Marketing Solutions 2 Marketing Solutions Agenda: Company Page Elements Requirements Setting up a Company Page Overview Tab Products & Services Product Pages Sending Updates Reporting Marketing Solutions 3 Marketing Solutions Company Page Elements 3 Careers Tab Overview Tab Products & Services Tab Product Detail Page Analytics Tab (not pictured) Marketing Solutions 4 Marketing Solutions Company pages are self serve Marketing Solutions 5 Marketing Solutions Requirements You can add a new Company Page or edit the existing Company Page only if you meet all of the following requirements:
1. You are a current company employee AND your position is on your profile 2. A company email address is one of the confirmed email addresses on your LI account 3. Your companys email domain is unique to the company 4. Your profile strength is listed as Intermediate or All Star 5. You must have double-digit connections
Note: Common email domains like yahoo.com, gmail.com, and hotmail.com can't be used when creating a company page because they're not unique to an individual company.
Marketing Solutions 6 Marketing Solutions Populate Overview Tab 6 1. Select Language 2. Designate Admins 1. select up to 25 individual connections as admins or grant permissions to all employees with your company email domain 3. Upload an hero image 1. PNG, JPEG, or GIF; max size 2 MB. 2. Image sizes 646x220 and 50x50 pixels 4. Upload Logo 1. PNG, JPEG, or GIF; max size 2 MB. 2. Note: Image will be resized to fit 100x60 pixels 5. Add Company Description 6. Add Specialties 7. Fill out Company Specifics 1. Company Type 2. Company Size 3. Company URL 4. Industry 5. Operating Status 6. Year Founded 7. Company Locations (add up to 5)
1 2 3 4 5 6 7 Marketing Solutions 7 Marketing Solutions 7 Add Products & Services Select Add a product or service from the Admin Tool dropdown Marketing Solutions 8 Marketing Solutions P&S Edit Mode Admin Tool P&S Finished Product Marketing Solutions 9 Marketing Solutions content adapts to your defined audience Up to 30 views Feature products specific to defined audiences Marketing Solutions 10 Marketing Solutions Companies can communicate directly with their followers by sending Status Updates Marketing Solutions 11 Marketing Solutions 11 Send a Status Update from the Overview Tab Enter your message for your follower Select whether it will appear in all Follower NUS feeds or go to a targeted audience Marketing Solutions 12 Marketing Solutions 12 All targeting options match LinkedIn Ads criteria Making no selections assumes all are targeted Selecting segments in the target audience window Choose all followers or exclude employees. There is no employee only option. Displays targeted follower and total follower counts
A minimum of 100 followers is required in the target selects to create a segment Marketing Solutions 13 Marketing Solutions 13 Refreshed daily Updates stay on the page for 40 days or up to most recent 25, whichever comes first Find individual Update statistics on the Overview tab All updates appear on the Company Page, including updates that are targeted to specific audiences Pin one post to the top (optional) [Admin view] Marketing Solutions 14 Marketing Solutions Admin View of Overview Tab 14 Clicking on targeted audience reveals targeting that was utilized. Marketing Solutions 15 Marketing Solutions Pin an Update to the top of Update Stream 15 And heres the featured Update in the update stream. Click the red arrow to un-pin it. Marketing Solutions 16 Marketing Solutions Companies can distribute rich media content to make Updates more interesting for followers Marketing Solutions 17 Marketing Solutions 1 2 3 Update appears on the Company Page Select the file from your computer & Click Share Click the paperclip to attach a rich media file to your company status update Marketing Solutions 18 Marketing Solutions Rich Media Update Specs Supported Formats: Images: jpg, png, gif Presentations: pdf, ppt, pps, pptx, ppsx, pot, potx (Powerpoint); odp (OpenOffice) Documents: pdf, doc, docx, rtf (MSOffice); odt, ods(OpenOffice); Apple iWork Pages
Support for single file upload only
File Size <100MB Marketing Solutions 19 Marketing Solutions Admins can access Page and Follower statistics tabs to learn more about who is visiting and engaging Marketing Solutions 20 Marketing Solutions Accessing Company Page statistics 20 Click on the Follower and Page Insights links or use the Edit drop down to access statistics about your Company Page Marketing Solutions 21 Marketing Solutions Follow and Page Insights tabs 21 Follower Statistics Page Statistics