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Plan...........................................................2
Color..........................................................3
Type...........................................................4
Logo...........................................................5
Package.....................................................6
Original Product Photos.........................7
New Product Photos................................8
Packaging Photos....................................9
Advertisement.......................................10
C o n t e n t s
P l a n
Global lovers, adventurers and explorers.
Ages 20-40
Arrowhead company began in 1976 as a company
that imported the famous French sparkling water
Perrier. Arrowhead is now part of Nestle Waters
North America. Today, Nestle Waters North America
is the largest bottled water company in the United
States.
Arrowhead water is sold in the western United
States, particularly in Arizona, California and the
Northwest. They got their name based off of the San
Bernardino Mountains that are naturally shaped
like an arrowhead.
I want to completely redo the water bottles. I want to
have complete different packaging and change the
logo. I am going to give the logo a cleaner, simpler,
bolder look. I am going to broaden our target
group to people in all of the United States, not just
the northwest. I want Arrowhead water to be the
adventurers water, those who climb, hike, swim,
run, explore and love nature. I will make it more
trendy and eye catching.
Target Group
History
Big Idea
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C O L O R
RGB-175, 128, 38
CMYK-29,47,100,9
HEX-af8026
Pantone-1255 C
RGB-253, 242, 152
CMYK- 2, 1, 50,0
HEX-fdf298
Pantone-601 C
RGB-160, 195,
191 CMYK-38, 11,
24, 0 HEX-a0c3bf
Pantone-623 C
RGB-11, 35,
71CMYK- 100, 89,
42, 44 HEX-0b2347
Pantone-2767 C
Climbing the Joshua Trees
Sun rays on our summer skin
Look at that sky
Swimming in Lake Arrowhead
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RGB-160, 195,
191 CMYK-38, 11,
24, 0 HEX-a0c3bf
Pantone-623 C
American Typewriter (Light)
Body
M O O N F L O W E R T I T L E
T Y P E
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L O G O
Arrowheads original
logo isn t really a logo,
its the packaging that
is just used for the logo.
This will be the actual
logo that will be used
throughout the company.
The packing will be a
separate design.
Size Recommendations:
Never place logo bigger
than 4 x 4 inches on
products. Suggested size
would be 1.5 x 1.5 inches.
The logo should be
used with every
advertisement and
promotional material.
Choosing to use either
the color or black and
white logo should be
based on the material,
subject, matter and
purpose.
Black & White Logo
Color Logo
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P a c k a g e
Arrowhead
H 0
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Arrowhead Brand
100% Mountain Spring
Water is sources only
from carefully selected
mountain springs, and
contains naturally
occurring minerals for
a crisp, clean taste.
Our water is for the
climber, the hiker, the
mountaineer and the
lover of the outdoors.
Our new glass bottle
allows you to drink
the cleanest water
possible with no toxins
from plastic. Re-use
your bottle and fll it
with Arrowhead water
near you. With refll
locations all around
the country, we make
it easy for you to save
money and drink clean
water.
Keep exploring.
Nutrition
Fact
s
Serving Size: 24 oz (.709 l)
Serving Per Container: 1
AmountPer Serving
Calories:0 Cal from Fat : 0
% Daily Value*
Total Fat Less than 0g
Saturated Fat 0g
Trans Fat 0g
Choles terol0mg
Sodium 0mg
Total Carb 0g
Sugars 0g
Dietary Fiber 0g
Protein 0g
Vitamin A0% Vitamin C 0%
Calcium 0% Iron 0%
*Percent Daily Values are based on a
2,000 calorie diet.
0%
0%
0%
0%
0%
0%
0%
LARAEAD FJJSP
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Questions or Concerns?
1-800-ARWHEAD
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O r i g i n a l
P r o d u c t P h o t o s
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N e w
P r o d u c t P h o t o s
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Our new Arrowhead
water bottles are glass,
which means you can
wash them, which
means you can re-use
them, which means
you can help our
planet by producing
less waste.
Our three pack comes
in a wood crate,
making it easy for
consumers to bring
their bottles to their
local re-fll center.
Because we are
targeting the
adventurer, our
product shots seemed
most logical to be
outside. We like to
keep it natural and
organic using natural
light and resources
to create beautiful
images.
P a c k a g i n g
P h o t o s
Arrowhead Brand
100% Mountain
Spring Water
is sources only
from carefully
selected mountain
springs, and
contains naturally
occurring
minerals for a
crisp, clean taste.
Our water is
for the climber,
the hiker, the
mountaineer and
the lover of the
outdoors.
Drink clean water.
Keep exploring.
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Visit us at www.
arrowheadwater.com
A d v e r t i s e m e n t
M a g a z i n e
P a c k a g i n g
10
LD
Lauren Diane Designs
laurendiane.com