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Comparative Study of Consumer Preference Premium Cooking

Oil in Ghazipur City


Survey Project Report
Submitted to
VEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPUR
In Partial Fulfillment of the requirement of the degree of

BACHELOR OF BUSINESS ADMINISTRATION



Submitted By- Under the Supervision of
Soni Pal Mrs. Fati shaffat
BBA IV Semester (Assistant Professor)
Roll No. -5460067




2014


Technical Education & Research Institute,
Post-Graduate College, Ravindrapuri
Ghazipur (U.P.) Pin-233001



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CERTIFICATE
This is to certify that Soni Pal pursuing BBA 4
th
Semester from this Institute has
prepared the Survey project report entitled Comparative Study of Consumer
Preference Premium Cooking Oil in Ghazipur City in partial fulfillment of the
requirements of the degree of Bachelor of Business Administration from V.B.S.
Purvanchal University, Jaunpur, for the session of 2013-14.
This report is based on bona fide survey undertaken by Soni Pal under my
supervision during the course of fourth semester and fulfills the requirements of
regulations relating to the nature and standard of B.B.A. course of V.B.S. Purvanchal
University.
I recommend that this survey project report may be sent for evaluation.








Rahul Anand Singh Dr. Neetu Singh
Associate Professor & Head, Assistant Professor,
Dept. of Business Administration Dept. of Business Administration








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DECLARATION

I Soni, hereby declare that this Survey project report entitled Comparative
Study of Consumer Preference Premium Cooking Oil in Ghazipur City has been
prepared by me on the basis of survey done the course of my fourth semester of
BBA proramme under the supervision of Dr. Neetu Singh, T.E.R.I., P. G. College
affiliated to Veer Bahadur Singh Purvanchal University.
This research project report is my bona fide work and has not been submitted
in any university or Institute for the award of any degree or diploma prior to the under
mentioned date. I bear the entire responsibility of submission of this project report.



10
th
May 2014
Soni Pal
BBA IV Semester
Department of Business Administration
Technical Education & Research Institute
P.G. College Ghazipur










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INDEX OF CONTENTS

Preface
Acknowledgement
CHAPTER -1
Introduction to the topic
Objective
Importance
Scope
CHAPTER-2
Research Methodology
CHAPTER-3
Data Analysis & Interpretation
CHAPTER-4
Finding & Recommendations
CHAPTER-5
Conclusion
Limitation
Annexure ( Questionnaires )
Bibliography








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PREFACE
The first real insight of an organization for management student comes only during
his preparation of project work because student first interacts with real practical work.
This is first introduction to industry and its working. This project work synthesize the
theoretical concept learn in the class room and its practical orientation in organization.
In my project I have studied the Comparative Study of Consumer
Preference Premium Cooking Oil in Ghazipur City
The First chapter deals with the introduction of the topic, It also describes the
profile and history of Premium Cooking Oil.
In first chapter I have mentioned institute. This chapter also describes the
organizational structure of both the organization. The objective and need of research
is also mentioned in section of project work.
The Second chapter deals with research methodology. The process of carrying
out the whole research problem is defined in it. It contains information about the
objectives of the research, methods of data collection, sampling and sample design.
Third chapter is data analysis and interpretation. This is the most important
section of the project work. This section contains the analysis of all the data collected
so far and they are interpreted to produce the final conclusion. It contains all the tables
and charts which depicts the result.
Chapter four contains the finding and recommendation of the research. This is
based on the data analyzed and interpreted in the previous chapter. This is the most
important section of the research report for a report is evaluated on the validity ad
correctness of findings.
Chapter five depicted conclusion which concludes the whole report, that is,
gives a brief description of the process employed so far. And later chapters contain



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bibliography. Which describes the list of sources from where the matter and
information is collected? It contains the list of books, authors, web sites use etc.



Soni Pal
B.B.A. IV Sem.




















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ACKNOWLEDGEMENT

Many thanks to the God, who has sent me on this earth and by mercy of him, I would
be able to accomplish this research.

A person who has always encouraged me towards positive and used to say
Nothing can be impossible if you are working hard with heart and soul. The
Word regard is very small for him and I dont know what word will be appropriate for
him, that person is my elder Brother Mr. Anand.

I express my deep sense of gratitude and regards to Mrs. Fati Shaffat
(Lecturer, Dept. of management studies, T.E.R.I., P.G. College affiliated to Veer
Bahadur Singh Purvanchal University) under whose guidance I completed this
project, I am thankful to her valuable guidance, gentle encouragement and pains she
took in guiding me throughout the study.

Some of my Friend, Archana and Shweta whose suggestion for what is
Right or Wrong has shown my aim and objectives of life.
Again, I heartily express my regard to all the above person mentioned and
pray to the God May live them long.
Soni Pal
BBA 4
th
Sem.






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INTRODUCTION
India accounts for 9.3 percent of world oilseed production. It has the worlds fourth largest
edible oil economy. Yet, about 43 percent of edible oil available in India is imported. In 1999
India ranked as the worlds largest importer of edible oils, displacing China. The bulk of
edible oil India imports under the Open General License (OGL) are RBD Palmolein of
Malaysian and Indonesian origin India has approximately 300 crude edible oil refining units.
60-70 percent of which are small. Unlike the bigger refiners. The small ones are unable to
import huge quantities of crude either due to their low capacity or lack of financial resources,
and may be forced to close down or sell out to the bigger ones in the foreseeable future. A
major problem is the low capacity utilization. The installed capacity of oil mills is around 36
million tons annually, but capacity utilization is only 40 percent solvent extraction plants
show only 33 per cent capacity utilization and vegetable oil refineries show 40 percent. The
total import of edible oils during the period from November 1998 to October 1999 totaled 4.4
million tons valued at more than Rs. 9.000 cores. That was against a demand supply gap of
1.4 million tons in 1998-99. Imports have therefore deluged the market. The import of relined
palm oil was put under OGL (Open general License) in March 1994. Other edible oils were
put under OGL in April 1995 (when an item is brought under OGL, it means that the item can
be imported without seeking any approval). Originally, there was no discrimination between
refined and non refined edible oil as far as import duty concerned. The duty on both was 65
percent. Duty was the slashed to 30 percent for both, then to 20 percent in 1996 and 15
percent in the 1999-2000 budgets. On December 30, 1999 a differential duty structure was
introduced. Duty on refined oil was fixed at 27.5 percent (25 percent plus 10 percent
surcharge) while that on crude was retained at 16.5 percent (15 percent plus 10 percent
surcharge) But only actual users (as opposed to traders) are allowed to avail of this reduced



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duty on crude oil. Traders are nevertheless allowed to import crude at the reduced duty but
only to sell to actual users on a high seas basis. This requires that the actual users fills in the
import documents (and pays the reduced duty) but leaves the importing process to the trader.
In most parts of the world, the import duty on oilseeds is lower than that on oils. But, in India
it is higher 40 percent. That is why no import of oilseeds of oil bearing material has taken
place in India. The industry wants the duty to be lowered from the present 40 percent to 5
percent. Indian food industry continues to show a strong commitment to oils imports
following drop in domestic demand, says industry body. Fresh figures from the Solvent
Extractors Association of India (SEAI) revel that edible oils imports increased by some 21
percent for the first six months to April 2005. Imports jumped to 2.2 million tons in the first
half of 2004-2005 up from 1.82 million tons for the same period last year. Imports are
expected to be much higher this year because of a drop in domestic oilseeds production, said
B.V. Mehta, executive director of SEIA adding that India was likely to import about 500,000
tons per month this year. Purchases of edible oils by India are expected to reach around 5
million tons this year from 4.4 million tons in 2003-2004 Mehta added reports the American
Soybean Association. Soya oil in particular saw strong growth. Imports of crude soy oil leapt
to 735.352 tons in the November 2004 to April 2005 period up from 236.990 tons in a year
earlier. Crude palm oil purchases rose 10.8 percent to 1.01 million tons from 911,520 tones.
Indias oilseed output for 2005 is estimated to be around 21.8 million tones, a fall of 6.4
percent from 23.3 million tons last year. The processed food market is enjoying decent
growth in India, pushing up demand for oils. The Indian branded food and drinks market
grew last year by over 5 percent, according to recent figures from ACNielsen, outpacing the
global the global average growth rate 4 percent. Supporting this buoyant overall trend,
growth rates for individual product categories within the Indian market too, reflect aggressive
performance within the similar period.



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Company Profile
Marico is a leading Indian Group in Consumer Products and Services in the Global Beauty
and Wellness space. Maricos Products and Services in Hair care, Skin Care and Healthy
Foods generated during 2006-07 a Turnover of about Rs.15.6 billion (USD 380 Million).
Marico markets well-known brands such as Parachute, Saffola, Sweekar, Hair & Care, Nihar,
Shanti, Mediker, Revive, Kaya, Sundari, Aromatic, Fiancee and HairCode. Maricos brands
and their extensions occupy leadership positions with significant market shares in most
categories. Marico is present in the Skin Care Services segment through Kaya Skin Clinics
(48 in India and the Middle East), the Sundari range of Spa skin care products (in the USA &
other countries) and also through a recently acquired nascent soap franchise (in India and
Bangladesh) Marios own manufacturing facilities are located at Goa, Kanjikode, Jalgaon,
Saswad, Pondicherry, Dehradun and Daman Supported by subcontracting units. Marico has
presence in Bangladesh, other SAARC countries, the Middle East and Egypt. In Bangladesh,
Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary with
manufacturing facility at Mouchak, near Gazipur. The Overseas Sales franchise of Maricos
Consumer Products (whether as exports from India or as local operations in a foreign
country) is one of the largest amongst Indian Companies and is entirely in branded products
and services. Every month, over 70 Million consumer packs from Marico reach
approximately 130 Million consumers in about 23 Million households, through a widespread
distribution network of more than 2.5 Million outlets in India and overseas. Marico Industries
has its focus on sustainable profitable growth is manifest through its consistent financial
performance a CAGR of 19% in Turnover and 19% in Profits over the past 5 years- while
setting a record of several consecutive quarters of year on year growth- 30 for Profits and 26
for Sales, and distributing dividends for 25 consecutive quarters. Marico is an Listed
company its shares are listed in BSE and NSE (Code MARICO).



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Companys Values
Marico has a set of articulated values that were created at the inception of the organization,
revisited and modified once in the year 1997 and lately in 2005, through the collective
wisdom of Mariconians. The values since then have been an integral part of the working of
all Mariconians.
OPPORTUNITY SEEKING
Opportunities lie all around us in the form of unstated needs of consumers, changes trends,
attitudes & habits of people. Very often they are first visible, as weak signals and those who
read them early on will gain an advantage over the rest. These signals need to be identified
and converted to possibilities for business growth. Higher the number of opportunities
converted, higher will be the growth options for our people.
CONSUMER CENTRIC
The wealth of the company is created by the trust of its consumers. In the final analysis it is
this trust that compensates us materially and intellectually. The consumer must therefore be
the primary focus of all the efforts. Members and associates must design their output in ways
that add value to the consumer.
EXCELLENCE
Only organizations that set world-class standards, will survive in the future. We will focus on
practices that encourage and sustain rising standards of performance and builds on the pool of
our talented members. Members will be encouraged to continuously benchmark against the
best and continuously strive to be better than the best.
INNOVATION
The future of the organization rests on the willingness to experiment, push in new and
untested directions, and think in uncommon ways to take calculated risks. We innovate when



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we do something in ways that are distinctive/ pioneering and give dramatic results. Fear of
failure should not be the reason to avoid trying something different or new. More often than
not, we fear change because of the unpredictability of the outcome. Experimentation helps
build predictability of results. It helps us stimulate an idea on a small scale, and learn about
possible pitfalls before going the whole way.
OPENNESS & TRANSPARENCY
Openness is a value that helps build a culture of trust and synergy. It is only when there is
trust that the culture can be apolitical, ideas can be exchanged freely without any fear and
experimentation can flourish. It is also in this environment that people will feel free to build
on each other and collectively we will achieve more than individual effort.
GLOBAL OUTLOOK
Becoming a global player requires a deep understanding of the global markets, ability to deal
with people of diverse cultures and ability to compete effectively in those markets.
BOUNDARYLESSNESS
Boundary lessens, like openness helps build a culture where we can leverage the collective
wisdom to get synergies. This is assuming higher degree of criticality in the world where it is
difficult for one person to know all and the interdependency amongst functions is increasing.





History of Company



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1857
A young man Kanji Moorarji
set up a modest trade in
spices

1948
Birth of The Bombay Oil
Industries
Copra trading, crushing and
refining of vegetable oils.
1983
Divisionalisation:-

Consumer Products Division
Fatty acids and Chemicals
Division
Spice Extracts Division
1990
Restructuring - several
companies
Consumer Products Division
becomes Marico.
1996
Marico makes its maiden
public issue

COMPOSITION AND CATEGORY OF DIRECTORS OF MARICO
LIMITED:



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NAME CATEGORY
Mr. Harsh Mariwala Chairman & Managing Director (Promoter)
Mr. Rajeev Bakshi Non-Executive and Independent
Mr. Atul Choksey Non-Executive and Independent
Mr. Nikhil Khattau Non-Executive and Independent
Mr. Jacob Kurian Non-Executive and Independent
Mr. Rajen Mariwala NonExecutive (Promoter)
Ms. Hema Ravichandar Non-Executive and Independent
Mr. Bipin Shah Non-Executive and Independent
Mr. Anand Kripalu Non-Executive and Independent

The various brands of Marico limited and the respective categories is as follows

Maricos brands enjoy leadership in many categories



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Growing Consumer Franchise
Leveraging core sources of Competitive Advantage, Branding, Distribution, Cost
Management and Innovation. Marico has set up a fast growing franchise of new products and
businesses. An enviable record of 5 consecutive new product success stories. Parachute
Jasmine, Shanti Amla, Mediker Anti Lice Oil, Saffola Gold and Saffola Tasty Blend. This
has helped in reducing Marico's dependence on Parachute from a share of about 75% in early
90's to about 44%.


Brands Category 1992 2008(%)



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(%)
Parachute & Oil of
Malabar
Coconut Oil 48-49 59-60
Saffola & Sweekar High Margin
Refined Oils
in consumer
packs
5-6 13-14
Parachute Jasmine,
Shanti,
Hair & Care

Hair oils 17 19

Marico's Parachute and Saffola are among India's Top 100 Most Trusted Brands (Brand
Equity survey). Among Indian brands Parachute ranks 46
th
and Saffola ranks 92
nd
. Parachute
is probably the worlds largest packaged Coconut Oil Brand that makes use of one out of
every twenty coconuts produced in India and 3 nuts of every coconut tree in India.

Marketing Channels: an introduction
Place or distribution is not just about availability of products, its a package of several
components. These components have to be decided after a thorough study because most
decisions involve a long term commitment of resources. A substantial part of an
organizations finished goods inventory (and thereby working capital) is locked up in the
distribution chain.





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Channels:
An organization has to decide which channels it will use to reach its product to the end
customer. Choices vary from a fully owned & operated channel to a complete dependence on
independent distributors and several options midway between these two. For example, a
company like HLL uses a distributor to wholesaler to retailer model while a Eureka Forbes
uses its own sales force for direct selling; P&G adopts a policy in which they delegate their
whole distribution work in state to a state level distributor who adopts Golden eye policy to
cater to market that area.

Coverage
Every market is divided into different segments based on its geographical, demographic etc
conditions. So market coverage requires keen understanding of all the parameters affecting
market division. It may not be possible for an organization to cover all segments, at the same
time effective coverage policy need to be applied based on market parameters. There may be
cases in which single policy for all the market segments is not effective, in such conditions
market specific policy need to be applied. So its the marketer who has to decide which
segment to serve in which geographic area with a suitable coverage policy.

Assortment
Most of the company has large product portfolio to cater different need of different customer
based on consumer taste and preferences. These many varieties of products are needed to
target different markets based on geographic and demographic condition. So, it is not
possible, sometimes not necessary for a company to provide full range of products at every
distribution point. In such condition company has to decide product range for the market. A



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thorough analysis of market trend, customer needs and available resources plays a very
important role.

Location
Customer is another end of this whole distribution chain and he is the final target of this
whole system, so any strategy will not give its best results till products are not easily
reachable to customer. At the customer facing end of the distribution chain, location becomes
most important. In retailing for example, the location of store is a key success factor. For
example, most cities in India have a MG Road and most MG roads have a Bata store.

Inventory
Once the organization is successful in attracting the customer for purchasing the products, the
hard work should not be lost because of shortage of stock. Therefore, inventory management
has very much importance. At the point of sale there should be sufficient stock of products to
fulfill requirements of the customer. Companies have to do regular supply products according
to demand. In case of FMCG market there is an utter need of a good Inventory Management
System because of number of products, number of market trends, and competition of other
players.

Transport
A marketer has to decide the best way to transport the material from the point of stocking to
delivery to the customer. For example, the buyer of a 25 inch color television will expect
home delivery and installation from the company distributor/reseller. If this service is not
available then the customer may be unsatisfied and may prefer to buy a competing brand. The



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above components of marketing channels play a major role in capturing a market and
sustaining the share. The way the finished products are moved from the company factory to
the end-user (consumer) varies from one company to that of another .The companies look for
the best channel by which they can reach the consumer ontime when it is demanded by the
consumer without fail.



In the Edible Oil segment Marico have four products which are

Saffola Gold
Saffola Kardi Oil
Saffola Tasty Blend
Sweekar








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Dil Ko Rakhiye Jawan
Saffola Gold has the internationally proven formula of 70%
Rice Bran Oil (RBO) and 30% of Safflower Oil (Kardi oil). This has also been proven
effective in Indian research. Saffola Gold is fortified with natural vitamin E (d - alpha
tocopherol). Other oils are not fortified and therefore the Vitamin E content in them remains
variable and depends on processing. Vitamin E helps to preserve the stability of oil, thereby
increases its shelf-life. Vitamin E is known to play a role in immunity. Vitamin E is also
amongst the established breed of antioxidants that helps retard aging and prevents heart
disease.

Low Absorb Technology:
Saffola Gold is made through an exclusive protection technology called LoSorb that makes
the oil more stable during deep-frying. No other oil or blend of oil in the country has this



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technology. When food is fried in Saffola Gold, there is lesser of the unhealthy degraded
compounds formed. So if you're looking for a cooking oil to fry foods ,choose Saffola Gold.

Saffola Gold-heart-health
Major concern today is the occurrence of heart disease with every fourth Indian being under
the threat. Common sense will always be an important part of a healthful diet - choosing a
simple nutrient-dense, high-fibre diet that is low in saturated fat and salt with increased
physical activity and better lifestyle will significantly reduce the incidence of this disease.
And of course, adopting Saffola Gold as your family's cooking medium is one big step that
you can take towards safeguarding your family's precious hearts.Saffola Gold has a unique
Double action benefit.Helps reduce Cholesterol when accompanied witha healthylifestyle.
Absorbs less into your food


Rice Bran Oil (RBO):
Heart healthy nutrients in RBO such as tocotrienols and oryzanol are known for their
cholesterol lowering ability. Besides, RBO also has a high percentage of monosaturated fatty
acids, which have been proven to not only reduce the bad LDL cholesterol levels but also
increase the levels of good HDL cholesterol in blood.
Safflower (Kardi) Oil:
Linoleic acid, an omega-6-polyunsaturated fatty acid, is present in a high percentage in
safflower oil and helps reduce cholesterol levels.




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Nature:
Saffola is made from the finest quality natural Kardi seeds.
Heart:
Kardi oil has the highest amount of Polyunsaturated Fatty Acid amongst all vegetable oils.
Saffola when taken as a part of a low saturated fat diet may help reduce cholesterol levels.
Lowering of cholesterol is known to reduce the risk of heart disease.
Family:
It is recommended that a low saturated fat diet be followed from an early age. Saffola
provides good health for the entire family including children.

Taste:
Saffola is healthy and also helps to bring out the natural taste of your
food.


Saffola Tasty Blend is the first edible oil blend in the country. Saffola Tasty Blend was
launched in the year 1998-99. Since then the Blend has been performing really well. Along
with Saffola Nutri Blend, it has ensured continued availability of Saffola for its consumers at
a time when Marico faced acute shortage of safflower, the main raw material for Saffola



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Brand. Both these blends have captured a market share of above 4% in the ROCP (Refined
Oils in Consumer Packs) market and have helped Saffola hold on to its overall consumer
franchise.
Saffolas ingredients
This oil blend provides the benefits of two oils, thereby giving added value to the consumer.
It provides the do-good properties of Kardi and the taste of Corn.
Saffola Tasty Blend's success:
The key to Saffola's growth has been its impactful advertising and the innovative marketing
techniques, helping consumers experience a full health care service, not just a product. The
'Saffola Healthy Heart Foundation' was set up to provide a whole lot of additional services to
enable consumers to take the required steps to improve their lives. Saffola Tasty Blend is a
step in the evolution of the Saffola brand into value-added products
and services in the area of health.

Aapke haath mumkin har baat
Sweekar is a national brand comprising of Refined Sunflower Oil. Sweekar has become
synonymous with good quality light edible oil. It is positioned as a light and healthy cooking
medium. The Sunflower category emerged in 1988 - 89 and Sweekar quickly became one of
the leading brands in this category. The positioning of Sweekar has evolved over time- from
the initial stand of lightness and 88% saturated, fat-free - to that of "Achcha Khana, hansi
khushi ka Khazana" - to that of "Aapke haath mumkin har baat". It continues to be one of the
leading brands among refined oils in the consumer packs market.




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Sweekar Low Absorb Oil:
In its quest to provide higher value to its consumers, Marico launched Sweekar Low Absorb
Oil - India 's first low absorb oil, during the third quarter of 2001-02. Food cooked in this
absorbs less oil providing the consumers the twin benefits of health and economy. University
Department of Chemical Technology (UDCT), an institute of international repute has verified
the claim. The positioning of Sweekar as 88% saturated, fat-free oil with Low Absorb
properties and the new look pista colors packs contributed to improved perception of the
brand.

Consumers:
Sweekar's primary target has been housewives (age 25 +). The brand has caught on as a
product that the best in the market.










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FORTUNE SOYABEAN OIL

Fortune Refined Soyabean Oil is light, odorless and healthy oil. Most importantly it
contains OMG3 (Omega 3 fatty acids) an essential PUFA which needs to be
supplemented from outside sources. Soybean oil is the preferred oil of many a household
across the world. Fortune Refined Soybean Oil, enriched with OMG3, gives you and your
family Paanch Ka Aashirwad. Fortune Refined Soyabean Oil is the highest seller in the
refined soyabean oil category with 44% of the market share (As per AC Nielsen Retail
Audit Index - MAT Mar.'06).


Paanch Ka Ashirwad is for:
1 Healthy eyes
2 A strong heart
3 The nourishment of the womb
4 Controlling diabetes
5 The healthy growth of your children






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Fortune Refined Soyabean Oil is available in
Liner carton 200 ml
Pouches 200 ml, 500 ml, 1 ltr
Pet bottles 500 ml, 1 ltr, 5 ltr
Jerry cans 2 ltr, 5 ltr, 15 ltr
Tins 15 ltr, 15 kg
Maha Fortune 15 ltr



Distribution Network
The end-users of our products are: households and institutional buyers [catering / hospitality /
processed food / snacks] set-ups. AWL has set up a strong distribution network of Company
Distributors and Super Stockists for its retail operations. This chain helps to tap even the
small retailers/traders and thus increasing our reach.

Today AWL has its distribution foot prints all across the country with various stock-points
catering to more than 3800 distributors, 600 Super Stockiest and numerous brokers and other



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trade associates. AWL's retail reach is more than 500,000 outlets across the country and this
retail reach can be compared with the best FMCG giants in the country
News Clipping
Title Publication Date

Trusted Brands Award Winner Reader's Digest May 2006

Gujarat's rising star Business India May 07 2006

Oil buckle under as trucks Economics Times February 02 2006

Health to the people Brand Reporter February 01 2006


Fortune Mission Extra Health was undertaken by AWL in Mumbai between October-
November 2005. The core objectives for undertaking Mission Extra Health were to:
Create high brand visibility and awareness
Create top of the mind recall as a healthy oil
This activity was aimed at health conscious people of Mumbai. Height, weight, body mass
index, blood pressure, blood sugar, cardio vascular check-ups were done of the individuals
who participated in this program. Each participant was handed a health check card, by the
doctor, with a rating system as to the position of his or her health. The duration of the



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Fortune Mission Extra Health activity carried out in Mumbai was for 40 days covering 19
Parks, 17 Residential colonies, 4 Malls, 4 Clubs, and 54 areas by the means of Road Show
This activity received a tremendous response. We also got excellent press coverage as the
Fortune Mission Extra Health activity was reported in various newspapers. There was a very
good increase in terms of brand awareness and overall the activity was a huge success

Adani Group with its turnover exceeding Rs.17000 cores (US $ 3.7 billion) in 2005, is one
ofthe fastest growing corporate houses in India. Its flagship company Adani Enterprises
Limited (formerly known as Adani Exports Ltd), is one of the largest trading companies in
India with Five Star Trading House status (Highest status conferred by the Govt. of India).
Adani Exports trades in nearly 40 commodities in more than 55 countries around the
world.
The Group owns a fully functional multi-purpose port at Mundra in the Gulf of Kutch,
Gujarat.
Another Group company Adani Retail Ltd. is into retailing, and has opened 55 super
stores in Gujarat known by the name of Adani Supermarkets.
The Group has also set up a BPO in Ahmedabad, iCall India Ltd. which caters to both
International and Domestic clients.
Adani Group is also involved in infrastructure development which includes
developing a Natural Gas distribution project building a township and an SEZ at
Mundra.



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Adani Group has emerged as an integrated and diversified group with leadership in the areas
of global trading, edible oil manufacturing and infrastructure development.
Wilmar Holdings
Wilmar Holdings is one of the world's largest trader and refiner of edible oils. With
consolidated sales of US $ 5 billion in 2005, the group is:
The largest palm oil refiner, palm kernel crusher and specialty fats manufacturer in
Indonesia
The largest exporter of palm and lauric oils, palm kernel expeller and related products
in Indonesia
The largest soyabean crusher in China .
The group's global sourcing capability, cost effective processing, extensive distribution
network and logistics capability, including its own fleet of tankers, allows it to respond
quickly to changes in market conditions and deliver products on a timely basis to its
customers.
Manufaturing Facility
The company has strategically located its refining and processing facilities to both cater to
different parts of the country as well as harness the potential of oilseed growing areas. The
locations are at Mundra (Gujarat), Mantralayam (Andhra Pradesh), Bundi (Rajasthan) and
Haldia (West Bengal).




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Packaging
In addition the to the above refineries, AWL also has packing operations at
Chatral [ Gujarat ]
Latur [ Maharashtra ]
Jaipur [Rajasthan]
Dharwad [Karnataka]
Cochin [Kerala]
Dewas [Madhya Pradesh]










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Dhara has 23 variants of mustard, rapeseed, sunflower, groundnut and soyabean oils in its
product basket. Dhara Refined Vegetable Oil contributes 50% by value, to the Rs. 3,300
million turn over Dhara enjoys. Despite being primarily a support to the small-scale Indian
farmer, Dhara has played a crucial role in changing the industry norms and enriching the
sluggish edible oils market. For instance, the brand was the first to change the weights and
measurement descriptor from the kilo regimen to the litre regimen. The consistency that it
has managed to maintain has won the brand support from consumers and stockists alike.
Dhara is possibly stocked by more retailers than any other packaged edible oil brand in the
country. So profound has been the impact of Dhara on the Indian market that consumers
often ask for the 'Green Pack'. This has led many players in the industry to themselves
switch to this colour.
Promotion
The brand's promotions have always evoked enthusiastic response from consumers. This
trait has been evident right from the first advertisement of Dhara that appeared in 1988,
talking of 'the true price of oil'. At that time the market was mostly dominated by
unbranded oils, sold loose. Dhara faced the challenge of converting the consumer to the
quality and reliability of packed and branded oil. The campaign for Dhara Refined
Vegetable Oil was a classic case of a promotion that succeeded in reinforcing all brand



33 | P a g e

attributes: taste, purity, consistency, freshness and a product that offered consumers value
for money. Consumers were converted to 'the goodness of Dhara' with the base line:
'Anokhi shudhta, anokha asar'.
Market
After salt, edible oils are possibly the most important ingredient in cooking. One of the
most interesting facts about household consumption patterns in India is the high rate of
growth of branded edible oils. Even today, especially in rural India and small towns, the
majority of households purchase cooking oil from the nearby oil press or the grocer who
sells unbranded oil that comes in wholesale packs. Till about fifteen years ago branded
cooking oils were seen to be an item of middle class and elite consumption, mostly
produced by multinational companies through their Indian arms. Dhara, with its Operation
Golden Flow changed these traits of the Indian edible oil market forever. Created and
conceived by the farmers' cooperative movement, Dhara is perceived to be distinctly
Indian in a very earthy way. In the last three years the percentage of households using
branded edible oils has almost doubled. The total size of the indigenously produced and
branded edible oil consumer market in India is about 360,000 metric tonnes per year,
consumed by some 29 million households (Source: ACNielsen Retail Audit). In the highly
competitive consumer-pack user segment for branded edible oils, Dhara has the largest
market share at 10.9%. It has a total consumer base of 3.05 million households (Source:
IRS 2002), while its turnover exceeds Rs. 3.3 billion.The market is segmented by diverse
regional preferences for specific edible oils. Groundnut and sesame oil hold sway in West
and South India; even though coconut oil is also popular in some segments of the latter
market. Mustard is a very strong choice in the East and the North.Soyabean oil sells



34 | P a g e

predominantly in Central India and the North-West, although its usage is increasing across
the country. Sunflower oil is used virtually all over the country. Significantly, Dhara is the
first brand to produce all these varieties as part of an umbrella strategy.
Achievements
Dhara is at the forefront of the branded edible oil market, leading its consumer pack
segment. It has also been rated by ACNielsen as being among the top five fastest growing
brands in the FMCG sector in India in 2003. Through its value creating strategies and
emphasis on purity and quality, the brand has consistently created benchmarks for the
entire edible oil industry, including Indian subsidiaries of multinational brands. It has
successfully addressed the changing needs and tastes of the consumer and introduced
variants from time to time. Dhara can also justly take credit for bringing world-class
practices in packaging of edible oil to the country. It introduced tamper-proof aseptic
packaging to guarantee that only the purest quality reached consumers. Even today, Dhara
is the only edible oil in the country that uses the tetra pack technology with six-layer
packaging and undertakes more checks and tests than any other brand in the industry.
Tetra packs allow the oil to be packed without the use of additives for maintaining shelf-
life. Dhara's light weight and hygienic five-layered PET jar with a double handle
arrangement was developed during 1997/98, making the clear refined sunflower oil visible
to consumers, further adding to their confidence in the brand. This pack has won a series
of awards India Star 98 in Mumbai, Asia Star 98 in Beijing and





35 | P a g e

OBJECTIVE OF THE STUDY
The following are the objectives of the report:

To know the various brands available in ghazipur city.
To know the perception regarding food oils.
Key factors affecting consumer buying behavior.
Analyze the interaction between these factors.
To know the satisfaction level of customers.





















36 | P a g e

Importance of the study

The importance of a project report is following.


The study will help to know that what additional features & what facilities should be
increase.
Customer is satisfied with the product and services provided by companies or he is
dissatisfied.
It helps in identify reason behind dissatisfactions.
The importance of study is that it is helpful to make future policy of the company.
It is important to create a new plan for products & services in future with unique
quality & facilities that will be preferred by the customers.
To know the factor behind purchase of food oil.








37 | P a g e

Scope of the study
The scope of this project is the study consumer preference for food oil. It covers a wide range
analysis of the company that what kind of food oil quality has been provided by the company,
what are the qualities of products, what are the satisfaction level of the customer by the of
the company, working and promotional process of the company, How the company satisfy
the customer by its product.
This study also shed light on the relationship of company with customers. The study also
covers the behavioral pattern of company employees with the customer at the time of
complains for any product and how they provide service to them and satisfaction according to
choice of food oil in ghazipur.
The response of the centre towards the customer also covered in this study. After analysis the
researcher comes to know that the customer response centre gives good response to each and
every complaint and do its best of satisfy the customers by its service and products provided
by the food oil co. After analysis the researcher comes to know that the recent preference of
food oil and satisfaction about the food oil.









38 | P a g e

Research Methodology

Research Methodology
`Research`

Research is a purposeful investigation. It is a scientific & systematic search for
knowledge & intimation on a specific topic research is use full & research objective can be
achieved if it is done in propose process

Methodology

The world methodology spell the meaning itself if the method used by the researches
in obtaining information. The data ( information can be collected from primary sources &
secondary sources.) By primary data we mean data collected by researches himself for the
first time to collaborate the data which has previously not been used is known as primary data
By secondary data we mean the data collected from various published matters, a Magazine
newspapers status of previous research report etc. In other words we can say that the data
which as already been used your different purpose by different people is known as secondary
Primary data can be collected through questionnaire and personal interview as for as concern
my research is limited to dealers personality Secondary data are collected from the various
books journals new spapereditional expert suggestions web sites & internet & etc. Research is
a common language refers to a search of knowledge. Research is scientific & systematic
search for pertinent information on a specific topic, infect research is an art of scientific
investigation. Research Methodology is a scientific way to solve research problem. It may be
understood as a science of studying how research is doing scientifically.




39 | P a g e

In it we study various steps that are generally adopted by researchers in studying their
research problem. It is necessary for researchers to know not only know research method
techniques
The scope of Research Methodology is wider than that of research methods.
The research problem consists of series of closely related activities. At times, the first step
determines the native of the last step to be undertaken. Why a research has been defined,
what data has been collected and what a particular methods have been adopted and a host of
similar other questions are usually answered when we talk of research methodology
concerning a research problem or study. The project is a study where focus is on the
following points:
RESEARCH DESIGN- A research design is defined, as the specification of methods
and procedures for acquiring the Information needed. It is a plant or organizing framework
for doing the study and collecting the data.
Designing a research plan requires decisions all the data sources, research approaches,
Research instruments, sampling plan and contact methods.
Research design is mainly of following types: -
1. Exploratory research.
2. Descriptive studies
3. Experimental
EXPLORATORY RESEARCH
The major purposes of exploratory studies are the identification of problems, the
more precise Formulation of problems and the formulations of new alternative



40 | P a g e

courses of action. The design of exploratory studies is characterized by a great
amount of flexibility and ad-hoc veracity.
DESCRIPTIVE STUDIES
Descriptive research in contrast to exploratory research is marked by the prior
formulation of specific research Questions. The investigator already knows a substantial
amount about the research problem. Perhaps as a Result of an exploratory study, before the
project is initiated. Descriptive research is also characterized by a Preplanned and structured
design.
EXPERIMENTAL DESIGN:-
A casual design investigates the cause and effect relationships between two or more
variables. The hypothesis is tested and the experiment is done. There are following types of
casual designs:
I. After only design
II. Before after design
III. Before after with control group design
IV. Four groups, six studies design
V. After only with control group design.
VI. Consumer panel design
VII. Exposit facto design







41 | P a g e

B) DATA COLLECTION METHOD



PRIMARY SECONDARY


Direct personal Interview
Indirect personal Interview

Information from correspondents Govt. publication
Mailed questionnaire Report Committees & Commissions
Question filled by enumerators. Private Publication
Research institute


PRIMARY DATA
These data are collected first time as original data. The data is recorded as observed or
encountered. Essentially they are raw materials. They may be combined, totaled but they
have not extensively been statistically processed. For example, data obtained by the peoples.
SECONDARY DATA
Following are the main sources of secondary data:
Official Publications.
Publications Relating to Trade:
Journal/ Newspapers etc.:
Data Collected by Industry Associations:
Unpublished
Sources
Published
Sources



42 | P a g e

Unpublished Data: Data may be obtained from several companies, organizations,
working in the same areas like magazines.

Period of Study: This study has been carried out for a maximum period of 4 weeks.
Area of study: The study is exclusively done in the area of marketing. It is a process
requiring care, sophistication, experience, business judgment, and imagination for which
there can be no mechanical substitutes.
Sampling Design: The convenience sampling is done because any probability sampling
procedure would require detailed information about the universe, which is not easily
available further, it being an exploratory research.
Sample Procedure: In this study judgmental sampling procedure is used. Judgmental
sampling is preferred because of some limitation and the complexity of the random sampling.
Area sampling is used in combination with convenience sampling so as to collect the data
from different regions of the city and to increase reliability.
Sampling Size: The sampling size of the study is 100 users.

Method of the Sampling
Probability Sampling
It is also known as random sampling. Here, every item of the universe has an equal chance or
probability of being chosen for sample.
Probability sampling may be taken inform of:
Simple Random Sampling A simple random sample gives each member of the
population an equal chance of being chosen. It is not a haphazard sample as some people
think! One way of achieving a simple random sample is to number each element in the
sampling frame and then use random numbers to select the required sample. Random



43 | P a g e

numbers can be obtained using your calculator, a spreadsheet, printed tables of random
numbers, or by the more traditional methods of drawing slips of paper from a hat, tossing
coins or rolling dice.
Systematic Random Sampling
This is random sampling with a system! From the sampling frame, a starting point is chosen
at random, and thereafter at regular intervals.

Stratified Random Sampling
With stratified random sampling, the population is first divided into a number of parts or
'strata' according to some characteristic, chosen to be related to the major variables being
studied. For this survey, the variable of interest is the citizen's attitude to the redevelopment
scheme, and the stratification factor will be the
values of the respondents' homes. This factor was chosen because it seems reasonable to
suppose that it will be related to people's attitudes.
Cluster and area Sampling
Cluster sampling is a sampling technique used when "natural" groupings are evident in a
statistical population. It is often used in marketing research. In this technique, the total
population is divided into these groups (or clusters) and a sample of the groups is selected.
Then the required information is collected from the elements within each selected group. This
may be done for every element in these groups or a sub sample of elements may be selected
within each of these groups.
Non Probability Sampling
It is also known as deliberate or purposive or judge mental sampling. In this type of sampling,
every item in the universe does not have an equal, chance of being included in a sample.



44 | P a g e


It is of following type:
Convenience Sampling

A convenience sample chooses the individuals that are easiest to reach or sampling that is
done easy. Convenience sampling does not represent the entire population so it is considered
bias.
Quota Sampling
In quota sampling the selection of the sample is made by the interviewer, who has been given
quotas to fill from specified sub-groups of the population.
Judgment Sampling
The sampling technique used here in probability > Random Sampling.
The total sample size is 100 profiles.
I have selected Probability sampling method for this research study.

Data Collection: - Data is collected from various customers through personal interaction.
Specific questionnaire is prepared for collecting data. Data is collected with more interaction
and formal discussion with different respondents and we collect data about investment
pattern of people by face to face contact with the persons from whom the information is to be
obtained (known as informants). The interviewer asks them questions pertaining to the
survey and collects the desired information.








45 | P a g e

Do you use Food Oil for cooking?

Table- 1


Particular No of respondent Percentage
Yes 100 100%
No 00 00%
Total 100 100%


Chart- 1





100%
0%
0
0.2
0.4
0.6
0.8
1
1.2



46 | P a g e

Analysis-
After the survey the researcher found that 100% respondent use Food oil and 0% says no.
Interpretation-
The above analysis shows that most of the respondents use Food oil.

























47 | P a g e

Do you know the following brand oil?
Table-2

Particular No of respondent Percentage
Fortune 45 45%
Krisna 5 5%
Dhara 10 10%
Saffola Active 22 22%
Captain 18 18%
Total 100 100%

Chart- 2




0%
5%
10%
15%
20%
25%
30%
35%
40%
Fortune Krisna Dhara Saffola
Active
Captain
35%
7%
10%
40%
8%



48 | P a g e

Analysis-

After the survey the researcher found that 45% respondent know the Fortune brand,5% know
the Krisna brand oil,10% Dhara,22% Saffola Active and 18% respondent know the Caption
brand oil. .
Interpretation-
The above analysis shows that most of the respondent knows the Fortune brand.





















49 | P a g e

What are the main benefits of Food oil in your opinion?
Table-3

Particular No of respondent Percentage
Nutrition 45 45%
Calories 13 13%
Health Benifit 20 20%
Better Taste 22 22%
Total 100 100%

Chart- 3






0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Nutrition Calories Health
Benifit
Better
Taste
45%
13%
20%
22%



50 | P a g e

Analysis-

After the survey the researcher found that 45% respondent use oil for Nutrition, 13%
respondent use oil for Calories,20% respondent use oil for Health Benifit,22% respondent use
oil for Better Taste .
Interpretation-
The above analysis shows that most of the respondent use oil for Nutrition.


























51 | P a g e

Which of the type of food oil do you prefer most?

Table-4

Particular No of respondent Percentage
Soybean 20 20%
Sunflower 13 13%
Mustard Oil 35 35%
Ground Nuts 22 22%
Others 10 10%
Total 100 100%

Chart- 4




0%
5%
10%
15%
20%
25%
30%
35%
Soybean Sunflower Mustard
Oil
Ground
Nuts
Others
20%
13%
35%
22%
10%



52 | P a g e

Analysis-

After the survey the researcher found that 20% respondent prefer Soyabean oil, 13%
respondent prefer Sunflower oil,35% respondent prefer Mustered oil,22% respondent prefer
Ground Nuts and 10% respondent prefer others types oil. .
Interpretation-
The above analysis shows that most of the respondents prefer Mustered oil.


























53 | P a g e

Which of the following size of food oil packs do you prefer?

Table-5

Particular No of respondent Percentage
1 liter 30 30%
2 liter 13 13%
5 liter 35 35%
15liter 22 22%
Total 100 100%

Chart- 5






0
0.05
0.1
0.15
0.2
0.25
0.3
0.35
30%
13%
35%
22%



54 | P a g e

Analysis-

After the survey the researcher found that 30% respondent uses 1 liter bottle of oil, 13%
respondent uses 2 liter bottle of oil, 35% respondent uses 5 liter bottle of oil, 22% respondent
uses 15 liter bottle of oil.
Interpretation-
The above analysis shows that most of the respondent uses 5 liter bottle of oil.

























55 | P a g e

From where do you come to know about food oil?

Table-6

Particular No of respondent Percentage
Friend 22 22%
Doctors 13 13%
Advertisement 35 35%
Shopkeeper 22 22%
Others 8 8%
Total 100 100%

Chart-6





0%
5%
10%
15%
20%
25%
30%
35%
22%
13%
35%
22%
8%



56 | P a g e

Analysis-

After the survey the researcher found that 22% respondent know about food oil from friends,
13% respondent know about food oil from doctor, 35% respondent know about food oil from
Advertisement, 22% respondent know about food oil from Shopkeeper and 8% respondent
know about food oil from others.
Interpretation-
The above analysis shows that most of the respondent know about food oil from
Advertisement.

















57 | P a g e

Which media of advertisement does inform you about food oil?

Table-7

Particular No of respondent Percentage
News paper 42 42%
Internet 23 23%
Radio 5 5%
Others 30 30%
Total 100 100%

Chart-7





0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Newspaper Internet Radio Other
42%
23%
5%
30%



58 | P a g e

Analysis-

After the survey the researcher found that 42% respondent get information from Newspaper,
23% respondent get information from Internet, 5% respondent get information from Radio,
22% respondent get information from others way.
Interpretation-
The above analysis shows that most of the respondents get information from Newspaper.





















59 | P a g e

Are you satisfied with price your chosen brand?

Table-8

Particular No of respondent Percentage
Strongly satisfied 30 30%
Satisfied 55 55%
Neither satisfied nor
dissatisfied
5 5%
Dissatisfied 8 8%
Strongly Dissatisfied 2 2
Total 100 100%

Chart-8





0%
10%
20%
30%
40%
50%
60%
Strongly
satisfied
Satisfied Neither
satisfied
nor
dissatisfied
Dissatisfied Strongly
Dissatisfied
30%
55%
5%
8%
2%



60 | P a g e

Analysis-

After the survey the researcher found that 30% respondent strongly satisfied with price of
chosen brand of oil, 55% respondent satisfied with price of chosen brand of oil, 5%
respondent neither satisfied nor dissatisfied with price of chosen brand of oil, 8 % respondent
dissatisfied with price of chosen brand of oil, and 2% respondent strongly dissatisfied with
price of chosen brand of oil.
Interpretation-
The above analysis shows that most of the respondent satisfied with price of chosen brand of
oil.


















61 | P a g e

Are you satisfied with the success of the brand you are selling?

Table-9

Particular No of respondent Percentage
Yes 100 100%
No 0 0%
Total 100 100%

Chart-9










0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Yes No
100%
0%



62 | P a g e

Analysis-

After the survey the researcher found that 100% respondent satisfied with the success of their
brands.
Interpretation-
The above analysis shows that most of the respondent satisfied with the success of their
brands.



























63 | P a g e

What according to you suitable for 1 liter which is good quality?

Table-10

Particular No of respondent Percentage
80 Rs. 45 45%
87 Rs. 35 35%
100 Rs. 8 8%
90 Rs. 12 12%
Total 100 100%

Chart-10







0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
80 Rs. 87 Rs. 100 Rs. 90 Rs.
45%
35%
8%
12%



64 | P a g e

Analysis-

After the survey the researcher found that 45% respondents view that 80 Rs. suitable for 1
liter which is good quality, 35% respondent view that 87Rs. suitable for 1 liter which is good
quality, 8% respondent view that 100 Rs. suitable for 1 liter which is good quality and 12%
respondent view that 90 Rs. suitable for 1 liter which is good quality
Interpretation-
The above analysis shows that most of the respondents view that 80 Rs. suitable for 1 liter
which is good quality.
























65 | P a g e

How would you best describe the variety of Food oil you use?

Table-11

Particular No of respondent Percentage
Excellent 45 45%
Good 47 47%
poor 8 8%
Total 100 100%

Chart-11







0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Excellent Good Poort
45% 47%
8%



66 | P a g e

Analysis-

After the survey the researcher found that 45% respondents view that Excellent oil that they
use, 47% respondent view that Good oil that they use, 8% respondent view that poor oil that
they use.
Interpretation-
The above analysis shows that most of the respondents view that Good oil that they use.



























67 | P a g e

What factors affect your choice while buying food oil?

Table-12

Particular No of respondent Percentage
Quality 45 45%
Price 35 35%
Packaging 8 8%
Advertisement 12 12%
Total 100 100%

Chart-12






0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Quality Price Packaging Advertisement
45%
35%
8%
12%



68 | P a g e

Analysis-

After the survey the researcher found that 45% respondents affect by Quality factor, 35%
respondent affect by Price factor, 8% respondent affect by Packaging factor and 12% affect
by Advertisement factor.
Interpretation-
The above analysis shows that most of the respondents affect by Quality factor.



























69 | P a g e

What other vegetable oil and fats do you use at home?

Table-13

Particular No of respondent Percentage
Fortune 45 45%
Krisna 5 5%
Dhara 10 10%
Saffola Active 22 22%
Captain 18 18%
Total 100 100%

Chart-13




0%
5%
10%
15%
20%
25%
30%
35%
40%
Fortune Krisna Dhara Saffola
Active
Captain
35%
7%
10%
40%
8%



70 | P a g e

Analysis-

After the survey the researcher found that 45% respondents use fortune oil , 5% respondent
use krisna ,10% dhara and 22% Saffola Active and 18% caption.
Interpretation-
The above analysis shows that most of the respondents use fortune oil.




























71 | P a g e

Is your prefer brand easily available in Ghazipur ?

Table-14

Particular No of respondent Percentage
Fortune 35 35%
Krisna 15 15%
Dhara 10 10%
Saffola Active 32 22%
Captain 8 8%
Total 100 100%

Chart-14




0%
5%
10%
15%
20%
25%
30%
35%
40%
Fortune Krisna Dhara Saffola
Active
Captain
35%
7%
10%
40%
8%



72 | P a g e

Analysis-

After the survey the researcher found that 35% respondents says Fortune easy available in
city, 15% respondents says Kriana easy available in city , 10% respondents says Dhara easy
available in city, 32% respondents says Saffola easy available in city and 8% respondents
says Caption easy available in city.
Interpretation-
The above analysis shows that most of the respondents says Fortune easy available in city.


























73 | P a g e

Which oil brand provides a better discount promotional scheme?

Table-15

Particular No of respondent Percentage
Fortune 35 35%
Krisna 7 7%
Dhara 10 10%
Saffola Active 40 40%
Captain 8 8%
Total 100 100%

Chart-15




0%
5%
10%
15%
20%
25%
30%
35%
40%
Fortune Krisna Dhara Saffola
Active
Captain
35%
7%
10%
40%
8%



74 | P a g e

Analysis-

After the survey the researcher found that 35% respondents says Fortune provides a better
discount promotional scheme, 7% respondents says Kriana provides a better discount
promotional scheme , 10% respondents says Dhara provides a better discount promotional
scheme, 40% respondents says Saffola provides a better discount promotional scheme and
8% respondents says Caption provides a better discount promotional scheme.
Interpretation-
The above analysis shows that most of the respondents say Saffola provides a better discount
promotional scheme.















75 | P a g e

Findings
In every project report it is considered to be an important part to find and analyze all the facts
and figures been produced by the research work. It helps in drawing out final conclusions and
reaching at a final result or to find the solution of the problem for which the research is being
done. In the project the survey is been carried out on the food oil in Ghazipur city.

It is found that 100% respondent use Food oil and 0% says no.
It is found that 45% respondent know the Fortune brand,5% know the Krisna brand
oil,10% Dhara,22% Saffola Active and 18% respondent know the Caption brand oil
Available
It is found that 45% respondent use oil for Nutrition, 13% respondent use oil for
Calories,20% respondent use oil for Health Benifit,22% respondent use oil for Better
Taste .
It is found that 20% respondent prefer Soyabean oil, 13% respondent prefer
Sunflower oil,35% respondent prefer Mustered oil,22% respondent prefer Ground
Nuts and 10% respondent prefer
It is found that 30% respondent uses 1 liter bottle of oil, 13% respondent uses 2 liter
bottle of oil, 35% respondent uses 5 liter bottle of oil, 22% respondent uses 15 liter
bottle of
It is found that 22% respondent know about food oil from friends, 13% respondent
know about food oil from doctor, 35% respondent know about food oil from
Advertisement, 22% respondent know about food oil from Shopkeeper and 8%
respondent know about food oil from others.



76 | P a g e

It is found that 42% respondent get information from Newspaper, 23% respondent get
information from Internet, 5% respondent get information from Radio, 22%
respondent get information from others way.
It is found that 30% respondent strongly satisfied with price of chosen brand of oil,
55% respondent satisfied with price of chosen brand of oil, 5% respondent neither
satisfied nor dissatisfied with price of chosen brand of oil, 8 % respondent dissatisfied
with price of chosen brand of oil, and 2% respondent strongly dissatisfied with price
of chosen brand of oil.
It is found that 100% respondent satisfied with the success of their brands.
It is found that 45% respondents view that 80 Rs. suitable for 1 liter which is good
quality, 35% respondent view that 87Rs. suitable for 1 liter which is good quality, 8%
respondent view that 100 Rs. suitable for 1 liter which is good quality and 12%
respondent view that 90 Rs. suitable for 1 liter which is good quality
It is found that, 47% respondent view that Good oil that they use, 8% respondent view
that poor oil that they use.
It is found that 45% respondents affect by Quality factor, 35% respondent affect by
Price factor, 8% respondent affect by Packaging factor and 12% affect by
Advertisement factor.
It is found that 45% respondents use fortune oil , 5% respondent use krisna ,10%
dhara and 22% Saffola Active and 18% caption.
It is found that 35% respondents says Fortune easy available in city, 15% respondents
says Kriana easy available in city , 10% respondents says Dhara easy available in city,
32% respondents says Saffola easy available in city and 8% respondents says Caption
easy available in city.



77 | P a g e

It is found that 35% respondents says Fortune provides a better discount promotional
scheme, 7% respondents says Kriana provides a better discount promotional scheme ,
10% respondents says Dhara provides a better discount promotional scheme, 40%
respondents says Saffola provides a better discount promotional scheme and 8%
respondents says Caption provides a better


















78 | P a g e

Recommendations

After completion of the Survey work the surveyor came to some conclusions which could
help in preference food oil in Ghazipur City. This is helpful in future development of the food
oil market. The following points come in the suggestion parts which came after the analysis
and conclusion of the survey:-

Further Survey in this area after a span of years time would be worthwhile to do
because the food oil markets are not stable.
A survey based on food oil market in Ghazipur city and new environment may be
come in future.
The company should improve the quality of the product.

The company should improve its promotional activities through advertisement, free
gifts coupons etc. Since the price of the product is also an important factor which
influence the purchasing decision so the company should design the products price
according to the customer affordance level.

Company should instruct the sales representatives not to make extra ordinary
commitments on behalf of the company for sale.

The distribution channel should be arranged according to the convenient of the
customer.



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Conclusion
From the above study it can be concluded that food oil is performing well in the existing
market condition in the area of Ghazipur, but the market of Ghazipur is highly competitive
and there is a scope of huge improvement with the changing scenario an marketing condition
of less developed area of Ghazipur, so there is an extensive need of improving company
image and better utilization of resources to utilize the market potential.
The results of current time are satisfactory but the company should try to attract more
customers towards the company.
From above analysis and survey we can conclude as follows:

The researcher found that most of the respondents use Food oil.
The researcher found that most of the respondent knows the Fortune brand.
The researcher found that most of the respondent use oil for Nutrition.
The researcher found that most of the respondents prefer Mustered oil
The researcher found that most of the respondent uses 5 liter bottle of oil.
The researcher found that most of the respondents know about food oil from
Advertisement.
The researcher found that most of the respondents get information from Newspaper
The researcher found that most of the respondent satisfied with price of chosen brand
of oil.
The researcher found that most of the respondent satisfied with the success of their
brands.



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The researcher found that most of the respondents view that 80 Rs. suitable for 1 liter
which is good quality.

The researcher found that most of the respondents view that Good oil that they use.
The researcher found that most of the respondents affect by Quality factor.
The researcher found that most of the respondents use fortune
The researcher found that most of the respondents says Fortune easy available in city.
The researcher found that most of the respondents say Saffola provides a better
discount promotional scheme.












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Limitation
The time available to conduct the study is little; it being a wide topic has a limited
time.

Limited resources are available to collect the information about the human resource
development.


Market is so much volatile and it is difficult to forecast anything about it whether you
trade online or offline.

Some of the aspects may not be covered in my study, its gives knowledge about Food
oil market and environmental small prospects and its challenges.

In a rapidly changing industry, analysis on one day or in one segment can change very
quickly. The environmental changes are vital to be considered in order to assimilate
the findings.

The foremost limitation is regarding the sources of information. The information
contained has been obtained from sources believed to be reliable and in good faith,
but which may not be verified independently.

The limitation is that some of the calculations are based on certain assumptions
considered appropriate.





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Using several statistical tools derives the estimates. Hence the findings obviously
carry all the limitations of the statistical tools used.
Same sets of data from different sources are different. Since not all the data are
available from a single source, an attempt has been made to standardize the data
wherever required, which is essential to maintain uniformity throughout the project.
The aggregate figures for various parameters are subject to exclusion or inclusion of
various constituent variables. While sincere efforts are made to ensure the absence of
mismatch, the extent to which this can be done is limited.














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Bibliography & References


Books Referred :-



A Srikanth and AnupMenon (2003) Index Futures - the Scope of Arbitrage.
Alan C. Shapiro (2000), Prentice- Hall Multinational Financial Management.
Bansal M., Bansal N. (2003) - Derivatives & Financial Innovations, Bombay Stock
Exchange.
Bharti V (1999).Pathak, Pearson Education Indian Financial System.
Blaxter (1997) How to Research.
David Silverman (2000) Do Qualitative research.
Dr. NarendraJhadav (2000) Indian Banking.
Donald S. Tull and Del I. Hawkins (1993)- Marketing Research
E. Sirisha (2001) Stock Market Derivatives: Role of Indices ( 2
nd
Edition)
Flower (1985) How to collect Data.
G R K Murty (2000) Indian Derivatives Market: Issues at Stake.
Hathaway (1995) Qualitative VS Qualitative research analysis.
Hull J. (1995) Introduction to Futures and Options Market (1st Edition).
J Marlowe (2000) Hedging Currency Risk and Options and Futures.







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Journals Referred:-

Dhingra G. (2010), An understanding of financial derivatives of financial
derivatives, The Chartered Accountant, March
Kandathil C.(2009), Indian Derivatives Markets Structural Issues,, Chartered
Financial Analyst, December
Gulati S. (2011)Curreny Options, Chartered Financial Analyst, November
Sisodiya A.S.(2008)Credit Derivatives: Is Indian Banking Sector Ready, Chartered
Financial Analyst, July


Website Referred:-
Web1 Derivative Definition (Online) (Cited on 27
th
April 2013) Available from
<www.cperformance.com/glossary.htm>
Web 2 Definition of Forward Contract (Online) (Cited on 29
th
April 2006) Available
from <www.ers.usda.gov/Briefing/RiskManagement/glossary.htm>
Web 2 Definition of Forward Contract (Online) (Cited on 30
th
April 2006) Available
from <http://wikipedia.org/wiki/Forward_contract>
Web 3 Definition of Futures Contract (Online) (Cited on 1
th
May2006) Available from
<http://en.wikipedia.org/wiki/Futures_contract>
Web 4 Definition of Futures Contract (Online) (Cited on 2
th
July 2006) Available
from <http://www.investorwords.com/2136/futures_contract.html>
NSE & BSE home page.





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QUESTIONNAIRE
DEAR RESPONDENT,
Myself Soni Pal Pursuing B.B.A at TERI P.G. GHAZIPUR. I seek your responses
and kind co-operation for the purpose of successful of my survey project report.
THANK YOU
Soni Pal
B.B.A.4
th
sem
T.E.R.I . P. G. College
Ghazipur
NAME:
AGE:GENDER
ADDRESS:
EDUCATIONINCOME:
OCCUPATION:

Q.1. Do you use Food Oil for cooking?
(a) Yes ( ) (b) No ( )
Q.2. Do you know the following brand oil?
(a) Fortune ( ) (b) Dhara ( )
(c) Krisna ( ) (d) Saffola Active ( )
(e) Captain ( )
Q.3. What are the main benefit of Food oil in your opinion?
(a) Nutrition ( ) (b) Calories ( )
(c) Health Benifit ( ) (d) Better Taste ( )
Q.4. Which of the type of food oil do you prefer most?
(a) Soybean ( ) (b) Sunflower ( )
(c) Mustard Oil ( ) (d) Ground Nuts ( )
(e) Others ( )





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Q.5. Which of the following size of food oil packs do you prefer?
(a) 1 liter ( ) (b) 2 liter ( )
(c) 5 liter ( ) (d) 15 liter ( )
Q.6. From where do you come to know about food oil?
(a) Friend ( ) (b) Doctors ( )
(c) Advertisement ( ) (d) Shopkeeper ( )
(e) Others ( )
Q.7. Which media of advertisement does inform you about food oil?
(a) News paper ( ) (b) Radio ( )
(c) Internet ( ) (d) Others ( )
Q.8. Are you satisfied with price your chosen brand?
(a) Strongly satisfied ( ) (b) Satisfied ( )
(c) Neither satisfied nor dissatisfied ( ) (d) Dissatisfied ( )
(e) Strongly Dissatisfied ( )
Q.9. Are you satisfied with the success of the brand you are selling?
(a) Yes ( ) (b) No ( )
Q.10. What according to you suitable for 1 liter which is good quality?
(a) 80 Rs. ( ) (b) 87 Rs. ( )
(c) 100 Rs. ( ) (d) 90Rs. ( )
Q.11. How would you best describe the variety of Food oil you use?
(a) Excellent ( ) (b) Good ( )
(c) Poor ( )
Q.12. What factor affect your choice while buying food oil?
(a) Quality ( ) (b) Price ( )
(c) Packaging ( ) (e) Advertisement ( )



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Q.13. What other vegetable oil and fats do you use at home?
(a) Fortune ( ) (b) Dhara ( )
(c) Krisna ( ) (d) Saffola Active ( )
(e) Captain ( )
Q.14. Is your prefer brand easily available in Ghazipur ?
(a) Fortune ( ) (b) Dhara ( )
(c) Krisna ( ) (d) Saffola Active ( )
(e) Captain ( )
Q.15. Which oil brand provides a better discount promotional scheme ?
(a) Fortune ( ) (b) Dhara ( )
(c) Krisna ( ) (d) Saffola Active ( )
(e) Captain ( )
Q.14 Give Comments for your brand.