Amruta
Arvind
Jinu
Nagendra
Shikhar
WIPRO
Aerospace Insurance
Automotive Manufacturing
Banking Media
Business & Consumer Services Medical Devices
Communication Service Mobile Devices
Providers Pharmaceutical & Bio-Tech
Computer Peripherals Retail
Computer Software Securities & Capital Markets
Computing Semiconductors
Consumer Electronics Storage
Consumer Packaged Goods Telecom
Energy Telecom Equipment
Government Transportation
Healthcare Utilities
Hi Tech
Hospitality & Leisure
Wipro Lighting
It manufactures and markets the Wipro brand of
luminaires
Wipro Lighting offers lighting solutions across various
application areas
Commercial lighting for modern work spaces
Manufacturing and pharmaceutical companies
Designer petrol pumps
Outdoor architecture
Markets in Malaysia, Middle East, Indochina and
Indonesia
Product Portfolio
Modern workspaces:
Brightness Management Philosophy
direct, indirect and mirror luminaires
Lighting Controls:
Lighting controls cut energy costs upto 70%
Max. utilization of natural light, Min. wastage
Presence Detection Systems, Managed Lighting
Systems
Landscape lighting
Pathways, Post Top, Drive Overs, Flood Lights, Under
water Lights, Step Lights
Retail lighting
Store visibility and to enhance store ambience
Mirror optics, wall washers, downlighters
LED’s
Endless color changing possibilities
Cabinet, Underwater, Accent lighting
Pharma and F&B lighting
is governed by FDA /GMP norms, using anti-
corrosive/food grade materials
Industrial/ Factory lighting
guided by GMP, Uniform and Glare free
Street and Flood lighting
Fluorescent and Halogen
Accessories
For energy efficient lighting
efficient luminaires cut energy costs by 35%.
Pricing
Pricing based on customer
B2B
B2G
Bulk Pricing
Relationship-based pricing and credit policies
Competitors to Wipro Lightings
Philips
GE
Bajaj lightings
Osram
Havells
Autolite Ltd.
Surya Roshini Ltd.
Usha
Core Competency
Wipro Lighting has the portfolio and expertise to offer
a comprehensive lighting solution
Consultants
115 Dealers
Dealers Dealers
Business Retailers
Retailers Retailers Retailers
Units
Distribution Channel
Wipro has manufacturing units in Mysore, Baddi and
Pune
Wipro lighting distribution is one-level channel or
sometimes zero-level channel
They also provide consultations for various business
purposes(Zero-level channel)
115 dealers cover the distribution channel in India
The retailers in turn depend on dealers for all the
lighting needs
Wipro lightings follows Push Strategy in distribution of
lightings
Bill boards
Lead over its IT clients
Makes its presence strong in B2B websites
indiamart.com
businessdirectory.com
tradeindia.com