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Hulin-Freid Cdric

50 Rockwood Court
94127 SAN FRANCISCO, CA, UNITED-STATES
: (+415)-946-9851
Email : cedric.hulin-freid@edhec.com

PROFILE Certified Web Analyst in Comscore Digital Analytics MSc in Marketing and Business Development
I am a post-graduate student from EDHEC Business School (MSc in Marketing and Business development) with two-year experience in
Digital marketing & Audience Measurement at Orange-France Telecom and 6 months of Experience in a CRM & Web Analytics startup in
San Francisco, CA. I am currently searching for an opportunity on this field, with a thrilling challenge allowing me to express and develop
my analytics & marketing skills.

EDUCATION
2010/2013: EDHEC Business School- Lille
MSc in Business Management with specialization in Marketing and Business Development.
Electives: E-Commerce Website, Criminal Risks Management
Master Thesis: From Web to mobile, how to engage the consumer and make a successful conversion.
Summer Classes at London School of Economics (LSE) and Aarhus Business School (Denmark)

2008/2010 : Lyce Lakanal Sceaux
Pre-business administration program, Scientifics section with a concentration in Mathematics/Statistics.

Language: English: Fluent - A1-C1 TOEIC 970
Italian: Fluent (12 years of practice)

Computer Skills: Web Analytics:
Site Centric: Comscore DAX (Expert Certification in Comscore HQ in Amsterdam obtained in November 2013),
Webtrends, Google Analytics, Omniture, Gstat. User Centric: Comscore MMX, Mdiamtrie, Gemius

Full Knowledge of HTML & CSS. Proficiency in JavaScript. Office Pack, Adobe Photoshop CS5, Adobe Flash CS5.
Websites creation tools: WordPress, Dreamweaver and Microsoft Expression Web.

PROFESSIONAL EXPERIENCE

Jan 2014 - Web Analytics Expert
Nextuser.com CRM & Web Analytics Platform San Francisco, CA, United-States.
In charge of the realization of complete analytics review of the prospective and actual
clients in order to get powerful insights and to propose Nextuser workflows that answers
major marketing and conversion issues.
Executed and created TagCross reference documents in order to implement Nextusers
JavaScript tagging in the clients code. Tag Management missions.
Worked in strong link with the VP of Business Development and Sales in order to identify
and close potential Fortune 500-1000 clients and create for them appropriate Demos.
Created Email templates and In-Page messages (pop-ups) on regular basis to prove
Nextusers value to clients (use of HTML and CSS on a daily basis).
Learning of basics Q&A methods and realized a full Q&A Study of the new release of the
Platform. Important use of JIRA and Bug management tools, developed skills in terms of
communication with developers and support teams (both front-end and back-end).
Developed and worked on the PR and Social Media strategy of the brand (social media
accounts & Influencers/journalists qualification and contacts).

Jan 2012 Dec 2013: Audience Measurement & Digital Marketing Analyst
Orange France Telecom, Paris, France
Managed and optimized monthly audience Dashboards. SEO and SMO reporting documents
& recommendations for the Group. Developed the Paid, Earned, Owned (PEO) vision in the
Dashboards and vision of the referring audience.
Planned and executed the migration of the Group Strategy from Webtrends Analytics tool
to Comscore DAX. Technical notion in terms of tagging strategy.
Produced and secured several country based dashboards in order to highlight portals
organization issues with the aim of increasing conversion rate.
Worked with a lot of countries (Spain, UK, Poland, Romania, Jordan, Egypt) in order to
help them to structure their audience reports and to identify their marketing needs.







July/August 2011: Substitute Manager of a NICOLAS shop (wine selling)
Nicolas Saint-Franois, Nice, France
Organized and managed the selling activities of a Shop with a high level of activity during
the summer period.
Created Selling strategies: organized shelves, executed promotional offers and managed
window organization.

2010/2011: Member of RunEDHEC association (Communication and Logistics)
Budget of the association: 100 000 euros
Organized a range of foot races (La Nocturne Lille Mtropole) with 1500 participants.
Produced and organized an open-air concert (with NRJ) at the arrival. 12500 spectators.
Communication Team. Created the event website (http://la-nocturne-lillemetropole.fr/).

June 2008/Sep 2008 : Newspapers mobile seller
Nice Matin, Nice, France
Managed a team responsible of the newspapers selling and magazines on the
Promenade des Anglais.


Hobbies : New technologies (Hardware & Software), Computer science, all network related matters.
Trail Running and Ultra running (Ran the famous Saint-Lyon in France in December 2013)
Triathlon, Tennis.
Science-fiction literature (Asimov, Barjavel)