2012: Kandia (det. de fam.Meinl, unul din cei mai mari prod.

Pe p-ta Europeana a cefelei)

>>achizitioneaza Heidi (detin. Laderach) ->> devine cel mai mair eproducator in .RO (echipele de
Management raman separate)
2011: Kandia 20% (det. de fam.Meinl) Nr. 2 din p-ta de ciocolata >>achizitioneaza Supreme Chocolat
(nr. 3 pe P-ta de ciocolata)
Distribuitor PREXICO: In acest moment brandurile cu care Mars este prezenta in Romania pe piata de
ciocolata sunt : Snikers,Mars,Twix,Bounty,Milky Way,Celebration si M&M.
Impartirea pietei in Val: Kraft 24%, Kandia 18% , Mars 8%, Ferrero 14%.
vanzarile obtinute pe sase segmente, respectiv tablete, praline, batoane de ciocolata, napolitane
invelite in ciocolata, figurine si creme de ciocolata.
Oficialul Kraft Foods Romania considera ca piata din Romania are un potential mare de crestere, in
conditiile in care consumul local de ciocolata se afla mult sub media pe Europa.
Principalii jucatori de pe piata ciocolatei din Romania sunt Kraft Foods Romania, Kandia - Excelent,
Supreme Chocolat, Nestle, Modares Food si Ferrero.
FERRERO Cea mai cinstita companie din lume, 2009
The Reputation Institute's Global Pulse is a measure of corporate reputation calculated by averaging
perceptions of four indicators--trust, esteem, admiration, and good feeling--obtained from a
representative sample of at least 100 respondents in the companies' home countries. The Global
Pulse scores are on a scale of 0 to 100.
Ferrero Gran Soleil received the Excellence in Innovation Award. The prestigious recognition was
accepted by MD Gino Lugli, who revealed the secrets to the success of the new chilled desserts and
pointed out that Ferrero aims to develop products that create a new demand instead of catering to
existing market trends. It prefers to create a new need for its products instead of meeting a need
whose fulfilment has already been accomplished by someone else. This philosophy has enabled the
company to create new market segments providing more interesting opportunities for consumers.
The invitees to the Superbrands Tribute Event, all of them members of the exclusive Superbrands
Consumer programme, are described in the fourth edition of the Superbrands book that devotes two
pages to each of the top-performing brands, with information on the brand history and recent
developments, plus two pages of photos.
Superbrands is considered the Business Bible in the field of brand information worldwide, since it
identifies, in an independent, non-partisan manner, those brands that stand out for innovation, R&D,
service, quality, specificity and relevance to the territory.
Ferrero prin Dinamica Distributie
2000 Seca Distribution asigura distribuitia marcilor Ferrerox