business plan discussion

-pete parsons
agenda
a little about me
the history of fyreball in <5 minutes
pitch > business plan + overview
pitch & business plan structure
the overview
pete does pitch - without a net
overview
q&a
a little about me
the fitness years
games marketing
the xbox
bungie and a game called halo
fyreball
the history of fyreball
the bugs bunny story
founded in early 2007
bootstrapped to near beta
8 fulltime employees & 1 chihuahua
currently in early beta testing
closed $1.1m in series A financing with
Band of Angels & Alliance of Angels
pitch> business plan + overview
most people create a business plan, and its a
piece of crap GuyKawasaki
talk about stupid stuff we did here
write your pitch and pitch it
use pitch as the rough outline for your business
plan.. seriously
make the executive summary awesome
Keep it short and to the point
the overview is the pitch when you arent around
make it look like you cared and use pics/sidebars
believe
pitch & business plan structure
The Pitch - 10 slides
executive summary
the problem
the solution
our tech
making money
roadmap
competition
team
advisors
financing needs
The Plan - 14 pages
executive summary - 1
The problem/market -1
the fyreball solution -1
what is fyreball - 2
tools, tech & roadmap -1
revenue opportunites - 2
team - 2
financials - 3
patent synopsis - 1
llama
The llama is a
South American
camelid, widely
used as a pack
animal by the
Incas.
the overview - one page pitch
competition financials
Business model team
milestones
defensibility funding history
technology contact info
executive summary
problem & solution
sending content
today
send rich content
to friends in seconds
- Blogcast
content agnostic &
to/from any device.
watch & connect as
your content blazes
around the world.
receiving is only
the beginning.
sending content with fyreball
technology
designed from the
ground up as an API.
scalable core and
database.
template-driven
parsing of content.
protected by
pending patents.
Traction
founded in early 2007
7 fulltime employees and 2 part time
Business Dev Manager in Place
Advisory Panel & Board in Progress
1 patent filed (18 claims) and 2 in
progress
alpha testing nearly complete w/700
users
Early discussions with key partners
Users 12,703 770,641 2,698,922 3,642,998 4,396,441 5,106,713
Revenue 3,157 $ 547,280 $ 10,160,394 $ 19,572,145 $ 28,793,934 $ 35,106,985 $
Net Income (371,347) $ (2,212,627) $ 4,010,599 $ 7,666,581 $ 10,002,781 $ 10,100,197 $
making money
content distribution
ad sales
white label
site skinning
featured fyreballs
Users 12,703 770,641 2,698,922 3,642,998 4,396,441 5,106,713
Revenue 3,157 $ 547,280 $ 10,160,394 $ 19,572,145 $ 28,793,934 $ 35,106,985 $
Net Income (371,347) $ (2,212,627) $ 4,010,599 $ 7,666,581 $ 10,002,781 $ 10,100,197 $
roadmap
Revenue Starts Here
competition
Fyreball
direct competitors indirect competitors
Pownce
ShareThis/
Grouptivity
Tubes email IM
Facebook
/
YouTube
/ Digg
Blogger
interactive trajectory

combine rich content from
any source

rich content in discussion
forums

no client application
required

open platform

team
Pete Parsons, 41 President
Director of Marketing, Xbox & Microsoft Game Studios
Studio Manager / Executive Producer, Bungie Studios
2005 Rave Award - Wired Magazine
Jordan Weisman, 47 Creative Director (p/t)
Founder FASA Interactive (sold to MSFT)
Founder WizKids (sold to TOPP)
Co-founder 42entertainment
2003 Pacific NW Entrepreneur of the Year
Michael Evans, 35 CTO
Project Lead (Oni), Lead Engineer (Halo: Combat Evolved, Halo 2), Bungie Studios
BS, Dartmouth
Michel Bastien, 29 Production Director / Engineer
Producer (Halo for Windows, Halo 2), Lead Producer (Halo 3), Bungie Studios
BS, Sherbrooke
T.A McCann, Business Development Director (p/t)
Consultant at Vulcan Capital
Founder of J ump2Go Interactive
Founder of HelpShare
Michael Crill, 43 CFO (p/t)
CFO for Software.com (OPWV), Digital Island (now CBWS), Seadragon (sold to MSFT)
CFO for ~70 others start-ups
advisory board
Ed Fries
Former VP Microsoft Games Studios
Board Member: Wild Tangent Games, Ageia, Emotiv Systems,
Co-Founder: Airtight Games, FireAnt Games
Advisor: Breakaway Games, Vyk, Clone Interactive, Timeplay, Dhruva Interactive
Program Advisor: Digipen Institute of Technology
Eric Fredricksen
Lead Engineer - Google Toolbar
Google Sr. Engineer
Tech Director at Frog City Games
MS Mathematics Stanford
A. Peter Parsons
Attorney Davis Wright Tremaine
Co-chair, Business Investment & International Trade Practice Group of the Pacific Rim
Advisory Group
Board and Executive Committee member, WSA
Board member, Humane Society of Seattle-King County
J .D., Duke University School of Law
Series A Preferred
self funded to date
Offer: $850k (~$700k committed)
$1.9m pre-money valuation
break even after $2.9m invested
acquisition is likely liquidity scenario
the end of the beginning of
the beginning
q&a
rly.
orly?
Like an invite to fyreball invite? sure!
pete@fyreball.com