Executive Summary

The Bodytech Wellness International Inc. (hereinafter referred to as BODYTECH SPA

for brevity) is a 12 year mall base-operations spa destination offering a complete day spa
experience. It offers a three-chic, ultra-comfortable treatment room with the finest spa
linens and equipment. BODYTECH SPA offers body massage in a variety of styles -
traditional Swedish massage, Deep Tissue work, Ventoza and Reflexology, and facial and
body treatments like warts removals, skin peeling, waxing foot treatments, under arm
treatment & skin bleaching. Bodytech also accepts Surgical aesthetic services like
rhinosplasty (nose lift), Botox, chin augmentation and more. Surgical Aestheic is done on
partner hospital and or Surgical facilities.

BODYTECH SPA shall have the latest in anti-aging products and techniques but will not
provide services on hair such as cutting, styling and coloring.

This business plan has been developed to track progress prior to grand opening and
following through with a five-year projection. In addition, this plan has been written to
secure a small portion of the start-up funding necessary for BODYTECH SPA successful
kick-off.

Mission and Goal

BODYTECH SPA mission is to run a profitable business by providing standard
therapeutic massage and aesthetician services in a caring and professional environment.

BODYTECH SPA goal is to tailor the client's experience based on initial interview
information, as well as feedback during the treatments, to ensure the client's comfort and
satisfaction, and to increase repeat business. BODYTECH SPA is mindful of the overall
experience - using only the finest oils and lotions, beauty treatments and aromatherapies.
Special lighting, music, decor, and textiles are used throughout the spa to complete the
comfortable, plush environment and enhance the client's overall spa experience.





Company Summary

BODYTECH SPA offer customers the combination of massage, body treatments, facials
and anti-aging treatments. The settings are chic, beautiful and serene. It caters to both
men and women and offer the latest in skin care products and therapies. BODYTECH
SPA plans to locate, has a daily traffic count of 1,000 foot traffic. Preferably blocks
away from a mid-scale hair and nail salon, which would complement the services well.

The initial estimate capital investment amounting to P750,000 shall be allocated as
follows:


Franchise Fee (Operation Rights ) P550,000
Renovation of leased premises 100,000 (estimates base on 40-60sqm)
Equipment and furniture 50,000 (estmates base on 40-60sqm)
Initial revolving fund 50,000 (estimates base on 40-60sqm)

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Products and Services



BODYTECH SPA offers therapeutic massage services, body treatments, facials and anti-
aging treatments. The services shall be provided by licensed therapists and aestheticians
who are independently contracted and paid on a commission basis. The upside of this
arrangement is that there is very minimal overhead during dismal sales revenue as the
therapists and aestheticians only earn the commission when the business makes money.

BODYTECH SPA also provides a full retail line that complements the services menu.
The products to be offered to retail customers shall include mid-scale skin care,
cosmetics, creams, and other personal care products. These products tend to retail for
example at of P200 per item and have at least 100% mark-up.


Market Analysis Summary

Globally, the industry revenues total to $12 billion annually, with day spas accounting for
over $7 billion of this figure and growing at 25% per year.

In the Philippines, there is a growing number of spa and wellness centers. There are
several existing day spas and a number of individual LMTs (Licensed Massage
Therapists), Bodytech tend to operate on area with none spa service/product range within
a 3-km to 5-km. radius. The going rate for massage in the Philippines is P200 to P500 per
hour, which is comparable with hotels & resort spa.

Market Segmentation



BODYTECH SPA is primarily targeting potential clients within the area with a
household income of over P10,000 per month. Within this group, customers who use
spa services fall into four basic groups:

1. Customers recovering from injuries or accidents (massage therapy)

Often also seeing a chiropractor or physical therapist (more often referral from
chiropractor)
Frequently paid by insurance

2. Customers pampering themselves (massage therapy, body and facial treatments)

Individuals with high disposable income
Sometimes have chronic pain or old injury issues
Massage 1 - 4 times a month for relaxation
Huge anti-aging and beauty market potential
Traffic continues to be a huge problem in Metropolis and our therapies are
valuable for this segment of the population.
Local hotels that do not offer spa services will be able to refer to our local facility
or use our out-call services.

2. Customers who prefer alternative health care

Use massage as preventative health care
Use other alternative practices - e.g. acupuncture, Chiropractor, Naturopath,
Herbalist, etc.
Try to have massage as regularly as they can afford - usually once per month
Commuters in Metropolis suffer through some of the worst traffic in the country.
As the population grows, the traffic worsens and the need for massages therapies
increases. Extended hours will capitalize on those who want an appointment on
their way home from work.

4. Serious Athletes

Injury and workout recovery, also preventative
Many serious runners, surfers, bicyclists and college athletes in the local area
Massage for improved performance - great for word-of mouth referrals if they see
results

5. Customer with strong non-surgical needs for aethetics
Underarm waxing & whitening for women & some men
Warts removal & skin peeling for overall skin make-over
Body bleech and Body scrub maintenance obesession to smoothens skin

6. Customer with strong surgical desires
Rhinoplasty (nose lift)
Eye bag removals
Chic & lip volume enhancement
Chin Augmentation
Botox & wrinkle corrections




Competition and Buying Patterns

Customers choose spa services based on proximity to their daily commute, quality and an
exceptional experience. With the services to be offered to market, BODYTECH SPA is
expected to dominate the day spa market. There are a few direct competitors of this
nature within the area where BODYTECH SPA intend to locate.



Strategy and Implementation Summary

BODYTECH SPA strategy is to implement the most aggressive marketing and
networking in the community and to capitalize on the quality services to be extended to
customers. BODYTECH SPA prices are competitive in the area, and the personnel plan,
which includes a pool of skilled, commissioned therapists and aestheticians, will provide
BODYTECH SPA a distinct advantage.

Competitive Edge

BODYTECH SPA competitive edge is its ability to market effectively and creatively to
bring in the customers and support this with the best service and high quality products.
In addition, the combination of unique services, outstanding location and intimate
interaction with the customers are expected to yield huge success.

Marketing Strategy



1. Local Advertising & Seasonal Promotions - Local fliers, grand opening party kick-off
and promotion for first 30 days and promotions for seasonal events like Christmas,
Valentine, Mother's Day, Prom, among others

2. Local Networking - Charities, women's groups, country clubs, wedding planners, and
membership with the area.

3. Health Care Referrals - prior to opening, work current contacts and create new
contacts with health care providers, especially chiropractors. Also, tie-up with health
insurance companies that offer alternative care to their members

4. Online Website BODYTECH SPA will show up on every major search engine and
in the phone directory. The website will have a full menu of services and eventually
have the ability to schedule appointments on-line. The spa software to be utilized will
allow a user to see the schedule and make an appointment without making a phone
call.

5. Location traffic - It is imperative that BODYTECH SPA be located in a high-traffic
strip mall that is modern, and clean. BODYTECH SPA prefers a location near a
complementary business like a nail or hair salon that does not offer any massage or
facial treatments.





Sales Strategy

If, as it has been said, the top three items which determine success in business are
location, location, location, then a busy location at mall represents the top marketing
strategy. Hotels and resorts and area with walk in buld up is also suggested. With the
business administrator focusing on the sales, marketing and management, and delegating
the massage and aesthetician therapies to contracted workers, the profitability potential is
maximized.

Financial Plan


1. Projected Income Statement









Projected Income Statement










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BE A SPA OWNER


VISIT US
Ortigas: Sales Office: CHIC international 510 Amberland Plaza
Jade Drive corner Dona Vargas Ortigas Center Pasig
Tel: +63-2-4706354, 09175222442
Facebook: https://www.facebook.com/BodytechSpa
Website: www.bodytechphilippines.com

Batangas: 2
nd
Floor Robinsons Mall Lipa City
Mindoro: 2
nd
Floor Dimayacyac Bldg. Gov. Infantado St. Calapan
City, Oriental Mindoro
Davao: Door 5 ARS Building, Corner Mt. Apo & General Luna
St. 8000 Davao City
Cavite: 4
th
Floor Robinsons Imus
Cavite: 3
rd
Floor Lotus Mall Imus
Cavite: 3
rd
Floor Robinsons Mall, Dasmarinas
Cavite: Burol Main Congressional Road Dasmarinas