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Una introduccion a Damco

Logistica de Contenedores - Adaptandose a un mercado en evolucion


con mayores exigencias, demandas y competencia
Bogota, Mayo 2014
Luis Enrique Fajardo Colombia CCO Luis Angel Mera Managing Director Andean Cluster
About Damco
Above to market growth in
forwarding activities
Global leader in
international supply chain
solutions
Industry leading IT systems
About Damco
Serving more than half of the Global Fortune 100
10,800+ employees globally.
289 owned offices globally, represented in +90 countries
2013: US$ 3.3 b turnover, 2.5 M TEU

Focus on Value
Supply chain analysis and consulting
Emphasis in retail, lifestyle, FMCG and perishable verticals
Green logistics, stock-to-serve inventory optimization
Operational and financial benchmarking
US$ 130m savings realised to key customers last year
We help our customers exploit
new opportunities in the global
market place by streamlining and
optimising their supply chain
Ocean freight Air freight
Value added services
Supply chain solutions Supply chain development Warehousing and
distribution
SCM volume (CBM): 48,000
Ocean volume (TEU): 5,000
Airfreight (Tonnes): 300
LSS: 6,000
Damco Colombia
Damco Colombia was founded in 2001
We currently have more than 50 employees
We count with 6 offices strategically located through the
country.
Our Land Side Services Trucking In-bond transit is always
customized to your business needs\
Strong presence in North Colombia market
Reefer logistics
Solution logistics and 4PL
Damco will guarantees the implementation of an adequate
security scheme, according to the variables analyzed by our
team of high experience security and risk management and
according to the profiles mapped in the diagnosis
IATA, BASC and ISO 9001, TAPA, 14001 are the main
certifications of DAMCO Colombia.

May 23, 2014 2
Bogota
Medellin
Cali
Buenaventura
Barranquilla
Cartagena
Evolucion del mercado de logistica de
contenedores en Colombia
Centros de consumo lejos de
los puertos
Desbalance entre la
importacin y la exportacin
Pobre infraestructura de
transporte para la logstica
eficiente
Muchos entes en la cadena
interactuando alrededor del
contenedor
El cliente acta como
integrador de la cadena
Mrgenes reducidos e
incremento en costos



May 23, 2014 3
Supply Chain Management
Origin export coordination
Cargo status tracking: visibility of all shipments en-route
Visibility of demurrage & detention free time
Cargo receiving and dispatch
Invoice audit and consolidation
Destination import
coordination
Origin Services Destination Services
Capacity forecasting
Allocation management
Booking confirmation timeliness
Equipment availability tracking
Carrier management
Transit time variance tracking
Online document portal
EDI feeds with carriers
Carrier performance
measurement
Market leading visibility system
KPI control point
CO
2
emissions measurement
Control Tower and information
management
Extensive reporting functionality
Centralised information exchange

Vendor management
PO management
Exception management


Carrier Booking
Export custom clearance
Milestone updating

Supply Chain Management 4PL
Origin Services Destination Services
The challenge around the container logistics:
- Minimize variability of Lead times due to the interaction of the 3PLs
- Optimize Lead time
LLP IT Capability Report ranked DAMCOs reporting capabilities as market leader
across international logistics companies
4PL / Operational Platform
LT
Container utilization study
Container Utilization - Example
Value to Customer
Solution Description
Damco provides advise on most optimal
container fills based on different pallet and
carton dimensions and weight.

Road weight restriction, axis weight on chassis
loading unloading sequence can be considered
to reflect real-life situations

When detailed information is not available, a
high level analysis based on weekly CBM can
be conducted
Better utilization of containers, saving
transportation costs

Valuable information when defining MOQs
(Minimum Order Quantities) for different
SKUs.

Ensure compliance to road restrictions for
different countries.


Various Carton/Pallet Sizes
A
S
-
I
S

T
O
-
B
e

Port rationalization Case Study
Solution
Background
Through a benchmark study conducted by
Damco, this regional retailer showed the
following symptoms
High number of load ports (66 vs. 26)
compared to industry peers
Container utilization levels lower than
average on all container types
7.4% of all shipments in LCL
20%+ of products shipped in 20F
88% cargo shipped out of south China
Damco ran a Port rationalization study which
consisted of the following:
Focus on South China to the Peru
Consolidate all products into Yantian
Port
Run CFS-CY programs to improve the
container utilization based on weekly
volumes.
Reduce LCL and 20F containers.
Prioritize 40HIGH and 40F containers

Results showed a USD 400,000 savings
opportunity or USD 20 per CBM.
0
20
40
60
80
Starbucks 26 66 8
Client A 16 37 5
Client B 21 44 11
Client C 14 28 8
Client D 7 18 8
No. of Load
Countries
No. of Load Ports
No. of China
Load Ports
Cu
sto
me
r
High No. of
Load Ports
$50,385
$(246,618)
$(196,233)
$77,434
$77,906
$452,112
$607,453
Origin Trucking
Origin Local
Charges
Destination
Delivery
Destination THC
Ocean Freight
Total Cost Impact
Starbucks
Vendor
$50,385
$(257,427)
$(207,042)
$77,906
$77,434
$452,112
$607,453
Origin Trucking
Origin Local
Charges
Destination
Delivery
Destination THC
Ocean Freight
Total Cost
Impact
Starbucks
Vendor
0
Saving Additional cost
400K
Saving
20DRY
SBX
20.4
Tier 3
21.7
Tier 2
23.1
Tier 1
24.0
Top
10%
24.6
16
18
20
22
24
26
28
SBX
Tier 3
Tier 2
Tier 1
Top 10%
40DRY
SBX
42.0
Tier
3
45.6
Tier
2
49.5
Tier
1
51.0
Top
10%
52.4
42
44
46
48
50
52
54
40HIGH
SBX
53.0
Tier
3
50.0
Tier
2
56.0
Tier
1
58.5
Top
10%
60.5
50
52
54
56
58
60
62
45HIGH
SBX
68.8
Tier
2
64.2
Tier
1
68.1
Top
10%
71.3
62
64
66
68
70
72
74
0%
20%
40%
60%
80%
100%
45HIGH 1% 14% 3% 12% 14%
40HIGH 40% 41% 46% 19% 28%
40DRY 38% 45% 46% 60% 56%
20DRY 21% 0% 5% 9% 2%
Starbucks Client A Client B Client C Client D
0%
20%
40%
60%
80%
100%
CY/CY 92.6% 88.7% 79.6% 86.7% 89.5%
CFS/CY 0% 11.3% 20.2% 13.1% 10.5%
LCL (CFS/CFS) 7.4% 0% 0.2% 0.2% 0%
Starbucks Client A Client B Client C Client D
Utilization
Low
High Usage
of 20F
High Ratio
of LCL
CONTROL TOWER CONCEPT RETAILER
FARM MANAGEMENT QUALITY MANAGEMENT LOGISTIC & COLD CHAIN RIPENING & FINAL DISTRIB.
Actions - Long term Actions - Long term Actions - Long term Actions - Long term
SOP Farm Best & Min Practices SOP Integrated Quality Control SOP operation & cold chain system SOP Ripening system
Banana producer qualification Quality farm - dest. - ripening SOP traceability system SOP Final Distribution
Banana farms pre qualification
Quality Assurance plans for farms
Actions - day to day mgmt Actions - day to day mgmt Actions - day to day mgmt Actions - day to day mgmt
PO management Farm fruit inspection service Farm to shelf traceability Remote on line ripening superv.
Farm compliance system Discharge fruit inspection service Global shipments coordination's
Social & environment compliance Post ripening inspection service On line cold chain monitoring
Fruit quality inspections BASC & Cntnr control procedures Early&preventive warnings system
Strategic Partner Strategic Partner Strategic Partner Strategic Partner
FQA Surveyor - (Deco partner EC) FQA Surveyor - (Deco partner EC) My Damco Popma Expertise(Ripening consult)
C. Padovani ( Ex VP Quality RBP) Decofrut - Destination services Maersk Line Clima Track Ripening monitoring
BANANA FARM TO
SHELF SERVICE
Thank You