INTRODUCTORY ECONOMICS OF MANAGERS

Dosen : M. Edhi Purnawan, M.A, Ph.D

CHAPTER 7
THE NATURE OF INDUSTRY
FAKULTAS EKONOMIKA DAN MANAJEMEN
MAGISTER MANAJEMEN
UNIVERSITAS GADJAH MADA
ERSHAD HAEKAL
R. PURWEDI DARMINTO
VALENCIA BABY
THE NATURE OF INDUSTRY
Information
Management
The Nature of Industry - AGIT
PT Astra Graphia Information Technology
Shareholding structure
Infrastructure
& Logistic
Intertel
Nusaperdana
Astratel
Nusantara
Serasi
Autoraya
99.99%
0.01%
DICT
Share:
AI: 76.87%
Public: 23.13%
Astra Motor
Astra
Finance
Astra
System
Astra
Industries
Astra
Resources
Note :
DICT : Document, Information & Communication Technologies
Monitise
Asia Pacific Ltd
49% 51%
Page 6
2004
1983
Started IT Business
(Exclusive Distributor of DEC)
1993
Joint Venture with DEC
PT Digital Astra Nusantara (DAN)
PT DAN sold to Compaq Indonesia
IT Division of PT Astra Graphia Tbk
1999
New Branding - AGIT
2001
JV SCS-AGIT
2008
ENVISIONING
REPOSITIONING
REBRANDING
AGIT
Journey
(1994) Started SI Business
(1995) Partnership with SAP
(1999) Nominated as #1
Local PSC by Gartner

(1999) ISO 9001 for PM
of SI & Maint. Svc in IT
(2002) Microsoft Gold Partner
SAP National Imp. Partner
CCC Certification
(2007/2008) SUN SPA Partner
Oracle CAP Partner
SAP Banking Partner (Ind)

(Astra : 100%)
PT Astra Graphia Information Technology
The Journey
Page 7
Retail, Utility,
Transportation, etc
Telecommunication
Automotive
Dist. & Mfg.
Oil, Gas, Mining
Financial / Banking
Government
Public Sectors
PT Astra Graphia Information Technology
Market Focus
Page 8
AGIT is a subsidiary of PT Astra Graphia (AGDS) and can therefore take advantage of
AGDS business operations coverage that is spread all over Indonesia.
Sales and Service
Network:
24 Branches
77 Service Points
PT Astra Graphia Information Technology
Business Operation Coverage
Page 9
ISO 9001:2008 Quality Management
System
OHSAS 18001:2007 Health and
Safety Management System
ISO/IEC 27001:2005 Information
Security Management System
ISO/IEC 20000-1:2011 IT Service
Management System
Astra Internal Audit & Risk
Management (GCG)
Astra Green & Friendly Company
Astra Corporate Social Responsibility
Astra Industrial Relations Assessment
Control Self Assessment (CSA)
PCI DSS Certification In progress
Management System
Page 10
Information
Management
Analysis & Strategy - AGIT
Industry Analysis

High dependency on
fulfillment deal
High involvement from
Disti in implementation
AGIT to work with other
Partners
Resources hijacking
Competitors start to develop
OFM skillset

Limited CC&B WAM
market in water utility
Good relation w/ existing
customers
Window shopping

BUMN synergy : Telkom
SIGMA
End of Sigma core banking
business
Free services from
competitors
Price shooting

Internal Cannibalism : BI,
Asset management,
Portal
Lower priced DBs
GCG
Pemilu 2014
PBB online
Tendency on OPEX
VS CAPEX
Electricity & Gas
rates in 2013

Cloud
Bundling solutions :
EXA families
Big Data
Mobility
Power of Supplier
Threat of New Entrants
Power of Buyer
Threat of Substitute
Rivalry
Politics Economics
Social
Technology
12
Business & Operation Strategy... AG & AGIT Goal
2020
Business & Operation Strategy... Guidance
Strategic Operation

Qualified CVs & Certifications
OPN Level
Principal supporting letter
Customer reference
Administrative requirements

Best discount from principal /
Distributors
Successful POC
Competitive service price
Partnership w/ the right
partners
Quick response
Added value services
Strong relationship w/
customer
Order Qualifier
Order Winner

End-to-end solution
OPN Specializations
Principal & Disti support
Strong Project Management
Good customer references
Customer intimacy
Astra reputation
Astra value chain
AGDS branches
CoE
Distinctive Competence
Lower attrition rate
Authorized Training Center
ATS Renewal Partner
License Distributor
Additional New Strategic
Product & Competency
Future Winner
Optimized Career & Learning Path
Certified Trainer & Training Facilities
Sizeable ATS business & strong customer intimacy
Strong financial support
Partnership & Resource Competency for new products
GAP :
15

PT. Energi Mega Persada Tbk ("EMP") is an active upstream
oil and gas producing company operating within the
Indonesian region

EMP is a publicly listed in Bursa Efek Indonesia since June
2004, code: ENRG

EMP is an upstream oil and gas company which produced
around 49,000 barrels equivalent per day of oil and gas
throughout the first months of year 2013

As per September 2013, EMP manages over 200 million
barrels equivalent of certified proved and probable (2P)
reserves of oil and gas


Financial Highlights

Beberapa contoh Blok yang dikelola
oleh EMP

The Kangean Block is currently the largest discovery of gas made off
the mainland East Java Coast, comprising both onshore island and
offshore locations within an area in excess of 4,500 km2
EMP holds an effective interest of 50 per cent in the PSC with
Mitsubishi and Japex each holding 25 per cent and all three
represented on the operating committee. Japex is the nominated
operator.
Originally acquired as 100 per cent interest from BP in August 2004, the
PSC was extended to 2030. Kangean has provided EMP with a
significant gas footprint from which it continues to serve the rapidly
growing industrial
region of East Java.
Together with its proximity to pipeline infrastructure, access to a large
customer base, and large gas reserves, EMP believes Kangean
represents a low risk development opportunity. The majority of this
PSCs reserves are proven and represent about two thirds of the
companys 2P reserve base.
Contoh Praktek Akuisisi
EMP Kondur Petroleum SA
(EMP Malacca Straits SA )
Februari 2003
Mengakuisisi RHI Corporation (RHI), pemilik Kondur Petroleum S.A. (Kondur), operator
KKS Malacca Strait dan menguasai 34,46% working interest atas Malacca Strait
Februari 2004
Mengakuisisi PT Imbang Tata Alam (ITA) yang menguasai 26,03% working interest di KKS
Malacca Strait.

Working Interest EMP di Kondur
Petroleum SA menjadi 60,49%
Kekurangan
Terjadinya benturan kepentingan, kondisi saling curiga dan bahkan
konflik. Hal ini terjadi jika bank hasil merger tersebut dikuasai oleh
lebih satu pemegang saham pengendali.
Benturan budaya perusahaan yang tidak dapat dielakkan sehingga
perusahaan hasil merger akan mengalami penurunan dalam jangka
pendek

Kelebihan
Menambah jumlah cadangan minyak yang diproduksi EMP
sehingga dapat meningkatkan revenue EMP

Efek dari akuisisi yang dilakukan EMP terhadap Kondur
1 9 7 5 - 2 0 1 3
1 9 7 5 - 2 0 1 3
VISION :

To be the best Design and Engineering
company in Indonesia.

MISSION :

Providing trusted and innovated solution
for better environment.
P
E
R
F
E
C
T

C
O
M
P
E
T
I
T
I
O
N

S
E
R
V
I
C
E
S
E
R
T
I
F
I
K
A
T
ISO 9001-2008
2005 - 2011
KANTOR GUBERNUR SUMATERA BARAT
BANDAR UDARA KOMODO
STADION GRESIK
TRANS STUDIO MAKASSAR
PELINDO II JAKARTA
CITY TOWER JAKARTA
STPDN BANDUNG
TAMAN BOROBUDUR JAKARTA
S
U
P
P
L
I
E
R