The quality control policy of a company aims at achieving consistent performance and profitable growth

by offering services that continue to satisfy the expectations and needs of its customers. Such a policy
primarily provides a framework for the company decisions and actions that confirm and improve the
overall standards of quality in all the departments of the company.
The desired standards of quality are achieved by approving a system of actions that manifest the
competence and professionalism of the company to everyone associated with the company potential
customers, existing clients and free-standing auditing authorities.
Implementing Quality Policies
The complete support of the staff is necessary to effectively implement the quality control policy. very
staff member who is responsible for ensuring the quality of work must be directly involved in carrying out
the decisions in the policy. Such an effort eventually results in a continuously improving working
atmosphere for all.
The quality manager is the main person responsible for distributing the policies and educating the
employees about the key results expected from them. !hile the quality manager controls the routine
operations within the company, the managing director maintains the responsibility of ensuring the
required level of quality and consistent performance of the quality system.
The main ob"ectives featured in the quality guarantee policy include
o To maintain an efficient and effective system of quality monitoring that complies with international
standards of quality systems such as #S$ %&&'.
o To achieve and retain a high standard of quality that highlights the reputation of the company and
loyalty of its client base.
o To confirm that the policies and processes of the company comply with the existing statutory
requirements and safety regulations.
o To continue working towards maximi(ing customer satisfaction by providing better products and
services.
Quality Assurance Policy
1. Aim
The primary purpose of quality assurance is enhancement of the quality of the student learning
experience and the maintenance of academic standards in the context of an increasingly diverse
student population and the particular nature of Keele's academic portfolio.
2. Principles
All staff are expected to take personal responsibility for their own professional quality and
standards in all their activities.
Staff will exercise this responsibility within a supportive environment where expectations and
standards are defined continuous improvement and innovation are encouraged development
and training opportunities are provided feedback is actively sought from students and other
ma!or stakeholders" and duplication of effort is strenuously avoided.
The quality assurance framework#
sets ob!ectives rather than dictates detailed procedures and structures"
promotes consistency rather than standardisation across the institution" and
is underpinned by the concepts of equality and fairness.
$here appropriate academic departments will have significant freedom to tailor procedures and
structures to their own requirements.
All policies and procedures will be well documented and readily accessible to staff students and
other stakeholders.
The %niversity will rigorously and continuously monitor the effectiveness of its quality assurance
procedures to assure that they are operating in accordance with good practice in the best
interests of students and the maintenance of academic standards.
The %niversity will work constructively with external agencies in particular the &uality Assurance
Agency and 'rofessional (odies.
3. The Ouality Assurance Framework
The &uality Assurance )ramework as set out in the &uality *anual and associated
documentation is essentially a structured manifestation of good academic practice. +t comprises
the core quality assurance and control procedures which promote quality enhancement and the
maintenance of academic standards. +t incorporates feedback loops that inform modify and
improve the quality and standards of the educational provision of Keele. +t is a key element in
the stated ob!ective of the %niversity to ,create an effective and sustainable structure for the
development of high quality teaching and learning, -Strategic 'lan .//01/. to .//21/34.
4. Definitions
Quality Assurance comprises all the policies systems and processes directed to ensuring the
enhancement of the quality and standards of the educational provision.
Quality Control relates to the arrangements -procedures organisation etc.4 which verify that
teaching learning and assessment are being carried out in an appropriate manner.
Quality Audit is the process of ensuring that the quality assurance and control arrangements are
satisfactory and operating effectively.
Quality Enhancement is the process of continuous improvement.
Academic Standards are the expected levels of academic attainment which are used to describe
and measure the academic requirements and performance of students.