Brkcol 1985

BRKCOL-1985
Designing for Boundaryless

Collaboration for an Enterprise
2010 Cisco and/or its affiliates. All rights reserved. Cisco Public BRKCOL-1985
2
Section Objectives
The basic architectures and components that enable
Intercompany solutions between enterprises, customers and
partners.
Intercompany solution features and capabilities.
Design considerations when implementing and deploying the
Intercompany solution.
Service Provider offerings to provide B2B hosted solutions,
interconnect of TelePresence, and Software-as-a-Service.
At the Completion of This Session You Will
Understand:
It is assumed that the audience already has a solid
foundation of the technologies around Cisco Unified
Communications Manager and TelePresence
3
Agenda
Introduction and Overview
Cisco Intercompany Media Engine
Cisco CUCM Session Management Edition
Cisco Intercompany TelePresence
Cisco WebEx and WebEx Connect
Summary
4
Concerns and Opportunities in a
Challenging Environment
Can I cut my
communications
costs?
How do I
effectively
manage Mobile
Communications?
How do I
effectively
manage Key
Supplier
Relationships?
Should we be
encouraging or
discouraging
Social
Networking?
How do I keep
pace with the
changing nature
of collaboration?
How can I
improve
employee
productivity?
5
Distance Yourself
From Competitors
Business Imperatives Today
Drive True
Customer Intimacy
Unlock Employee
Potential Save to Invest
Where is your organization going tomorrow?
6
Communities, Not Just Companies:
Business Processes Extending Beyond the Enterprise
Temporary
Worker
Need for secure, inter-company collaboration driven by
globalization, free agency, customer intimacy
HQ
Branch
Office
Vendor Customer Consultant
7
Cisco InterCompany Solution
Portfolio Alignment to Business Imperatives
Customer
Imperatives
Portfolio
Area
Benefits
Product and
Solutions
Business Process
Optimization (agility, etc.)
Organizational flexibility
Unified
Communications
Reduce TCO, improve user
experience, and increase business
relevance extending reach to their
business partners, customers or
suppliers
Cisco Intercompany
Media Engine
Cisco CUCM Session
Management Edition
Employee Productivity
Save Operational costs
Green Initiatives
Cisco
TelePresence
Create live, face-to-face experiences
over the network, empoweringyou
to interact and collaborate like never
before
Cisco Intercompany
TelePresence
Employee Productivity
Business Process
Optimization(agility, etc.)
Green Initiatives
Conferencing
Use the best of premise-based and
Software-as-a-Service (SaaS)
offerings to deliver a compelling and
cost effective conferencing
experience
Cisco WebEx Meetings
Cisco WebEx Meetings
on Smartphones
Cisco WebEx Node
Save Operational Costs
Employee productivity
Enterprise Social
Software
Bring together teams, information,
applications and pervasive click to
collaborate capabilities to speed
productivity and accelerate decision
making
Cisco WebEx Connect
8
Globally Connected &
Aligned Ecosystem
Innovation, Execution
and Speed
Collaboration as a
Differentiator
On Any Device, Anytime,
Anywhere, and With Anyone
Because the Network
Is The Platform
Transitioning to an
Enterprise Without Borders
BRKCOL-1985 2010 Cisco and/or its affiliates. All rights reserved. Cisco Public
9
Intercompany Media Engine
10
Solution Overview
11
Enterprise video telephony and high fidelity
wideband audio across companies
Effortless for users and administrators
Easy to use: self-learning
Consistent user experience
Enables innovative collaboration capabilities
and applications to be shared among
partners
Secure, efficient network utilization with
reduced costs
Utilizes SIP and PSTN coexistence
Multiple levels of security plus spam blocking
Submitted to IETF: accelerating business
value through standardization
Intercompany Boundary-Less Communications
Among Business Partners and Customers
Organization A
Organization B
AtoZ, Inc.
Borderline, Inc.
12
Features and Benefits
To all other
Businesses
IME Multimedia Calls
High-Quality Voice
And Video
Worldwide reach
Route Learning
ASA 5500
Features and Benefits:
Business-to-Business Desktop Video
Works with existing Phone Numbers and Devices providing Rich Caller ID
No new services from SPs to purchase
Brings Full UC Experience to Customers and Partners
Works on Managed Extranet or over Public Internet
Self Learning and Secure with Anti-Spam Dynamic Route Updates
High Fidelity Codecs (G.722, iSAC, iLBC) support
AA
CUCM
Internet
Certificate
Enrollment
Server
IME
13
Solution Architecture
14
Component Overview
Cisco Unified Communications Manager
Publish DIDs to IME Server via VAP
Automatically updates IME learned routes
received from IME Server, updates dial plan
Participates in IME Network and Publish DIDs
Provides Call Validation
Sends SIP Learned Route update to CUCM
Deployed in the DMZ and participates in P2P
Cisco ASA 5500 Series
Provides signalling and media security (SIP+TLS
conversion, SRTP)
Blocks unauthorized calls by Ticket Validation
Enrollment Server hosted by GoDaddy.com
Certificate Auto-enrollment service
Certificate Authority for IME Servers and ASA
*Additional components in Intercompany Media Engine Solution. Optional integration is
available with Cisco CUCM Session Management Edition. IME Bootstrap Servers are
hosted and managed by Cisco.
15
Intercompany Media Engine: Architecture
Internet
NOTE: Components will VARY based on the deployment model
Enterprise B (Hosted)
CUCM
6.1 or
l at er
ASA
(Hosted)
CUCM 8.0
Ent-B (Hosted)
Enterprise B Equipment List
CUCM
Endpoints
ASA Firewall
Customer WAN Router
Voice Gateway
Cisco IME
Ent-B
(Hosted)
CUCM
8.0
Enterprise A Equipment List
CUCM/SME
Endpoints
ASA Firewall
Customer WAN Router
Voice Gateway
Enterprise A (On Premise)
Service Provider Equipment List
SP Network
Hosted CUCM, Intercompany Media Engine
ASA Firewall
PSTN Gateway
OAM Systems
Cisco
Hosted
Managed
IME
Bootstrap
Servers
Enrollment
Server
PSTN
PSTN
Gateway
IME Network
IME
VV VV
16
ASA
Public Internet
IME Network
Cisco Hosted
managed IME
Bootstrap
Server
Cisco Hosted
managed IME
Bootstrap
Server
Cisco Hosted
Managed IME
Bootstrap
Server
Cisco Managed Boot Strap
Servers authenticate,
distribute configuration,
look for bad guys, send
upgrade notifications,
manage license and more
AA
Enterprise N
SIP Trunk
AA
Enterprise A
SIP Trunk
AA
Enterprise C
SP hosted
IME
Servers
(Future)
AA
Enterprise E
ASA
AA
Enterprise B
AA
Enterprise D
IME: Enabling a Collaboration
Network Effect
17
Intercompany
Media Engine
How Cisco Intercompany
Media Engine Works
Company A Company B
F
i
r
e
w
a
l
l
1. Employee at Company A places a DID voice call to colleague at Company B
2. At completion of call, respective Session Management Edition systems send call details
to Cisco Intercompany Media Engine
3. Company As IME initiates validation with Company Bs IME and returns a SIP route
and validation ticket to Company As Unified CM Session Management Edition, via IME
4. Next time employee at Company A calls colleague, Unified CM Session Management
Edition places an SIP call over the IP network and sends the ticket in the header to
Company Bs firewall to enable the rich media session to securely pass
IP Network
Session Management
Edition
Intercompany
Media Engine
Unified CM Session
Management Edition
F
i
r
e
w
a
l
l
PSTN
PBX
18
Solution Requirements
19
Platforms and Supported Versions
Intercompany Media Engine 8.0(2)
Cisco Media Convergence Servers (MCS) for
Cisco IME Server with HP and IBM Software
equivalents: MCS-7845 or MCS-7825
Unified Communications Manager 8.0(2)
or
CUCM Session Management Edition 8.0(2)
ASA 5500 Series Adaptive Security
Appliances:
ASA 5510, 5520, 5540, 5550 and 5580 Version 8.3
20
Unified CM 8.0
(IME Client)
SIP
SIP/TLS
VAP
RTP
SRTP
P2P (RELOAD)
Validation
godaddy.com
Open pinhole to
IME Server
Deployment Components
+Ticket/Passkey Verification
+RTP Monitoring
Open pinholes
to Unified CMs
Open pinhole
from ASA for
Media
1
SIP / SCCP
Inside Enterprise
Outside Enterprise
DMZ
IME Server
2
I
n
t
e
r
n
a
l

F
i
r
e
w
a
l
l
IME-enabled
ASA v8.3
E
x
t
e
r
n
a
l

F
i
r
e
w
a
l
l
3
Enrollment
Server
21
Deployment Models (1 of 2)
Enterprise B Enterprise A
CUCM 8.0
ASA ASA
CUCM 8.0
CUCM Release 8.0(2)
PSTN GW
PSTN
IME IME
Internet
SIP
SCCP
SIP, H323,
MGCP
VAP
SME 8.0
ASA ASA
SME 8.0
Existing UCM 6.1/7.X Integration
with CUCM/SME 8.0(2)
PSTN GW
PSTN
IME IME
Internet
CUCM
PSTN GW
PSTN GW
22
Deployment Models (2 of 2)
CUCM 8.0/
SME 8.0
ASA ASA
CUCM 8.0/
SME 8.0
3
rd
Party PBX Integration
PSTN GW
PSTN
IME IME
Internet
PBX
PSTN GW
PBX
A A
C
U
C
M

7
.
x
PSTN GW
A
A
C
U
C
M

8
.
0
A
A
Hosted IME
Servers in
Data Center
Internet
PSTN
VV VV
VV VV
CUCM 8.0
ASA
IME
Enterprise A
Enterprise B
SIP
VAP
23
Capacity Planning
On the ASA, capacity will depend on the type, whether audio
or video, and number of calls flowing through it.
Unified CM does not limit the number of IME calls it can
handle. It should be incorporated in the sizing tool when
doing the cluster design.
IME servers are sized according to how many enrolled DIDs
will be published on them.
Platform Maximum number of
Enrolled DIDs
Cisco MCS 7825-H2/I2 and 7825-H4/I4 20,000
Cisco MCS 7845-H2/I2 and 7845-I3 40,000
IME Server Supported Capacities
24
Dial Plan Considerations
Use +E.164 form to identify the calling and called
numbers in all participating IME-enabled Unified CM
clusters.
E.164 Transformation Profile can be applied to an
associated IME trunk or gateway.
E.164 Transformation Profile is configured in Unified
CM under:
Advanced Features > Intercompany Media Services >
E.164 Transformation
The transformation method to a globalized +E164
format is specifically used in IME voice call records
and is necessary for IME processing.
25
Design Considerations
Ensure Global Reachability of IME-enabled Unified CM
CUCM advertises to IME service and shared on DCR ring
External reachability and can be resolved by all Enterprises.
PSTN Fallback can be triggered by ASA
ASA detects degraded voice quality based on threshold set by CUCM
NTP required for Voice Call Records
VCR timestamps are an item used to match calls for verification
Call Restrictions by Blocking Learned Routes
IME Trust all calls by default but policy can be restricted based on
prefixes or domains.
26
Design and Feature Limitations
Fax is not supported. Fax capabilities must be
disabled on the SIP trunk.
Stateful failover of IME is not supported.
Only existing SIP features and messages are
supported.
IPv6 is not supported.
RTCP is not supported.
Multipart MIME is not supported.
BRKUCC-2403 - Understanding the Intercompany Media Engine
Solution for more in-depth info.
27
Key Takeaways
Enable Companies to Interconnect On-
demand over the Internet or Extranet
Enhanced UC Capabilities over dynamic SIP Trunks
automatically and securely
Based on Three Major Components
Unified CM or CUCM-SME, ASA, and IME Server
Provide Flexible Deployment Models
Integration with Unified CM, Integration with CUCM-
SME Front-end, and Third-party PBX.
Combine Three Powerful Technologies
SIP for flexibility and feature delivery, PSTN for
phone number ownership validation, and DHT for
scale.
28
Additional Resources
You can find additional information about the topic
covered in this section at the following links:
http://www.cisco.com/go/b2buc
https://www.myciscocommunity.com/videos/3618
WebEx recorded session of Hakim Mehmood/Product Manager. Copy and
paste in new window:
https://ciscosales.webex.com/ciscosales/ldr.php?AT=pb&SP=MC&rID=408
31707&rKey=f1e9eca536c7d596
www.cisco.com/go/joinconversation(search topics)
www.cisco.com/go/newexperience
Step 1: Select a Solution click on IP Communications
Step 2: Select a Product click on Cisco Intercompany Media Engine
Step 3: Watch, Learn, and Ask Experts make a selection
29
CUCM Session Management Edition
30
Solution Overview
31
Cisco Unified Communications Manager Session Manager Edition:
Global Dial Plan Management
Scalable Centralized Trunking Options
B2B Collaboration leveraging IME
Centralized Applications Integration
Aggregate PBXs for Migration to
Unified Communications system
Aggregated Session Control
32
All Communications traffic routed and
controlled by Unified CM SME
Voice, Video, IM, and Web
Lower TCO
Single management point
Less hardware resources
Multi-vendor support
Add new capabilities without upgrading
current infrastructure
More Control
Centralize billing and accounting
Simplify and centralize applications and
services
Key Benefits
33
34
Cisco CUCM Session Management
Edition Component Overview
Establishes sessions of integrated communications by
enabling data, voice, and video to be transmitted to
Unified CM SME
Designed to support a large number of trunk-to-trunk
connections
Delivers functions for centralized call control
routing, trunking, application integration, and
policy control
Cisco Unified Border Element
(optional)
Provides the necessary services to connect securely
and reliably to IP PSTN over SIP Trunks.
Presents a demarcation point for integration to Service
Providers
(optional)
Provides B2B calls that are centrally controlled
Allows 3rd party PBX to participate in Cisco IME
Network with Session Management Edition centralizing
routing and trunking
35
SIP Trunk
Architecture Overview
Web2.0
SBC
CUBE
PSTN
TDM GW
Call Control 3
rd
Party PBX
IM & Presence
UC Applications
CUCM-SME
ASA
SIP Trunk
Policy Server
Internet
IME Network
IME
B2B Communications
36
SME and Intercompany Media Engine
PSTN Gateway
Internet
Enterprise A
ASA IME IME Trunk
CUCM
Cluster 1
CUCM
Cluster 2
3 Party PBX
IP PSTN
Leaf UC
Systems
SME
Enterprise B
ASA
IME
CUCM
Cluster
Enterprise C
ASA IME
CUCM
Cluster
CUBE CUBE
PSTN
37
38
Session Management Edition 7.1(3) or
8.0(2)
Cisco Media Convergence Server (MCS) for
Cisco Unified CM SME Server with HP and
IBM Software supported on MCS 7845
Platforms only initially
7.1(3) or 8.0(2)
Cisco Media Convergence Server (MCS) for
Cisco Unified CM Server with HP and IBM
Software: MCS 7816, MCS 7825, MCS
7835, and MCS 7845
Note: Session Management Edition is a deployment model with session licensing.
39
Session Management Edition vs. CUBE
Border Element Role
Handles basic signaling and all external media
Provides demarcation point for integration to SPs
Security point for interop with outside traffic
Perform basic session manager role for smaller sites
B2BUA for SIP trunk processing
Can provide normalization for IP-PBXs
Session Management Edition Role
Centralize Trunking
Centralize Routing
B2BUA for SIP trunk processing
Feature and Application insertion point
SME and CUBE Together Provide Centralized
Routing and SIP Trunk Interface
Border Element:
Analogous to TDM
Gateway, handling
basic signaling and
media.
Session Manager:
Analogous to H323
Gatekeeper,
handling advanced
centralized routing
decisions.
40
The Design Must Ensure That Inbound and Outbound Trunks
Calls Are Evenly Distributed Across All Nodes in the Cluster.
The following factors will influence your design:
The types of Trunk used
Location of the primary node for a Route List
The number of CUCM nodes in the SME cluster and leaf clusters
Two factors consideration when designing for load balancing:
Route Local: Phone and Route List registration have an influence on
which server is used to initiate outbound calls
Trunk Type: Different Trunk types have different configuration
capabilities with respect to source and destination IP addresses and
port numbers These Trunk configuration capabilities have a
corresponding effect on how multiple Trunks of the same type are
configured between clusters
41
Scalability and sizing is based on Traffic Profiles
To correctly size the cluster it is important to collect real traffic profiles determining
percentage of calls that are intracluster, intercluster and offnet based on BHCA,
BHCC and average Call Hold Time. These traffic profiles may be based on the
average traffic per user or per trunk type.
Avoid use of static MTP
Non-MTP trunks offer more codec choices, support voice, video and encryption. It
does not anchor the trunk calls to MTP resources.
System Test features and functionality between UC systems
connected to SME
UC System testing should verify call flows and features. Go to
www.cisco.com/interoperability and select the link for Cisco Unified
Communications Manager Session Management Edition for what has been
tested by Cisco.
42
Key Takeaways
Central point of call routing and application aggregation extending B2B
communications through Intercompany Media Engine network.
Allows enterprises to consolidate PSTN access through one or more
central sites or leverage Service Provider SIP trunks at substantial cost
savings.
It may also be used to connect to third-party unified communications
systems and aggregate PBXs for migration to Unified Communications.
43
You can find additional information about the topic covered in this
section at the following links:
www.cisco.com/go/unifiedcmsme
http://www.cisco.com/en/US/solutions/ns340/ns414/ns728/interOp_ucSessi
onMgr.html
http://docwiki.cisco.com/wiki/Unified_Communications_Manager_-
_Session_Manager_Edition (Partner access)
WebEx recorded session of Wade Hamblin/Product Manager
Copy and paste in new window:
https://ciscosales.webex.com/ciscosales/ldr.php?AT=pb&SP=MC&rID=408
13447&rKey=f51b010aa14cb913
www.cisco.com/go/joinconversation (search topics)
Step 1: Select a Solution click on IP Communications
Step 2: Select a Product click on Cisco Unified Communications Manager
Session Management Edition
44
InterCompany Cisco TelePresence
45
Solution Overview
46
Enables Cisco TelePresence
meetings with anyone
In person engagements with customers,
suppliers and partners
Maintains phone-like simplicity
One button to push to start meetings
Provides services flexibility
Your choice of services via your SP of choice
Leverages Network as the Platform
An integrated, secure and end-to-end
Cisco TelePresence solution
47
InterCompany TelePresence: Overview
Intercompany Services Available for Private and Public Meeting Rooms Include:
Secure End to End Meeting Sessions
Scalability for Point to Point and Multipoint Meetings
Scheduling and Directory Services
Customer A
Branch
Customer B
Branch
Public Cisco
TelePresence
SP Network
MPLS
VPN
MPLS
VPN
Intercompany Cisco
TelePresence Exchange
services POP
CUBE
CUBE
CUBE
CUBE
Customer A
HQ
Customer B
HQ
48
Cisco TelePresence Cloud Services
Many Choices to Best Meet Your Needs
Comprehensive managed services
services through innovative SPs
Public Cisco TelePresence
Suites for rent by the hour
Intercompany network services
Ease of use via enhanced
applications like global directory
Hosted intercompany meetings
49
InterCompany CiscoTelepresence
50
Components Overview
Cisco TelePresence Manager
integrates and coordinates CTS
endpoints and multipoint switch with
calendaring tools.
Cisco TelePresence Multipoint Switch
provides high capacity, low-latency
multipoint switching for Cisco TelePresence.
Cisco Unified Communications
Manager responsible for call control
and management of CTS endpoints as
SIP endpoints
CTS Endpoints high definition
collaboration tool that utilizes an
immersive experience to enable
virtual business meetings.
ASA 5500 Firewall security policy
engine providing SIP inspection, NAT and
PAT support
Cisco Unified Border Element (CUBE)
Customer Edge (CE) Router terminate data
connection to MPLS VPN service provider.
* Additional components in Intercompany TelePresence. Session Border
Controller is not shown since it is provided by the Service Provider.
CUBE
51
Intercompany TelePresence: Architecture
MPLS VPN
PE PE
CE
PE
NOTE: Components will VARY based on the deployment model
Enterprise B (Hosted)
CE
CTS-Ent B
CTMS
Ent-B (Hosted)
CUCM
Ent-B (Hosted)
VRF
Yellow
Enterprise B Equipment List
CTS Endpoint
ASA Firewall
Customer Edge
CTSMan
Ent-B (Hosted)
ASA
CE
Enterprise A (On Premise)
CTS-Ent A
CUCM CTMS CTSMAN
VRF Red
ASA
Enterprise A Equipment List
CUCM
CTS Manager
CTMS
CTS Endpoint
ASA Firewall
CUBE
Customer Edge
Service Provider Equipment List
MPLS Network
Hosted CUCM, CTMS, CTS Manager
Session Border Controller (SBC)
CUCM centralized
OAM Systems (not shown)
CUCM-
Centralized
SBC
52
Intercompany and Interprovider Service
Enterprise B
Service Provider A
Enterprise A
VRF Red VRF Yellow
CTSMAN CUCM CTMS
CTS
CTS
CTSMAN
CTS
CE
CE
PE
PE
Groupware
ASA
ASA
CUCM CTMS
CTS
Intercompany Service
Enterprise B
Service
Provider
B
Enterprise A
VRF Red VRF Yellow
CTSMAN CUCM CTMS
CTS
CTS
CTSMAN
CTS
CE
CE
PE
PE
Groupware
ASA
ASA
CUCM CTMS
CTS
Interprovider Service
Service
Provider
A
Service
Provider
C
53
Intercompany TelePresence
54
Cisco TelePresence Manager Release 1.5
or later
MCS-7835-H2/I2 and MCS-7845-H2/I2 Media
Convergence Server
Cisco TelePresence Multipoint Switch
Release 1.5 or later
MCS-7845-H2 or MCS-7845-I2 Media Convergence
Server
6.1(3), 7.0(2), 7.1(2) or 7.1(3)
ASA 5500 Series Appliance version 8.0(2)
or later
Cisco Unified Border Element with IOS
version 12.4(22)YB2 and 15.0(1)M
CUBE
*You must run CUCM 7.0(2) or later to use MIDlets. CUCM Release 8.0(2) is not supported
by CTS-Manager 1.5 or 1.6.
55
Deployment Model
VPN Service Provider
Enterprise A
VRF Red
CTSMAN CUCM CTMS
CTS
CTS
V
R
F

R
e
d
CE
PE
PE
PE
Groupware
CE/CUBE
VRF Yellow
V
R
F

Y
e
l
l
o
w
SBC
Enterprise B
CTSMAN CUCM CTMS
CTS
CTS
Groupware
CE
ASA
DS3 MetroE
Service Provider
TelePresence POP
Media
Signaling
KEY POINTS
1. Solves the Security peering requirements
between Enterprise peers
2. Requires Inter-Company VPN routes for
CUBE addresses and QoS-enabled
3. Limited scale and full mesh design may be
required
4. May co-exist with connection to Exchange
56
Data Connection Considerations
Access Type from customer premise to B2B Exchange
DS-3, OC-3 and Metro-Ethernet (common)
OC-12 (for very large corporations)
Bonded T1/E1, T1/E1, Broadband (limited as outlined in the Extended
Reach Program)
Converged vs. Overlay
Cost
Ease of deployment
Amount of TelePresence traffic on corporate data network
Sizing
Will vary based on features used (e.g. #of screens, auto-collaboration,
motion handling)
TelePresence Design Guide for information on QoS implementations
http://www.cisco.com/go/srnd
57
IP Routing and Dial Plan Considerations
IP Routing with or without NAT/PAT on the Firewall
Enterprise internally advertises SP Exchange IP address to the Cisco
TelePresence CUCM servers and CTS endpoints.
External IP subnet is provided by SP Exchange for the Firewalls outside
network that is then advertised into the MPLS network using NAT or PAT.
or
Enterprise uses a non-private subnet for the Firewalls outside that is
advertised into the MPLS network for NAT and PAT or directly assigned on
CUCM cluster and CTS endpoints.
Dial Plan based on unique/same access code or unique route patterns
E.164 numbers for Enterprise CTS Endpoints
Unique access code for I-CCT calls such as 8+E.164 number
Same access code as PSTN calls such as 9+E.164 number
Unique route patterns for each remote I-CCT TelePresence number with
individual DNs or DN ranges.
58
Overall Security Approach
Application Requirements
Secure Signaling and Media
Authentication
Platform Security
Symmetrical Media Flow
Auto-Answer Disabled
Enterprise Campus
Topology Hiding
DoS Prevention
NAT/Firewall Traversal
SIP Inspection
Encryption Passthrough
VPN/WAN Provider
Topology Hiding
NAT/Firewall Traversal
Admission Control/Policy Mgmt
Secure Connection
Inter-VPN Reachability
Infrastructure Security
Signaling
Media
S
e
r
v
i
c
e

P
r
o
v
i
d
e
r
E
n
t
e
r
p
r
i
s
e
A
p
p
l
i
c
a
t
i
o
n
PE
PE
SBC
59
Cisco TelePresence Solution
Integrated Architecture
Any to Any Interoperability
Endpoint
Technology
Infrastructure Intercompany
Interprovider
Call Processing
Media Switching
Management
Media Services
InterCompany Cisco
TelePresence
Cisco TelePresence Directory
InterProvider Cisco
TelePresence
Immersive
Multipurpose
Personal
Platform
Architecture
60
Cisco TelePresence Interoperability
Industry-first: An open source, standards-based
TelePresence interoperability protocol
2007 2006 2008 2010 2011 2009
TIP
TelePresence interop:
Multi-screen HD video
High-quality audio
Data sharing
Session integrity across
firewalls
Native point to point support
Benefits
Expands intercompany through
inter-vendor compatibility
Brings multi-screen video to UC
Enables low-cost, low-latency
video switching
Accelerates the pace of
industry innovation
CTS Launches
CUVC 3500
SD Interop
CUVC 5100/5200
HD Interop
Tandberg
Acquisition MXE
TIP Open
Source Launch
61
10 Announced Service Providers
Global and Regional Coverage
Service Providers
62
London
Bangalore
Chennai
Mumbai
New York
Toronto
Sydney
Brussels
Boston
Paris
Hong Kong
Shanghai
Hyderabad
Frankfurt
Los Angeles
Santa Clara
San
Francisco
Chicago
Wash. DC
Current Locations
Announced Locations
Sao Paolo
Miami
Dallas / FW
Denver
New Delhi
Manila
Johannesburg
Newly Opened Starwood Rooms
Public Cisco TelePresence Suites
Current and Announced Public Locations
63
Benefits
Increased Usage and Sales
Increased Customer Satisfaction
Search for CTS rooms and locations
Simplify meeting setup by knowing
locations, time-zones, service provider
details
Obtain scheduling tips for intercompany
meetings
Get directions to the meeting room
Secure sensitive resource info (phone
numbers, address) via flexible privacy policy
controls
A global directory of Cisco
TelePresence endpoints, including
private and public rooms, accessible for
intercompany calls based on customer
security policy.
www.ciscotelepresencedirectory.com
64
Key Takeaways
Services flexibility
Available as an integrated service that
runs over your existing network through
your service provider of choice
Cisco Innovation
Only Cisco has the deep understanding
and architectural approach to support the
underlying network as a platform that
spans the enterprise and service provider
to deliver integrated intra- and inter-
company TelePresence
Business Transformation
Make decisions faster
Improve cross-cultural communications
Scale scarce resources and get products
to market faster
J ust like a phone call simplicity
Same simple interface, reliability, simplicity
and quality that TelePresence provides
within the enterprise
65
You can find additional information about the topic covered
in this section at the following links:
www.cisco.com/go/telepresence
http://www.cisco.com/en/US/solutions/ns669/networkin
g_solutions_products_genericcontent0900aecd805f91
59.html
https://www.myciscocommunity.com/docs/DOC-15148
www.cisco.com/go/joinconversation (search topics)
Step 1: Select a Solution click on TelePresence
Step 2: Select a Product click on Intercompany Cisco
TelePresence Directory
66
Cisco WebEx
67
Cisco WebEx
Solution Overview
68
Collaboration on Cisco WebEx
Web 2.0 Application Platform
Cisco WebEx Collaboration Cloud
Web
Conferencing
IM and
Presence
Voice and
Video
Team
Spaces
Email
Widgets and
Third-Party
Apps
69
User Experience Interoperability Mobility Integration
SaaS Collaboration Platform
Microsoft
IBM
70
Cisco WebEx
Offerings
Cisco WebEx Collaboration Cloud
Audio Productivity Tools Network Based Recording
Sales Center
Event Center
Support Center
Training Center Meeting Center
Webinars
Online events
Online sales Online training Remote support
and access
Online Meetings
71
Cisco WebEx
Meeting Center
Basic Features
Presenting
documents
Deliver high-impact, media-rich content
Applications and
Desktop Sharing
Make live changes
Demonstrate live navigation
Whiteboard
Replicate a dynamic, collaborative
conference room
Annotation
Concise and clear communication
Scalable
capacity
Scale up or down without sacrificing
the meeting experience
72
Cisco WebEx
Productivity Tools
for Windows
Instantly start and schedule
meetings, and invite
participants
Start meetings in 15 seconds
or less with Cisco WebEx
One-Click
Schedule meetings right from
your Microsoft Outlook or Lotus
Notes calendar
Automatic installation and
seamless integration
Select applications can also be
installed by site administrators
or customers
73
Cisco WebEx
Meeting Center
on Smart Phone
Native client for Apple iPhone
Browser based access to WebEx
meetings:
BlackBerry Bold BlackBerry Curve
8900 BlackBerry Storm in EMEA
Nokia E series and N series
Samsung BlackJ ack II
Integrated audio and web
conferencing on 3G or Wi-Fi
Attend a scheduled meeting
on the smartphones
View presentations, applications
and desktops with live annotations
View and chat with attendees
Available in 9 languages
74
Cisco WebEx Connect
Applications Clients Platform Services MediaTone
Safari
New and
enhanced APIs
Developer
program
Application Development Framework API
Connect PlatformServices API
Common Services
Application Services
Security
Framewor
k
Identity
Policy
Analytics Notification Search
Administrativ
e Services
User/
Application
Provisioning
Lifecycle
Management
Audio/Video
Application
Runtime
Table
Service
Profile Calendar Presence &
Msg
Document
Manageme
nt
Persistent
Chat
Continuing
global
expansion
Intelligent
content
distribution
and caching
Email &
calendaring
Enhanced IM
and presence
(XMPP)
Collaborative
widgets
75
WebEx Connect Simplifies
Collaboration
Presence
Instant Messaging
Video and Voice
Shared Workspaces
Web Meetings
Instant Desktop Share
UC Capabilities
76
Cisco WebEx
77
Crossing Platform Boundaries
x
78
Cisco WebEx High Availability
Any failure of an individual
server in a group allows
transparent routing of
requests to another
available servers
Failure of an individual
server is detected
by the regular
load-balancing check
Individual servers are also
monitored by the WebEx
Network Operations Center
WebEx Data
Center
WebEx Data
Center
WebEx Collaboration Cloud Infrastructure
79
Cisco WebEx Global Site Backup
GSB handles power outages, natural disaster type outages,
service capacity overload, network capacity overload, etc.
Architecture supports both manual and automatic backup
Manual Failover mode typically used for maintenance
Automatic Failover typically set for real-time failover of traffic
Database and File replication ensure data consistency
BRKCOL-1704 Collaboration in the Cloud for more in-depth info.
80
Cisco WebEx
Key Benefits of WebEx Node
Data Security
User Experience
Option for scheduling database, in meeting web
conference, recording all kept on premises
Identical user experience for on premises and
SaaS web conferences
Federation
Dynamic web conference overflow to SaaS service
Roadmap for audio and video federation
PSTN
WAN
Voice/Video
WebEx
Cascaded
LDAP
WebEx
Node
81
Cisco TelePresence WebEx Engage
Integrated Solutions for Enhanced Collaboration
One Button to Push for WebEx
Simplified and integrated scheduling and participants list
All Cisco TelePresence sites automated
Graphic share + Audio + Web Conference
Active TelePresence video segment within WebEx
Easy to use and extends to a broader reach of users
Active TelePresence
Segment
Shared Graphics
82
Cisco WebEx
Key Takeaways
With anyone, anywhere, anytime on any device
Business more efficiently
Applications, presentations and documents
With anyone around the world
Resources by reducing travel
Interact
Conduct
Share
Collaborate
Maximize
Extend
Business model over the web
83
You can find additional information about the topic
covered in this section at the following links:
www.cisco.com/go/webex
http://www.webex.com/product-
overview/index.html
http://www.webex.com/enterprise/index.html
http://www.webex.com/go/ciscodemo
http://www.cisco.com/en/US/prod/collateral/ps706
0/ps8329/ps8330/ps9573/q_a_c67-567566.html
www.cisco.com/go/joinconversation (search
topics)
84
Summary
85
Cisco Intercompany Solution
Summary Overview
On-premise
Hosted by
Partners
Cisco SaaS
WebEx Meeting
WebEx Connect
O
n
-
p
r
e
m
H
o
s
t
e
d
S
a
a
S
UC with CUCM over IME
UC with CUCM-SME
over IME
Cisco TelePresence
WebEx Engage
WebEx Meeting
and WebEx Node
InterCompany Cisco
TelePresence
InterProvider Cisco
TelePresence
86
Summary: The Cisco Advantage
Open, Extensible Architecture
Agile Architecture enables change at faster speed
Cross-Company Collaboration
Maximize Productivity of Distributed Value Chain
Benefits of Cloud & Premise-Based Solutions
Rapid ROI, Scalable Long-Term Solution
On-site control & access, leveraged network
Security and Policy
Persistent security, management, and integration
87
The Future
Collaboration Without Boundaries
Content Formats
Individual Tools
Companies
People
88
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91
Appendix
92
KEY POINTS
Transport L3 Peering: Aggregation, QoS-enabled connectivity
Lookup, Discovery, & Registry Scheduling, Call Termination and Routing
Call/Session Control Interoperability, SBC Selection, Global Dial Plans
Policy, Trust, and Security Protection of Subscribers and Infrastructure
Operations Monitoring, Reporting between Disparate Domains
Commercial Settlement, Billing, Least Cost Routing
InterProvider InterCompany Cisco
TelePresence
SIP Trunk
RTP
RTP
Calling Side
Demarcation Point
Call Control
SIP Trunk
Call Control
Demarcation Point
Answering Side
Service Provider X Service Provider Y
93
Interprovider Intercompany TelePresence
Cisco TelePresence Services Expands
Industry First: interconnect
service framework
Spans network boundaries
while maintaining
collaboration experience
Seamless service
regardless of network choice
Result Benefits
Common
architecture, call
scheduling and
billing models
Expanded calling community
for SP customers
Increased value chain
collaboration

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