COOKPA Gos Globl

Jnur, 2OJ4
COOKPA lnc,
COOKPAO Goes GIobaI
Servce Summary
EngIsh verson
TransIate COOKPAO's popuIar recpes
from Japanese Launched !or /ug. Z013
U.S. based NobIe recpes apps
1o acquire equi!y in!eres! o! /LL1lECKS, LLC. in Jan. Z014
"User-generated" recpe servce
based n Span
1o !ake over "lis Hece!as" !rom l1lS SlGL XXl, S.L. in Jan. Z014
Indonesan
Spansh
Language
EngIsh
EngIsh
"User-generated" recpe servce
based n Indonesa
lnves!ed in c!. Z013
Ns Hecetas
aIIthecooks
Oapur Nasak
Z
Heach to one bIIon peopIe
EngIsh 33D
Spansh
4DD
Indonesan J4D
Japanese
J2D
JbIIon
Source: http:JJwww.ethnoIogue.comJ
PopuIaton by mother tongue
]mIIons)
TotaI
EngIsh verson)
3
Source: eNarketer, 2DJ3
Smartphone User Penetraton ]% of mobIe users)
Expands to the Smartphone Narket
Z011
Z01Z
Z013
Z016
80
49
33
18
Japan
US
Indonesa
Z011
Z01Z
Z013
Z016
74
66
48
39
Z011
Z01Z
Z013
Z016
71
38
Z8
Z0
Span
Z011
Z01Z
Z013
Z016
47
Z4
16
9
Z011
Z01Z
Z013
Z016
64
31
Z3
16
Latn Amerca
Z011
Z01Z
Z013
Z016
78
46
37
30
UK
- Smartphone User Penetraton WorIdwde have reached over 3J% n 2DJ3 -
4
About aIIthecooks and Ns Hecetas
- The webste has approxmateIy
6 mIIon monthIy unque users
- J mIIon monthIy unque users
- Hanked No.J n the recpe
category on GoogIe PIay
6
- The mobIe app s ranked No.J
n the Food & Beverage category
among J7 Spansh speakng countres
Focus on smartphone-based servces
- Ns Hecetas s the Iargest "user-generated" recpe servce n Span -
WebstePC)
Jst
2nd
3rd
AIIrecpes.com
Food.com
Cooks.com
Hecpe servces n Span
Source: Webste rankng: http:JJwww.smIarweb.comJ Nost vsted webstes n Nov. 2DJ3)
Smartphone apps rankng: http:JJwww.appanne.com Nost downIoaded recpe apps n past 9Ddays)
Hecpe servces n U.S.
- aIIthecooks has succeed as Smartphone apps -
WebstesPC)
Jst
2nd
3rd
HogarutI.com
Todareceta.es
Ns-Hecetas.org
Hecpe servces on App Store
Jst
2nd
3rd
Todas Ns-Hecetas
Pettchef: recpes for aII
Que cocno hoy?
Hecpe servces on GoogIe PIay
aIIthecooks Jst
2nd BgOven
Nust-Have Hecpes
from BHG
3rd
6
/round 70 o! !he users
accessing !he websi!e are !rom
coun!ries o!her !han Spain
To become the worId's No.J recpe servce
Focusng our eorts on ncreasng the number of users through our varous servces by sharng
COOKPAO's know-how n each maor Ianguage to strengthen our recpe servces gIobaIIy
JDD mIIon users s the next target
7
Nake Cookng Fun
- 1his documen! includes some !orecas!s, which are based on curren!ly
available in!orma!ion. l! may con!ain an elemen! o! uncer!ain!y. /c!ual
per!ormance da!a and similar in!orma!ion may diner due !o diverse !ac!ors.
- We apprecia!e your unders!anding. When producing !his documen!, we were
care!ul no! !o include errors or omissions, bu! !he au!hen!ici!y and in!egri!y o!
!he in!orma!ion are no! guaran!eed.