During the Dubai International Motor Show, ARA Research & Consultancy, a specialized market

research and consultancy firm, carried out a study to assess the 2011 edition of the Show by conducting face-
to-face interviews with the visitors of the Show. The study aims to provide insights into consumers attitudes
and perceptions about cars. This synopsis constitutes only a part of the outcome of the research conducted
during the 2011 Dubai International Motor Show. The full and comprehensive report is offered on a
syndicated basis.
Synopsis

10-14
Nov-2011

Visit context Car possession


Newspapers (52%) are the first
source of awareness among media
channels

2.5
is the average number of cars
owned by respondents
household


Respondents mainly visited the Motor Show

Respondents who have their own car


for fun/entertainment 46%

for curiosity 45%

intending to buy a new car 25%

for professional purpose 16%





Assessment of the Motor Show Impact of the Motor Show Intention to purchase

Most attractive elements of the
Motor Show
How the visit to the Motor
Show had an impact on
respondents opinion about
car brands?

40%
Car models 71%
Car display 46%
had the intention to buy a car
before visiting the Motor Show
Companies stands 35% 23% 50%
Offers and promotions 20% A lot A little
Display tools and screens 13% No impact / Dont know: 27%

Top 3 stands


Positive change
by brand:


69%
intend to purchase the same
car after visiting the Motor Show
1. Mercedes-Benz 24% 1. Ford 12%
2. BMW 23% 2. KIA 10%
3. Ferrari 16% 3. Mercedes-Benz 8%


44% of the respondents consider the Motor Show as excellent.
45% of the respondents consider it as good.


*
Findings are based on data collected during the Dubai International Motor Show (Nov. 10
th
Nov. 14
th
) among a
random sample of 1222 visitors of the Show.


Overall assessment of
the Motor Show
Yes
83%
No
17%



INTERNET USAGE
Base: 160 respondents who visited the Motor Show on Thursday, November 10
th
.

Car-related information online search Type of tools/platforms


98%
use at least one internet
tool to search for car-
related information
Social media platforms
52%
Car websites-blogs
37%
Classifieds websites 19%
Online video sharing service
17%





Influence of Internet on the vehicle purchase decisions

A little 43% No impact 15% A lot 38%

TIRES NEWS
Base: 239 respondents who visited the Motor Show on Friday, November 11
th
.

Tires brands Awareness of the right tire air pressure

1. Bridgestone 23%


2. Michelin 18%


3. Dunlop 12%


4. Continental 10%
24% don't know the brand of their tires


Frequency of checking the tire air pressure

44%
of the respondents check the air pressure of
their tires at least once in a month
17%
of the respondents check the air pressure of
their tires only with the car service

CAR FINANCE
Base: 303 respondents who visited the Motor Show on Saturday, November 12
th
.

Modes of finance If money was not of importance?



37%
of the respondents would surely
purchase a different car


15%
of the respondents would probably
purchase a different car
59% through a loan 41% cash

Most desired brands

1.
Ferrari 10%
2.
Mercedes-
Benz
8%
3.
-BMW
-Porsche
7%

Yes
57%
No
43%


3%
19%
8%
34%
35%
No Answer
Not working
Laborer
Employee / Soldier
Self employed / Manager

CAR SERVICE
Base: 283 respondents who visited the Motor Show on Sunday, November 13
th
.

Service locations



Quick
Service
Scheduled
maintenance
Major
issues
Dealers service center 66% 75% 72%
Independent workshop/garage 28% 16% 17%

Level of knowledge about the schedule of ordinary maintenance

35% are well knowledgeable about it
33% have enough information about it
19% know few things about it
9% dont know anything about it



KNOW THE RESPONDENTS

Gender Country of residence Visit duration

84%

16%

67%
are UAE
residents


Average
duration
=
2
hrs
:11
mn


Age Emirate (UAE residents) Occupation







About ARA Research and Consultancy
ARA Research & Consultancy is a specialized market research and consultancy firm with offices in Abu Dhabi, Beirut, Doha,
Dubai, and Kuwait City. Founded in June 2002, ARA Research & Consultancy offers reliable and high value added research and
advice. The research services include: consumer research, media research, industrial research, customer satisfaction and mystery
shopping, and real estate studies. ARA Research & Consultancy offers both qualitative and quantitative research methodologies
with high-quality fieldwork, ethical analysis and innovative and technologically advanced reporting tools. ARA Research &
Consultancy is a member of ESOMAR. For more information, please visit www.ararac.com.
DOCUMENT SUBJECT TO PUBLIC DISCLOSURE. More info at the companys website.
24%
33%
22%
15%
5%
2%
18-24 y.o.
25-29 y.o.
30-34 y.o.
35-44 y.o.
45-54 y.o.
> 55 y.o.
1%
1%
3%
6%
9%
19%
60%
Umm al-Quwain
Fujairah
Ras al-Khaimah
Ajman
Abu Dhabi
Sharjah
Dubai