!

"
!"# Institutional Press Kit
4.
Costa Rica offers an array of tourist offerings in a natural
setting, hence providing enriching experiences that are
truly unique.
Since Costa Rica offers so many activities and sites to see, the country also enjoys high levels
of local tourism. With the tourism campaign project, Vamos A Turistear!, a number of
smaller destinations within the country are also very well-traveled by local tourist from other
parts of the country.
Costa Rica has an advantaged position in the heart of Central America, that spans
51,000 square kilometers (19,730 square miles) with beaches surrounded by the Atlantic
and the Pacic oceans that are only parted by a three-hour car ride or a 45-minute ight
from San Jose.
Costa Ricas beaches offer recreational activities, plenty of watersports and a variety of
relaxation options. Tree-covered beaches in their natural state have few tourists, offering
quite, quaint beaches that are not overpopulated.
The Caribbean region is well-known for its aquatic ecosystems and its black and white sand
beaches, which are perfect for recreational activities, such as surng and diving in crystal
clear waters, and enjoying walks along the beach and soaking up some rays.
The Pacic coast is popular
among tourist, as its beaches
are favored for surng, including,
Esterillos, Jac, Hermosa, Boca
Barranca and near Marino Ballena
National Park beaches as well as
the Pavones region, where the
famous longest left wave is
formed.
!"#$% '()%*#
#$%&'()
Offerlngs
Sun & 3eoch
SEE PHOTOS OF VAMOS A TURISTEAR (LETS TRAVEL!)
! +
!"# Institutional Press Kit
Costa Rica is an energetic country, where nature is expressed throughout all
its splendor thanks to the extraordinary biodiversity that exists in the country.
Ecotourism exists due to the countrys natural and beautiful ecological and geological
features, combined with activities that include bird watching, ora and fauna, volcanoes,
hiking, walking trails, national parks and more.
The territory is divided into 20 natural parks, 8 biological reserves and a series of protected
areas that attract those who love eco-tourist activities.
Expedition an tour offers are diverse and include horse-back riding, walks along mountain
trails, guided tours for bird watching, forest and landscape tours, as well as aerial trams,
lakes and rivers full of fauna and ora.
This tourist product and services offerings not only aim at offering beautiful natural
experiences to tourists but also to educate them about the importance of protecting natural
resources.
Adventure travel in Costa Rica has been developed around natural environments
related to sports or hobbies that require certain skills and physical and energetic
levels.
One of Costa Ricas main attractions -for which it is internationally well-known, is sports and
adventure activities. Costa Rica is a land of volcanoes, humid and cloudy forests, huge waterfalls
and large rivers. This generous nature makes it difcult to decide among the varied options of
activities that include:
rafting windsurng
diving kayaking
sport shing surng
canopy
For those who love adventure tourism, Costa Rica
is a destination where emotions and adrenaline
are plentiful. Along the year, and in most parts of
the country either by water, land or air, you can
choose from a wide variety of activities for the
entire family that are usually developed in natural
scenarios where memorable experiences can be
enjoyed.
,-$)$%&'(.
Aoventure
! /
!"# Institutional Press Kit
This product includes two types of tourism:
Rural Community Tourism (TRC, for its name in Spanish):
Tourist experiences sustainably planned and integrated to the rural
environment and developed by local inhabitants organized for the
benet of the community.
Rural Tourism (TR, for its name in Spanish):
Tourist experiences sustainably integrated to the rural environment
and developed by individual entrepreneurs.
In both cases, the basic elements for this type of product are that the options are developed in
the rural environment, with products based on rural aspects. Placing the assets in local hands
allows the diversication of traditional tourist products, offering the knowledge about the
natural patrimony, the enjoyment of leisure activities and the coexistence with the culture of
hosting communities, as well as promoting the agricultural culture and traditional technologies
of the community.
At the same time, this tourist product is a means to generate the local sustainable development.
Therefore, it fullls a social purpose. Moreover, the activities included in this type of product are
highly varied but, initially, they include tours and experiences at agricultural productive farms,
accommodation at tourist hostels, and traditional gastronomy.
This tourist product relates the cultural patrimony to cultural elements of rural aspects that, at
the same time, reinforce the local identity, thus making it a distinguishing element, which allows
fullling a demand that looks for what is genuine, different, and exotic and life experiences as
part of the tourists differentiation while traveling.
In this way, the eld of operation is not limited to specic sites but to zones within or outside
tourist destinations, where the existing offer aims at fullling future requests of the demand.
Rural community tourism is one of the activities that, little by little becomes an important tool in
developing those rural communities that have this potential and are in the capacity of competing
with other high-quality attractions. It is structured as follows: assets, history, nature talents, and
reliability of the rural world in a recipe that is unique in the world and impossible to imitate
as genuine as specic. This is what rural community tourism is: a unique tourist product, an
important tool for developing communities and for strengthening the Costa Rican identity.
0%&12
#$%&'(.
! 3
!"# Institutional Press Kit
It refers to tourist, recreational, and sport nautical activities which, due
to their recreational or relaxing nature, aim at offering the tourist a life
experience on a boat. It includes activities such as: sailing, sport and tourist shing,
boat rides, and others.
The operation of these activities is developed along both coasts, and it includes navigating
on rivers, lagoons, and dams provided that they are legally executed.
In the case of sport shing, its operation requires special conditions such as fuel or services
that limit the activity to marinas or tourist piers formally and sustainable established.
Wellness tourism is included in the promotion of vacations, recreation
and leisure, and it is related to services especially designed to ght
stress and fatigue. It includes services such as massages, spa, relaxing wraps,
chiropractor, physiotherapy, hydrotherapy, hot springs, relaxation, and resting in natural
and quiet environments, contact with the environment, naturalistic food, and others.
A tourist in this category will consume traditional tourist services -hotels, restaurants,
transportation, attractions, and others) related to a vacation trip.
Since well-being tourism is included in
the promotion of vacations and leisure,
it is part of the current positioning of
the destination in the international
markets. Regarding the support to the
development of this type of products,
it is perfectly consistent with all
marketing and promotion efforts.
Xoutlco|
#$%&'(.
452265((
! 7
!"# Institutional Press Kit
The Events and Conventions product covers activities related to the organization,
promotion, sale, and distribution of meetings and events; products and services
that include governmental, companies and associations meetings; business
incentive trips, seminars, congresses, conferences, conventions, exhibitions,
and fairs.
In order to develop tourism for the conventions and congresses product, the existence of a
supplier network that supports the rendering of tourist services is required.
This network includes accommodation services, gastronomy
places, bars, and similar businesses of tourist interest, as well as
companies specialized in organizing events, and service suppliers
in this particular area.
This tourist product will be strongly promoted with the future Centro Nacional de
Congresos y Convenciones de Costa Rica (National Center of Congresses and
Conventions of Costa Rica), which will fulll the demand of the Meetings, Incentives,
Congresses and Exhibitions segment (MICE) by incorporating a sustainable design and
state-of-the-art technology to maximize the Costa Rican business strengths. This 15,000
square meters (161,458.5 square feet) building, located eight kilometers (about 5 miles)
from Juan Santamara Airport, will have a space for exhibitions, convention centers, VIP
meeting rooms, press rooms, kitchen areas, halls, restrooms, and restaurants; it will also
have a parking area, among others. This site will have the capacity to host more than three
thousand participants in a sustainable, innovative, and spacious environment.
,856)(
ono
9$6856)'$6(