We create systems to increase the donor dollars and

donor base for Humanitarian and Charitable

Organizations around the globe!

Draft Outline of Proposed Content &

Context for Training Systems
Build an Internet Marketing Business with the Dubli Partner
Program as the product:

 Partner with an existing Internet Marketing Company to

develop a Lead Generation system to recruit people who
are interested in building an Internet Marketing Business;
more specifically those who can connect to Charity
Organizations.
 Provide an Affiliate Marketing System as one of the tools.
 Create a systemized process to qualify the leads; then sign
the qualified leads as Dubli Business Associates.
 Provide systemized and automated systems to train them
how to effectively build a Network Marketing Business using
the Dubli Partner Program as the product as well training
them how to effectively utilize the Affiliate Marketing
System.
 Provide systemized and automated systems to train existing
Dubli Business Associates how to effectively build a Network
Marketing Business using the Dubli Partner Program as the
product.
 Provide systemized and automated systems to train the
Partner Organization leadership and staff how to effectively

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 optimize their profit share of their Private Labeled Dubli
Reverse Auction.
 Provide systemized and automated systems to train the
Business Associates how to manage their Partner
Organization’s Reverse Auction Campaign
 Provide systemized and automated systems to train the
Business Associates how to optimize their commission rank.
 Partner with an existing Internet Marketing Company to
drive traffic to sites of cause oriented Charity Web sites.
 Build entire ranked organizations by recruiting and training
people to set up cause oriented Partner Programs and
Affiliate Marketing Systems.

Reminder: The end game in Dubli’s Business Model is the

customer – and so is ours!

1. We’ll start by posing this question: Why not create a

business relationship with a an organization that has a loyal
data base; then put in place a win/win plan & program to
convert those within that data base to customers?
2. Even more to the point: Why not create a business
relationship with organizations that have a loyal data bases;
then put in place a win/win plan & program to convert those
within those data bases to customers
3. We submit that those who develop, and skillfully &
professionally implement a proven Partner Program
Campaign as an integral part of building their Dubli
Business will realize significant rewards; for it is truly a
unique 21st Century Business opportunity.
4. The timing is right. Because of the downturn in the economy,
charitable organizations are experiencing dramatic drops in
the donor dollars they depend on to support their causes.
The Dubli Partner Program is specifically designed to fill the
void those “causes” are experiencing.
5. This has created a perfect “Supply & Demand” set of
conditions: A need – and a means to satisfy that need!

2
 Win/win: Each Partner Organization receives 30% of the
profits generated by the purchase of “auction credits” by
those in their data base – and those that their initial
customers refer to the program.
You, as the sponsoring Business Associate also realize a
commission for Dubli. The size of that commission is
determined by the level of you rank in Dubli.
To optimize the potential success of implementing a
Partner Program Campaign; systematically and
professionally seek out “cause oriented” organizations -
as we’ll demonstrate during this training session.
I. SET THE SCENE:
1. Why we’re here
2. What we’re going to do
3. How we’re going to do it
4. Start with assumptions
5. Validate the accuracy of those assumptions
6. Our desired outcomes
7. Our expectations from you
8. Your role

I. BEGIN THE PROCESS WITH THESE ASSUMPTIONS:

1. Because we don’t yet know where each of you are relevant
to engaging in building a Dubli Business – we’ll start by
making these some assumptions to provide us with a more
focused frame of reference from which to our Lightspeed
System Training Program.
The first assumption is that the people on this call have
already been introduced to the DubLi Auction site and have a
reasonable understanding of how they work. However, if you
are on the call and have not seen the site then you may be a
bit confused. Hang in there and the person who invited you
will follow-up and fill in the details for you.
Secondly; we assume that everyone engaged in this
training wants to build a Successful DubLi Business.
The 3rd assumption is that you have identified what you want
and/or need as result of successfully working this business –
and that you’ve clearly defined your reason WHY.

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 Our final assumption is that realizing your goal and/or
satisfying your needs is important enough to you to actively
engage in Lightspeed System Training Program.
And – because we provide ourselves the “poetic license” to
presume the validity of our assumptions; we have established
expectations of those who are involved in Lightspeed
System Training Program.

I. INTRODUCTION:

Introducing the “Positive Shaping Delivery Mechanism”

Because the foundation is designed to work in concert

with Natural Tendencies of the Human Condition – it
applies to adults as well as children.
As a result, our desired outcomes include, but are not
limited to the following:
I. PRINCIPLES AND STRATEGIES:
PRESENTATION STRATEGIES:
Strategically employ the strategies that will realize our desired
results:

1. RELEVANCY:
Can relate to “real life” experience – whether it be
fantasy based, or real life relevant – makes learning
meaningful – gives it purpose.
Focus on identifying & clarifying the reason WHY – and
thru goal setting.
Shape the act of them creating their own Meaningful
Purpose”
1. MULTI-SENSORY INPUT:
Activates the neuro-mechanisms of the brain – opens
the receptors – increases focus, attentiveness, interest
and responsiveness.
Visual thru film clips & Power Point; Auditory thru
sounds & affects; and physical thru clicking and filling
out forms & faxing them to us
1. INTERACTIVITY:
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 Makes learning experience more meaningful – provides
feeling that “you’re part of something” – social value –
keeps the senses actively involved.
Create strategic forms for trainee to fill out; then
send fax it to us
Provide auto-feedback system as they respond to
each requirement
1. REINFORCEMENT:
Creates feelings of success - strengthens the learning –
provides meaning and substance to the learning – can
be interjected throughout – motivates the learner to
continue the activity.
Provide auto-feedback system as they respond to each
requirement
2. STRUCTURE:
Provides clarity of direction – guidance of purpose –
pacing – rules – regulations – expectations – predictable
cause and effect interactions. Provides feelings of
security – human organism is responsive to structure.
3. SHORT PROMISE PERIODS
Small steps & in sequence
Reinforced steps to the goal
4. FEEDBACK:
The most powerful of all reinforcers – let’s you know
“where your are” and “how you’re doing”
Create strategic forms for trainee to fill out; then send
fax it to us
Provide auto-feedback system as they respond to each
requirement
5. ACCOUNTABILITY:
Right/wrong – win/lose – observable measurement of
one’s worth – opens the receptors – increases
attentiveness and focus. Activates the Problem solving
part of the brain.
Create strategic forms for trainee to fill out; then have
them fax the forms back to us
6. GOAL SETTING:
Trainee creates his/her own desired outcomes –
another form of structure, control and accountability.

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 7. SUCCESS ORINETED ACTIVITIES:
Success begets belief!
Belief begets Success!

I. DESIRED OUTCOMES AS A RESULT OF LIGHTSPEED

SYSTEMS TRAINING:
1. Provide a clear understanding of the process
2. Create a sense of confidence in the business building skills
3. Create a sense of confidence in their ability to apply those
skills
4. Create a sense of confidence in the support system
5. Proactively answer their questions
6. Proactively alleviate their concerns & fears
7. Create an awareness that this business can satisfy their
needs
8. Simplify and systemize the business building process
9. Narrow the focus
10.Provide structure
11.Sequence where we can create cause & effect strategies
12.Create a roadmap to success: Small steps & in Sequence
13.Create a clear understanding of the strategic utilization of
systemized structure
14.NO CONFUSION
15.Create belief that “this thing” can work for them
16.Create a clear understanding and acceptance that this
business is primarily about talking to people
17.Create a sense of competency that they know:
Who to talk to
How to contact them
What to say
1. Create a sense of self-efficacy
A belief in their capacity to solve problems
1. Create a sense of self-confidence which will produce these
“spin-off” assets:
Self-motivation
Increased adaptability & resilience
Problems and obstacles – perceived or real - are less
threatening

1
 More accurate perception of reality
The lenses on nature’s screening mechanism are
“cleaner”
Cleaner logic
Better decision making
Reduced anxiety
Increased energy
Increased performance
Increased production
Which – in turn – increases self-confidence
Starts in motion a cyclic pattern of positive &
productive behaviors and attitude
1. Empower the Business Associates
2. Create a “call to action" plan
3. Motivate BAs to “act”

I. AS WITH ANY OTHER BUSINESS, DO YOUR DUE DILIGENCE

BEFORE YOU COMMIT TO IT:
Do your due diligence!
Research it thoroughly to find all you can about it.
Clarify your needs.
Does it satisfy your needs?

PART OF YOUR DUEDILIIGNECE IS TO UNDERSTAND DUBLI’S

BUSINESS CONCEPT: IT’S END GAME:

It is to accumulate credits in a market with Business Associates

who, as a result, get to participate in the explosive growth of the
customers. Think about it for a moment: There are no customers
in the beginning: Just Business Associates accumulating credits to
be used to generate customers by strategically releasing those
credits into the market place. At the point in time when a
customer base is built in a particular market, there are no more
banking credits.

Dubli is a hybrid model designed to generate customers. The

initial stage (The Launch) of this hybrid model is what you and I
are doing now: Networking. Is that a scam? Did Michael Hansen
1
put this in place just to scam people to buy credits so he could
run off with their money? Has Michael Hansen done that? Did he
do that in Europe? No. He supported a process designed to
convert those credits into millions of customers. Then he
launched in North America. Did he “go south” with our money?
No. He launched in Australia. Will he do that in Australia? No. He’s
going to launch globally.

Think about it for a moment: Michael Hansen and his investors

put $100 million into making this work. He has more to lose than
then all of us collectively. Is he really going to run off with off with
the relatively small amount of money generated by the purchase
of credits when he can significantly multiply his ROI by creating a
worldwide customer base? That logic just doesn’t work.

Was Amazon’s business model designed to only make money

from selling books? Was eBay’s model designed just to make
money off their auctions? Was Google’s model just to give sway
information? These cases in point make the logic clean: Building a
large loyal global customer base is a developmental process
carried out in sequential steps – and you can’t skip any of those
steps.

One last thought to that point: Would you like to have had the
opportunity to be in on the front end of Amazon? Or be on the
front end of eBay? Can you imagine what your life would be like
now if you had – and took advantage of those opportunities – and
were collecting residuals now because of it?

Do your due diligence for that’s the kind of opportunity Dubli has
put in front of you now; with the emphasis on Due Diligence. Find
out the facts. Don’t get started until you’re sold on it; until you’ve
made a determination that this can work for you; and that it can
help satisfy your needs. If you’re not sold on it – you won’t be
able sell other people on it.

2
There’s nothing scary about this except “not knowing.” All of us
have a certain amount of fear of the unknown. Get rid of that
feeling. Position yourself to be successful: Do your homework. If it
doesn’t work for you, don’t do it. If it does work for you, do it!

ANOTHER PART OF YOUR DUE DILIGNECE IS TO ADDRESS

OBJECTIONS; CONCERNS; MISINFORMATION; AND INACCUARTE
PERCEPTIONS:

Dubli is a worldwide phenomenon. It’s creating a lot of excitement.

Thousands of people are talking about it. Some are writing articles
and blogs about it. As with any new exploding phenomenon, there
is accurate information, and there is inaccurate information.

And, as a result:

There are accurate perceptions

There are inaccurate perceptions
Some of the inaccurate perceptions are on the positive
side
Some of the inaccurate perceptions are on the negative
side
Some are out of ignorance
Some are intentional; put out there with purpose!

Example of misinformation put out there with purpose: To create a

negative perception.

Again, Dubli is a worldwide phenomenon that’s attracting a lot of

attention. And, although its end game is customers – it has a
network marketing front end designed to kick-start the customer
acquisition process.

So – if I’m an internet marketer in another Network Marketing

business, I’ll want to pig gee-back on the attention being drawn to
Dubli. So, all I have to do is say bad things – or negative things
about Dubli; my purpose being to attract that audience away from
it, then I can sell that audience on what I’m doing.
1
It’s SOP. As any new Network Marketing Organization hits the
market place and creates excitement, there are parasites waiting
in the wings to feed off that excitement. As a consultant to many
large Network Marketing Organizations, I’ve seen these negative
attacks recycled over & over again.

Here’s an interesting component of this: There are people out

there who have developed a great deal of expertise creating
negative perceptions about new businesses exploding onto the
market place. Because they are good at what they do, they are
hired by competitors to divert attention from that new exploding
business for one reason: To attract those people to their business.
This is an integral part of this industry.

Example: Let’s go to Shop.com – or better yet go to Scam.com

where they list Dubli as a scam. Is it a scam? No. Is this a Public
Service agency? No. Then why would this non-public service
agency list Dubli as a scam? I’ll let you guess at that answer.

But – does it attract attention? Yes, it does. And it does because we

are attracted to the negative. That’s why News Programs have
large audiences. It’s sad part of who we are, but it’s the nature of
the beast.

Think about it: If something negative is said about someone –

people are attracted to it; buy into it; and even if it’s proven wrong,
many, too many, hold onto to it. Maybe it’s because it makes us
feel bigger. I don’t know. In any case, bringing the “other guy”
down so that we can look “bigger” is part of this industry; albeit
and ugly part.

Network Marketing is a much maligned business. Why then did

Michael Hansen and Dubli choose that model to kick-start their
auctions?

1
DUE DILIGENCE: UNDERSTANDING THE MARKT PLACE:

FOR THOSE WHO STILL WONDER ABOUT THE VIABILITY OF

“SHOPPING ONLINE” - LET’S TAKE A LOOK AT WHAT’S
GOING ON IN THE MARKET PLACE:

1. Let’s take a look at what’s going on in the market place:

As Business People, we must be cognizant that the Market
Place is “changing” right before our eyes.
The way products & services are sold and purchased is
“changing”
These “changes” could very well affect how we do
business – or, more importantly, how we should do
business.
It’s critical that we understand all that impacts those
conditions
We must attempt to understand the change so we do not
hold on too tightly to what we used to do & how we used
to do it simply because we know that it worked – and
we’re comfortable with it.
1. Here’s what we know: The Market Place has evolved (changed) in
stages as is briefly and simplistically outlined here
From The Street Market Place
To Family Owned Business: Main Street
To Old fashion Department Stores: Main Street
To Junior Department Stores
To Discount Houses
To the Mass Merchants: Sam Walton, etc.
To the Internet: Online Shopping
1. The future – which was at one time A GENERATION, then – because
of the lightning-like development of new technology - drew down
to 20 years, and recently to 5 or 10: and is now 2 – 3 years.
Research shows that over the last 10 months there have
been more than 300,000,000 new internet users
To further clarify, that equates to over 3,000,000 per day.
Between now and 2010 there will be more than 1 billion
registered internet users around the word – and they will
be “comfortable” users

1
 Which translates into multiples times multiples of online
shoppers in a quickly exploding global marketplace.
Regarding E-commerce, what has happened in the last
10-15 years will double in the next 2-3 years.
A blink of an eye in the traditional evolutionary sense of
the development of retail from one stage to the next
It’s a result of the convergence of technology and the
evolution of the retail model.
Manufacturer’s Offline Traditional Brick and Mortar Stores
are Losing More & More of the Market Place on a Daily
Basis
Cost effectiveness and profit margins drive the Market
Place
Bottom line: The E-Commerce Market Place is Unlimited
Selling products the way we “used to” is becoming more
and more difficult.
All of the major manufacturers are positioning themselves
to be in sync with the conditions that will drive the “new”
Market Place
They know that everything is being driven to the Internet.
That model would have to fit hand & glove with what the
“future” is about to put in front of us.
One that will not only be appealing and valuable to the
consumer in what will be the World Market Place – but
also to the manufacturers that produce and sell the
consumers what they want – and can afford to buy.
There is no denying where we’re going – and that we’re
going there fast

The point being: All those in the data base of any cause
oriented Partner Organization that you sign up are – and will
continue to be SHOPPING ONLINE! And, if they can do what
they’re doing anyway – and still help their designated cause: Why
not?

ANOTHER PART OF YOUR DUE DILIGNECE IS TO ADDRESS

OBJECTIONS; CONCERNS; MISINFORMATION; AND INACCUARTE
PERCEPTIONS

1
Dubli is a worldwide phenomenon. It’s creating a lot of excitement.
Thousands of people are talking about it. Some are writing articles
and blogs about it. As with any new exploding phenomenon, there
is accurate information, and there is inaccurate information.

And, as a result:

There are accurate perceptions

There are inaccurate perceptions
Some of the inaccurate perceptions are on the positive
side
Some of the inaccurate perceptions are on the negative
side
Some are out of ignorance
Some are intentional; put out there with purpose!

Let me give you an example of misinformation put out there with

purpose: To create a negative perception.

Again, Dubli is a worldwide phenomenon that’s attracting a lot of

attention. And, although its end game is customers – it has a
network marketing front end designed to kick-start the customer
acquisition process.

So – if I’m an internet marketer in another Network Marketing

business, I’ll want to pig gee-back on the attention being drawn to
Dubli. So, all I have to do is say bad things – or negative things
about Dubli; my purpose being to attract that audience away from
it, then I can sell that audience on what I’m doing.

It’s SOP. As any new Network Marketing Organization hits the

market place and creates excitement, there are parasites waiting
in the wings to feed off that excitement. As a consultant to many

2
large Network Marketing Organizations, I’ve seen these negative
attacks recycled over & over again.

Here’s an interesting component of this: There are people out

there who have developed a great deal of expertise creating
negative perceptions about new businesses exploding onto the
market place. Because they are good at what they do, they are
hired by competitors to divert attention from that new exploding
business for one reason: To attract those people to their business.
This is an integral part of this industry.

Example: Let’s go to Shop.com – or better yet go to Scam.com

where they list Dubli as a scam. Is it a scam? No. Is this a Public
Service agency? No. Then why would this non-public service
agency list Dubli as a scam? I’ll let you guess at that answer.

But – does it attract attention? Yes, it does. And it does because we

are attracted to the negative. That’s why News Programs have
large audiences. It’s sad part of who we are, but it’s the nature of
the beast.

Think about it: If something negative is said about someone –

people are attracted to it; buy into it; and even if it’s proven wrong,
many, too many, hold onto to it. Maybe it’s because it makes us
feel bigger. I don’t know. In any case, bringing the “other guy”
down so that we can look “bigger” is part of this industry; albeit
and ugly part.

Network Marketing is a much maligned business. Why then did

Michael Hansen and Dubli choose that model to kick-start their
auctions?

UNDERSTANDING THE RATIONALE AS TO WHY DUBLI MADE

THE DECISION TO UTILIZE THE “NETWORK MARKETING”
MODEL TO KICK-START THEIR AUCTIONS:

1. Dubli’s end game is to build a NETWORK OF CUSTOMERS.

2
 DubLi and Michael Hansen (the majority owner) has a
goal to become the largest internet shopping mall on the
planet: Lots & lots of customers!
Their first attempt to launch the auctions was with a
traditional Internet approach. The
customer acquisition cost proved to be prohibitive.
They were spending 132 Euros to acquire a customer and
given that they knew they needed roughly 1.2
Million customers on the auction to sustain the viability, it
would cost over $1 Billion Euros to get the auctions going in
Europe.
The end result would also be a small equity stake in their
company by diluting their interests with investors.
By contrast if they use a Network Marketing front end they
can create the necessary 1.2 million customers and share the
commissions with the net workers but maintain 100% equity
ownership.
This is a brilliant use of Network Marketing.
Yes, Networking is the front end – but with an exit strategy.
It is called the customer.
Once millions of customers are established the revenue
streams for those of us building our own customer base can
be significant – and will truly become residual.

It’s important to note the auctions are only 20% of what DubLi
will drive down the customer channel once established. Again
this is consistent with the top worldwide Internet strategies to
date. Amazon used books but today vast amount of revenue
comes from their shopping portal. EBay used user auctions yet
today they derive 8 times more profit from shop.com than user
auction fees on eBay. Google and Yahoo started with free
searches and today earn billions on click through and revenue
share with merchants. DubLi starts with auctions but will expand
to multiple income streams. All of which Associates will share in
the revenue.

THE MESSAGE HERE: DUE YOUR DUE DILIGENCE!

1
 If you’re starting a business – any business – do your homework.
Find out the facts – and beware of those trying to use “put downs”
to divert your attention to them.

I typically don’t like to use clichés, but I’m going to make an

exception in this case for Aristotle put it best when he said:

“If you want to understand the deed, look to the motivation, and if
you want to understand the motivation, look to its source.”

Do your due diligence!

Once you’ve done your Due Diligence and made a

determination that this business can work for you: Can help to
satisfy your needs and you make the DECISION to build this
business, then YOUR NEXT STEP IS TO CLEARLY DEFINE YOUR
“REASON WHY”

I. IDENTIFY A MEANINGFUL PURPOSE FOR ACHIEVEING

YOUR GOALS:

1. Define your reason WHY!

Don’t “go anywhere” until you’ve established your
Reason Why!
Easy is not part of building a successful business.
You will run into obstacles – and if you don’t know why
you’re going where you’re going, there’s a darn good
chance that when you hit your first obstacle, you’ll stop
your journey.
We don’t want you to stop your journey. Our goal is to
clear the path for you so you can take this where you
want it to go.
Give it purpose & you will most definitely take it where
you want to go.

Before you do anything else make it clear in your mind that it will
satisfy your needs. Spend some time on this for the most critical
variable in making this kind of business work is to give it
“meaningful purpose” – the reason WHY!

2
Don’t skip this step. Take yourself through this exercise. Dig deep
if you have to. Clearly define the reason WHY you want to – or
need to do this.

For example, in working with some of our people as they move

through this exercise, we’ve heard things like:

“For the first time in my life, I was afraid I was going to lose my
home. That worry occupied my mind 24/7. I never want to
experience that kind of consuming worry again. That’s why I’m
doing this.”

OR -“I thought I had positioned myself to take care of my kids’

education & all of a sudden the bottom dropped out of those
plans and there didn’t seem to be a way out of that situation. I
took that fear to bed with me every night. I’m highly motivated to
make this work & I know that nothing is going to get in my way
because I don’t want ever again be in that position. That’s my
reason WHY!”

Another option of how to say it:

OR - “I’ve found myself in the last year and ½ worrying more &
more about money. It’s a consuming type worry because it
impacts everything about my life – and my family’s life. I don’t
want to have to do that anymore. That’s why I’m doing Dubli!”

Or: “If I can’t earn the money I need to support my life, and more
importantly, my family’s life – what’s life going to look like?

Things are not as they used to be. As it used to be, if you couldn’t
earn you ‘life money’ doing one thing, then you just jump into
something else and everything would be OK.

That’s as it was. It’s no longer as it was. That’s why I want to do

Dubli. That’s my reason WHY.”

1
Even if you have a job you know that one day that will end. It will
stop. It’s inevitable.

And, because of the advances in nanotechnology and bio

technology, people will be living to the age of 100 – or even 110.
How are they going to live those long years after they’ve lost the
capacity to work at a job – or after your employer decides you’re
too old – and he can find someone younger – and for less money –
to do your job. Your job will one day end – however, living your
life will not. We all face that prospect, and it’s not a pretty one. If
you haven’t given that any thought, perhaps it’s time to do so.

We’ve heard those kinds of stories regarding family health care

problems, and the costs associated with them. The same kinds of
stories from people who are afraid they were going to lose their
jobs. The conditions of today’s economy have created
circumstances and a degree of worry that many people have not
faced before. For so many of our people who made the decision
to do this, it’s not hard to find the reason WHY!

In reference to needs; try to simulate what life would look like:

If you lost your job

If you lost your home
If someone dear to you gets sick & you can’t afford the
treatment
If your kids couldn’t get an education because you didn’t
have the resources to pay for it

Look beyond the worry those things create, and into the real life
consequences.

Now, try to imagine what would life look like if you did have the
resources to take care of all those things along with other lifestyle
desires? If nothing else, what would your life be like is you did
not have those 24/7 nasty worries that goes along with the real
life circumstances of not being in control of your life.

1
Because of the today’s economic conditions we here about those
kinds of worries more & more each day.

Don’t be fooled into thinking that the fears people are facing due
to the economic down turn are only experienced by those with
limited income to start with. Personally, many of my friends who
have had the kind of resources to enjoy very desirable lifestyles –
and no longer have those resources and thus are facing
discomforting lifestyle changes. No matter what level you’re at, if
you lose things that are meaningful to you, you want them back.
There are all kinds of motivations to do this business. Find yours -
for it will become your driving force - and will significantly
increase your chances of making this work, as well as satisfying
your needs.

For network marketers, I’ll give you my reason WHY for

doing Dubli:

“I’ve been in Network Marketing for 30 years. I know the truth about
Network Marketing. You can make a lot of money – and compared to
having a ‘job’ – it’s a fantastic opportunity. BUT – it’s never ending.
And, it’s not residual. You constantly have to hold people’s hands;
put on meetings; motivate unmotivated people; and train & recruit.
I’m 50 years old & I don’t want to have to be doing that when I’m
70. The thing that attracts me to Dubli is that it’s Network Marketing
up front – and I know how to do that part, as well as teach others to
do that part, and I’m motivated because it has an end to it – an exit
strategy.

It ends when customers are created; and customers tell customers;

who tell other customers, etc. – and those customers don’t know
that there are any commission sales people involved in the process
at all. Dubli is not dependent on their Business Associates, and only
Business Associates, purchasing their products on an auto-ship
monthly basis. They purchase credits packages because they are
marketing commodities used to acquire customers. From as

1
Network Marketer’s perspective, this is like nothing else we’ve ever
seen before. It can truly provide me a residual income – and I can
now have the lifestyle I want. I’m highly motivated to do Dubli
because it changes the way I live the rest of my life! That’s my
reason WHY.”

(An alternative way to say the same things)

“There are a lot of people that are looking for residual income;
perhaps as a secondary income; or even a primary income to secure
their desired lifestyle; or to satisfy unsatisfied family needs whether
they be related to health care needs or fears; kids education; losing
one’s home because of a job loss, or the fear of a job loss, etc. - or
whatever reason that the lack of resources creates those kinds of
fears. And, a lot of Network Marketing Companies will make that
promise – but all you’re going to do is substitute your time & effort
on what you do for a living to doing their business and you don’t
truly end up with a residual income. And, while doing so, in too
many cases, there is a mandate that you purchase their products on
a monthly auto-ship basis to “qualify” yourself to make the “big
bucks.” It’s a myth. They’re feeding off you.

Dubli’s game plan in not just a Network Marketing deal. If it was, I

wouldn’t do it! It’s Dubli’s exit strategy that segues from the
Network phase to the customer phase that got my attention.

The point is: If there is something that it’s going to do for you that
makes it worth doing, and then take the time to clearly identify and
define that “something.” The reason why we’re putting so much
emphasis on this subject is because this not only a business; its life.
There will always be obstacles; there will always be ups & downs;
there will always be frustrations; there will always be challenges.
And, if you have not taken the time to clearly identify & define your
reason WHY, it’s predictable that when you hit those walls, you’ll
quit. You’ll become a statistic. And, you’ll be convinced that “this
thing” doesn’t work. I repeat: It this is going to work, it’s going to

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work because of you. If it doesn’t work, it will not have worked
because of you.

VIII.MAKE A COMMIMENT:
1. This is a business and it needs to be treated like a business:
One with success oriented strategies, as well as setting
and maintaining high professional, ethical and moral
standards.
What you do – and how you do it - not only represents
you; but also represents Dubli.
1. Every business is a people business; Thus:
The quality of the relationship that you create with the
“people” you’re going to work with will determine your
level of success
Not only with those people but also with those they will
talk with about you.
1. If you’re going to be on this team:
Your job is to help create the first wave of customers.
We’re going to help you do that. However, we’re not
going to do it for you.
1. Remember, this is a business & when you start any business
it requires an investment in order to get your desired ROI.
In this case, it’s not a major cash investment. For us, it’s our:
Attitude
Time
Energy
Commitment
Dedication to that Commitment
Focus
Tenacity
Conviction
Belief

That’s your investment. If you commit to making that

investment, and keep that commitment, then you can realize a
very healthy ROI.

The point being, it’s your business and it’s your responsibility to
make it work.

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 1. Create a “Business Building Game Plan”
Position it right
Structure it right
Work it right
Engage in all the training
Create your success criteria
Work to meet those criteria
Stay with it!
1. Define your reason WHY!
Don’t leave until you’ve established your Reason Why!
Easy is not part of building a successful business.
You will run into obstacles – and if you don’t know why
you’re going where you’re going, there’s a darn good chance
that when you hit your first obstacle, you’ll stop your
journey.
We don’t want you to stop your journey. Our goal is to clear
the path for you so you can take this where you want it to
go.
Give it purpose & you will most definitely take it where you
want to go.

As already covered, part of making the decision to do the

business is to clarify your reason why – and to set your
measurable goals. Another part of the decision making process is
to be part of our team for the work related standards for our team
– our organization – are high.

To start with, we are a resolution oriented organization. If we

bump into an obstacle – or what we, or someone else might
perceive as a “problem” or “challenge” – then we go directly into
the resolution mode. We don’t waste time pointing fingers,
bitching, complaining or blaming. We find the answer – the
resolution – the way forward. To do anything else is
counterproductive.

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There are answers to every problem – a resolution to every
challenge, and those on our team must openly carry with them
that attitude

Our purpose, as business owners and business builders, is to be

consistently and tenaciously productive. We want to build, not
tear down; to energize, not de-energize.

If we have issues or perceived issues with others – we, in a

private setting, address those issues with the people with whom
we have the issues with the goal of seeking resolution.

We edify each other. And if each of us carries with us the right

attitude – through good times or bad times – and there will be
both – the process of edification is easy, and will come more
natural which compounds its impact.

We’ve had people get into the business and purchase a Gold
Package, and then complain that they had to ‘spend’ $3,000 for
it. Attitude Red Flag: In reality, from a business perspective, they
did not spend it; they invested it in a business that can realize a
very healthy return on that investment. If they went through the
steps of clearly defining the reason WHY, set their goals, created
a structured game plan, committed to executing that game plan,
as well as becoming part of the team, they can then realize their
desired ROI. However, it all starts with the attitude. Complaining
and/or blaming in a team environment are enormously
counterproductive – as well as distasteful.

We’re often asked: How long will it take? The answer is: It will
take as long as it takes. That’s up to you. If you want to
accelerate your business, then become more proficient at the
conversion rates. Why? Because people follow people. We’re
social animals. We mimic. 80% of all learning goes on through
modeling. What they see you do, they’ll do. Not what you tell
them to do; what they see you do! Remember, we said that we’re
going to work in concert with the Laws of Human Nature.
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MODELING is one of those laws – and it’s irrefutable. Provide a
positive model & people will follow it. Provide a negative model
and people will follow it. It’s just the way we’re wired.

Another of Nature’s Laws is that people want to “belong.” They

want to be part of something. And if that ‘something’ generates a
positive energy – and it’s productive – and it’s rewarding to those
within – those who are a part of it will want to stay with it – and
others will want to become part of it. Regardless of what any tells
you, this is a people business!

Case in point: Networking is not a negative thing. However, if you

misrepresent while trying to make it happen, then your people
will do the same, and eventually it will lose the magic that
‘belonging’ brings with it. People will start looking for something
else to satisfy that need to belong.

We’ve structured our system to work in concert with Human

Nature because it works. Also; Because Human Nature is
predictable.

This is a “people business.” And because it is a people business,

it’s in our best interest to positively tap into the human condition.

This; and everything we do – and everything we teach –

is designed to work in concert with the Laws of Human
Nature.
To that point, the human organism was designed to
respond.
If you know what it responds positively to – opens up to;
and you tap into those things, you optimize
responsiveness, attentiveness, focus and motivation.
If you know what repels – what closes it down – what, by
nature, in avoids, and you stay 180 degrees away from
those things, you minimize the chances of “turning them
off.”
There is no down side to treating people with dignity &
respect!

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It’s just the way we’re wired. We’ll all different; unique. However,
in so many ways, because of the way nature has wired us, we’re
all the same. We’re responsive to the same things – and the same
things turn all of us off.

For example, how many of us like it when people edify us – or

when people talk to us about the things we’re interested in – or
when people listen to us attentively – or when we help others – or
when we’re treated with dignity & respect..!

And, on the other side of the coin; how many of us dislike it when
someone puts us down – or when someone seems disinterested in
us – or when someone deceives us – or when someone treats us
rudely or disrespectfully..!

And both lists could go on & on. It’s just the way we’re wired!

It just makes sense that we work in concert with the natural

tendencies of the Human Condition. You will not only make the
people you’re working with like and respect you more – you’ll like
and respect yourself more.

It’s just the way we’re wired. This is not a guess on our part.
There is validated science behind everything we do.

i.e. For every action there’s a chemical reaction: Shape your

interactions show that you get the right kind of biochemicals
cascading through the system. The human brain is designed to
release those chemicals accordingly. It’s just the way we’re wired!

Provide the trainees with a reference that legitimizes what we put

in front of them. i.e. For those of you who might be interested in
checking out the research that validates what we’re talking about,
go to Candice’s Pert’s “Molecules of Emotion” – also, check out
John Lipton’s: “Biology of Belief.” Etc….

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Successful people will “shape” the circumstances, while working
with others, so that the manner in which they respond is
predictable. And, they will avoid the circumstances that make it
predictable that they won’t respond the way they need them to.
Every business is a people business – and successful people know
that and put it to positive use.

There’s no magic to it. However, there is science to it. The

technical term is “Positive Shaping.” Shaping is one of nature’s
most powerful “steering mechanisms” and, if skillfully and
positively applied, it puts them in the position where the natural
human tendency is to do what needs to be done. And, much to
our good fortune, we have one of the leading experts in that area
as a member of our team.

Understand that you don’t have to do this 100% of the time. The
key is, when you are doing it that you give 100% of yourself to
doing it right. Also, you don’t change your life’s priorities to do
this. You don’t put it ahead of your family. You still take your kids
to their ballgames. You still go to your grandmother’s birthday.
Dubli does not make that demand of you. Keep your priorities in
order.

Also understand that in this format we can’t do a comprehensive

training because this is primarily a people business – and your
success, to a certain degree, will depend on how well you
communicate; how well you listen; and how well you relate to
others. Remember, you’re doing this because it will satisfy your
needs. They also have needs – and you need to be cognizant of
that – and sensitive to that. In this format, we’re not going to
teach how to do that. We’re just going to tell you that it’s critical
to making your business work. However, if you feel uncomfortable
with any of that, there are plenty of places to get the kind of
information that can help you. Whether it be a Dale Carnegie
Training Course – or read positive thinking books, etc. this effort

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will not only help you become more relatable while building your
business, it will help you in life.

There’s another element to this. Where you might lack, a system

can make up for it. One of the great things about this business is
that it utilizes a team approach. So, if you feel as though you may
be lacking in people skills, find somebody on your team with good
people skills and introduce them to people. Together you can help
to get that person to feel good about the system and the
organization. This also allows you to watch your team member
interact and, as a result, you can begin to model some of the
behaviors you feel comfortable duplicating. By the same token,
you will have something to offer your team member that he/she
might be lacking in. We all have unique abilities – and, by working
in a team environment, we can complement each other. They
give – you give. It strengthens the team as well as the individual
members of the team. One of the by-products of working as a
team is – it builds confidence. It’s very cool.

However, there are sensitivities that you must be cognizant of

when in a help/help situation. If it ends up one person taking
advantage of it – and becoming dependent on the other to do
what they feel uncomfortable doing – or what they find
inconvenient, it will become counterproductive and affect
relationships. From you own perspective, be very sensitive to
that. Watch, read, listen, learn & grow. It’s not only productive,
it’s rewarding.

Bottom line: Put in place a structured game plan that will optimize
your chances of making this work & satisfying your need. If, at
any time you start to feel that you may not want to do any of
these things for whatever reason (and they would have to fall into
the category of fear or inconvenience) then look to your reason
WHY – and you’ll find the courage & the time to do what it takes!

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 Use the “science” approach to validate the importance &
effectiveness of clearly defining the reason WHY!

VIII.CREATE A GAME PLAN:

1. Establish your goals:

The brain is on a continuous quest for “meaningful

purpose” – and goal-setting– if it is a measurable – and
perceived to be reachable goal helps to provide that
✔ Provide your game plan with the structure you
need to optimize your chances of building a
successful, sustainable income producing business
✔ Don’t leave until you’ve established your
measurable goal. This statement best defines the
potential consequence to skipping this step:

Experts on the science of success validate that the

brain is a goal-seeking organism.

The brain is on a continuous quest for “meaningful

purpose” – and goal-setting– if it is a measurable – and
perceived to be reachable goal helps to provide that
✔ Provide your game plan with the structure you
need to optimize your chances of building a
successful, sustainable income producing
business
✔ Don’t leave “the room” until you’ve established
your measurable goals. This statement best
defines the potential consequence to skipping
this step:

(All relevant to: GOAL SETTING: Create a “Goal Setting Formula

Document/Chart/Sheet”)

1. Set you goal: Team Coordinator & start here:

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 Here’s how many calls I have to make to get to TL
Here’s how many presentation I have to make to get to
TL
Here’s how many TL I have to get to make it to TC
Here’s how many calls I have to make to get to TC
Here’s how many presentations I have to make to get to
TC: Etc.

1. Remember the power of STRUCTURE.

As you’re setting your goals and putting in place the
activities needed to reach your goals – put a timeline
on each,
No one will hold you accountable except you & that’s
not an easy task. But, who said “easy” was part of this?
We can guarantee you this. In any success driven
process, you’ll find that ACCOUTABILITY was part of
it. If there is no accountability, there will be no success.
It is also relevant to a one of nature’s very powerful
steering mechanism. Here’s the science behind.

1. Then you set your sites on becoming a Sales Director for you
will have in place a Model that works!
This business does work – and it will work for you - but
only if you assume the responsibilities to make it work!
1. If you want to increase your numbers, you have to work at
becoming more proficient at all the conversion rates.
2. How do you do that, and specifically, what are the
conversion rate variables?
✔ Convert a contact into a phone call
✔ Convert a phone call into an appointment
✔ Convert an appointment into viewing a Webinar
✔ Engage in a follow up activity after the Webinar
✔ Convert the “follow-up” into a customer and/ or a
BA

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 ✔ How do I become more proficient at working my
conversion rates?
✔ Here are the training modules I must look to for
help
✔ Here’s the “coach” I need to look to for help

PART OF YOUR GAME PLAN IS TO INCLUDE A STRUCTURED

PROCESS TO TRACK & MEASURE YOUR ACTIVITIES RELEVANT TO
YOUR RESULTS:
Once you put in place your structured game plan, and start to
work at it, then track & measure it. Keep score. Create your own
yardstick. Then you’ll know your “numbers.” Then you can draw
out a timeline with measurable goals. For example: If, on average,
for every 10 contacts you make, you get one new Business
Associate – you now have a frame of reference from which to
work. This, of course, is only a guideline – however, it is a
guideline. Use it. You’ll now know what your numbers are, and if
any others have similar numbers, you can pretty much create a
relatively predictable timeline. You are systemizing your process
of converting your planned activities into Business Associates and
customers. The key to tracking and measuring is to start it from
the get-go & continue all the way to where you want to go.

There are a variety of variables that impact that conversion rate,

and if you want to increase your conversion rate, by tracking and
measuring, you can determine which of those variables you want
to work on to accelerate your conversion rate. Structure is a
powerful component to your business building game plan. In fact,
at every opportunity, build STRUCTURE into your game plan. It’s
one of nature’s powerful steering mechanisms. Use it & use it
well!

As you proceed forward toward your goal, you’ll notice that you
have STRUCTURED a success oriented business building
process. It will not only lead to your success, it will be a model
that you can teach to your people which will lead to their success

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– which, in turn, leads to you success. Now, you are perceived to
be – and are a “leader.”

Once you have your conversion rates in a relatively predictable

position, you can then set your sites on building to a Team
Coordinator. That’s a key position for it means that YOU have
learned how to build your business – and that you’re executing
and managing the process effectively – and the structure you
created will have contributed to you getting there.

To that point, at every opportunity, make every effort to create

structure within your game plan.

Setting your goals; clarifying your reason WHY; creating a game

plan to follow; and track & measure provide you with
STRUCTURE.

Once again, we remind you that we are trying to, at each step,
work in concert with the Laws of Human Nature. Well, STRUCTURE
is one of them, and a critical one. Here’s the reason why:

VIII.THERE ARE SPECIFIC KEYS TO BUILDING A SUCCESSFUL

DUBLI PARTNER PROGRAM BUSINESS:
1. Mindset: To begin with, it’s strongly suggested that all that
become involved in engaging in generating income from
building a Dubli Partner Program Business develop this mind
set:

This is a business and it needs to be treated like a

business:
One with well defined success oriented strategies, as well
as the need for setting and maintaining high professional,
ethical and moral standards.
✔ What you do – and how you do it - not only
represents you; but also represents Dubli.

Every business is a “people business.”

✔ Thus; the quality of the relationship that you create
with the “people” you’re going to work with will

2
 determine your level of success – not only with those
people but also with those they will talk with about
you.
✔ If those with whom you’re doing business like and
respect you, you will become a valuable commodity
to them & those they know.

Bottom Line: Building a successful Dubli Partner Program

is a Relationship Based Business!

1. Show the site!

The process does not change
✔ It remains that the fun; excitement; value added;
and profitability gets and sustains their attention
After you’ve spent time interacting with the site & its
features, and have outlined the scripted highlights, you
can then convincingly project its:
✔ Appeal & Opportunity
✔ Always: Your gateway is through the affect!

1. Time sensitive process:

Once you have:
✔ Made the decision that this is a direction you’d like to
take
✔ Clarified your reason WHY
✔ Established your goals
✔ Created a timeline
✔ And have identified a Partner Organization that
meets the success criteria
✔ It is your best interest to act on it for it is becoming
more & more a time sensitive process;
✔ For, as we’ve demonstrated, Partner Programs as an
excellent business opportunity are becoming more &
more visible, and thus - there are more & more
people who’re taking advantage of this rare business
opportunity
✔ Don’t let someone else get to “your opportunity”
before you do.

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1. A successful Partner Program Business is about QUALITY – not
QUANTITY

It’s not about how many Partner Programs you “sign-up”

It’s about how closely, skillfully and effectively you work

with your Partner Organization:
✔ Creating the initial “marketing” message:
Relevancy!
✔ Engaging their support base (Data-base)
✔ Managing the process from the beginning
✔ Becoming a trusted and valuable member of their
team
✔ Be their liaison to Dubli: Problem Solver
✔ Work closely with them to increase the critical
conversation rates
✔ Create the conditions for a viral explosion for
that’s what makes the program work for the
Partner Organization – and for you!
✔ And – it’s what your job is!

If you manage your Partner Organization’s program

skillfully and sensitively, the;
✔ Their 30% profit allocation will be optimized
✔ And your commission rate will be more than if you
tried to “sign-up” numbers of Partner Organizations –
and thought that was the way to optimize your
income.
✔ If you chase too many rabbits at the same time; you
run the risk of you not catching any of them!

Yes, this is an excellent business opportunity – but

don’t fall into the trap of thinking there are shortcuts;
✔ That’s the very reason why we’ve outlined, in
detail, the success criteria to meet to make it work
✔ And, it will work for you only if you assume the
responsibility of making it work

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VIII.WHERE DO WE START?
1. The initial step is to strategically Identify
and Qualify the potential Partner
Organizations you are looking to
approach.
There is a right way to do that – and take it to
productive fruition - and a wrong way to it which could
derail the process.

Research your target organizations to ensure they

meet these SUCCESS ORIENTED criteria:
✔ Does it a cause oriented purpose?
✔ Is it a Humanitarian or Charitable Organization?
✔ Does it have a data base that’s loyal to the
organization and/or the cause?
✔ Ideal: The Organization has a data base that’s
emotionally tied to the organization and/or their
cause.
✔ Ideal: The organization has a structured digital
communication process between the leadership of
the organization and its data base: Email…
Newsletter…Data Base responsive to that process.
✔ Partner Program Worksheet (Create a link to
take them to the worksheet)

1. Success criteria relevant to communicating with Qualified

Partner Organizations.
A must:
✔ Personalized interaction process from
beginning to end:
✔ This is not a cold call sales process – nor is it a
solicitation process driven by the internet.
✔ There are no short cuts…

A must:
✔ Go though the affect.
✔ The degree of receptivity is based on the
emotions – not the intellect.

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 Research the organization to find its hot-button need:
✔ The cause and/or issue that would most drive the
leadership of the organization - As well as the
grass roots membership of the organization - to be
motivated to actively seek out a means to satisfy
their needs

Magnifying the need:

✔ The resources to satisfy that need being more
dramatic as a result of the down spiraling of the
world economy. Donor dollars are now – and will
continue to be more & more elusive.

If the organization does not have a data base, then

consider proposing that they collaborate with a like-
cause oriented organization.

1. Success criteria relevant to the contact person/people

connected to the Target Partner Organization:
At each stage it’s critical to have someone actively
engaged in the process that has a “trusted
relationship” with the Partner Organization’s
leadership and/or decision makers.
✔ If the decision makers listen to and hear the
“whole story” relevant to the benefits to the
organization – coupled with the no-risk/no cost
factors – it’s a no-brainer because there’s no
down side to this program.
✔ Having that “trusted relationship” person present
and engaged in the process at each stage
maximizes the chances that the “whole story” will
be listened to – and heard.

1. Success criteria relevant to working with the Partner Organization

to “make it work”:
Design a Reverse Auction Campaign for your
Partner Organization.
✔ Actively and strategically pursue participation
from the loyal members of their data base.

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 ✔ Get a 100% commitment from the Partner
Organization to support the campaign.
✔ 12 month commitment: Stay with them to secure
their data base; then to increase the conversion
rates.
✔ Open and maintain a supportive relationship with
all key staff members.
✔ Work with their marketing people to ensure the
initial message is crafted with maximum impact.
✔ Ensure the information pages communicate the
message that’s emotional and relevant to the
cause – as well as the benefits to the
organizationally: One that will resonate with the
grass roots membership of the Org.
✔ Be the liaison between Dubli and the Partner
Organization to address any issues of concern that
might surface throughout the signing up process -
and marketing process.
✔ Address all the concerns brought forth by anyone
within the organization. Don’t leave this solely to
the leadership of the Org. They need to know that
we are not only their sponsors – but also their
support system.
✔ Create a plan for viral growth: One that will not
only spread within the organization, but also reach
beyond their existing data base.
Everything you do to benefit the charity organization
you’re sponsoring, will benefit your business

As well as helping to solidify your “pedigree” as a

Business Person who can & will charity organizations
help to fill the void in donor dollars created by the
down-spiraling of the world economy

And, if you follow our patterns and systemize the

strategies and processes you use to build your Partner
Program Business, you will soon be a sought after
valuable commodity.

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 ✔ Your goal is to create a productive value added
system that can be duplicated from organization
to organization adjusting to ensure relevancy
✔ That creates a major advantage because then you
manage the system & not the people

1. Our message through all this is:

You’re the one who is going to have assume the
responsibility to take the necessary steps to make sure
that” your” Partner Organization & its data base
understand the importance of what this represents to
those who are being helped by their cause.
And, it’s your responsibility to work closely with them to
“manage” the system to ensure their conversion rates are
optimized – and their needs are met!
You are not only going to expand their donor dollars – but
also expand their donor base
And, you’ll not only be building a successful business –
you’ll be helping to satisfy the needs of those supported
by “your” Partner Organization’s cause. How cool is that?
If done correctly, there is no downside to this business!

VIII. THE VIRAL AFFECT

BOTTOM LINE KEY TO A SUCCESSFUL DUBLI PARTNER PROGRAM

CAMPAIGN:

1. The ability to tap into an existing network with a digitally

accessible data base that has a cohesive bond.

2. Go through the affect. Drive it through the emotions, not the

Relevant to satisfying the

needs of the network and its
grass roots database

Meaningful Purpose
Meaningful Cause

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 2. That’s the source of an ignitable viral marketing explosion!

3. Here’s what we know:

Once someone engages in an activity that they

perceive is of value to them – and find it exciting and
fun, two things typically happen:
✔ They want to repeat it
✔ They talk to others about it
✔ It’s just the way we’re wired!

2. A “viral” example: A Gun Club in Denmark had 2,000

members.

They wanted to build a new firing range for their

members and needed to raise the capital to do so.
They engaged in the Dubli Partner Program.
They communicated with their 2,000 members that
they were going to use the private labeled Dubli
Reverse Auction as the fund raising vehicle to realize
that goal.
In 12 months, the 2,000 members became 50,000
paying customers on their Reverse Auction site and @
$10, on average, spent monthly on the auction credits –
they generated $1.8 million for their Gun Club’s new
firing range.
Wow! For a Gun Club?
What do you think that firing range looks like? Pretty
nice, don’t you think??
Now think about what that viral impact would be like if
there was really a cause – like yours – involved.
We know people are emotional about guns, but not like
they would be about your cause!

Now – that’s a great story – and a true story. However, you have
to look at it closely and read in between the lines to understand
why this campaign was such a success. Somebody did something

3
to make that happen. The leaders of the gun club knew their
membership really wanted a new firing range.

Those leaders paid a lot of attention, initially, to making

sure that their 2,000 members (their support base:
data base) understood why this program was important
to them – and why it then was important to engage in
“their” Reverse Auction, as well as why it was
important to talk to other people about it.
✔ Because of how they promoted it from the get-go
– and then because of the inherent appeal of the
Reverse Auctions – that initial 2,000 gun club
members grew to 50,000 active customers.
✔ There were 48,000 people outside of the gun club
membership that actively engaged in their
Reverse Auction – not because they were
passionate about the new firing range – but
because of the appeal of the Reverse Auctions.
The viral affect is explosive – but is explosive only if it is
carefully and effectively ignited with a support base
that’s emotionally supported of the organization’s
“cause.”

VIII.THE VIRAL EFFECT OF THE REVERSE AUCTION IS NO

ACCIDENT – NOR IS IT A COINCIDENCE

Strip everything else away – and what you have is a brilliant

marketing mechanism put together by Michael Hansen. This man
knew exactly what he was doing & he did it well!

Actually, it’s a skillful application of the combination of science and

art. The science is based on the human condition. The human
organism was built to respond. When you put something in front of it
that brings it pleasure, it opens up to it and is receptive. If it’s
exciting and fun, the human brain sends “feel good” juices (actually,
bio-chemicals) cascading throughout the body which creates a
desire to repeat.

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Fact: The present day giant in the Auction business is eBay. They
have a 200,000,000 customer base world-wide. Their earnings are
at an astounding $55 Billion annually. However research shows
that the majority of the purchases made on eBay are not as a
result of people going onto it to seek out a specific product. In
fact, research shows that a startling 80% of all purchases made
on eBay are as a result of people going there because they might
find something they “like” and get a “good deal” on it. People
don’t go shopping on eBay; they go “fishing” for a good deal!
Simple concept, and brilliantly applied. It’s just the way we’re
wired. The pleasure derived from “getting a good deal” has made
eBay into one of the giants of the online retail world.

By the way: eBay’s earnings last year were $9 Billion. $1 Billion

came from the Auctions; $8 Billion came from the shopping as a
result of their “loyal” customer base now doing their shopping on
line. EBay’s hook to make that happen was the excitement
created by their Auctions! Keep that in mind as we move forward.

Now think of the Dubli Auctions. Every time someone makes a

purchase on either of the 2 Auctions, it will be because they saw
something they “liked” and got it a price they “liked” – every deal
is a “good deal.” Customers buy “chips” (Dubli Auction credits for
80 cents each) and they use those “chips” to engage in an
exciting and fun process in an attempt to get that “good deal.”
It’s a game! And it has the same kind of appeal. If you closely
analyze this – there is an underlying addictive nature to it.
Customers will continue to come back again & again to engage in
this process – and they’ll tell others about it.

What’s the result? The same infectiousness that applies to any

viral mechanism: The users repeat it – and they talk to others
about it!

That’s the science part. The art part pertains to how Michael
Hansen put together this unique business and retail model. To

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compound the brilliance, he “tossed” it right into the midst of the
whirlpool of how & where everyone, world-wide, is going to shop:
On the Internet!

Not only is Dubli architected to bring “pleasure” to the customers,

it also brings “pleasure” to all the stakeholders in the process:

✔ The Manufacturers
✔ Dubli
✔ The Business Associates
✔ The Dubli Business Partners
✔ The Causes The Dubli Business Partners Support

Dubli is going to explode onto the World Market Place, sustain and
continue to grow. When you see this happen, look closely at the
fundamental reason behind it: The brilliant application of the
combination of science and art.

For those who wish to better understand the science behind this
phenomenon, we recommend that you read Candice Pert’s
Molecules of Emotions and/or Bruce Lipton’s The Biology of Belief.

XIV. OPTIMIZING YOUR ROI

1. Demonstrate the potential ROI

Create a link to an example of the Metric formula

1. Is it a Humanitarian or Charitable Organization?

This is an emotionally driven process!

1. Define the investments to realize the ROI

Define the required investment on the part of the
Business Associate to make the partnership work
Define the required investment on the part of the Partner
Organization to make the partnership work
Define the required investment by Dubli to make the
“Partnership” work

1. Apply risk/reward formula to each (Make the case!)

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 Example of needed investment in traditional business to
realize that kind of return. Compare & contrast:
McDonald’s example

1. If done correctly, the Dubli Partner Program can be a major

contributor to you accumulating customers in you Dubli
Business.
Make note: The Partner Program customers does not
change your rank. The level of your rank is only impacted
by adding Business Associates to your organization.
However, they are interrelated. The percentage of the
commissions earned is determined by your rank:
 BA = 5%

 TL = 10%

 TC = 15%

 SD = 20%

 VP = 25%

Thus; it’s in your best interest to build your organization

to as high a rank as possible for the difference in dollars
earned can be significant.

The customers you create through the Partner Program

are organizational, not personal customers.

VIII. UTILIZE THE PARTNER PROGRAM TO BUILD A NETWORK

TO INCREASE

1. There is a symbiotic relationship between the Partner

Program and building a network of Business Associates

Skillfully utilize the Network Model

Talk to people
Make it compelling and interesting: Well-crafted
relevancy!!!

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 The best route to take to success is through the affect
because the Partner Program conversation goes
through the affect, the attentiveness is greater
Each of us is two degrees away from someone involved
in a charitable cause and/or organization: Find the path
to that person...

Set your goal for Team

1.
Coordinator & start here:

Here’s how many calls I have to make to get to TL

Here’s how many presentation I have to make to get to TL
Here’s how many TL I have to get to make it to TC
Here’s how many calls I have to make to get to TC
Here’s how many presentations I have to make to get to
TC: Etc.

1. Remember the power of STRUCTURE. As

you’re setting your goals and putting in place
the activities needed to reach your goals –
put a timeline on each,
No one will hold you accountable except you & that’s
not an easy task. But, who said “easy” was part of this?
We can guarantee you this. In any success driven
process, you’ll find that ACCOUTABILITY was part of
it. If there is no accountability, there will be no success.
✔ It is also relevant to a one of nature’s very
powerful steering mechanism. Here’s the
science behind.
Then you set your sites on becoming a Sales Director
for you will have in place a Model that works!
This business does work – and it will work for you - but
only if you assume the responsibilities to make it work!

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 1. If you want to increase your numbers, you
have to work at becoming more proficient at
all the conversion rates.
How do you do that, and specifically, what are the
conversion rate variables?
✔ Convert a contact into a phone call
✔ Convert a phone call into an appointment
✔ Convert an appointment into viewing a
Webinar
✔ Engage in a follow up activity after the
Webinar
✔ Convert the “follow-up” into a customer and/
or a BA
✔ How do I become more proficient at working
my conversion rates?
✔ Here are the training modules I must look to
for help
✔ Here’s the “coach” I need to look to for help

VIII. BECAUSE THE PARTNER PROGRAM “CONVERSATION”

GOES THROUGH THE AFFECT; INTEREST,
ATTENTIVENESS AND FOCUS ARE GREATER:
What to say
How to say it
When to say it
And, to whom to say it is critical to building a successful
Dubli Partner Program

Suggested Elevator Pitch:

“One of the reasons why I’m working with charitable

organizations is because the down-spiraling of the world
economy has negatively impacted their donor dollars. The
charitable and humanitarian organizations – or any cause
oriented organizations - are serving a great purpose.
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 I know people who work in those organizations – and their donor
dollars are seriously depleting which means that the unmet human
needs that they were working to satisfy are going unsatisfied. From
my perspective, that’s unacceptable – particularly because most of
those unmet human needs are those of children.

So - there is a group of us that are seeking out and developing

Innovative Marketing Programs to help fill that void. There is one
program in particular that applies across the board to any
fundraising organization – particularly if they are cause oriented.

Actually, it’s part of my business to put these programs in place –

but just as

Example of how a part of a conversation can be shaped to get

it where you want it to go:

BA: “I’m looking for who run – or are associated in some way to
– charitable organizations. Do you know any?”

Prospect: “Yes, I know 2 people.”

BA: “Maybe I can help them – and you as well. Are you opposed
to making additional income?”

Prospect: “No.”

BA: “We need to talk. If you can help me get me in a

conversation with those people – I can make it worthwhile for
you. I think you – and they will find this very interesting.

VIII.USE PARTNER PROGRAM INTERNET MARKETING

PROGRAM TO BUILD YOUR NETWORK;
Lead Generation
Driving traffic

VIII.REVIEW GETTING STARTED STEPS:

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1. Make sure not to skip any of the steps – or take them out of
sequence:
Do your due diligence
Define your reason WHY
Make your decision
Make your commitment
Purchase an eBiz kit
Purchase a Marketing Package that will best realize your
goals and satisfy your needs
Subscribe to Connect
Download CINCH
Download the script.
Print it out
Learn it
Believe in it
Organize your “social networks”
Create a record of those within your social networks that
you are going to contact
That’s your “inventory”
They are your assets
Develop contact strategy
Get the CINCH onto their desktops
Contact
Follow the script
Get their attention
Get them as either a customer of a BA
Or, get them to refer you to someone who might be
“looking” for an opportunity like this
Or, to someone who would love to know this unique
shopping experience
Get them on a Webinar
FOLLOW-UP
Track & Measure
Refine accordingly
Repeat………
Track & Measure
Refine accordingly
Repeat…..

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