Survey about Employer Branding and Its Impact in a Hospital

RESPONDENT PROFILE.
Instruction: Please read each statement carefully and mark the appropriate box that BEST
reflects your answer.

1. Age range in 2014 (in years)
25 and below
26 to 35
36 to 45
46 to 55
Over 55

2. Gender
Male Female

3. Highest level of education
High School
Diploma/Certificate
Bachelors Degree
Masters Degree
Doctorate
Professional Qualification

4. Occupation level
Physician
Senior & Middle Management
Supervisor
Nurse

Nursing assistant
Technician
Personal Assistant/Front Office Staff
Others (Ward Boy, Drivers,
Housekeeping Staff)

5. Working experience with current employer

1 - 2 years
3 - 4 years
5 - 7 years


8 - 10 years
More than 10 years
Note: SDA- Strongly Disagree, DA- Disagree, N- Neutral, A-Agree, SA- Strongly Agree
S.No. STATEMENT SDA D A N A S A
1. My employer ensures that my physical work
environment is comfortable for work.

2. My employer takes measures to ensure my health and
safety.

3. My employers work demands do not affect my work-
life balance.

4. My employer ensures that my pay reflects the amount
of work that I do.

5. My employer has initiatives to recognize individual
and team achievements.

6. People in my community think highly of this
organisation

7. This organisation is considered one of the best in its
sector

8. It is considered prestigious in my community to work
for this organisation

9. I am empowered by my employer to voice my
constructive opinions without fear.

10. My employer guides me rather than directs or
commands me.

11. My employer is committed to continuously changing
for the better.

12. My employer selects only the most capable people to
work for them.

13. My employer enables knowledge to be shared
effectively between all employees in the organisation.

14. My employer ensures that I am continuously
challenged to become better at my work.

15. My employer provides relevant training opportunities
catered to my working needs.

16. My employers training opportunities delivers long-
term value rather than fix current needs only.

17. My employer provides me access to mentoring or
coaching by senior employees.

18. My employer enables job rotation into different areas
of the organisation to broaden my skills.



Note: SDA- Strongly Disagree, DA- Disagree, N- Neutral, A-Agree, SA- Strongly Agree
S.No. STATEMENT

SDA D A N A S A
1. I prefer my employer for my future career options
2. In general, I like working here
3. I would be very happy to spend the rest of my career
in this organisation

4. I feel emotionally attached to this organisation
5. I expect to stay with this organization until I retire


6. All in all, I am satisfied with my job
7. I do not feel a strong sense of belonging to my
organisation

8. I believe that I have too few options to consider
leaving this organisation

9. I almost never feel stressed at work
10. I often think of quitting this job
11. I suggest my friends and relatives to apply and join
my organisation

12. I wish to provide good reference for my organisation
to get talent employees.

13. Although I have my ups and downs, in general I feel
good about my life



14. All in all, I am satisfied with my life as a whole
15. It would be very hard for me to leave my
organisation right now, even if I wanted to

16. I feel a great deal of stress because of my job
17. I really feel as if this organizations problems are my
own



How often do you do the following?
Not at all-1, Rarely-2, Frequently-3,
Most Frequently-4, At every available opportunity-5



1


2


3


4


5
18. Make innovative suggestions to improve work
procedures

19. Perform all the tasks that are expected of you
20. Suggest ways to reduce waste
21. Work overtime or extra hours when asked
22. Help others who have heavy workloads
23. Suggest ways to improve quality
24. Help colleagues who have personal or domestic
problems

25. It is difficult to perform essential duties completely

Thank You for Your Time and Support.