trainee, Internship, February-May, 2009
Mirc Electronics Ltd. (ONIDA)

The main aim of the Project was to analyze the effectiveness of sales promotion offers on various brands
during world cup 2007; and the Objectives were:
♦ To assess the the consumer attitude towards “Sales Promotion Offers” offered by key players
♦ To analyze the impact of “Sales Promotion Offers” on the sales of Colour TV brands, and
♦ To analyze the “Sales Promotion Offers” of all key brands on the basis of highest recall value.

EDUCATION & TRAINING

MBA (Major-Marketing, Minor-Finance) ICFAI Business School, Hyderabad 7.16 2006-2008

Bachelor of Commerce (B. Com.) D.A.V College Punjab University 61.0% 2001–2004

S P E C I A L S K I L L S /A C H I E V E M E N T S
♦ Ranked third in Punjab University in B.Com I year.
♦ National and State level Cricket Player and won various awards at college and school level.
♦ Active member in the Placement Coordination team during MBA.
♦ Lead the Marketing Coordinating and Event Planning Teams for Inter College management Festival of IBS
Hyderabad – TRISHNA.
♦ Organized and participated in and various sports competitions at MBA level.
♦ Participated in various college quizzes and competitions; won awards and accolades in various quiz and
art competitions.
♦ Languages known – Hindi, English and Punjabi.

COMPUTER PROFICIENCY
Hardware / OS Windows Vista Windows XP
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Middleware / Databases Excellent command on Ms-Office packages like Excel, Word and
PowerPoint.