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ACKNOWLEDGEMENT

My summer training with Nokia Company Limited would not have


been possible and the learning experience would not have been the
same without the guidance and care of certain people. Survey is an
excellent tool for learning and exploration. No classroom routine can
substitute which is possible while working in real situations.
Application of theoretical knowledge to practical situations is the
bonanzas of this survey. Without a proper combination of
inspections and perspirations, its not easy to achieve anything.
There is always a sense of gratitude, which we express to others for
help and the needy service they render during the different phases
of our lives. We would like to do it as we really wish to express my
gratitude toward all those who have been helpful us directly or
indirectly during the development of this project.

First of all we wish to express our profound gratitude and sincere
thanks to our esteemed learned principal MRS. ADITI DEY and head
of bachelor of business administration department head Mam
JOYITA DAS GUPTA always help and guide us when we needed help.
Her perceptive criticism kept us working to make this project more
full proof. We are thankful to her for encouraging and valuable
support. Working under her was an extremely knowledgeable and
enriching experience for us.

We are very thankful to her for all the value addition and
enhancement done to us. No words can adequately express our
overriding debt of gratitude.To my parents whose support helps us in
all the way. Above all we shall thank our friends who constantly
encouraged and blessed me so as to enable us to do this work successfully.







INTRODUCTION

This Project deals with Various Marketing
Strategies used in Mobile Industries. This
Project mainly focuses on Various Strategies
that are been used by Nokia Co Ltd in the
Market.


Title of the Study:-

The present study is titled as
A PROJECT REPORT ON ROLE OF VARIOUS MARKETING
STRATEGIES USED IN MOBILE INDUSTRIES

The study is made with special reference to
NOKIA PRIORITY DEALER SHOP (Bhagalpur Branch)



Period of the Study:-

The period of the present study of 3
rd
of October to 3
rd
of November,
2013 (1 month)







Data and Methodology:-

For the purpose of the present study, both primary data and
secondary data were used.
Primary data is collected by visiting NOKIA PRIORITY DEALER SHOP
[BHAGALPUR Branch]
Secondary data are collected from Books, Internet, Magazines.


Objective of the Study:-

The objectives of the present study:-
1) To get the better view of Various Marketing Strategies used in
Mobile Companies.
2) To know the facilities provided by Nokia Company to its
Customers.
3) To know the special schemes designed by the Nokia Company and
especially for the benefit of the Customers.


Limitations of Study :-

1) The study is based on the information provided by Nokias Mobile
Strategy.
2) The present study suffers from all the limitations of case study
method.






INTRODUCTION OF NOKIA COMPANY

The company I have chosen to analyse in my project is the Finnish
mobile phone giant NOKIA. This project tells us briefly what Nokia
actually is, its company structure and overall view on the size and
sales of the company and also the various marketing strategies
followed by them. Since January 2004, Nokia Group has consisted of
four different business groups: Mobile Phones, Multimedia,
Enterprise Solutions and Networks. In addition, there are two
horizontal groups that support the mobile device business groups:
Customer and Market Operations and Technology Platforms










Nokia was one of the leading mobile phone makers till 2010 but
pressure from Googleandroid and Apples iphone started to increase
resulting in a decline in market share of finnish company.










In 2011,Nokia announced that it will partner with Microsoft to bring
windows phone devices to the market. It effectively killed its own
operating system, symbian and Meego. The year marked the
announcement of only Meego device till date the Nokia N9.




Nokia started selling its windows phones by the end of 2011 but the
company failed to gain major traction this making losses.
In 2012, Nokia brought its first 41 MP camera phone, Nokia 808
pureView, the last symbian device.










In 2013,the Lumia 1020 was launched with windows phone 8 and a
41 MP camera. The windows phone market share increased but
losses continued which resulted in Nokia selling its devices and
service branch to Microsoft.
The acquisition was recently completed. Nokia now owns Here Maps
services, advanced technologies and Nokia solutions network.



In 2014, Post-acquisition
As part of the deal, a number of Nokia executives joined Microsoft.

Stephen Elop became the head of Microsoft's devices team (which
include products such as Xbox and Surface); Risto Siilasmaa replaced
Elop as interim CEO, before the appointment of Rajeev Suri.

Following the sale, Nokia will focus on three core business units; its
Here mapping service (which Microsoft will license for four years
under the deal), its infrastructure division Nokia Solutions and
Networks (NSN), and on developing and licensing its "advanced
technologies".
In October 2013, a month after the acquisition announcement, Nokia
predicted a more profitable future for its NSN networks equipment
business, which became the company's main business.

Nokia announced several products after the announcement of the
sale, such as the Nokia Lumia 2520 tablet, and the Nokia X family, at
MWC 2014.Steven Elop unveiling the Nokia X in February 2014.















Nokia's history started in year 1865, when engineer Fredrik Idestam
established a wood-pulp mill in Southern Finland and started
manufacturing paper. Due to the European industrialization and the
growing consumption of paper and cardboard Nokia soon became
successful. In 1895 Fredrik Idestam handed over the reins of the
company to his son-in-law. Nokia was actually founded in 1965 by
Fredrik Idestam in Finland as a paper manufacturing company. In
1920, Finnish Rubber Works became a part of the company, and later
on in 1922, Finnish Cable Works joined them. All the three
companies were merged in 1967 to form the Nokia Group. Nokia
created the NMT mobile phone standard in 1981 and launched the
first NMT phone, Mobira Cityman in 1987. The company delivered
the first GSM network to Radkilinia, a Finnish company in 1991, and
in 1992, Nokia1011 - a precursor for all Nokias current GSM phones -
was introduced. In the 1990s, Nokia provided GSM services to 90
operators across the world. Another significant move of the
company during this period was the divestment of its non-core
operations like IT. The company focused on two core businesses -
mobile phones and telecommunications networks. In the 1990s,
Nokia provided GSM services to 90 operators across the world.
Another significant move of the company during this period was the
divestment of its non-core operations like IT.








The company focuses on two core businesses - mobile phones and
telecommunications networks. Nokia's history contains many
achievements that were the first of their kind in the world. Many
milestones have been experienced in the mobile phone business
since the 80s. The success with the NMT and GSM technologies and
the products they spawned secured Nokia's position as the world's
leading telecommunications company. The list of Nokia's milestones
provided a good insight in the history of wireless communications.
Nokia has been involved in making the world's first NMT network
and the world's first pocket-sized mobile phone.










The world's first device to use the Symbian OS was also produced by
Nokia. Nokia was able to offer advanced products from the beginning
of the 90s. Early investments in R&D were thus handsomely
rewarded. Nokia ensured its continued growth by reforming its
production in the middle of the 90s. The new phone models and
standardized technical solutions made it possible to produce an
increasingly extensive product range more effectively. The extensive
range of mobile phone models, covering all user groups, is one of the
reasons why Nokia became the market leader.







INTRODUCTION TO MARKETING


"Marketing is the process of planning and executing the conception,
pricing, promotion and distribution of ideas, goods, services,
organizations, and events to create and maintain relationships that
will satisfy individual and organizational objectives" The new
definition of marketing, as released by the American Marketing
Association is:- Marketing is an organizational function and a set of
processes for creating, communicating and delivering value to
customers and for managing customer relationships in ways that
benefit the organization and its stakeholders.

"Marketing is a social and managerial process by which individuals
and groups obtain what they need and want through creating and
exchanging products and value with others"-The Mission of
marketing is satisfying customer needs.















FUNCTION OF MARKETING

Advantages:-
identifies needs and wants of consumers
determines demand for product
aids in design of products that fulfill consumers needs
outlines measures for generating the cash for daily operation to
repay debts and to turn a profit identifies competitors and analyzes
your product's or firm's competitive advantage
identifies new product areas
identifies new and potential customers
allows for test to see if strategies are giving the desired results

Disadvantages :-
identifies weaknesses in your business skills
leads to faulty marketing decisions based on improperly analyzed
data.
creates unrealistic financial projections if information is interpreted
incorrectly
identifies weaknesses in your overall business plan



NARKETING RESEARCH
ADVERTISING AND SALES PROMOTION
PUBLIC RELATIONS
SELLING
PAYMENT BY CASH OR CREDIT
Levels of Marketing
Strategic Marketing attempts to determine how an organization
competes against its competition in a market place. In particular, it
aims at generating a competitive advantage relative to its
competition. Operational Marketing executes marketing functions to
attract and keep customers and to maximize the value derived from
them, as well as to satisfy the customer with prompt services and
meeting the customer expectations. Operational Marketing includes
the determination of the marketing mix.















The Social Function of Marketing in modern society production and
consumption are apart from each other. Marketing connects them.
From the societal point of view, marketing is a philosophy which
shows how to create effective production systems and consequently
prosperity. Business is a subsystem of society, which has both a
social and economic role. Thus a company must operate in a way
that will make possible the production of benefits for society and at
the same time, produce profits for the company itself.





The role of marketing in society means also responsibilities. In
addition to economic and social responsibility, ecological
responsibility is nowadays emphasized.
The Traditional and Integrated Functions of Marketing Traditionally,
marketing has been seen as a link between production and
customer. The situation could be captured better by using the term
selling. Selling is associated to the so- called "Production and Sales
Eras of Marketing"














Slogans:- "Make what you can make" and "Get rid of what you have
made" describe the traditional view of marketing and selling.
Marketing was born out of a need to take better into consideration
the demand factors in production planning.









Market Segmentation
Market segmentation is one of two general approaches to
marketing; the other is mass-marketing. In the mass-marketing
approach, businesses look at the total market as though all of its
parts were the same and market accordingly. In the market-
segmentation approach, the total market is viewed as being made up
of several smaller segments, each different from the other. This
approach enables businesses to identify one or more appealing
segments to which they can profitably target their products and
marketing efforts.








The Market-Segmentation process involves multiple steps. The first is
to define the market in terms of the product's end users and their
needs. The second is to divide the market into groups on the basis of
their characteristics and buying behaviours. Possible bases for
dividing a total market are different for consumer markets than for
industrial markets. The most common elements used to separate
consumer markets are demographic factors, characteristics,
geographic location, and perceived product benefits.






Demographic Segmentation involves dividing the market on the basis
of statistical differences in personal characteristics,
such as age, gender, race, income,
life stage, occupation,
and education level. Clothing
manufacturers, for example,
segment on the basis of age groups
such as teenagers, young adults,
and mature adults. Jewellers use
gender to divide markets.
Cosmetics and hair care companies may use race as a factor; home
builders, life stage; professional periodicals, occupation; and so on.


Psychographic Segmentation is based on traits, attitudes, interests,
or lifestyles of potential customer groups. Companies marketing new
products, for instance, seek to identify customer groups that are
positively disposed to new ideas. Firms marketing environmentally
friendly products Firms marketing environmentally friendly products
would single out segments with environmental concerns. Some
financial institutions attempt to isolate and tap into groups with a
strong interest in supporting their college, favorite sports team, or
professional organization through logoed credit cards. Similarly,
marketers of low-fat or low-calorie products try to identify and
match their products with portions of the market that are health-or
weight-conscious.









Geographic Segmentation entails
dividing the market on the basis of
where people live. Divisions may be in
terms of neighborhoods, cities,
counties, states, regions, or even
countries. Considerations related to
geographic grouping may include the
makeup of the areas, that is, urban,
suburban, or rural; size of the area;
climate; or population. For example, manufacturers of snow-removal
equipment focus on identifying potential user segments in areas of
heavy snow accumulation. Because many retail chains are
dependent on high-volume traffic, they search for, and will only
locate in, areas with a certain number of people per square mile.

Segmentation of nokia and segmentation model followed by
competitors Connecting people! Nokia, arguably the biggest player in
the world, has divided the market into four segment as far as Nokia
is concerned consists of:-
* Hi Fliers:-
'Hi-Fliers', corporate executives who use a mobile phone to increase
productivity at work. Aged between 25-45, the segment looks for
data transmission and other business-related features. In most cases,
the company sponsors the handset, hence price is not a major
consideration.









* Trendsetters:- In any technology adoption cycle, the first segment
to adopt an emerging technology is dubbed as 'the early adopters'.
For Nokia, these early adopters are 'Trendsetters' who are most
receptive to advanced models. This was the segment at which WAP-
enabled models were aimed.

* Social contact:- The third segment for Nokia is the upwardly
mobile, socially-conscious segment that uses a mobile to stay in
touch. Today's youth and affluent housewives constitute two major
chunks of the segment
















* Assured:- The fourth and last segment as defined by Nokia
comprises of CEOs, high-profile celebrities, industrialists and other
high "net worth individuals. The fact that the segment cannot do
without a mobile phone makes it the 'assured' segment.




MARKETING STRATEGIES
STRATEGY is a very broad term which commonly describes any
thinking that looks at the bigger picture. Successful companies are
those that focus their efforts strategically. To meet and exceed
customer satisfaction, the business team needs to follow an overall
organizational strategy. A successful strategy adds value for the
targeted customers over the long run by consistently meeting their
needs better than the competition does. Strategy is the way in which
a company orients itself towards the marketing which it operates
and towards the other companies in the market place against which
it competes. It is a plan an organization formulates to gain a
Sustainable Advantage over the competition.

Price / Selling Effort Strategies:-
A firm that follows a skimming strategy seeks to be the first to
introduce a product with very good performance, selling it to the
innovator market segment and charging a premium price for it. It
makes as much profit as possible, then moves on when the
competition arrives. The price is likely to fall over time as
competition is encountered. Such a skimming strategy contrasts with
a penetrating strategy, which seeks to gain market share by
sacrificing short-term profits, and increasing the price over time as
market share is gained. Competitors have certain strengths and
abilities. To succeed, a firm must leverage its own unique abilities.
A firm should prepare defensive strategies before potential threats
arrive. If the competition surprises a firm with the introduction of
avastly superior product, the firm should resist the temptation to
proceed with its mediocre product. A firm never should introduce a
product that is obsolete when it hits the market.
The competition's probable response to a firm's actions should be
considered carefully.




NOKIAS VARIOUS MARKETING STRATEGIES
Local services easily: With the Nokia Local Marketing Solution,
consumers will be able to easily discover and easily initiate services.
A phone call to the nearest taxi stand, opening a WAP or HTTP
connection to the local movie theatre portal can be made with just a
few clicks. Rather than having to browse through multiple menus,
the special application in the phone makes it possible for the
consumer to discover locally relevant services from service
advertisements collected in the background by the special phone
application while the consumer moves around.










PROMOTIONAL STRATEGIES:-
"Push or Pull" Marketing theory distinguishes between two main
kinds of promotional strategy - "push" and "pull".
PUSH:- A push promotional strategy makes use of a company's
sales force and trade promotion activities to create consumer
demand for a product. The producer promotes the product to
wholesalers, the wholesalers promote it to retailers, and the retailers
promote it to consumers. A good example of "push" selling is mobile
phones, where the major handset manufacturers such as Nokia
promote their products via retailers such as Car phone Warehouse.




Personal selling and trade promotions are often the most effective
promotional tools for companies such as Nokia - for example offering
subsidies on the handsets to encourage retailers to sell higher
volumes. A "push" strategy tries to sell directly to the consumer,
bypassing other distribution channels (e.g. selling insurance or
holidays directly). With this type of strategy, consumer promotions
and advertising are the most likely promotional tools.











Pull:- A pull selling strategy is one that requires high spending on
advertising and consumer promotion to build up consumer demand
for a product. If the strategy is successful, consumers will ask their
retailers for the product, the retailers will ask the wholesalers, and
the wholesalers will ask the producers.









FOUR PS :-
In popular usage, "Marketing" is the promotion of products,
especially Advertising and Branding. However, in professional usage
the term has a wider meaning which recognizes that marketing is
customer centered. Products are often developed to meet the
desires of groups of customers or even, in some cases, for specific
customers. E. Jerome McCarthy divided marketing into four general
sets of activities. His typology has become so universally recognized
that his four activity sets, the Four Ps, have passed into the
language.

The Four Ps are:
Product : The product aspects of marketing deal with the
specifications of the actual good or service, and how it relates to the
end-user's needs and wants. The scope of a product generally
includes supporting elements such as warranties, guarantees, and
support.







Pricing : This refers to the process of setting a price for a product,
including discounts. The price need not be monetary - it can simply
be what is exchanged for the product or service, e.g. time, or
attention.







Promotion: This includes advertising, Sales promotion, Publicity, and
personal selling, and refers to the various methods of promoting the
product, brand, or company.









Placement : refers to how the product gets to the customer; for
example, point of sale placement or Retailing. This fourth P has also
sometimes been called Place, referring to the channel by which a
product or service is sold (e.g. online vs. retail), which geographic
region or industry, to which segment (young adults, families,
businesspeople), etc.






CONCLUSION

From the Above Project I Had Come to this Conclusion That Nokia
has Implemented Various Strategies in Developing It Products on a
Large Scale & Becoming No.1 Leader in The World of Mobile Phones.
Nokia has used various Techniques to implement its products into
the market. As per my Opinion Nokia had introduced various
schemes to attract people & gain more goodwill into market. I would
like to conclude that Nokia had been launching various new products
& Strategies throughout the year but still it is the No.1 brand leader
in Mobile Phones. Many people around the globe are purchasing
Nokia phones as they are very cheap, good & efficient to operate.
Nokia had used various marketing strategies to enhance its products
into market & also they have used better & efficient market
segmentation strategies to market its products according to various
segments of customers in the market. Nokia as such has used all
Modern & Good techiques to tackle problems of customers in
market. Customer Care & Feedback is also given more importance to
increase the sales of product. Better, Efficient & Advanced
Techniques are used to increase the sales of product. Also Nokia is
largest manufacturer of mobile phones in India & also the No.1
Leader in it. Various Promotional Strategies are being enrolled into
the market to promote the products. New Models & their Strategies
are being well utilized to enhance the product.


















RECOMMENDATIONS

I would like to Provide Certain Recommendations towards this
Project Report. There are various Recommendation required to be
done in this Report. They are as Follows:-

1) I would like to suggest that the Marketing areas for Sales should
be increased. They should try to adopt new strategies to regain
wholesales force in the market.
2) As far as Launching of New Models is concerned, The Company
should try to offer sales of such products at a affordable Price.
3) The Company should try to bring attractive offers & discounts to
the customers to make them more Brand Loyal towards them.
4)Research should be carried out on a large scale & in selected areas.


















CONTENT

SERIAL NO TOPIC PAGE NUMBER
1 INTRODUCTION
A) Mobile Marketing Strategies in
India
B) Company profile
C) Product profile
6
7

8
11
2 Project Design
A) Analysis of data
B) Research design
C) Objectives
D) Methodology

3 Marketing View
A) Competition analysis
B) Swot analysis
C) Tabulation

4 Conclusion & Recommendation
A) Quesstionnair
B) Reference











































COMPANY PROFILE
Type: Public company
Traded as OMX: NOK1V, NYSE:NOK
Industry: Telecommunications Internet Computer software
Founded: Tampere, Finland , Russian Empire(1865) incorporated in
Nokia(1871)
Headquarters: Espoo, Finland
Area served: Worldwide
Key people: Jorma Ollila (Chairman)
Stephen Elop (President & CEO)
Products: Mobile phones Smartphones Mobile computers
Services: Maps and navigation, music, messaging and media
Software solutions
Revenue: 38.65 billion (2011)
Operating income: -1.073 billion(2011)
Net income: -1.164 billion(2011)
Total assets: 36.20 billion(2011)
Total equity: 11.87 billion(2011)
Employees: 134,171(2013)
Divisions: Mobile Solutions Mobile Phones Markets
Subsidiaries: Nokia Siemens Networks
Website: Nokia.com

HISTORY OF NOKIA
Established in 1865 as a wood-pulp mill by KnutFredrik Ides tam on
the banks of Nokian virta River in Finland.Finnish Rubber Works
acquired Nokia Wood Mills,Telephone and Telegraph Cables.Nokia
Corporation created - 1967 -paper products-car tires- personal
computers-cables. Nokia began developing the digital switch which
became a success.1991 Nokia - agreements to supply GSM networks
nine European countries. August 1997 Nokia - GSM systems to 59
operators in 31countries.
FUTURE OF NOKIA
By the year 2012 a quarter of all content will be user-generated and
passed between friends, rather than being created and distributed
by today's media brands, according to interviews with "trend-setting
consumers. The Future Laboratory spoke to 9000 consumers on
behalf of Nokia, all of whom are described as "active users of
technology" and thus can be trusted to tell us what the world's going
to look like. As Nokia's Vice President, Multimedia, Mark Selby
describes it thus:"We think it will work something like this; someone
shares video footage hey shot on their mobile device from a night
out with a friend, that friend takes that footage and adds an MP3 file
- the soundtrack of the evening - then passes it to another friend.
That friend edits the footage by adding some photographs and
passes it onto another friend and so on."All of which will be done on
their mobile phone, obviously. Driving users to prefer content
mashed up by friends, as opposed to professionally- produced, are
four trends which The Future Laboratory and Nokia have identified
through their research. Immersive Living reflects the way people are
always on-line, while Geek Culture is are reflection of how everyone
wants high-tech toys these days - atleast, all the people interviewed
for this studys technology for girls -apparently not just technology
for boys painted pink and Localism sees users taking pride in
content produced by their locality. All in all it's remarkable how
closely this research matches Nokia's ideal vision of the future.
Consumers using mobile phones to create and mashup content,
taking power away from the media brands and placing it in the hands
of those running the portals and controlling the mobile user
experience.
The Vision of Nokia:-
Our vision is a world where everyone can be connected. Our vision
is to ensure that 5 billion people are always connected at any given
point and to achieve 100fold more network traffic.
Nokia Today:-
Head office in Finland; R&D, production, sales, marketing activities
around the world. Worlds #1 manufacturer of mobile devices, with
38% share in 2007 1,12,262employees. Sales in more than 150
countries.






DIFFERENT TECHNOLOGY:-
Bluetooth Technology, GPRS Technology, EDGE Technology, JAVA
Technology, MMS Technology, Mobile Browsing Technology
Product :-
Historically, the thinking was: a good product will sell itself. However
there are no bad products anymore in today's highly competitive
markets. Plus there are many laws giving customers the right to send
back products that the perceives as bad. Therefore the question on
product has become: does the organization create what its intended
customers want? Define the characteristics of your product or
service that meets the needs of your customers.
Functionality :-


functionality
quality
appearance
packaging
brand service
support
warranty

SOME OF THE MODEL THAT NOKIA OFFERS ARE :-
Available at the right place, at the right time, in the right quantities.
Some of the recent major changes in business have come about by
changing Place. Think of the Internet and mobile telephones.









logistics
channel
members
channel
motive
marketing
coverage
service
levels
internet
accessibility
SAMSUNG PROFILE
Samsung Group is a South Korean multinational conglomerate
company headquartered in Samsung Town, Seoul. It comprises
numerous subsidiaries and affiliated businesses, most of them united
under the Samsung brand and are the largest South Korean chaebol.
Samsung produces around a fifth of South Korea's total exports and
its revenues are larger than many countries GDP, In 2006, it would
have been the world's 35th-largest economy. The company has a
powerful influence on South Korea's economic development, politics,
media and culture, and has been a major driving force behind the
"Miracle on the Han River





In 1997 nearly all Korean businesses shrunk in size and Samsung was
no exception. They sold businesses to relieve debt and cut
employees down lowering personnel by 50,000. But thanks to the
electronic industry they managed to curb this and continue to grow.
The history of Samsung and mobile phones stretches back to over
10years. In 1993 Samsung developed the 'lightest' mobile phone of
its era. The SCH-800 and it was available on CDMA networks.
Samsung has made steady growth in the mobile industry and are
currently second but competitor Nokia is ahead with more than
100%increase in shares.


Samsung Telecommunications is one of five business units
within Samsung Electronics, belonging to the Samsung Group and
consists of the Mobile Communications Division, Telecommunication
Systems Division, Computer Division, MP3 Business Team, Mobile
Solution Centre and Telecommunication R&D Centre.
Telecommunication Business produces a full spectrum of products
from mobile sand other mobile devices such asMP3players and
laptop computers to telecommunication network infrastructure.
Headquarters is located in Suwon, South Korea. In 2007 Samsung
Telecommunication Business reported over 40% growth and became
the second largest mobile device manufacturer in the world. Its
market share was 14% in Q4 2007, growing up from 11.3% inQ4
2006. At the end of November 2011, Samsung sold more than
300million mobile devices and set still in second after Nokia with
300.6million mobile devices sold in the first three quarter of 2011.










Subsidiaries and affiliates of Samsung Company
As of April 2011, Samsung Group was comprised of 59 unlisted
companies and 19 listed companies, all of which had their primary
listing on the Korea Exchange stock exchange
Company Symbol : Samsung Corporation








Samsung Vision:- Samsung India's Vision entails helping
people improve the quality of their lives by providing them with
superior quality, state-of-the-art technology products at the right
time and the right price. its role as a purveyor of quality products in
India, Samsung seeks to But beyond contribute to the economic
growth of the country though its export commitments and large
scale production facilities generating secured employment for
hundreds of Indian people.

At Samsung, we strive to contribute to the development of the
electronics and components industry in India by enhancing the
knowledge levels of our workforce through the introduction of our
advanced management systems and production know-how in our
manufacturing facilities by introducing our Indian vendors to our
world class quality systems and helping them in improving the min
their own quality systems and production processes and setting
benchmarks for the industry both in terms of after sales service for
our products, quality systems and management techniques at our
facilities or our products themselves.









At Samsung, we believe in returning to the community some of the
profits we earn from it, through the social causes we espouse. We
view ourselves not as an MNC operating in India, but as an 'Indian
Company' operating here, conforming to the laws of the country and
committed to working for the Indian community. We want and to be
seen as the 'Most Respected' Indian Company.
RESEARCH METHODOLOGY
Research is the systematic and objective search for the analysis of
the information relevant to the identification and solution of any
problem in the field of channel development. The objective behind
this project was to get a deep insight into the answers.To the
questions what are the general problem faced by the subscribers
and what they expect from mobile handsets providers and study of
current mobile market.
The object of the survey was the mobile users of various mobile
companies. The essence of research conducted by us is to analyze
the present market position of nokia & Samsung mobiles among its
competitors and the problem which are being faced by customer,
wholesaler, and retailers. The eventual objectives are to suggest
some recommendation to the company so as to enable them to
increase their market share. Only in analyzing my sample follows no
conventional method. The total analyze is based on the internees the
question put on before our sample size. A research of this cant be
done all once through large area in limited time so NABHA has been
selected for research.
INTRODUCTION :-
According to prof. Philip Kotler,Marketing research is the
systematic design, collection, analysis and reporting of the data and
finding relevant to specific marketing situation facing the
company.Marketing is restless, changing dynamic field. Since 1920
many important and dramatic changes have taken place in
marketing, thousand of new products including those of entries of
new industries such as automobiles, electronics and computer,
textiles, walk product etc. Have prepared in the market. The market
orientations have changed from production to market.

RESEARCH OBJECTIVES:-
Get knowledge about Nokia mobiles and Samsung mobiles.
Customer satisfaction about using their handset.
Sale of products.
Know about sale pattern.
DEVELOPING THE RESEARCH PLAN
The second step of marketing research process calls for developing
the most efficient plan for gathering the need information. While
designing a research plan we have to take decisions regarding data
sources, search approached, search instruments, sampling etc. There
are two plan contact which are as follows:-
1. DATA SOURCE
There are two type of data source:
Primary data
Secondary data
Primary data :-
Personal interviews are conducted which enable collection of oral
verbal response. This is fact to face contracted with structured or
sometime even unstructured patterns. This helps in obtaining indent
information.
Secondary data:-
Secondary data can be obtained from different magazines and
annual reports, financial documents referred.
2. RESEARCH APPROACH SURVEY METHOD:-
Survey are best suited for descriptive research companies which
undertake surveys to learn about peoples knowledge, preferences,
satisfaction etc to measure these magnitude in general population.
While observation and tours are best suited for exploratory research
which is not the case of our study.
3. RESEARCH INSTRUMENT QUESTIONNAIRE :-
A Questionnaire is prepared and use to collect the information. The
majority of questions are close ended. Questionnaire is distributed to
people to know about their preferences, quality, demand etc. this is
one of the easiest method of collecting information.
4. SAMPLING PLAN:-
After deciding on the research approach and instrument, we must
design a sampling plan. This plan calls for three decisions.
Sampling unit:-
Here we define what is to be surveyed i.e. the target population that
will be sampled. In our case the journal public in cities & towns come
under the sampling unit.
Sample size:-
Large sample give more reliable results. In our study 100 customers
were surveyed in NABHA.
Sampling Procedure:-
Area sampling is using because it is not practically possible to visit all
places of India therefore NABHA chosen for survey.
5. CONTACT METHOD :-
In this decision is taken that how the object should be contacted i.e.
whether by mail questionnaires, telephone, interviews. In our
research personal interview is the most convenient and reliable
method.

6. COLLECTION OF THE INFORMATION:-
The data collection phase of the marketing research is most
expensive and most error prone process. There can be error some
respondent can give biased or dishonest answer from collection of
information. The researcher personally goes to customer to collect
the reliable data. Here all knowledge of the researcher about that
field comes to test the ingenuity of the research. Here we got the
experience of working professionally and independently on the road
which gives some taste of practical marketing. We also got a lot
exposure about the market. The present study undertake is
descriptive in nature and in this study questioning people with
regular expertise in that are being used.
Limitations of Research:-
Every study, no matter how well it is conducted, has some
limitations. This is why it does not seem reasonable to use the
words "prove" and "disprove" with respect to research findings.
It is always possible that future research may cast doubt on the
validity of any hypothesis or the conclusions from a study. The
research was subjected to following limitations:-
The survey can not be termed 100% accurate due to lack of
time.
The lack of candidates of respondent towards answering the
questionnaire in few cases may have reduced the accuracy of
survey to some extent.
There is more measure to check out whether the information
provided by the consumer is correct or not.


Objectives of the Study
The subject matter for this research Project is to study the consumer
behavior towards the NOKIA mobiles. This project consists of
different objectives. They are as follows :-
To know about the consumer preference level associated with
NOKIA mobiles.
To find out the customer satisfaction towards NOKIA.
To know which advertisement media puts more impact on the
buying decision of customer.
Determining the consumer behavior towards NOKIA







ANALYSIS & INTERPERATION

1. Which mobile set is the best?


ANSWER

NO .OF PEOPLE

NOKIA

60

SAMSUNG

40


INTERPRETATION
Out of 100 respondents 60 says Nokia mobile phones are best
while40 were says Samsung.

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
NOKIA SAMSUNG OTHER
NO OF RESPONDENT

Q2: WHY DO YOU PREFER NOKIA OR SAMSUNG?
ANSWER NO OF PEOPLE
FEATURE 36
QUALITY 12
LOOK 37
PRICE 15

INTERPRETATION
Out of 100 respondent 36 prefer their mobiles for features, 12 prefer
look , 37 prefer their mobile quality & 15 prefer their price in the
market.




36%
12%
37%
15%
NO OF PEOPLE
FEATURE
QUALITY
LOOK
PRICE
Q 3: WHICH PROVIDE YOU BETTER TOUCH?
ANSWER NO OF PEOPLE
NOKIA 53
SAMSUNG 47


INTERPRETATION :-
Out of 100 respondent 53 says Nokia touch is better while 47says
Samsung.






NOKIA
SAMSUNG
NO OF PEOPLE
NOKIA
SAMSUNG
Q 4: WHICH AMPONG HAS MORE FEATURE?

ANSWER

NO OF PEOPLE

NOKIA

61

SAMSUNG

39


INTERPRETATION
Out of 100 respondent 61 says Nokia has more features rather than
Samsung.






61%
39%
NO OF PEOPLE
NOKIA SAMSUNG
Q 5: ARE YOU STATISFIED WITH NOKIA OR SAMSUNG?

ANSWER

NO OF PEOPLE

NOKIA

78

SAMSUNG

22

INTERPRETATION
Out of 100 respondent 78 respondents are satisfied with their
particular mobile while only 22 were not satisfied.




0%
10%
20%
30%
40%
50%
60%
70%
80%
YES NO
SERIES 1 78% 22% 78% 22% 0
N
O

O
F

R
E
S
P
O
N
D
E
N
T

SERIES 1 78% 22%

Q 6:- WHAT WILL YOU PREFER IN NOKIA LUMIA 800 OR SAMSUNG
NOTE?

ANSWER NO OF PEOPLE
NOKIA PRICE LESS THAN
SAMSUNG NOTE
34
NOKIA LOOK THAN SAMSUNG 54
WEIGHT 12


INTERPRETATION :-
Out of 100 respondent 34 prefer Nokia Lumia 800 because their price
less than Samsung Note, while 54 prefer their models because of
their Look & 12 respondents prefer their models for weight.


PRICE 34%
LOOK
54%
WEIGHT
12%
NO OF PEOPLE
PRICE LOOK WEIGHT

Q 7:- WHICH PROVIDE BETTER BATTERY BACK UP?

ANSWER NO OF RESPONDENT
NOKIA 69
SAMSUNG 31




INTERPRETATION :-
Out of 100 respondent 69 says Nokia provides better battery back-up
while 31 says Samsung.


NOKIA
SAMSUNG
NOKIA SAMSUNG



Q 9:- WHICH PROVIDE MORE ACCESSORIES WITH IT?
ANSWER NO OF RESPONDENT
NOKIA 55
SAMSUNG 45




INTERPRETATION :-
Out of 100 respondent, 55 says Nokia provide more accessories with
it while only 45 says Samsung provide more accessories with it.


55%
NOKIA

45%
SAMSUNG
NO OF RESPONDENT
NOKIA
SAMSUNG
Reference
Marketing research G.C.Beri
Research Methodology C.R.Kothari
Principal of Marketing Philip Kotler.

WEB RESOURCES:-
www.nokia.com
www.samsung.com
www.google.com
www.yahoo.com
www.scribd.com
www.thestalwart.com









Q 10. WHICH GIVES BETTER CAMERA QUALITY?

ANSWER NO OF PEOPLE
NOKIA 55
SAMSUNG 45




INTERPRETATION :-
Out of 100 respondents 62 says Nokia gives better camera quality
while only 38 respondents Samsung gives better camera quality.




55%
NOKIA
45%
SAMSUNG
NO OF PEOPLE
NOKIA
SAMSUNG
Q 11 :- WHICH MODEL IS COMFORT CARING?

ANSWER NO OF PEOPLE
NOKIA 67
SAMSUNG 33



INTERPRETATION :-
Out of 100 respondents 67 says Nokia mobiles are comfort caring
while only 33 says Samsung mobiles are comfort caring.





0%
10%
20%
30%
40%
50%
60%
70%
NOKIA SAMSUNG
NO OF PEOPLE
Q 12:- WHAT DO YOU LIKE IN BRAND YOU CHOOSE?

ANSWER NO OF PEOPLE
FUNCTION 26
ADVERTISEMENT 20
BRAND NAME 19
QUALITY 19
PRICE 14
APPEARANCE 02



INTERPRETATION :-
Out of 100 respondents 26 like their brand because of their
functions, 20 respondents choose their brand because of
Advertisement,19 in the favors of Brand name ,19 in the favors of
quality , 14 in the favors of Price , & only 2 like respondents like their
brand because of Appearances.
26%
20%
19%
19%
14%
2%
NO OF PEOPLE
FUNCTION
ADVERTISEMENT
BRAND NAME
QUALITY
PRICE
APPEARANCE
SWOT ANALYSIS OF THE COMPANY : NOKIA
STRENGTHS :-
Nokia has the largest network of distribution and selling as compared
to other mobile phone company in the world. It is packed with high
quality and professional team in the HRD dept.The financial aspect is
very strong in the case of nokia as it has many more profitable
business.The poduct being user friendly and have all the necessary
assesories one want that is why it is great in demand making it no 1
selling brand of mobile phones in india. Wide range of products for
all class.The re-sell value of phones are high as compared to other
mobile phones.
WEAKNESS :-
Nokia has many strengths and some weakness.Some of the
weakness includes the price of the product offered by the company.
Some of the products are not user friendly.Not concern for the lower
section of the society people.Not targeting the promotion towards
them.After sales value is less.It lacks anroid application.
OPPORTUNITY :-
Nokia has ample of opportunities to expand its business.With wide
range in products, features and different range for different people,it
has an advantage over the competitors around.With the opportunity
like Telecom penetration in India being at the peak time, nokia
has opportunity to increase its sales as well as the market shares. As
the standard of living in India has increased the purchasing power of
the people as increased as well, so nokia has to target right customer
at right time to gain the most out of the situation.
THREATS :-
Nokia has many threats to tackle to mai tain its position as market
leader.The threats like emerging of other mobile companies in the
market. The company like Motorola,sony ericson,these companies
have to come to the stand of tough competiton with nokia in the
field of mobile phones.Threats can be like providing cheap
phones,new features,new styles,types,good after sales service etc.
So, NOKIA has to keep in mind the growing competition around.
Nokia has to make strategies to tackle problems in the present and in
the near future.










Nokia v/s Samsung


Income statement of Nokia company
In Millions of EUR (except for per
share items)
3months ending
2013-03-31
12 months ending
2012-12-31
Revenue 5,852.00 15,400.00
Other Revenue, Total - -
Total Revenue 5,852.00 15,400.00
Cost of Revenue, Total 4,013.00 9,841.00
Gross Profit 1,839.00 5,559.00
Selling/General/Admin. Expenses, Total 741.00 1,618.00
Research & Development 923.00 2,556.00
Depreciation/Amortization 152.00 969.00
Interest Expense(Income) - Net
Operating
- -
Unusual Expense (Income) 179.00 1,224.00
Other Operating Expenses, Total -6.00 31.00
Total Operating Expense 6,002.00 16,221.00

Balance sheet of Nokia company
In Millions of EUR (except for per
share items)
As of
2013-12-31
As of
2012-12-31
As of
2011-12-31
As of
2010-12-31
Cash & Equivalents - - - -
Short Term Investments 5,580.00 6,856.00 9,445.00 10,702.00
Cash and Short Term Investments 9,256.00 10,360.00 11,402.00 12,653.00
Accounts Receivable - Trade, Net 2,901.00 5,551.00 7,181.00 7,570.00
Receivables - Other - - - -
Total Receivables, Net 2,930.00 5,586.00 7,235.00 7,609.00
Total Inventory 804.00 1,538.00 2,330.00 2,523.00
Prepaid Expenses 660.00 2,682.00 4,488.00 4,360.00
Other Current Assets, Total 5,404.00 495.00 - -
Total Current Assets 19,054.00 20,661.00 25,455.00 27,145.00
Property/Plant/Equipment, Total -
Gross
2,148.00 4,973.00 5,652.00 5,629.00
Accumulated Depreciation, Total -1,582.00 -3,542.00 -3,810.00 -3,675.00
Goodwill, Net 3,295.00 4,876.00 4,838.00 5,723.00
Intangibles, Net 296.00 647.00 1,412.00 1,968.00
Long Term Investments 806.00 747.00 708.00 669.00
Other Long Term Assets, Total 1,078.00 1,497.00 1,851.00 1,600.00
Total Assets 25,191.00 29,984.00 36,205.00 39,123.00



Cashflow of Nokia Company

In Millions of EUR (except
for per share items)
12 months
ending 2013-12-
31
12 months
ending 2012-12-
31
12 months
ending 2011-
12-31
12 months
ending 2010-
12-31
Net Income/Starting Line -615.00 -3,105.00 -1,163.00 1,850.00
Depreciation/Depletion 728.00 1,326.00 1,562.00 1,771.00
Amortization - - - -
Deferred Taxes - - - -
Non-Cash Items 277.00 -304.00 1,061.00 -102.00
Changes in Working Capital -318.00 1,729.00 -323.00 1,255.00
Cash from Operating Activities 72.00 -354.00 1,137.00 4,774.00
Capital Expenditures -407.00 -461.00 -597.00 -679.00
Other Investing Cash Flow
Items, Total
-284.00 1,023.00 2,096.00 -1,742.00
Cash from Investing Activities -691.00 562.00 1,499.00 -2,421.00
Financing Cash Flow Items -1,707.00 0.00 546.00 0.00
Total Cash Dividends Paid -71.00 -755.00 -1,536.00 -1,519.00
Issuance (Retirement) of
Stock, Net
- - - 1.00
Issuance (Retirement) of Debt,
Net
1,301.00 290.00 -109.00 607.00
Cash from Financing Activities -477.00 -465.00 -1,099.00 -911.00
Foreign Exchange Effects -223.00 -27.00 107.00 224.00
Net Change in Cash -1,319.00 -284.00 1,644.00 1,666.00
Cash Interest Paid 208.00 277.00 283.00 235.00








MAJOR COMPETITORS
Nokia is in trouble, and it's well known: While the firm is still making
money, its future plans were cast into deep shadow by the rapidly
evolving smartphone scene, led by the iPhone and its OS, which
more or less made Nokia's current smartphones (as well as future
generations) obsolete overnight. The firm is trying to pull off a
dramatic pivot, with Stephen Elop at the helm, and has just revealed
the first Windows Phone 7 devices with which it hopes to save its
future. Simultaneously Nokia's also launched a big offensive to win
over the "next billion" consumers in the developing world who are
increasingly turning to the net and new technology to improve their
lifestyles and national wellbeing. But where the iPhone marched in,
Google's Android has swept in its wake. And now it's Google's tech
which may be the biggest threat to Nokia's success, including in
developing nations. New phones represent Nokia's great hope. But
they're presented against a background of widespread Android
market domination, and even expansion and at a time that Apple,
too, is trying to appeal to entry-level smartphone users, and some
developing world markets. Nokia's problem is that it has to innovate
faster than it ever has before, and critics may say the phones don't
match up to the ambition.
Major Competitors are:-
Samsung , Apple iphone , Motorola , Sony , Htc , Micromax ,
blackberry.






A PROJECT REPORT ON
ROLE OF VARIOUS MARKETING STRATEGIES
USED IN MOBILE INDUSTRIES.

NOKIA MOBILE COMPANY















PROJECT COMPILED BY:-

Gazal
Shri Shikshayatan College
Roll no: 034-bba12F-0051
Registration no: 034-1221-0949-11









TABULATION & Graphical Presentation








Fig: Graph showing revenue, net income and profit margin of nokia
compny in 2013









Fig: Graph showing total debt, total asset of nokia mobile company in
2009,2010,2011,2012,2013









Fig: Graph showing operating , investing , financing of nokia mobile
company.

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