www.brainvire.

com | 2013 Brainvire Infotech Pvt Ltd

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Case Study

Community Portal for Financial Trading and Stock
Investment

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The site offers up-to-the-minute information, news,
statistics and expert opinions on the current happenings
in the stock market.

It tracks picks by professional analysts and various
financial experts, so that the users can see how well they
perform against the experts. This will allow users to
assess the reliance on an individuals advice and to
benchmark their own investment performance against
them.

The site helps users to share investment ideas, exchange
market research and track peers' investment
performance.

The site also allows members to participate in market
polls and provide rating for other members for their
market picks.

In addition to the business-related attributes, the site
also focuses on enhancing the users online trading
experience through numerous convenient features such
as blogs, discussion forum and market research reports,
among others.

Client Requirement
This site is an
exhaustive financial
trading community
website, which
enables users to
discuss stocks and
learn about
investing, track tips
from star investors
and gauge market
sentiment through
polls.
Project Challenges
The team faced the following challenges:

Incorporating and managing up-to-date information, news, statistics and related data
on the backend through 3rd party API and RSS feeds.

Developing a sturdy & dependable framework to support the real-time updating of
content on the site.

Allowing the site to handle millions of users at the same time without slowing down.

Incorporating web usability principles while developing numerous features designed
for enhancing the users community networking experience.

Harmonizing the simultaneous execution of various integrated features and options
while maintaining consistent load balance.

Ensuring safe and secure transfer of data while integrating RSS feeds and 3rd party
APIs.
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Technologies Used

























Manpower













PHP (Server-side
Language)
A suitable managed code development environment for handling the
extensive project.
Red hat Linux Sturdy and stable operating system with high level functionalities for
online development.
MySQL Engine Versatile, low-maintenance database management system.
Cross-platform compatible database component of the LAMP platform.
Microsoft Visio Integrated tool best suited for modular architecture and iterative
development of software.
Zend Studio Versatile web development tool with exhaustive support for CSS,
JavaScript, and various server-side scripting frameworks.
Subversion (SVN) Ideal application providing stratified storage and back up of code files.
Symfony
Framework
Symfony is a full-stack framework, a library of cohesive classes
written in PHP

Project Leader

1

Developers

2

Designers

2

Quality Assurance Testers

1
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Planning

The following four-tier development approach was adopted to equip the site with
numerous features and functionality mentioned before:

The Database layer containing MySQL Server Database, Tables, stored procedures and so
on

The Data Access layer containing the Data Access DLL responsible for accessing data from
database

The Business Layer DLL consisting of all business logic procedures for modules like Offices,
Properties, Maps etc

The User Interface Layer which forms the Graphical User Interface of the website



Development Highlights

The design approach was built around PHP 5 and MySQL SERVER 5 due to the social networking
nature of the website. Modules such as User Profiles, Invitations, Forums and Blogs were developed
in PHP such that they can be executed directly from the UI layer. In order to most effectively access
the database in an object-oriented context, an interface translating the object logic to the relational
logic was used to communicate with the relational databases in an object-oriented manner. An
intermediary abstraction layer was created for accessing data from the database. Stored procedures
were used only for complex retrieval of data from multiple tables and were entirely avoided with
conditional syntax to ensure smooth performance of the website. The UI layer was kept free of any
business logic with images, applications and data being called from their respective servers. Sub-
domains were used for the different areas of the website to guarantee scalability. Web usability
guidelines were strictly followed during development and the interface was made easily navigable
through judicious use of AJAX, CSS and HTML controls. The site was developed and fully functional
within a span of 6 months.