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David A. Aaker
Brand Relevance: Making Competitors Irrelevant
Daron Acemoglu
Why Nations Fail (202!
Al Ries, Jack Trout
"he 22 Imm#ta$le %a&s o' Marketing
Marketing War'are (200(!
)ositioning * "he Battle 'or +o#r Mind, 20th -nniversary .dition
Al Ries, Laura Ries
"he Fall o' -dvertising and the Rise o' )R
Andrew B. King
We$site /ptimi0ation (2001!
Ann Handley, C.C. Ca!man
Content R#les2 3o& to Create 4iller Blogs, )odcasts, 5ideos, .$ooks, We$inars etc
etc
Dan Ariely
"he (3onest! "r#th -$o#t 6ishonesty: 3o& We %ie to .veryone 7 .specially
/#rselves (202!
)redicta$ly Irrational: "he 3idden Forces "hat 8hape /#r 6ecisions (3arper9 200:!
"he ;pside o' Irrationality: "he ;ne<pected Bene'its o' 6e'ying %ogic at Work and at
3ome (200!
"ary Armstrong # Kotler, $ili!
)rinciples o' Marketing * =th (20!
Assange, Julian
>#lian -ssange: "he ;na#thorised -#to$iography (20!

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B. Jose! $ine, James H. "ilmore
"he .<perience .conomy2 Work Is "heater ? .very B#siness a 8tage (200(!
Baer, Jay # %aslund, Am&er
"he N/W Revol#tion: ( 8hi'ts to Make +o#r B#siness Faster, 8marter and More 8ocial
(20!
Jona Berger
Contagio#s Why "hings Catch /n
'cott Berkun
Con'essions o' a )#$lic 8peaker
Making "hings 3appen (200:!
"he Myths o' Innovation
Berns, "regory
Iconoclast: - Ne#roscientist Reveals 3o& to "hink 6i''erently (200!
Drayton Bird
Commonsense 6irect Marketing, =th .dition
(ogens B)erre # Tilde Heding, Carlotte *. Knudt+en
Brand Management: Research, theory and practice
Blancard, ,livier
8ocial Media R/I: Managing and Meas#ring 8ocial Media .''orts in +o#r
/rgani0ation (@#e Bi0*"ech! (20!
Bly, Ro&ert -.
"he Copy&riterAs 3and$ook, "hird .dition: - 8tep*By*8tep B#ide "o Writing Copy
"hat 8ells (200!
.dward De Bono
%ateral "hinking (200!
"hinkC: Be'ore ItAs "oo %ate (200!
Ricard L. Brandt
/ne Click: >e'' Be0os and the Rise o' -ma0onDcom (20!
Ricard Branson
%osing My 5irginity (20!
8cre& B#siness as ;s#al (20!
Brown, 'unni # (acanu/o, James # "ray, Dave
Bamestorming (200!
Brown, Tim
Change $y 6esign (2001!
Bryan .isen&erg, Je//rey .isen&erg
)ers#asive /nline Copy&riting
Cunningam, Lawrence A. # Bu//ett, -arren ..
"he .ssays o' Warren B#''ett: %essons 'or Corporate -merica, "hird .dition (20E!

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Dale Carnegie
"he -rt o' )#$lic 8peaking (202!
3o& to Win Friends and In'l#ence )eople (2001!
3o& "o Win Friends and In'l#ence )eople (2001!
%icolas Carr
"he 8hallo&s
Cris Rice, Craig 'immons, Cartered 0nstitute o/ (arketing, Rosemary $i!!s
;nderstanding C#stomers (Marketing!
Cialdini, Ro&ert B.
In'l#ence (2001!
'te!en R. Covey
8even ha$its o' highly e''ective people (200=!
Alistair Croll # Ben 1oskovit+
%ean -nalytics
(ialy Csiks+entmialyi
Creativity
Cu&an, (ark
3o& to Win at the 8port o' B#siness: I' I Can 6o It, +o# Can 6o It (20!

D
Danny (ackinnon, Andrew Cum&ers
-n Introd#ction to .conomic Beography2 Blo$ali0ation, ;neven 6evelopment and
)lace
Dave Ca//ey, $aul 'mit
eMarketing eFcellence, "hird .dition )lanning and optimising yo#r digital marketing
.marketing .ssentials 200:
Deckers, .rik # *alls, Jason
No B#llshit 8ocial Media: "he -ll*B#siness, No*3ype B#ide to 8ocial Media
Marketing (20!
Denny Hatc, Denison Hatc, Donald R. Jackson
2,2E1 tested secrets 'or direct marketing s#ccess*N"C B#siness Books (200(!
Jared Diamond
"he World ;ntil +esterday: What Can We %earn 'rom "raditional 8ocietiesG (202!
Arlene Dickinson
)ers#asion * - Ne& -pproach to Changing Minds (20!
Ro&ert L. Dilenscneider
"he -M- hand$ook o' p#$lic relations
David L. Dodd # Ben)amin "raam
8ec#rity -nalysis (2001!
Dooley, Roger
Brain'l#ence: 00 Ways to )ers#ade and Convince Cons#mers &ith Ne#romarketing
(20!
$eter *. Drucker
Innovation and .ntreprene#rship (1:H!
'teven Levitt, 'te!en Du&ner
8#perFreakonomics (2001!
Durand, Rodol!e # 2ergne, Jean3$ili!!e
"he )irate /rgani0ation: %essons 'rom the Fringes o' Capitalism (202!

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*alls, Jason # Deckers, .rik
No B#llshit 8ocial Media: "he -ll*B#siness, No*3ype B#ide to 8ocial Media
Marketing (20!
(icael J. *o4
-l&ays %ooking ;p: "he -dvent#res o' an Inc#ra$le /ptimist (2001!
Jason *ried
Re&ork (200!
Tom *unk
-dvanced 8ocial Media Marketing: 3o& to %ead, %a#nch, and Manage a 8#ccess'#l
8ocial Media )rogram (202!
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"eddes, Brad
-dvanced Boogle -dWords
Dominic "ettins
3o& to Write Breat Copy2 %earn the ;n&ritten R#les o' Copy&riting
(alcolm "ladwell
Blink "he )o&er o' "hinking Witho#t "hinking
Blink: "he )o&er o' "hinking Witho#t "hinking (200I!
/#tliers: "he 8tory o' 8#ccess (%ittle, Bro&n ? Co9 200:!
"he "ipping )oint * 3o& %ittle "hings Can Make a Big 6i''erence
What the 6og 8a&: -nd /ther -dvent#res (2001!
'et "odin
11 Co&s
-ll Marketers are %iars (&ith a Ne& )re'ace! (20!
"he Bootstrapper Bi$le
"he 6ip - %ittle Book "hat "eaches +o# When to @#it (and When to 8tick!
I' yo#Are cl#eless a$o#t acco#nting and 'inance
%inchpin (200!
Meat$all 8#ndae: Is +o#r Marketing o#t o' 8yncG (200(!
)ermission Marketing (111!
)oke the Bo< (20!
)#rple Co&
"ri$es (200:!
We -re -ll Weird (20!
Daniel "oleman
.cological Intelligence: 3o& 4no&ing the 3idden Impacts o' What We B#y Can
Change .verything (2001!
8ocial Intelligence (200I!
Cris "oward
+o# 8ho#ld "est "hatC (202!
Ben)amin "raam # David L. Dodd
8ec#rity -nalysis (2001!
"ray, Dave # Brown, 'unni # (acanu/o, James
Bamestorming (200!
H
Dan Hill
.motionomics: %everaging .motions 'or B#siness 8#ccess
%a!oleon Hill
"hink and Bro& RichC (20!
(icael A. Hitt
8trategic Management: Competitiveness and Blo$ali0ation, Concepts, 1th edD
Holiday, Ryan
"r#st Me, IAm %ying: Con'essions o' a Media Manip#lator (202!
Jon Howkins
"he Creative .conomy (2001!
Tony Hsie
6elivering 3appiness (200!
Hsie, Tony
6elivering 3appiness: - )ath to )ro'its, )assion, and )#rpose (200!

J
Jack Trout, 'teve Rivkin
6i''erentiate or 6ie 8#rvival in /#r .ra o' 4iller Competition
Jon Ca!les, *red .. Han
"ested -dvertising Methods
Daymond Jon # Daniel $aisner
"he Brand Within (200!
6isplay o' )o&er (200!
(ark Joyner
"he Irresisti$le /''er 3o& to 8ell +o#r )rod#ct or 8ervice in E 8econds or %ess
Julian Assange, Jaco& A!!el&aum, Andy (uller3(agun, Jeremie 5immermann
Cypherp#nks: Freedom and the F#t#re o' the Internet (202!
K
'ama Hyder Ka&ani
"he Jen o' 8ocial Media Marketing (200!
Ka!lan # %orton
"he 8trategy*Foc#sed /rgani0ation
Ka!lan, Ro&ert 'teven
What to -sk the )erson in the Mirror: Critical @#estions 'or Becoming a More
.''ective %eader and Reaching +o#r )otential (20!
Avinas Kausik
We$ -nalytics 2D0 (200!
"uy Kawasaki
"he -rt o' the 8tart: "he "ime*"ested, Battle*3ardened B#ide 'or -nyone 8tarting
-nything (200=!
.nchantment (20!
Don Keoug
"he "en Commandments 'or B#siness Fail#re (200:!

Ker!en, Dave
%ikea$le 8ocial Media: 3o& to 6elight +o#r C#stomers, Create an Irresisti$le Brand,
and Be Benerally -ma0ing on Face$ook (? /ther 8ocial Net&orks! (20!
'te!en King
/n &riting (2000!
Kotler
3igh 5isi$ility * "he making and marketing o' )ro'essionals into Cele$rities (200(!
Marketing Insights 'rom - to J :0 Concepts .very Manager Needs to 4no&
Marketing Management * =th
Marketing Management, Milleni#m .dition
"en 6eadly Marketing 8ins
Kotler # %ancy Lee
Corporate 8ocial Responsi$ility: 6oing the Most Bood 'or +o#r Company and +o#r
Ca#se
Kotler, Hermawan Karta)aya, '. David 1oung
-ttracting Investors - Marketing -pproach to Finding F#nds 'or +o#r B#siness
Kotler, Joanne 'ce// Bernstein
-rts Marketing Insights "he 6ynamics o' B#ilding and Retaining )er'orming -rts
-#diences*>osse
Kotler, Jon A. Caslione
Chaotics "he B#siness o' Managing and Marketing in the -ge o' "#r$#lence (2001!
Kotler, Kevin Lane Keller, (airead Brady, (alcolm "oodman, Tor&en Hansen
Marketing Management .#ropean .dition *)rentice 3all (2001!
Kotler, %ancy R. Lee
;p and /#t o' )overty * 8ocial Marketing 8ol#tion
Kotler, $ili! # "ary Armstrong
)rinciples o' Marketing * =th (20!
Kotler, -aldemar $/oertsc
Ingredient Branding: Making the Invisi$le 5isi$le
Kotler, -aldemar $/oertsc, 0. (ici
B2B Brand Management

'teve Krug
6onKt Make Me "hinkC (200I!
David Ku!elian
"he Marketing o' .vil: 3o& Radicals, .litists and )se#do*.<perts 8ell ;s Corr#ption
6isg#ised as Freedom (200H!
L
La/ley, A.". # (artin, Roger L.
)laying to Win2 3o& 8trategy Really Works
Kalle Lasn
C#lt#re >am 3o& to Reverse -mericaAs 8#icidal Cons#mer Binge**-nd Why We M#st
%ancy Lee # Kotler
Corporate 8ocial Responsi$ility: 6oing the Most Bood 'or +o#r Company and +o#r
Ca#se
Roy C. Lilley
6ealing With 6i''ic#lt )eople (200!
(artin Lindstrom
Brand 8ense 3o& to B#ild )o&er'#l Brands "hro#gh "o#ch, "aste, 8mell, 8ight and
8o#nd
Brand&ashed (20!
B#yDology
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(acanu/o, James # "ray, Dave # Brown, 'unni
Bamestorming (200!
Harvey B. (ackay
8&im &ith the 8harks Witho#t Being .aten
$rinci!les ,/ (arketing
)hilip 4otler

(arsall, $erry # (eloce, Tomas
;ltimate B#ide to Face$ook -dvertising: 3o& to -ccess I00 Million C#stomers in 0
Min#tes (20!
(artin, Roger L. # La/ley, A.".
)laying to Win2 3o& 8trategy Really Works
David (cRaney
+o# -re No& %ess 6#m$: 3o& to ConL#er Mo$ Mentality, 3o& to B#y 3appiness,
and -llthe /ther Ways to /#tsmart +o#rsel' (20E!
(eloce, Tomas # (arsall, $erry
;ltimate B#ide to Face$ook -dvertising: 3o& to -ccess I00 Million C#stomers in 0
Min#tes (20!
$amela (eyer
%iespotting: )roven "echniL#es to 6etect 6eception (200!
1oungme (oon
6i''erent * .scaping the Competitive 3erd (200!
(oore, "eo//rey A.6 (cKenna, Regis.
Crossing the Chasm : Marketing and 8elling 3igh*tech )rod#cts to Mainstream
C#stomers

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%aslund, Am&er # Baer, Jay
"he N/W Revol#tion: ( 8hi'ts to Make +o#r B#siness Faster, 8marter and More 8ocial
(20!
$atricia %icolino
Complete IdiotAs B#ide to Brand Management
%orton # Ka!lan
"he 8trategy*Foc#sed /rgani0ation
David %our
Relationship .conomics * "rans'orming B#siness Contacts Into 8#ccess

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,7Leary, Kevin
Cold 3ard "r#th: /n B#siness, Money ? %i'e (20!
David ,gilvy
/gilvy on -dvertising

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Kristine Annwn $age
Macromedia 6ream&eaver :
Daniel $aisner # Daymond Jon
"he Brand Within (200!
6isplay o' )o&er (200!
$ease, Allan # $ease, Bar&ara
"he 6e'initive Book o' Body %ang#age (200:!
$ease, Bar&ara # $ease, Allan
"he 6e'initive Book o' Body %ang#age (200:!
Jon $erkins
Con'essions o' an .conomic 3it Man (200=!
Daniel H $ink
"o 8ell Is 3#man: "he 8#rprising "r#th -$o#t Moving /thers (202!
6rive: "he 8#rprising "r#th -$o#t What Motivates ;s (2001!
- &hole ne& mind: &hy right*$rainers &ill r#le the '#t#re (200I!
C.K. $raalad
"he Fort#ne at the Bottom o' the )yramid2 .radicating )overty "hro#gh )ro'its
'teven $ress/ield
"he War o' -rt Break "hro#gh the Blocks and Win yo#r Inner Creative Battles
(ario $u+o
"he Bod'ather

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Harvard Business Review
0 M#st Reads * /n strategy
3BRAs M#st Reads 6igital Bo<ed 8et (20!
Management "ips: From 3arvard B#siness Revie& (20!
Al Ries6 Laura Ries
"he 22 Imm#ta$le %a&s o' Branding (11:!
.ric Ries
"he %ean 8tart#p: 3o& "odayKs .ntreprene#rs ;se Contin#o#s Innovation to Create
Radically 8#ccess'#l B#sinesses (20!
Kevin Ro&erts
%ovemarks "he F#t#re Beyond Brand(BookFiDorg!
Ken Ro&inson
"he .lement
/#t o' /#r Minds: %earning to Be Creative (200!
Roger *iser, -illiam 8ry
Betting to +es (200!
Rose, Ro&ert
Managing Content Marketing (20!
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'cae/er, (ark
"he "ao o' "&itter (20!
Barry 'cwart+
"he )arado< o' Choice (20!
.ugene (. 'cwart+
Breakthro#gh -dvertising
David (eerman 'cott
"he Ne& R#les o' Marketing ? )R: 3o& to ;se 8ocial Media, /nline 5ideo, Mo$ile
-pplications, Blogs, Ne&s Releases, and 5iral Marketing to Reach B#yers 6irectly, Erd .dition
(20!
'et "odin, Jay Conrad Levinson
"he B#errilla Marketing 3and$ook
'et "odin, (alcolm "ladwell
;nleashing the Ideavir#s
Ro&in '. 'arma
"he Monk Who 8old 3is Ferrari
". Ricard 'ell
Bargaining 'or -dvantage (200!
'imon 'inek
8tart With Why
'mit, (ari
"he Ne& Relationship Marketing: 3o& to B#ild a %arge, %oyal, )ro'ita$le Net&ork
;sing the 8ocial We$ (20!
'mit, $aul
%ead &ith a 8tory
Jon 'teel
"r#th, %ies and -dvertising : "he -rt o' -cco#nt )lanning
Bo& 'tone
8#ccess'#l direct marketing methods*N"C B#siness Books (11(!
Jose! 'ugarman
-dvertising 8ecrets o' the Written Word
Luke 'ullivan
3ey, Whipple, 8L#ee0e "his - B#ide to Creating Breat -dvertising*Wiley (200:!
James 'urowiecki
"he Wisdom o' Cro&ds

T
Tilde Heding, Carlotte *. Knudt+en # (ogens B)erre
Brand Management: Research, theory and practice
Alvin To//ler
F#t#re shock (110!
Jim Treliving
6ecisions (202!
'un T+u
"he -rt o' War (2002!
8
$aco 8nderill
Why We B#y * "he science o' shopping
8nknown
CM) Books: "he Complete .*Commerce Boo4 * 6esign, B#ild, ? Maintain a
8#ccess'#l We$*$ased B#siness, 2nd .dition
2
2ergne, Jean3$ili!!e # Durand, Rodol!e
"he )irate /rgani0ation: %essons 'rom the Fringes o' Capitalism (202!
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'usan -einscenk
00 "hings .very )resenter Needs to 4no& -$o#t )eople (Forrest 3arperAs %i$rary!
(202!
Ne#ro We$ 6esign What Makes "hem Click 2001
-illiam 'trunk Jr., ..B. -ite
"he .lements o' 8tyle, Fo#rth .dition

1
Ben 1oskovit+ # Alistair Croll
%ean -nalytics
5
-illiam 5insser
/n Writing Well, "he Classic B#ide to Writing Non'iction, Ie (200!