Introduction

Businesses evolve with their tools as well. Companies that use technologies first and effectively
will gain competitive advantage. Others are forced to play catch-up and yet others will try to get
by without doing anything. They're going to step out on the court with the old wooden racquet.
Technologies are now baseline requirements for businesses. You wouldn't thin about starting a
retail business without a point-of-sale system. You can't imagine starting a ban without
financial systems. The customer's e!pectations are too high at this point. There are a few small
businesses where this may not be true" but for the vast ma#ority technology is a requirement. The
importance of the information revolution is not in dispute. The question is not whether
information technology will have a significant impact on a company$s competitive position% rather
the question is when and how this impact will strie. Companies that anticipate the power of
information technology will be in control of events. Companies that do not respond will be forced
to accept changes that others initiate and will find themselves at a competitive disadvantage. &y
case study on '()" *ell" +ntel" and Others, The Competitive -dvantage of +nformation
Technology. is related company$s profile are given below,
General Electric Company
() is a global infrastructure" finance" and media company taing on the world$s toughest
challenges. /rom everyday light bulbs to fuel cell technology" to cleaner" more efficient #et
engines" () has continually shaped our world with groundbreaing innovations for over
012years. () is an -merican multinational conglomerate corporation incorporated in the 3tate
of 4ew Yor. +n 5202" /orbes raned () as the world's second largest company" based on a
formula that compared the total sales" profits" assets" and maret value of several multinational
companies. The company has 126"222 employees around the world.
General Electric Company
Type
7ublic 84Y3), ()9
*ow :ones +ndustrial -verage component
Industry Conglomerate
Founded 3chenectady" 4ew Yor 80;<;9
Founder(s)
Thomas )dison
)lihu Thomson
)dwin :. =ouston
Headquarters /airfield" Connecticut" >.3.
?0@

Area served Aorldwide
Key people
:effrey B. +mmelt 8Chairman and C)O9
Ceith 3herin 8Dice Chairman and C/O9
Beth Comstoc 83D79 and C&O9
Products
-ppliances
-viation
Consumer )lectronics
)lectrical distribution
)nergy
/inance
=ealthcare
Eighting
)ntertainment
Oil
(as
Eocomotives
3oftware
Aater
Revenue F >3G0H< Billion 8FY 20099
peratin!
income
F >3G02.16 Billion 8FY 20099
"et income F >3G02.< Billion 8FY 20099
Total assets I >3G<;5 Billion 8FY 20099
Total equity F >3G00< Billion 8FY 20099
Employees 126"222 8522J9
#u$sidiaries
() )nergy
() Technology +nfrastructure
() Capital
4BC >niversal
() =ome K Business 3olutions
%e$site
().com

Intel Corporation
+ntel Corporation which is introduced itself 'Ae are +ntel 3ponsors of TomorrowL" not only
through our technical innovation" but through our endless efforts in education" environmental
sustainability" healthcare" and much" much more. Ae believe that technology maes life more
e!citing and can help improve the lives of people around the world. Therein lays the endless
opportunity..
Intel Corporation
Type
7ublic
4-3*-M, +4TC

3)=C, 611H

)urone!t, +4CO

*ow :ones +ndustrial -verage component
Industry 3emiconductors
Founded 0JN;
Founder(s)
(ordon ). &oore
Bobert 4oyce
Headquarters 5522 &ission College Blvd." 3anta Clara" California" >.3.
Area served Aorldwide
Key people
&ane E' #(a)
8Chairman9
Paul #' tellini
87resident and C)O9
Products
&icroprocessors
/lash memory
&otherboard Chipsets
4etwor +nterface Card
Bluetooth Chipsets
Revenue I >3G 1H.05< billion 8522J9
peratin!
income
I >3G H.<00 billion 8522J9
"et income I >3G 6.1NJ billion 8522J9
Total assets F >3G H1.2JH billion 8522J9
Total equity F >3G 60.<26 billion 8522J9
Employees ;1"H22 8522;9
%e$site
+ntel.com

*ell
*ell is a multinational information technology corporation based in Bound Boc" Te!as" >nited
3tates" that develops" sells and supports computers and related products and services. /or more
than 5N years" *ell has empowered countries" communities" customers and people everywhere to
use technology to realiOe their dreams. Customers trust us to deliver technology solutions that
help them do and achieve more" whether they$re at home" wor" school or anywhere in their
world. Eearn more about our story" purpose and people behind our customer-centric approach.
*ell Inc'
Type
7ublic
4-3*-M, *ell

=C)P, 6110

Industry
Computer 3ystems
Computer 7eripherals
Computer 3oftware
+T consulting
+T services
Founded
-ustin" Te!as
84ovember 6" 0J;69
Founder(s) &ichael *ell
Headquarters 0 *ell Aay" Bound Boc" Te!as" >.3.
Area served Aorldwide
Key people
&ichael 3. *ell
8Chairman K C)O9
Products
*estops
3ervers
4oteboos
4etboos
7eripherals
7rinters
Televisions
3canners
3torage
3mart 7hones
Revenue I GH5.J25 billion 852029
peratin!
income
I G5.0<5 billion 852029
"et income I G0.611 billion 852029
Total assets F G11.NH5 billion 852029
Total equity F GH.N60 billion 852029
Employees JN"222 852029
%e$site
*ell.com