Matthew Hussey I would give away some of Matthews secrets, but thanks to him, Im far too busy making rock stars fall in love with me now, and quite frankly, I could do without the competition. Alison Tay, NOW Magazine Who is Matthew Hussey?
Matthew Hussey is the CEO and founder of GetTheGuy.co.uk,
a company formed in 2008 following Matthews successful performance coaching business matthewhussey.com. Matthew has appeared on GMTVs Lorraine Kelly show, CNN International, channel 4, and NBCs The Today Show for America. Since GetTheGuys launch, Matthew has passed on his strategies to packed out London conference rooms of women through his Secrets of Attraction seminar. He also regularly holds his renowned Womens Weekends where women are taught the entire GetTheGuy method by a team of expert coaches. He has coached women from all backgrounds including media professionals, business women, psychiatrists, and royalty. Matthew is also retained by a handful of high prole women to coach them privately throughout the year. Matthew is a weekly columnist for NOW magazine, working in the role of resident dating expert, responding to women readers problems and troubleshooting in dating and relationships. 1 To enquire about booking Matthew for a speech or training email info@gettheguy.co.uk, 2 My Quest for the Holy Grail of dating! It all began with a shocking discovery about men... It all started only two years ago I was running seminars every weekend for men, teaching them how to have total choice when it came to women and their love lives. What sort of men go on these things? But what are their issues? What are they ultimately after? These were the questions my female friends were asking me ten times a day! The answer to the rst question was easy. I was getting every type of guy you can imagine. I would see guys who look like the nerdy guy you might imagine, all the way through to guys who could rival models in terms of their looks. From shy guys to self asssured, I coached them all. But what did they want? That seemed more elusive. The women I knew all had their own ideas about what they wanted: Oh they just want to sleep around! many of them would say. Theyre just looking for a one night stand. 3 Then it struck me.... I had a golden opportunity, to see what men really want. All these men had one thing in common: they werent happy with their love lives. So what would a good love life look like for them? The women around me had been eagerly waiting for an answer... So one weekend I decided to try an experiment: I had a room of 300 guys waiting for me to spend the next 3 hours telling them how to get the results they wanted. SO before I began, I asked them a simple question: How many of you are here just because you want to get laid more? Half the hands in the room went up. Interesting.... Even I at that time was amazed that more hands didnt go up. The key was in the word just. It suggested they didnt want anything more than that, and made half of the men keep their hands down. 4 I realised however that to judge the guys who put their hands up would be a touch harsh, especially given that the question was loaded! I mean, what guy do you know that would have a problem with having more sex! SO I decided to ask something that would be a little more revealing... How many of you are here because you want to nd that special woman you know is out there somewhere, the one woman who is completely right for you? Then something unbelievable happened... A SEA OF HANDS SHOT UP IN FRONT OF ME! But hold on... Only one special woman? Not fty? These were men were dealing with remember. Surely all men really want is to get laid like rockstars, have threesomes and have sex with as many diferent women as possible, right? Wrong. 5 A little more interrogation, and most of the room confessed that they were only interested in learning these skills so that they could attract the one, should they ever come across her. So what happened to this idea that men were the more promiscuous sex? Something was happening... I suddenly remembered what every woman had ever told me about guys. All the things they believed about what guys were really like... ...and yet, in this room full of guys, without a girl in site to act like gentlemen in front of, they said the opposite of what almost every woman ive ever met has come to believe. This seemed to contradict everything women have been told before!... What had we been told about men before? Well, to name a few of the lines Ive heard from women over the years: 6 Guys dont want commitment, they just want to sleep around - "Once you g|ve o guy sex, he wont be |ntetested onymote" - "Guys ote on|y otttocted to s|utty/b|tchy g|t|s" - "7he on|y woy to get o guy |n o comm|tted te|ot|onsh|p |s to play games And before I started teaching this stuf I might have believed them! But its all complete nonsense! Somewhere along the way, women had gotten completely out of touch with the truth about men. So what was the truth about men? How could women now use this knowledge to have the love life they have always wanted? This report outlines my journey to answer these questions, and the unbelievable discoveries about men I made along the way. I hope you have as many epiphanies reading it as I did writing it! 7 8 The problem with modern dating advice I dont know about you, but im sick of the run-of-the-mill advice dating books provide? All that ufy positive thinking and motivational clichs. If I hear Just be yourself one more time ill go nuts! Not that that is such terrible advice, but it seems to miss the point... Youll never be anyone but yourself! No matter how hard you try, that is all you will ever be. The real issue is, there are two versions of you Your low-value self and your high-value self in other worst the crummy version of you and the best version of you. Rather than walking around trying absurdly to focus on being yourself, wouldnt you rather learn exactly how to be your best self? The playful, energetic, passionate you that is buried deep down? Ill show you how. I know also that every book is written by someone claiming to know what men really want, and then hearing the same old thing said again: Men just want a condent sexy woman... Not that this isnt true, but it doesnt really help you an awful lot without knowing whats really behind all this. You need to know what makes a woman appear condent to a man, what makes her appear sexy, and everything in between! If there are two condent sexy women in a room, what makes a man go for one over the other? Noone ever tells you that! And how can you become condent and sexy if you dont feel you are now? We all know saying just be condent and sexy to someone doesnt make it any easier for them to do so! Bottom line: What I am going to give you is advice you can actually use! I dont care how much you think youve seen it all or read it all, this is the material no-one else is telling you about! Over the past year Ive been written about in every major womans magazine from Cosmo, to Glamour, to Elle, and continue to be a weekly column writer for NOW magazine. TV, Blogs, Internet, podcasts: Ive now been asked to comment on just about every womens love life issue there is. As GetTheGuy has gotten bigger ive had media from all 9 over the world ask for my opinion, not to mention women travelling from every corner to get coaching! The truth is, before the world of women and dating was on my radar, I had no idea how many people there were out there writing advice for women. It surprised me that I was getting so much attention there seemed to be so many other people they could go to. Then I realised something about most of the experts out there... Theyre everywhere, they have plenty to say, but little of it is of any real value. IN fact, much of what I have read is plain nonsense! Everywhere you look is the next article about how to date, or how to dress, or how to act around men, and all its doing is keeping women single! Let me tell you why! 10 The 6 reasons why the advice you have now isnt working!... Let me tell you why in spite of your best eforts, the advice out there has never landed you your dream love life. Modern dating advice sufers from some fundamental aws: Problem No. 1 - Its all conicting! One piece of advice says you cant make the rst move on a guy, the other one says you can. One article says dont pressure a man into commitment, the next magazine says be assertive and stand your ground. An Internet video says you should call him, the other says you should wait for him to call you! One source says if hes just not that into you, the other says hes just shy. How the hell can you be expected to make sense of anything when you have all of these diferent voices screaming at you at once? 11 Problem No. 2 It comes from people you shouldnt listen to! Think of how many people you listen to who ofer advice on your love life. Journalists, magazines, TV shows, the people around you Nearly all of them have one thing in commonthey havent got a clue what they are talking about! How many of them have a track record of hooking women up with amazing men and getting them the love life theyve always dreamed of? How many of them have spent time around thousands of men, hearing their innermost secrets about dating, studying their patterns, breaking down their behaviours? How many of them are getting wedding invites from people they helped? I have a fundamental philosophy when learning anything: Dont take advice from someone who isnt already getting the results! You wouldnt take investment advice from someone who was bankrupt! So its time to stop taking advice from people who cant even handle their own love lives. 12 Even so-called dating coaches Ive met who claim to have all the answers are clueless when it comes down to it, because most of them are single and lonely! Here at GetTheGuy we recently had a TV meeting with CNN, who said what a relief it was talking to us since most of the dating coaches theyd ever met were complete frauds! Problem No. 3 99% of it is women teaching women! Most advice columns for women are written by women. Now this isnt to say women are unable to give advice in this area, but we nd that it takes a man to truly understand men, in the same way that it takes a woman to truly understand women. I remember when I used to run weekend courses for men in this same area. There were certain things that I could tell the guys about how to be a more attractive man, but when it came to truly getting inside the female mind, I wasnt the person for the job. At that point I would bring in expert women to talk to the guys, for one simple reason they understood WOMEN. 13 So I am NOT a woman, but maybe thats the benet! I cant rightly claim to understand fully what women think. After all, Ive never had a female brain. Our genders are hard- wired completely diferently. So should you be learning these skills from a fellow female? Let me propose a diferent question: Do women truly know what men want? Having read so many glossy magazine articles written by women attempting to give solid advice on men, how much closer do you feel to understanding men? Did you receive practical advice that actually worked? My guess is that the answer to these questions is NO. If you truly want to learn about how men really think and what they really want, arent you far better of taking advice from someone who truly understands the male mind inside out? Well luckily for you, years of working closely in this eld with men has given us just that! 14 Problem No. 4 - Its out of date Frankly, women have moved on. They are not the same people they were 20 years ago. Theyre not even the same as they were 10 years ago. We are living in a time where the rules are changing, and its no longer enough to follow outdated models of dating put forward by books that were big in their time. Whats more, men have changed. Thats not to say that men and womens fundamental needs have changed, but the way we meet those needs is no longer the same. If you want to have the love life of your dreams today, you have to adjust to the way things are today, not following the rules of yesterday. Problem No 5. - The advice doesnt t with who you are So much of the advice out there is over-generalised, cheesy, and dare I say it, American! Have you ever read a dating tip and thought: That just isnt me! 15 If so then you know what I mean. You need advice that you can directly apply to your life, without having to change who you really are in the process and putting on a personality that just feels fake. What you do need to learn is how to use who you are NOW to get amazing results. Trying to use advice that doesnt suit you is like putting on an outt that doesnt t it just looks wrong! Problem no 6. - It comes from friends and family It might feel convenient, but taking advice from your best friend whos either single, or in a relationship burdened by ghts and frustration isnt necessarily your best port of call. Also, friends and family like to wrap you up in cotton wool and make sure that anything they feed you is as sugar coated as can be! The result? You rarely, if ever get the honest, brutal truths you need to hear (And they are exactly the thing you need to get where you want to be...). 16 So now when that guy doesnt call you back, instead of being able to tell you the real reason, they give you useless comforting phrases like: He doesnt deserve you anyway! OrHe was just intimidated by you. Comforting maybe, but useful advice for next time....dentely not! SO why cant women have a frank conversation with men? Why not go directly to the source? How great would it be if you could get an honest answer to questions like 1. Why did we break up? 2. Why didnt you call back after the rst date? 3. Why didnt you call after the rst time we slept together? 17 The last thing men want to do in these situations is give you an honest answer. So women often have to settle for these lame excuses: I was just really busy Im just not in the right place for a relationship right now Ive got a lot on at the moment Its just not the right time for me Youre amazing but I just feel I need... I really like you but... ...or any combination of the above. Men unfortunately it seems, will not be of too much help for you. Thats where we come in! 18 Mythbusting workshop: The 7 mistakes women make with men..and how to ensure you avoid them! Do you want to know the truth about men? I mean really know the truth. Not half truths... Not sugar coated truths.... Not what your friends say to make you feel better... Or what the guy says to avoid a difcult conversation... IM TALKING ABOUT THE REAL THING! 19 If so then theres something you need to understand. There are a set of myths that are keeping you single. Once you understand the truth, your love live will change radically. What I am about to tell you are things that I have learned from having now helped over 1500 women across the world. Once you drop these myths and nd out the truth about men and dating, you too will be about to join the ranks of thousands of women who now know the truth. Welcome. 20 MYTH No 1. Once you give a guy sex, he wont be interested anymore WRONG! Sex does not equal seduction! The trick that few women know is this: You seduce a guy long before you sleep with him, and keep seducing him long after youve already slept with him. There are two big things you need to know to keep a guy interest after sex. - Timing - Most women think that its the amount of time that passes before sex that matters. This is not true! It doesnt matter if you sleep with a guy after one week, one month, or three months. When people who know are telling you not to sleep with a guy for the rst x weeks or months, what they dont understand is that this is just a way to create high value. 21 In other words, by making a guy wait, you appear to be a more high value woman, and therefore someone he will stay with. What they DONT realise is that you can create this high value efect in a matter of minutes, not weeks or months! By being high value early on you wont need to worry about when to sleep with him, it will be up to you. Hell even want to wait for you because he nds you so special! - knowing how to act after sex: Too many women completely change the moment theyve slept with a guy. Instead of continuing to be the sexy playful woman he was speaking to the day before (the woman that turned him on), she suddenly stops being a challenge altogether. The result is that his attraction switches turn of in an instant, which is why so many women have experienced a guy disappearing after sex. The way to keep a guy around is to be even more of a challenge after that rst night than you were before you had sex. Itll drive a man crazy. But its important to understand that at this point you can challenge him in so many other ways than just through sex. Once you do, youll realise that your biggest power is not in sex, but in all the new ways you challenge him after sex. 22 MYTH NO.2 There arent any good men/all the good ones are taken! WRONG! Time again weve proved women wrong on this one. They are everywhere. How do I know? I used to stand up in front of audiences of 300 men who all wanted to nd love. Many of them were amazing men with so much to ofer, and they were single! The good men are there, you just have to know how to nd them. A woman who knows where to go to nd quality men will never be in short supply. I know women who no matter what happens will always nd a new guy. Dont you have a certain friend who always seems to be able to nd men, and you cant understand how she does it? Its easy when you know how. The trick is to create a lifestyle that means youre not even going out to nd men anymore, 23 you just draw them into your life. Women who do this have phonebooks so packed with so many eligible males youll literally have to choose between them all! MYTH NO 3. Guys are only attracted to slutty/bitchy girls WRONG! Slutty girls cant keep a guy and bitches end up pissing them of! Women who dont understand this are always left thinking that they have to stop being so nice in order to really attract men. But thats not it! The key is to simultaneously be the most and exciting and the classiest woman in the room. This is the secret to having guys ghting for your time without having to change a thing about who you really are! A woman who conveys class, but at the same time creates excitement and intrigue is powerful, because shes the type of woman that men want to stay with. 24 Any woman can act a certain way to get a guy to sleep with her. Thats easy. Whats not so obvious is how to be the woman he goes home thinking about for the rest of the week! MYTH NO 4 The only men that will ever come up to me are sleazy players WRONG! Most women just dont know how to attract the right type of guys. The body language that most women have is exactly the type of body language that attracts the wrong type of guys! Even when women think they are using closed body language, what they dont realize is that sleazy guys see this as a challenge, and it can actually attract more of them! There are key things that women dont know about how to send out signals which only decent guys react too. The best part is that these signals are ridiculously easy to learn! 25 For example, by asking a guy a simple non-threatening question you can open yourself up to talking to any guy in any room. The key is to understand the diferences between decent guys and players. By using character testing questions early on in a conversation you can literally tell what type of guy he is in a matter of minutes. These questions are designed to reveal certain behavioural patterns in a guy which tell you clearly exactly the type of guy he is. Youll be able to see the warning signals in his voice, his body language and his answers. How cool is that? Youll never have to waste precious moments of your life with the wrong guys again! 26 MYTH NO 5. I dont have time to nd the right man WRONG! Busy women can be the most attractive to a man. Finding a man isnt about scheduling a specic time in your diary to go and meet guys. As I said before its about creating a lifestyle: a lifestyle that makes you the ame, not the moth. Once youve got that lifestyle, theres something else you need to learn efortless conversation. Efortless conversation is the type of conversation that allows you to speak with anyone, anywhere anytime. It even allows you to remain relaxed when faced with someone youre head over heals for! Most women go to pieces when they think about talking to a guy they actually like, which is kind of a problem! 27 With the right techniques you can make efortless conversation wherever you are in your day, be it the gym, in a bookstore, in your ofce, out with friends...the list goes on. So heres the secret to efortless conversation: (a) Make your daily routine one that brings you into contact with guys you want on a regular basis (b) When you see those guys, approach them in a completely of-hand, casual way which gets you straight into a conversation fast without wasting any time on awkwardness. Women who can do this literally have interesting conversations with everyone they come into contact with, no matter how handsome or intimidating they may seem! 28 MYTH NO 6 Guys just want the typical stunner, they dont give me a second look WRONG! Have you ever known someone who didnt look like the typical cover model stereotype, but seemed to attract men in their droves anyway? Have you ever seen a woman without looks on her side walking along with the model guy? What is she doing diferently? What women so often fail to realise is that these women have an ability when talking to men that drives men crazy, and it has nothing to do with their looks. Its known as Sexual Vibing. It combines two of the things that are absolutely necessary to get a guy attracted to you Sexual tension, and Banter 29 What most women havent noticed is that you can do both of these at the same time, and its more powerful than either on its own. If all you do is create sexual tension, youre in danger of being seen as JUST someone hed want to sleep with. If all you do is banter with him youre in danger of becoming JUST a friend who he can hang around and have fun with. Sexual Vibing makes you the sexiest girl in the room to him, and it has nothing to do with your looks. The best part is, its so simple and anyone can do it! MYTH NO 7 Guys are too intimidated by me. They dont want a high-powered career woman WRONG! Too many women assume that men are only attracted to women who are either less intelligent than them, worse paid, and less high powered! 30 What women assume is that if they are higher paid, more powerful and more intelligent then they will emasculate him and he wont be able to feel like a man around them anymore, so hell leave. Unfortunately they would be missing something crucial a man doesnt feel emasculated by what you do, or how intelligent you are. You control how a man feels by the way you treat HIM. All he cares about is that he feels like a man around you. There are two predominant ways to make him feel like a man: - Verbally What you say to a man will play in his head like a recording over and over again if it hits him on an emotional level. There are two things that will stick with him more than anything else: - Comments you say that make him feel emasculated, and - Comments you make that make him feel like an alpha male 31 Once you start adapting you vocabulary to make him feel the latter, he wont care what you do in your life, because hell feel validated. - Physically Men are physical creatures. How you physically interact with them will make or break your relationships. One of the easiest ways to get a man attracted to you to is to physically engage with him in ways that make him feel strong and manly. It appeals to his hardwiring, which tells him he needs to take control of the situation. This is not to say that you cant be a strong woman, in fact its the opposite. Its just that through your body language and the way you touch him you need to be able to communicate that you see him as a sexy strong male. 32 The LIE of Hard-To-Get Heres a lie that I didnt even include in the 7. Why? This lie is so misaleading, so destructive, so ridiculous that it deserves its own section! Its the old philosophy touted by almost every dating book out there: The only way to get a guy in a committed relationship is to play games WRONG! WRONG! WRONG! Hard-to-get and game-playing are old news! THE TRUTH ABOUT HARD TO GET! If you try playing these games you will always end up worse of. Have you ever tried playing hard to get with someone, it seemed to work for a while as he chased you, but then as soon as you dropped your guard and showed your interest, he lost interest too? 33 Think of it like dangling a piece of string in front of a cat. As long as your making the string move the cat keeps jumping at it, but as soon as you drop the string the cat doesnt care any more. Thats the exact efect these games create. So women have the illusion that they are working when the guy is chasing after them but as soon as they stop and allow him to get them its over! So what is the key to getting him to want to commit? The key to getting a guy committed has nothing to do with game playing or tricking a guy. Its about changing his associations so that he actually WANTS commitment just as much as you do. Think about a guy who is scared of commitment. His associations with being single are that it means his life is free, spontaneous, exciting, and he has variety. His associations 34 with being in a relationship long term are: shackled, scared, bored, rigid, controlled. So your job is to smash these associations down and build new ones! Where he associates immeasurable amounts of pleasure to getting closer to you. To a point where he doesnt even want the single life anymore! How to do that? Lets start with 3 principles right of the bat: 1. Hold something back until your in a relationship - You always need the guy to realize that every time he commits to you a little bit more, things get more fun, more exciting, more romantic, and more sexy. What you ideally want is for him to associate massive amounts of pleasure to getting closer with you, that the single life can never be a rewarding or as much fun than experiencing new things with you can be. A guy needs to feel like hes missing out by not committing to you. 35 2. Put value on your time - You need to keep time for yourself and make it clear that no matter where he stands, you have hobbies, friends and aspirations in your own life that take precedence over him. See, another male fear when it comes to relationships is the fear that if he commits fully, he will lose all of the time devoted to himself and all the fun that comes along with that. Youre job is to show him that you have as many irons in the re as he does, because self-sufciency is sexy! 3. Dont try and sell a relationship - There is no point trying to logically convince a man with all the reasons why he should want to be in a relationship with you. If he senses that you desperately want a relationship, hes going to be worried that if he decides its not for him after a couple of weeks, youre going to be heartbroken and difcult to get rid of. What you need to do is let him see the value of the product for itself. Each date you give a little more of yourself (not sexually!), but you give him more of your personality, more excitement. 36 Show him that he has so much more pleasure to gain by committing to you than he ever could have on his own living the single life. Bottom line: All of these excuses about men having issues with commitment are complete crap! They are myths that hold you back from a love life that is more amazing than you ever dreamt was possible. Ive destroyed these myths for women everyday for the past 2 years, and theyve tried in vain to give me every excuse in existence. Whether its not being able to nd where quality men hang out, to not feeling like you really attract men, to having trouble getting commitment, I have the answers. If youve resigned yourself to never being seen as that special girl, or holding your best friends coat while you watch her seamlessly attract men, its time to break out and claim the life you deserve! 37 I think it is very much a big thank you to you. I think youve created a monster ;-) I spent Friday and Saturday nights almost literally ghting of the hottest guys in the place...No more attraction skills for Claire methinks! Claire. M, Business Consultant West London If you truly go and apply this stuf, and seek to understand not only the psychology behind it, but how you can apply it, what results can you expect? CHOICE! My aim is simple...To give women choice in their love lives... I am not going to patronise you and say that by using this stuf you will meet the man of your dreams tomorrow, or even next week. What I know is that if you keep following this advice, and you really learn how to use it, that will happen anyway. Its just a by-product of following advice that actually works. So thats not my primary concern. 38 My immediate aim is far more simple. Its about choice. Its about creating options in your love life. When we dont have options, we settle. Think about a time in your life where you settled for less than you were worth with a guy. When you look back now how did that relationship make you feel? How much time did you waste on that guy? If you want to avoid settling, and take back control and have choice with amazing men, you have a simple choice to make: Wait or Create. At any given moment you are either waiting for the love life of your dreams or creating it. Once you learn the strategies for creating it, once and for all, you can avoid being one of the masses of women who hit a certain age and panic because it never happened to them. This isnt some positive thinking course, or cheesy aphorisms telling you to just be yourself and stay positive. Im talking hard-hitting, concrete strategies on action you can take today, RIGHT NOW to have a love life that excites you! A love life that is a constant adventure. As a man who has coached thousands of men in dating, I have a unique opportunity to equip you with the best possible toolkit in your relationships with men. 39 Ive taught these techniques to packed out seminar rooms full of women of all shapes and sizes, from all professions and backgrounds and every excuse you can imagine for why their love life is diferent. Im here to say that theres no excuse good enough for me to let you of the hook, and I will show you how, regardless of your situation, it can happen for you. Thousands of women have already been through this process and used it to transform their love lives...NOW ITS YOUR TURN!
After your seminar on Saturday I went out with my friends
and met a really nice man!! Matthews advice to us about approaching men kept ringing in my head all evening and I left with a number and a date! Im so glad that I can nally approach men! Amanda. G, Stafordshire NHS Support Worker 40