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Elements of communication

Communication plays an important role in the success of every


professional and personal relationship. Becoming a good communicator
requires you to learn the roles of every element of communication. You can
use these elements in many ways, including public speaking, interpersonal
relationships, media development and business relations. The essential
communication model consists of seven elements of communication: People,
Messages, Channels, Noise, Context, Feedback and Effect Randal S. Chase,
Wayne Shamo(2013).



People

Communication

Human communication is basically the process of exchanging your views
or feelings with another person. There is always sender and receiver in
communication (persons who encode, send out and decode and take in
message). The sender plays the important role of initiating communication.
to communicate effectively, the sender must use effective verbal and
nonverbal technique. David M. Jabusch, Stephen W. Littlejohn .(2012) On the
other side, the receiver means the person to whom the sender transmits the
message. A receiver can be one person or an entire audience.

Messages

Communication: message
The message is the most important part of effective communication. It`s
between sender and receiver and can come in many different forms, such as
an oral presentation, a written document, an advertisement or just a
comment. Some messages can be in form of short phrase and private, others
for public and audience Rinehart & Winston Holt (2004).

Channels

Communication: channels
Communication can be divided into two parts - the message or content,
and the channel it's transmitted on. Rinehart & Winston Holt (2004). For
example, you may want to communicate something about your emotional
state -let's say that you are happy or satisfy with somebody`s service. You can
communicate that over a number of channels. You could write a letter. You
could send email. You could communicate it non-verbally or para-verbally.
You could send a tape recording of your feedback about how you are satisfied
with their service. Those are all different channels.



Noise

Communication: noise

In any communication model, noise is interference with the decoding
of messages sent over a channel by an encoder. There are two types of noise:
External and Internal noise. External noise is any noise that emanates from
outside the listener's body. For example: a barking dog, car`s alarm,
motorcycles, party. Internal noise occurs when you have other thoughts on
your mind, while external noise stems from the speaker or the setting in
which the communication takes place Rinehart & Winston Holt (2004).

Context

Communication: context
Context or setting in communication refers to the surrounding physical
environment and the framework of related facts and events within which a
communication takes place. David M. Jabusch, Stephen W. Littlejohn .(2012)
Feedback


Communication: feedback

Feedback, describes the receiver's response or reaction to the sender's
message. The receiver can transmit feedback through asking questions,
making comments or just supporting the message that was delivered.
Feedback helps the sender to determine how the receiver interpreted the
message and how it can be improved. The feedback can be positive or
negative and also an internal and external feedback. (Gamble, T. & Gamble, M.
(2013).
Effect


Positive effect Negativ effect

Every communication has an effect( Gamble, T. & Gamble, M. (2013). An
effect can be emotional, physical, cognitive or any combination of the three.
Communication can cause same feelings for example :negative (sadness,
anger, fight) or positive (happiness, joy..).


Effect of positive communication


Gamble, T. & Gamble, M. (2013). Communication Works (11th ed.). New York: McGraw
Randal S. Chase, Wayne Shamo(2013) Elements of Effective Communication,( 4th Edition).Plain
and Precious Publishing
David M. Jabusch, Stephen W. Littlejohn .(2012)Elements of Speech Communication (3th Edition)
Rowman & Littlefield Publishers, Inc.
Rinehart & Winston Holt .(2004) Elements of Language: Communications - Grade 7(9
th
Edition)
Houghton Mifflin Harcourt

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