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This is your

Course Guide in
Development (PED),
a non-formal or continuing education course
of the UPOU-FMDS
Floor, UPOU, Los Baos, Laguna
Telefax No. (049)536-6010

Prepared by your Course Coordinator,
Ms. Angela A. Cielo
for the PED2-2013
(20 J uly 09 November 2013,
with the Awarding of Certificates on 07 December 2013 )


July 2013

Dear U.P. Open University PED participants,

Welcome to the course on Personal Entrepreneurial Development (PED)!

After dealing with several batches of students in PED, I am convinced that this is a
program designed for EVERYONE. I believe you will find this course fun and
worthwhile, whether you are
contemplating on becoming an entrepreneur;
already practicing entrepreneurship, OR
simply wondering what entrepreneurship is all about!

But before we go into the details of the course, why dont we get acquainted first?

I am Angela A. Cielo and I became interested in this field more than 20 years ago.
Briefly, let me tell you my journey into entrepreneurship.

You see, I never imagined myself being an entrepreneur! I initially wanted to be a
physician, so I pursued a Pre-med course: the degree in B.S. Biology from the University
of the Philippines Los Baos (UPLB). I obtained the degree within 3 years under the
DOST/INTAPS Scholarship Program and graduated magna cum laude in 1986. After
graduation, I taught for 3 years at the U.P Rural High School and the College of Arts and
Sciences, both in UPLB. While I was teaching, some circumstances and dealings with
colleagues in Los Baos opened my eyes to the interesting world of entrepreneurship.
(How did this come about? If youre interested, I can narrate the whole story in one of
our learning sessions )

I then decided to make a career shift. In 1990, I got a scholarship to pursue the Master in
Business Administration (MBA) degree at the University of the Philippines in Diliman. I
graduated in 1992, and since then entrepreneurship has been my life.

I have no regrets about being an entrepreneur and I share this conviction with my
husband. Together, we started a computer hardware and software retailing business in
1993 which we continue to operate today. With the many blessings and life-enriching
experiences weve had all these years as entrepreneurs, I have decided to become an
entrepreneur/educator. I believe it is about time that I share with others the lessons in
business that we have learned along the way. As Course Coordinator of PED here in
UPOU, I am able to share my time and insights with students. At the same time, my
convictions are strengthened by the ideas that students impart to me! There are just so
many wonderful things to share about entrepreneurship and about this course. And we
have several exciting months ahead of us to do that!

Now its your turn to say something about yourself. Attached to this course guide is the
Information Sheet (Annex A) . Kindly email the accomplished form to me and to Mr.
Larry Cruz, PED/NEP Course Administrator.

So now, let us look into the PED Course in terms of the following:

I. Course Goals and Objectives
II. Course Structure
III. Course Content
IV. Schedule of Activities
V. Grading Scheme
VI. Study Guidelines and Other Relevant Information

Course Goals and Objectives

We shall be guided by the course goals and objectives developed by the Institute of
Small-Scale Industries (ISSI), U.P. Diliman. These are the same goals and objectives
cited in the original course guide for PED.

The goals of the course are:

1. To provide learners with an understanding of the roles and responsibilities as
well as the risks and rewards of being an entrepreneur.
2. To provide learners with an appreciation of the various factors in the
environment that can help or hinder them from becoming successful
3. To equip learners with tools for assessing whether they have the personal
entrepreneurial characteristics that make a successful entrepreneur and to
develop these in themselves if necessary.
4. To stimulate among learners their latent creativity, need for achievement and
other wellsprings of entrepreneurship.
5. To provide learners with tools for life-goal setting and personal action

At the end of the course modules, the learner will be able to:

1. Analyze the roles and responsibilities as well as the risks and rewards of
2. Assess which factors in the environment can help and which can hinder
successful entrepreneurship.
3. Recognize the ten personal entrepreneurial characteristics (PECs) of
successful entrepreneurs and practice these in his own life in order to become
a successful entrepreneur.
4. Combine creativity with a practical need for achievement in stimulating ones
personal desire to become a successful entrepreneur.
5. Practice life-goal setting and personal action planning with special reference
to a future career in entrepreneurship.


Course Structure

PED consists of seven (7) units with 21 instructional modules. Each instructional module
usually has the following sections: Introduction, Objectives, Text, Self-Assessment
Questions (SAQs) and/or Activities, Answers to Self-Assessment Questions (ASAQs)
and/or Comments on Activities, and Summary.

Course Content

Unit Unit Title Module Module Title
I Who is the Entrepreneur? 1 The Entrepreneur: Who is he and
why is he important?
2 Rewards and risks of being an
II What Makes
the Filipino Entrepreneur

3 What makes the Filipino
want to become an entrepreneur?
4 Family, educational and
work background of the
5 Natural and material resources for
the entrepreneur
6 How does the government help the
7 Can entrepreneurship be learned?
III Initial Personal Assessment 8

How does an entrepreneur behave?
9 Do I have what it takes to be an
IV Entrepreneurial Motivation
Training 1
(Creativity Behavior)
10 Creativity
V Entrepreneurial Motivation
Training 2
(Achieving Behavior)
11 Opportunity Seeking
12 Risk Taking
13 Persistence
14 Commitment to the work contract
15 Demand for quality and efficiency
VI Entrepreneurial Motivation
Training 3
(Planning Behavior)
16 Information Seeking
17 Goal Setting
18 Systematic Planning and
VII Entrepreneurial Motivation
Training 4
(Power Behavior)
19 Self-Confidence
20 Persuasion and Marketing
21 Personal Action Plan


Schedule of Activities


20 July 2013
Sat 9am-12nn
Course Guide
Course Guide

Submission of
Assignment 1
17 Aug 2013
Assignment No. 1 Modules 1 - 7
Learning Session 1 and
Submission of
Assignment 2
14 Sept 2013
Sat 9am-12nn
Assignment No. 2 Modules 8 - 15
Submission of
Assignment 3
05 Oct 2013
Assignment No. 3 Modules 16 - 20
Learning Session 2 and
Submission of
Assignment 4
(Presentation of
Personal Action Plan)
09 Nov 2013
Sat 9am-12nn
Assignment No. 4:
Personal Action Plan
Module 21
Culminating Activity
and Awarding of
07 Dec 2013
Sat 9am-12nn

Guidelines on Class Activities and Student Participation

1. The course uses MOODLE (Modular Object-Oriented Dynamic Learning Environment) as the
venue for our virtual classroom. If you dont receive guidelines in creating and maintaining
your MOODLE account as well as the enrollment key, please notify me or Mr. Larry Cruz via

Class discussions are carried out via MOODLE. Although these discussions are not graded, you
will gain ideas, insights, and FRIENDS by actively participating.

2. Aside from MOODLE, an alternative means of communicating with you is via email.
Therefore, we require the students to have an ACTIVE email address. Please use only one active
email address for this course, preferably the one which you indicated in your application form.
In the Information Sheet, please indicate this email address that you prefer to use for the course.

Important note: Avoid shifting from one email address to another because this can cause
confusion and may lead to problems when we send you the course materials,
announcements, and other updates.

3. Only Assignments 1 to 4 will be graded . Self-Assessment Questions or SAQs in the modules
are not graded but will be very helpful in your study.

4. Attendance during learning sessions is optional but highly encouraged. Attendance is not


Guidelines and Procedures for Submission of Assignments

1. Submit the course requirements to me through the MOODLE Workbins. For late
submission, you have to email the assignment to me via

2. Be punctual in submitting requirements to avoid the following penalties:
For assignments submitted 1 to 7 day/s after the deadline,
10% of your score will be deducted;
For assignments submitted 8 days or more after the deadline,
50% your score will be deducted

3. If you want me to put comments when I check your assignments, submit all assignments /files
in Microsoft Word or Excel format (and not as PDF files). In submitting, please include
your name in the file name, e.g. Juan_dela_Cruz_Assignment 1.doc

4. At the end of the scheduled period of completion, you are expected to have submitted
all the assignments. In case you are not able to do so, you are given a grace period of
up to one year. However, you will only be issued a certificate of completion upon
submission of all assignments after one year if your grade is 60% or higher.
Otherwise, you will only receive a certificate of participation. Also, the certificate will
only be issued at the end of the on-going course offering within which you were able
to complete the requirements.

Grading Scheme

Your grades will be based on the following:

Assignment No. 1 50pts 33%
Assignment No. 2 20pts 14%
Assignment No. 3 50pts 33%
Assignment No. 4 30pts 20%
TOTAL 150pts 100%

The final assessment will be based on the following:
91 and above Completed with High
Certificate of Completion
with High Distinction
80-90 Completed with Distinction
Certificate of Completion
with Distinction
60-79 Satisfactorily Completed
Certificate of
Satisfactory Completion
59 and below Completed
Certificate of
Incomplete Not Completed

Course Materials / Modules

In order to work on the modules effectively, here are some guidelines:
1. It is best to read the modules in sequence. Perhaps it would help if you scan all
the materials at the start of the course. That way, you become familiar with the
different modules and the extent of readings you have to do.
2. Try your best to work on all the SAQs and activities.
3. Budget your time well using the schedule of activities. The schedule has been so
designed to give us adequate time to cover all the materials in the course.
4. Please skip portions of the modules which refer to audio and video tapes.
These tapes are no longer included in the course materials.
5. Module 6 discusses various government agencies involved in entrepreneurship.
Some of these agencies no longer exist, or may have been replaced by new
6. Please skip/disregard pages 237-240 of the modules.

Academic Integrity

We expect all course participants to be diligent and honest in preparing assignments.
These have been so designed to encourage independent work. Whenever you have to cite
ideas or opinions of other people, it is necessary that you identify your sources (the
authors and your references).

Please do not copy from the assignments of other students. Dishonesty and other
unscrupulous practices, especially those violating academic integrity and intellectual
property rights, will not be tolerated.

Contact Information
If you have questions regarding the course guide and materials, you may get in touch
with us through the following:
Elvira R. Lalap, Learning Center Coordinator
UPOU Learning Center at Los Baos (UPOU-LC at LB)
Ground Floor, UPOU Main Building, Los Baos, Laguna
Tel. Nos. (049)536-5484 or (049)536-6001 to 6006 loc. 340;

Larry N. Cruz, PED/NEP Course Administrator
Faculty of Management and Development Studies (FMDS)
Floor, UPOU Main Building, Los Baos, Laguna
Tel. Nos. (049)536-6010 or (049)536-6001 to 6006 loc. 821

Angela A. Cielo, PED Course Coordinator
Prologue Computer Center, 3
Floor Vega Centre
Grove, Los Baos, Laguna


Annex A

Personal Entrepreneurial Development

Please take time to fill out this questionnaire. This is our way of knowing you on a more personal level. We
will appreciate it very much if you answer all the items.

Name: Nickname:

Home Address: Religious Affiliation:

Age: Gender:

Civil Status: Email Address:

Highest educational attainment and school where it was obtained:


Office Address:

How did you learn about this course?

Could you share something about yourself (your personal background, interest, hobbies, previous work
experience/s etc.)?

What is your present occupation? How will your work be able to benefit from your enrollment in this

What do you expect from this course?

Are there any specific questions youd like to ask about this course?

Thank you for taking time to fill out this questionnaire!