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HOW TO ESTABLISH AND RUN

A GRASSROOTS FOOTBALL CLUB
Club guide
Hue, 2012
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CONTENTS
ACKNOWLEDGEMENT 5

CHAPTER 1: 7
WHAT IS A GRASSROOTS FOOTBALL CLUB? 7
CHAPTER 2: 11
HOW TO BEGIN A GRASSROOTS FOOTBALL CLUB? 11
CHAPTER 3: 23
WHO CAN SUPPORT THE CLUB? 23
CHAPTER 4: 33
MANAGING AND ADMINISTRATING A GRASSROOTS
FOOTBALL CLUB 33
CHAPTER 5: 83
LIFE SKILLS EDUCATION 83
CHAPTER 6: 95
FUND RAISING ACTIVITIES 95
CHAPTER 7: 99
BECOME A PART OF SOMETHING BIGGER 99
CHAPTER 8: 103
CLUB DEVELOPMENT 103

CONCLUSION 111
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ACKNOWLEDGEMENT
First of all, we would like to express our deep gratitude to the
Football Association of Norway for their precious ideas in organizing
football activities for children through the grassroots football clubs in
Vietnam. Moreover, our sincere thanks go to all teachers, coaches and
volunteers in local communities for their enthusiastic cooperation
which inspires this guidebook author.
To Mr. Anders Krystad, an expert with over twenty years experience
in a grassroots football environment not only in Norway but also in
other countries all over the world, especially in Vietnam, we would
like to express our profound gratitude for his tireless efforts in devel-
oping grassroots football and communities in Vietnam. To all pupils
and players who have been participating in these club activities, your
cheerfulness after playing football is really fascinating.
Last but not least, this club guide cannot be fully completed without
the enthusiastic cooperation of
Those who are really keen on this number one sport in Vietnam
and the Norwegian voluntary instructors.
All partners of Football for All in Vietnamat all levels.
Thua Thien Hue Department of Education and Training;
Department of Culture, Sport and Tourism and the Vietnam
Football Federation.
All staff of Football for All in Vietnam
Mr. Hodder Arnold the Running a club author
Ms. Brit Karen Norwegian voluntary instructor
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CHAPTER 1
WHAT IS A GRASSROOTS
FOOTBALL CLUB?
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Many people think that a football club only aims at developing talents and
winning in all football matches. However, a football club should be considered
as an appealing place for all local communities and for those who are interested
in football, they might be players, volunteers, supporters or club managers.
The football club is not only a destination for fun and solidarity but also
for all pleasure, competitions and for cheer. The non-competitive plans for
children at these clubs do not aim at limiting talent development, but offering
opportunities for talents to be developed. Therefore, the clubs can provide an
environment to welcome all people and challenge to develop football skills.
In Norway, the smallest football club consists of one or two teams;
meanwhile, the big one has hundreds of these. These clubs are managed and
run in many different ways. Some clubs have enough economic potential
and infrastructure for organizing training activities and high profle matches;
however, somecant afford these activities, so they are later celebrated on
paddy feld pitches.
In many places all over the world, a football club is supposed to be owned by
one person who is also its decision-maker, and it only aims at winning and
making proft. Nevertheless, in other places, football clubs are established
in order to help the society face the diffculties such as health issues against
HIV/AIDS, life skills education, local community development and football
development. Consequently, a football club uses its popularity to attract peo-
ples attention towards its common objectives, i.e. social development. It is a
good idea for football activities and social development to be balanced with
different life skills in which football is the main factor; life skills are inte-
grated naturally and positively.
In other words, a cooking handbook with its fxed instructions cant be
successful and interesting without some interesting and usefulexamples.
Therefore, it is advisable to develop a football club from theexperiences or
recommendations collected in some lectures or daily football activities.
Similarly, the Football Association of Norway sees value in sustainable
football structure formed by non-competitiveness in grassroots football
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clubs is an ideal way to develop talents. As a result, player recruitment and
competitiveness will be maximized and minimized respectively. There come
opportunities to develop skills as well as personalities.
A football club is an ideal place for those who are interested in football. Basi-
cally, it is not only a game but also a community for everybody to join.
The simplest way to organize the football activities is one football per two
players. These two players will decide when to play with each other again,
who is responsible for keeping and pumping the ball as well as whom they are
playing or competing with. These features are key points of a football club.
In other aspects, many famous clubs all over the world such as Barcelona, AC
Milan, Manchester United, Chelsea, among others are all well-known and
well-supported because they are actually huge fnancial companies owned
by the multi-national companies which are invested so as to make proft and
become famous at many national and international leagues
This guidebook will take the non-competitive grassroots football clubs in
Norway as models in guiding to establish a football club by keeping the ca-
pacity and overcoming the challenges. It doesnt aim at establishing clubs
like Real Madrid. As a result, a football club based on democratic principlesis
formed from one football per two players to its appropriate development.
However, this guidebook should be used as a useful recommendation to build
your own club to suit your local reality and community.
We would also like to present some football principles used for Norwegian
children which are non-competitive principles. Talent development will not
be emphasized in this guidebook; rather useful activities for everybody in a
safe environment with qualifed coaches, referees and club managers instead.
Such activities offer opportunities for people who want to join not based on
their skills or parents ambitions.
We think that guiding the clubs in terms of establishment and operation as
well as offering advice to develop clubs is just an initial step but not entirely
suffcient so we do hope that our current attempt will make clubs develop
more in line with the time and the changing world.
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We do want this guidebook to brings you inspirations and ideas for openness
and for the involvement of everybody, football clubs in which children gath-
er and practice playing football together in a safe environment, where players
can raise their opinions about activities in which they participate. Moreover,
the clubs are to provide children with talent development opportunities and
with the desire to be proud members and have more fun.
WHY DO WE NEED A GRASSROOTS FOOTBALL CLUB?
The possible answers are:
To share the same interests in football
To organize better football activities
To develop life skills and personal skills through a variety of football
and club activities
To create a network for mutual support
To develop internal and external values of football( respect, fair play,
equality, sharing)
To promote the democratic principles in football clubs
To enhance the identity, self-esteem, ownership of club
To motivate education through football activities
To promote the responsibilities to the community
To create a learning environment in clubs
To have more fun and friends
Others depend on your interest and objectives.
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CHAPTER 2:
HOW TO BEGIN A GRASSROOTS
FOOTBALL CLUB?
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Most of us love football with all of our hearts; and many of go the stadi-
um during weekends to support our favorite teams, and thousands of people
spend sleepless nights watching their beloved players in the fnal of World
Championship. A lot of people never miss any matches at their local area
whether they belong to a hick or barefoot tournaments.
How about hundreds of clubsunder FFAV program and thousands of boys
and girls playing football tournaments in FFAV program? Annually, we have
hundreds of local football tournaments, hundreds of football schools, thou-
sands of regular training sessions organized at schools which create an es-
sential grassroots football activity for children ranging from 6 to 15 years
old. Why? Because children have fun, meet new friends and learn something
after playing football. The most important thing is that the clubs offer a great
amount of regular training activities, which are held by many volunteers and
people interested in football for thousands of children every week. Clearly,
the grassroots football does not exist without this contribution
Steps to begin a football club:
Hold the frst meeting with the school, parents, children and those who
are interested in football in the community.
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This is an important meeting for establishing a grassroots football club in
which long-life club members like football lovers living nearby the clubs,
at schools or in the community should be defned. They should be invited to
take part in this meeting so that together they can discuss the topic of why do
we need a football club? the target group, activities, budget allocation and
how to participate in activities.
A brief meeting including the clubs objectives, players recruitment, organi-
zational structure, budget, infrastructure and its name should be carried out.
The results of the meeting will probably be a plan for a series of following
activities for the members to prepare for the establishmentof a football club.
General view of interest in football and a football club
What did we have?
What is good for a club?
What are our strengths?
What do we need?
Parents commitment in voluntary work for the clubs if the players
are children.
Agreement on the objectives of the club establishment
Discuss and agree on the values of the club
Discuss and agree on the principles of the club: Noncompetitive: Fun
Identify target group of the club
Discuss and agree on clubs rules and regulations
Discuss and agree on the regularity of all activities
Agree on activities which should not take place at the club
Electing the Management Board of the club and members responsibili-
ties (including Board of management and leaders of football teams).
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Management board of the club are representatives of male and female
players, ethnic groups, parents, and all related partners in the community
and school. The players should elect their own representatives who cooper-
ate with other members of the BoM to voice their likes and dislikes. Their
participation expresses the clubs attention towards its target group. The
electing of representatives to Board of Management should be done by
players. In such a case, guidance and recommendation should be given.
However, the club should have their development plan for this group to be
more confdent, build their capacity so that they can help activities at the club.
Electing players representatives in BoM
This step helps the players have their representatives in the clubs BoM which
makes them feel proud of their signifcant contribution to the clubs activities
rather than just as role players. However, choosing their right representa-
tives among hundreds of players is quite important and it is suggested that
children should be allowed to elect their representatives. More importantly,
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the club should have simple instructions on how to elect their representatives
and raise their voice to the clubs managing members.
The representatives ought to be the most active and infuential participants
in all club activities, and can be the ones to be willing to help other clubs
members, and the ones who make certain progress in their studies and
make good examples. The club can carry out a meeting to help the players
elect their representatives by secret voting, raising hands or writing names
on the blackboard. Both boys and girls should be represented in BoM.
After the players are chosen as representatives, they should be encouraged
to promote their roles by offering them opportunities to participate in some
extra training like peer leader training course, and appropriate classes which
provide them necessary skills and confdence so that they can better their
roles in the clubs BoM. The club is recommended to organize more training
courses on communication skills or children football referee to enhance their
knowledge; therefore, they are more qualifed to give much contribution to
the club.
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Our activities are for children, so listen and respect their ideas!
Recruitment: register, announce and perform childrens rights. Playersare
recruited based on their voluntary participation rather than their skills. At-
tracting as many players as possible is better than excluding them and most
importantly, both boys and girls must be included. Actually, the girls football
matches played are more amazing, appealing and fun.
It is of signifcance that any child who desires to participate in the club is
warmly conditioned to be able to. At the grassroots level, the BoM is re-
sponsible for all children having their rights to join the club; therefore, they
must have a thorough understanding of childrensrights. During the process
of organizing the clubs activities, childrens participation is considered to
be more important than their experiences. In fact, if they do not join any ac-
tivities, they learn nothing. Many clubs have recruited their players based on
their football skills since their childhood; nevertheless, other children are not
meant to be less interested in the game. Therefore, children should be encour-
aged to experience and play as others in the club because nobody can foresee
who is more successful than others when growing up. The club is supposed
to consider how to provide children equal playing time rather than making
speeches or giving opinions. In football, where the competition comes from
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the leaders of clubs and parents, the principle of participation should be of the
utmost importance. In organizing regular training sessions, coaches or activ-
ity organizers are recommended to offer the skillful players more demanding
tasks than the others aiming at helping them set their own objectives; offer
ing appropriate exercises to those who are not good enough. For example,
in a football tournament, one team is divided into two sub teams and each
plays in each half. Children have a wide range of reasons for participation in
the football club. Some of them would like to join the club to be with their
friends; some would like to be famous or imitate their idols; others join so as
to keep a football at home or enjoy group activities. However, some of them
just participate to support or cheer their friends. It is said that more members
brings more strengths, so the club should let the childrens sense of voluntary
participation motivate them to fll their name in the list.
Insurance: healthcare insurance, personal injuries and other policies
All clubs are responsible to make sure that all members have their compulsory
healthcare insurance. In case the players cant afford theirs, clubs have to look
for fnancial support to make sure all members are insured; they can suggest
FFAV buying insurance for those who are unable to. In this case, all informa-
tion related to these people should not be informed to other club members.
Naming and designing the clubs logo:
FFAV clubs logos
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The clubs name and logo should be under the agreement by all club members.
It might be originated from historical, cultural or geographical features of the
place where the club is situated or the values which the club is striving for. It
is of great importance that all members agree on its name and logo because
they make the club members feel proud and give ownership. Moreover, the
name and logo help motivate people to join the club and learn its objectives.
Preparing football pitches:
The best way to know whether the club explores the facilities effectively or not
is to observe the available facilities and discuss with the responsible persons to
share the facilities such as school yard, sport hall, football pitches, and football
goal. If the club has enough space, the pitch can be upgraded with the fnancial
contribution from parents and local authorities or other sponsors. In fact, the
pitch is not expected to be large or standard but just spacious enough for over 10
people to hold all related football activities. More importantly, the pitch must be
clean, tidy and safe for the players to be protected from avoidable injuries dur-
ing the process of practicing, playing and organizing activities.
Contact NFF-FFAV, if you need any technical support on pitch upgrade or
information the safety checking of the pitch.
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Finance, fundraising and bank account
It is very essential for a new club to start the fund raising activities as soon
as possible to afford its daily operation like membership fees, pitch renting,
pitch upgrade, clothes and equipmentpurchasing. Annual membership fee is
a key factor in building the clubs fund. However, some members cannot af-
ford it; in this case, the club has to fnd ways to support them by using the
clubs budget or asking for sponsors and remember not to publicize this. All
members should be equally treated in all situations.
All members must reach an agreement on choosing the bank to open an ac-
count under the clubs name and the signature of the account holders name
as well as all expendituremust be informed to all club members, who are also
the owners of any of properties of the club.
In addition, all members are required to have an agreement on the principles
of fund raising and the clubs expenditure. The clubs basic fnancial policies,
cost norm and position of fnancial decision-maker are major issues, thus they
need discussing in public. The transparency regarding fnancial processesis
seen as key issue not only in football but in other aspects as well. All club
members are allowed to know, question and monitor the clubs expenditure.
Other steps:
Clubs traditional team shirt color
The clubs team shirt color must be decided by all members of the clubs. Club
team shirt color is the identity of club, so care should be taken in deciding and
changes should be avoided. Additionally, a backup colors is suggested in case
the clubs competitor wears the same color. A series of bibs with different
colors should be prepared for the regular training sessions and tournaments.
Annual club meetings:
The annual club meetings time and contents stated in the clubs regulations
are decided by the club members. All members are required to attend this
meeting. The activity plan is expected to be agreed and notifed to the all club
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members. It will be useful for the club if players parents are provided with a
clear schedule of the year. The club annual meeting is the time for discussion
of key issues, such as activity plans and a proposed budget in a year among
members participation rather than detailed discussion. For example, a big
event that the club should participate or the election of Board of Management
for the next year.
Club periodical meeting:
It is very essential for all decisions during the club meetings to be documente-
dand transferred to all members.
The periodical club meeting helps the clubs refect and evaluate what they
have done, then overcome the weaknesses and plan for the coming develop-
ment. (See club development toolkit)
Choosing time and day for the clubs opening ceremony Together with
all club members, the interested, potential sponsors and volunteers are
signifcant participants. Moreover, parents are indispensable since they need
to understand the goals and objectives of their childrens participation.
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A sample of clubs meeting program
Review of last meeting minute
Discuss fnancial related issues
Discuss issues related to football clubs
Mention the special events
Others
Action plan for the coming stage (see club development tool))
Activity Person in charge When How
Time for the next meeting: at, .. (Day/month/year)
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Clubs activity preparation. Please answer the following questions:
What is the necessary equipment to start clubs activity?
Why do we have to participate in common activity? Who is responsible for
the clubs property?
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CHAPTER 3:
WHO CAN SUPPORT THE CLUB?
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Each club needs supporting in each specifc stage for different activities from
various individuals and groups. FFAV structure and instructions are encour-
aged to be used; however, this information is just suggested; it depends on
your clubs ability to have your own creativity and special aids. Fundraising
Approach: you must decide on your frst partner to approach and introduce
your club including values and necessary funded activities.You may not have
great expectations in the frst meeting because they may not know who you
are and you do not understand their expectations It helps save time if you can
access the decision-maker. Therefore, it is a good idea to have the frst well-
prepared meeting with some well-invested materials related to your club,
such as a letter of introductionand leafets emphasizing the achievements to
attract more sponsors attention. Your materials should show detailed oppor-
tunities, benefts and sponsoring to attract the interest from potential com-
panies and individuals. Making plans to develop the relationship with the
sponsors is very important, because they are the clubs long term partners.
Necessary mutual agreement between the club and sponsors:
Funding duration
What the club receives from the sponsors (should be in details even with
small item),
Benefts the sponsors gain from funding the club
Contract termination
Costs related to material printing, transportation, communication,
Place and time of advertising sponsors trademark, images and logos,
Sponsors names introduced in the clubs events,
Sponsors invited to make a speech at the clubs events,
Bilateral responsibilities and rights,
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Methods of communication,
Contract ending or solving diffculties (if any)
Other practical issues,
Actually, the sponsors will not ask for anything when funding the club; they
are supposed to be informed of all activities carried out. Therefore, showing
the clubs image is desirable.
Schools:
If your club is established and operated at a school with lots of pupils, togeth-
er with the school you will have an advantage in organizing extra activities as
well as life skills education for the pupils.
In addition, there is a large group of voluntary teachers and trainers whom the
club can ask for support and coordination. As a result, lots of activities are
easily organized for many pupils ensuring 50 % boys and 50% girls participa-
tion. Schools are the best places for player recruitment and using available
facilities.
Local authorities:
If your club is a useful destination which is in line with local development
orientation, you can suggest for their support in terms of facilities, human
resources as well as budgeting for your club. For example, you can ask for
their permission to share their district football pitch and technical aids for
your activities. It is important to remember to identify the contact person with
local authority and invite them to participate.
Department of Education and Training on district level (Sub DoET):
This organization is responsible for local training activities, so you should
keep regular contact to receive their support. Great attention is paid to your
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club if their educational demands are satisfed; for instance, the number of
children who drop out is reduced and playing football brings the children
motivation to better their studies.
In case of organizing special events, the participation of Sub DoET is required.
Identify the contact person and inform them all of your clubs activities.
You must ask for their permission and support for any training courses in-
volvedlots of teachers participation.
Department of Education and Training:
If your club is to be a model of building a friendly school, active students and
good life skills education, you should better keep a collection of interesting
stories, evidence to share with other partners and receive the support from
DoET.
Youth Union and Women Union:
These are two powerful and active forces whose youth, volunteers, sisters and
mothers love the children, so it is advisable to invite them to participate.
The Young Pioneers at school
Parents Association
Cultural and sports offces at district level
Provincial Department of Culture, Sports and Tourism
Provincial Football Association
Vietnam Football Association
Club developer (CD): these are available resourses supporting the club in
the community, so you can keep contact with them if you need any support
for the club.
The Football Association of Norway Football for All in Vietnam is the
frst organization to develop grassroots football clubs in Vietnam. NFF has
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gained lots of experience in holding grassroots football clubs; therefore, you
can get access and keep regular contact with them (www.fotball.no) for any
useful advice related to your club operation and technical supports.(Contact
information: www.ffav.com.vn)
Experience: making a booklet includingall contact information of individu-
als and organizations that have cooperated and funded the club. Make the
booklet become valuable.
Remember that everythings just started. Keep going on and striving for
better!
Summary:
Decide which support you need
Develop the list of individuals and organizations providing support to your
club
Do not hesitate to ask for help about club operation
Remember to express your gratitude towards the sponsors and think of them
Be patient
Never forget to help others when being asked.
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Six ways of recruiting volunteers
1. Defne the necessary tasks
Spend time calling for voluntary participation at the beginning of the
club establishment.
Defne the roles of volunteers
Defne the tasks shared in case of time shortage
2. Defne the volunteers responsibilities
Consider what the volunteers can do to support
Provide a description of the volunteers work or responsibilities
Secure loyalty and inform the volunteers tasks
Invest time for volunteers training courses
3. Defne people in charge of the tasks
Compare the demanding skills with the potential volunteers
Check whether volunteers know anything about football and/or
participation in supporting football activities
Determine the most important factors skills and experience
Decide how to obtain the skills needed
4. Seek out for volunteers
Defne the places to look
Use a network of friends, parents, schools, universities and local
communities
Collect information of skills supported for the clubs
5. Inform the clubs recruiting demands
Appreciate volunteers supports to the club
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Welcome all volunteers queries
Offer volunteers tasks related to matches and tournaments which
are suitable to their ability.
6. Start with your thinking
Provide easy procedures for volunteers to register
Be willing to help volunteers
Some examples of volunteers roles and responsibilities at a
grassroots football club.
Participate in the preparation of meetings for the clubs tournaments
Keep in contact with other clubs and grasp the clubs general plans
Registering the players names at the local tournaments
Prepare facilities and equipment at the clubs tournaments and
regular training
Transport the players to the tournaments
Print the club s uniforms
Train the players
Be referees at the matches
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In summary:
Think of whom to recruit and the places where you can fnd many
volunteers
Carry out skills testing
Draft and reach an agreement on volunteers tasks and roles at the club
Support new volunteers at the beginning days of work
Express gratitude to volunteers
Develop programs to train and support volunteers
Take the opportunities to increase the number of volunteers and
setting up activity plans
Appreciate parents as a great source of volunteers
FUND RAISING ACTIVITIES WHY ARE THEY IM-
PORTANT?
Aim at organizing more activities for children
Enhance club members responsibilities and ownership (BoM,
players and coaches)
Club will be fnancially independent
Reduce dependence on funding groups (if any)
Build the clubs sustainability
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Recommended activities:
Friendship clubs:
Aim at gaining fnancial supports
Obtain a friendship relationship with a club/school/enterprise
in Norway
Seeking potential organizations for supports
Companies situated in the local area
Newly established enterprises with strange names and logos
Enterprises for childrens products
Organizations with long term sponsorship
Voluntary activities:
Volunteers work to fundraise for the club/matches
Where to fnd potential volunteers: players, the players parents,
siblings and relatives
Tour guides for foreigners
Vehicle guarding and cleaning at the club events
Take advantage of parents, people with special skills or famous people
Calling for the local communitys supports
The closer the club is to the local community, the more supports it
receives from the local
Follow the communitys developing orientation and help them
enhance it
Build the club as the local communitys meeting hall
Making and selling the items with the clubs images: seeking
funding for these products or the club can make the items with the
aid of parents, volunteers, then selling them at a low price.
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These items might be calendars, raincoats, training uniforms, lucky
envelopes, toilet papers, hats and souvenirs.
Organizing fundraising activities on special occasions in a year
Artistic performances
Celebrities participation with the club
Competitions
Some extra activities (remedial classes, outdoor activities and free food
provision for children)
Games with and without tickets, lotteries
Kiosk of soft drinks, snacks, fast food, biscuits and candies
Clubs fund
Using childrens creativeness: encouraging children to make plans and
manage themselves with the goal raising funds for the club. They can
be supported; however, give them opportunities to do their best is more
important.
Children can write letters to the enterprises or take part in selling waste
papers/ bottles
Contact with companies if they are interested
Others
Some important notes: the donors of FFAV are the enterprises without
any business strategies contradicting to FFAV values such as no smok-
ing, no environmental pollution and no child labor abuse.
The donors should not have any sensitive problems on politics or reli-
gions
The donors should have good cooperation relationship with the govern-
ment of Vietnam
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CHAPTER 4:
MANAGING AND ADMINISTRATING
A GRASSROOTS FOOTBALL CLUB
This chapter will focus on:
- Developing the clubs goals and objectives
- Developing the clubs principles
- Developing the clubs organizational structure, human resource,
internal and external affairs.
- Making plans to run the club smoothly during the year
- Guiding the clubs activities
- Monitoring and evaluating the clubs activities by its goals and
objectives
- Managing the clubs fnance
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DEVELOPING THE CLUBS GOALS AND OBJECTIVES
Reaching an agreement on the clubs goals and objectives is the key to mak-
ing the process of administration convenient. It is encouraged to use the par-
ticipatory method in discussing any issues at the club; this is done to make
sure that all peoples ideas are paid much attention (contact FFAV for further
information). Everyone is supposed to share common interest in the clubs
goals; therefore, all related partners such as potential donors, children and
those interested in the clubs activities are invited to collect as many ideas
and initiatives as possible, enabling to reach common objectives. These most
suitable and practical objectives are only gained depending on the schools
development goals and strategies in the local community. All preparations for
the above discussion are essential; the proposed goals might not be success-
ful at frst but fve or ten years later might be with your efforts. The detailed
objectives are required for the clubs goals to be reached. A general view of
the communitys reality, sources and desires is necessary for you to provide
participants with useful suggestions for the discussion.
Football for All in Vietnam wishes that all people, especially children who
want to play football are offered the opportunities.
FFAV Objectives:
1. Organizational structures exist with well-defned and functioning inter-
nal structures linked to a football pyramid, from club to national level, are
developed and are more sustainable.
2. The participation of people at all levels within the scope of FFAV, are
strengthened on the basis of respectfulness and equality (encourage female,
marginalized groups, ethnic minorities)
3. The management, professionalism, expertise and capacity of the project
staff, partners, and target groups (volunteers, teachers, children, and parents)
are enhanced
4. Awareness of life skills and the life skills of the people participating in
the project are developed and raised. Stigma and discrimination are reduced.
5. The awareness of grassroots football with an emphasis on volunteerism is
promoted and raised.
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BUILDING THE CLUB VALUES AND PRINCIPLES
If values are seen as the guidelines for all clubs activities, principles will
guide and protect you, therefore, these issues need to be discussed thoroughly
by all club members. The suggestions prepared before the discussion are nec-
essary for all. Children need to be listened and considered as the center of the
clubs values.
FFAV Values
1. Community participation
2. We have fun when we play and learn
3. Volunteerism
4. Learning
5. Team spirit
6. Respect and tolerance
7. Honesty
8. Human dignity and rights
9. Equality
10. Justice and peace
11. Fair-play
12. Friendly and positive environment
13. Fun
FFAV Principles
FFAV have a rights based approach, and believe children have a right to
play. FFAV acknowledges the UN Convention on Childrens Rights as our
guidelines in all respects.
FFAV see physical activities as a tool for both personal and social development
and growth, for all members of the clubs, including children, youths and adults.
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FFAV demands all football activities in clubs are non competitive, and that
participation must be based on the childrens interest, rather than parents and/
or coaches/teachers ambitions.Competitive football and talent development
is the responsibility of the national football structures.
FFAV demand an absolute gender balance; all clubs must follow the 50/50
boys and girls principle in order to receive support in any form.
FFAV accepts no form of discrimination, whether it is based on gender,
ethnic background, religious beliefs, disability, sexual orientation etc., and
constantly monitor this in all clubs.
FFAV demand all football clubs to be self-governing, and that all activities
must be based on honesty, openness and voluntarism.
FFAV uses a participatory approach and methods in education and in activi-
ties in correspondence with this.
FFAV wants high intensity during football activities and accepts no lines,
laps and lectures. (The 3 Ls) Lines are defned as children standing in line
waiting to execute the tasks given by coaches. One ball per child is the an-
swer, minimum 1 ball per 2 children. Laps are defned as coaches punishing
the children to run laps around the pitch if they have not performed well, or
have done anything the coach did not like. Lectures are defned as coaches
standing on the pitch giving long talks and/or theory instead of the children
doing different exercises.
FFAV are highly concerned about the childrens safety from all dangers,
such as sexual abuse, violence, racism, unexploded materials from war time,
dangerous traffc etc; all dangers children might face.
FFAV speaks openly about sensitive issues such as sexual orientation and
sexual abuse, even if issues like this are deemed to be taboo.
FFAV promote high quality in all activity, education, material etc.
FFAV promotes that all activities must be fun, but at the same time chal-
lenging.
38
FFAV believe that personal achievement is created through the feeling of
personal
mastering. All coaches are taught that this is a cornerstone of arranging ac-
tivities for children, as the level of skill is often is very different. Tasks and
exercises must be given accordingly.
FFAV seeks representation of marginalized groups at all levels in the activi-
ties, not only on the pitch, but also in the board room etc.
FFAV demand all clubs to include and integrate different life skills compo-
nents in all training sessions and tournaments. The life skills components are
chosen by the clubs themselves, based on their needs.
FFAV require a board representative of the local community. Teachers, par-
ents and children must be represented, which is the case in all FFAV clubs
now. Volunteers and members of partners like Womens Union and Youth
Union are also encouraged to be on the boards. All FFAV clubs have boards
with at least 9 members, also ensuring greater transparency regarding fnan-
cial processes etc. Children should elect their own representatives, and the
representatives must receive education as peer leaders.
FFAV have developed and implemented a well functioning Monitoring and
Evaluation System (M&E) in all clubs. All football activities are documented
and reported to FFAV. FFAV carry out both agreed and unannounced visits to
all clubs to check the validity of reports.
FFAV ask that all activities reinforce education, by making school a better
place to be.
FFAV try to use the activities to motivate children to contribute to their local
communities.
FFAV wants to be a centre of competence for childrens grassroots football
for all of South East Asia, making Thua Thien Hue province the model. The
rest of Vietnam has a secondary priority compared to TT Hue, and other coun-
tries in South East Asia the 3rd priority.
39
FFAV demands full transparency in all activities related to budgets, accounts
and agendas, and recruitment processes.
FFAV have set up bank accounts for all clubs, and help the club to follow
FFAV fnancial guidelines.
FFAV try to establish exit strategies on all levels from day one, as FFAV
aim to phase out when football clubs and football activities are sustainable.
All clubs aim to become fnancially independent, through fund raising, local
contributions from local authorities and membership fee schemes.
40
BUILDING THE CLUBS ORGANISATIONAL STRUCTURE AND
HUMAN RESOUCE ALLOCATION
As mentioned in the previous chapters, recruiting players as well as elect-
ing the clubs BoM are based on the participants interest and voluntarism
because all activities at grassroots football clubs are for participants interest
and voluntarism.
All members of the club BoM must own a general view, organizing and ad-
ministration capacity and love for children. At frst, these members cannot
be qualifed with the above criteria, but gradually they will overcome their
weaknesses thanks to their interest, inquiring mind and others supports. Op-
erating a club may be new at frst and you may face some challenges; how-
ever, all problems have their own solutions. The most important thing is you
should determine that the BoM is the one who give support and are the most
active in childrens activities; the BoM is the model for players to follow in
the study or life. BoM is also the person who always comes earlier to check
the preparation, willing to share with players, helps and encourage players to
make progress. In addition, BoM is the one not to put pressure on players dur-
ing football matches but is the one who protect in necessary cases.
The BoM of FFAV clubs includes:
Head: the Headmaster or vice headmaster of the school
Vice head: Representatives of the commune peoples committee/ parents as-
sociation or Vice Headmaster
Accountant: school accountant or directly club participating teacher
Representatives of coaches: school coaches and physical teachers
Representatives of Parent Association: member
Representatives of players, students: 1 boy and 1 girl
Representatives of Youth Union and Women Union: member
41
Sample job description of BoM Head:
Being responsible for common issues
Being responsible for appealing supports
Being responsible for signing all agreements related to clubs activities
Being the clubs contact person with other partners
Being responsible for all clubs quarter and annual meeting
Being responsible for building job description for clubs members
Being responsible for building BoM members capacity
Being responsible for ensuring the clubs goals and objectives
Being responsible for solving any internal and external problems or
contradictions
42
Sample job description of coaches
Developing division plan and action plans for the football teams
Developing plans of integrating life skills education into football activities
Developing regular training sessions
Planning activities for organizingfootball tournaments and childrens grass-
roots football schools
Planning to increase the number of players
Training football teams
Making development plan and recommendation in capacity building
Developing a group of peer leaders and voluntary coaches in the club
Sample job description of accountant
Being responsible for the clubs expenditure and fnancial reports
Ensuring the transparency and accuracy of the clubs fnancial issues
Informing fnancial reports to the club members regularly
Examining all clubs contracts or agreement
Developing the clubs fnancial regulations and policies
The clubs internal communication: aims at informing people about when
and whom to communicate. The club needs an agreement on this type of com-
munication making the clubs information consistent.
Some common tools used are emails, telephones, text messages, meeting
minutes, organizational structure and plans, etc.
The club external communication:
How do you want the others to see your club? As a FFAV club, see recom-
mendations.
Clubs values and principles
Childrens club
43
Fair play club
Non-competitive club
Football club for boys and girls with 50% boys and 50% girls participation
Environment for promoting learning and education
The club members are aiming towards the above goals sharing the same infor-
mationin external communication. They will defnitely have more awareness
of club ownership and effectiveness in their communication when they are
well-understood about what, for whom and why they are making efforts.
Issues related to the clubs external and internal communication
Every day there are many issues related to the club, some of which include
knowledge, understanding, sharing, discussing, and transferring to different
subjects. The information related to club activities, staff, players, and others
is what club members need for updating, sharing and carrying out aiming
at achieving different purposes in the clubs management. Clubs must have
regulations for people to agree on the modes of communication, communi-
cation tools, communication principles as well as subjects and purposes of
communication.
There are many different concepts of information:
Information is defned as confrmed data with a clear purpose organized
and presented in a certain context which make it meaningful and relevant,
and it can result in increasing understanding and reducing uncertainties.
In the other word: information is the data which has connection meaning,
which means it can be useful or not.
In short, information is data that can be used or not.
44
Communication: Communication is a process of transferring information
from one to others.
There are many ways to communicate in the club affecting to regular or
daily communication in the club. Here are some useful tips.
Be consistent of internal and external communication channel; the infor-
mation requires consistency and peoples general awareness in giving and
receiving information.
Club internal communication:
Emails
Phones
Meeting minutes
Manuals, guidelines
Organizational structure of the club
Work description of the members
Club budget
Club rules
Work plans, action plans
Calendars
Reports

Club external communication:
Club logos and photos
Emails
Phones
Text messages
Club principles and values
Club name
45
PLANNING AND MAINTAINING THE CLUB IN A GOOD WAY
A normal football club is managed and implemented by the BoM and other
members of the club, the manager of various football teams and a number of
other offcial members (may be the players or other supporters); organizing
football activities such as regular training sessions, friendly matches, school
or club tournaments and leagues or other activities to operate the club smooth-
ly and fexibly.Besides, there are someissues related to human resources, part-
nerships, fund raising, volunteerss development and enhancing facilities, etc.
The club should have a practical and accurate action plan to the above-men-
tioned activities. The members should be aware of their roles and responsi-
bilities in each activity, the time as well as the coordination to perform these
activities.
The checklists are supposed to be seen as tools for monitoring, supporting and
modifying all activities. The division and establishment of teams inside the
football club are of a specifc plan and situation as well as player development
and activity development. Players can be divided according to age group,
skills, interests, gender, class; each team can have from10 to 20 players.
Planning: The activities that the club includes in their annual activity plans
Planning is an important process in which the participation of all members
plays a key role in the implementation; the plan can not be achieved if it is
impractical and out of capacity .Time frame in a year should be noted aim-
ing at ensuring the approved club activities to be timely and highly effective
organized.
Plans of football / sports club
Plans of social and life skills
Plas of team development
Plans of regular training
Plans to organize local football tournaments and leagues
46
Plans of organizing grassroots football schools
Plans to call for the stakeholders participation in the club activities
Plans for fundraising for the club
Plans to invite parents to participate in the club activities
Plans to develop the club images and identity
Plans to participate in local activities
Plans to increase facilities
Plans to enhance the capacity of coaches, volunteers and club leaders.
An overview is necessary to start planning and considering the operation of
the schools, local communities, neighboring clubs to reach the most appropri-
ate and interesting plan for the club activities
Organize as many local activities as possible instead of having the participants
attend the provincial activities or traveling away to participate in ac-
tivities which costs more for accommodation and travel. As a result, the club
expenditure will be used effectively.
The implementation of the methods of the current situation and need assess-
ment analysis will become meaningless if we do not let the participants carry
out changes. Actions can be done at individual or local group level in order to
achieve some changes in the organization, team or groups, e.g. football club.
In this chapter, we would like to introduce some methods, implementation
tools and action plan. These methods can be usedto make plans for individuals
or groups. Here are some examples which can be applicable to the club.
47
1. SMART tool: a useful tool for general, practical and fexible plans
S: Specifc
M: Measurable
A: ability
R: Reality
T: Time
2. Matrix of plans
Goal: to help the club make a simple plan for priority issues.
Procedure: The instructor draws a table on a large sheet of paper (see illus-
tration). There are many ways to carry out this step. The participants can be
divided into groups whichcan work together for planning an activity or each
group with each plan.
The participants can work independently (write on a paper) or in groups
(propose tasks). Next, the players choose the tasks to be prioritized. A gen-
eral discussionmight be conducted.
Task:
Objectve * Initatve Person in charge Time
*) If time does not allow for a thorough discussion on the goals, they can be
skipped.This alsodepends on the level of the participants.
The facilitator can suggest some tasks like a current project or learning
materials (based on their experience and knowledge), but these should be
suggested carefully or else the participant will think that discussion topics
have been decided in advance. The participants must see these tasks as their
own action plans so as to be more motivated and determined.
The facilitator must ensure that each person is responsible for presenting an
initiative and setting a deadline for each case (for example: not during the
summer but July 20
th
).
48
3. Ten action steps
Goal: to help the club to make aspecifc action plan including 10 steps.
Procedure: Give each person a sheet of 10 Action Steps (or a paper sheet to
make an action plan) and divide people into groups according to their level
or tasks.
It is important to ensure that all people join the discussion by putting a red
and blue label on the table. People sitting near the red are responsible for
encouraging people to discuss and ensuring each person to follow some
activities in the plan. People sitting near the blue are responsible for writing
an action plan for the whole group. Therest of the group records the groups
action plan.
The action plan consists of the main tasks being performed in the next three
months to apply the participants achievements from training courses into
their daily life. 10 action steps includes a description of setting up action
plan and perform it.
The results obtained by investigating the current situations as well as are used
as the basis of an action plan. In this section, it should be specifc and practical.
The activity plan should be written only when members convey that want to
achieve it with the clear answer of whom, how and when. The facilitator will
collect the action plan from all groups.
49
We would like to develop football in all primary schools on district level
What? How? Who? When?
1 Training course on
How to apply activ-
ity plan into school
or sport activity
Target group:
teachers of pri-
mary and second-
ary schools
Mr. A cooper-
ates with DoET
and Department
of Culture, Sport
and Tourism
From 01/04 to
10/04/2011
2 Action plans for
sports activities in
primary schools
Specifc pro-
grams to organize
football activities
Tnh + Thin From 15/04 to
20/04
3 Establishing and
improving football
clubs in primary
schools in Dien Hai
Action plans for
football clubs in
Dien Hai
Tnh + Thin from 20/04 to
30/08/2011
Table of 10 action steps
Action plan
From theory to practice
10 action steps to develop
Organization:
Name:
Desires:
How to carry out plan?
What? How? Who? When?
1
2
3
4
50
Useful tips:
Cooperation, patience and planning are essential to develop an idea
Starting from fundamental questions / ideas
Precise goals result from clear ideas. It is important to spend time thinking
of ideas and raising goals.
Common rules for the whole group to avoid conficts
At the beginning of each meeting:
Whatshappenedsince the previous meeting?
Should we follow the plan?
What is the action plan for today?
What will be done in the next meeting?
At the end of each meeting:
What to do?
Who does it?
When to do it?
Note: The content of the action plan provides the facilitator with valuable
information about what participants gained after training course. Therefore,
this should be read carefully and plan the next activity. This information
plays signifcant role in evaluating the success of the training.
4. Making a line plan
Goal: To help the club establish a specifc short term action plan including
what, who and when.
Procedure: Draw a line with starting and ending time in a paper, for example
a month until the club organizes a tournament. Write what needs to be done
to achieve the goals above the line and the time and the person in charge
under the line; if possible, use different color pens to clarify the points. It is
51
important to be as specifc and practical as possible and set deadline and the
responsible for each task. After that, the plan is presentedto the whole group,
and then the facilitator makes questions, comments and suggestions for the
discussion.
Action Plan
Goal: to make a specifc action plan in which the relationship between dif-
ferent activities is shown.
Procedure: The facilitator writes an action in the middle of a paper like
Open the stadium every Friday night, then ask participants to make sug-
gestions of what to do and how to do. If groups agree with this action, write
it on a cardboard or on a small piece of paper and then paste it onto the
cardboard.
After all activities are pasted on the paper, start connecting them together by
the numbered arrows. The facilitator may ask two people to connect and the
rest can help them.
Note:

The plan should be detailed because the more specifc it is, the more conve-
nient the management and administration are.
Activities should be in line with the clubs reality.
Activities must ft properly with the club capacity of human resources,
fnance and facilities. Do not be too ambitious!
Time frame for the activities must be reasonable and consensus to the club
members.
Monitoring procedure is an essential step ensuring the club activities qual-
52



Football for All in Vietnam 54






E.g. A SAMPLEOF THECLUBS PLAN
Date Jan Feb Mar April May June July August Sept Oct Nov Dec
1






2
Football
tourname
nt at
district
level:
primary
school
age


3


4
Regular
Trainig
(RT) Team
A
RT RT RT RT RT RT RT RT

Footba
ll
tourna
ment
RT
5


6

Foot
ball
scho
ol

School
football
tournamen
t

7


Pinic

Coach
trainin
g
course


8


9
Tourn
ament




10
RT
Team
A
RT RT
RT



11




12
Hp
Cu
lc b



Tourname
nt

13




14



Tourn
ament
welco
ming a
new
school
year
15
RT
team
A
RT
RT RT RT
RT

RT


16


17




20
TLTX
team
A
RT RT RT
Tourn
a-
ments
of age
groups
RT RT RT RT


RT RT
22


Peer
training





23



Training

24 Excha
nge
with
other
club

Traini
ng

25
26



Meeting to
evaluate
activity
plan

27
RT RT RT

RT RT

RT

RT RT RT

RT
28




53
ity and necessary adjustments (if any).
Monitor andevaluate activity list:
Activities
Person in
charge
Results Suggestions
Regular training of
football clubs
Club meeting
Organizing tournaments
/leagues
Working with sponsors
Recruiting more club
players
Purchasing club
equipments
Participating in
communal leagues
Educating life skills at
club
Maintaining football
pitch and other
equipments
....
Most clubs are located at schools; therefore, the schools plans can be used as
a reference for a practical club plan and summer is seen as an ideal time for
club activities.
54
ORGANISE ACTIVITIES IN THE CLUB:
REGULAR FOOTBALL TRAINING
Among the club activities, regular
training play the role as one of the
key and most important activities
of the club in which the children
can experience the football or life
skills games regularly and in an or-
ganized way, so their skills fuency
have been formed and developed.
Importantly, you should establish
football teams and tasks are assigned
carefully to the coaches responsible
for those teams. For football activities
at the grassroots level, peer leaders
in the team will give muchassistance
to thecoaches. Peer leaders include
team leaders, and vice-captains who
take turns playing thier roles so as
to experience and be proud of them-
selves as the club members. The
coaches should give out clear instructions, encourage and motivate all chil-
dren in the process of carrying out exercises as well as organizing matches.
The club board of management is will monitor the regular train-
ing with a small notebook documenting all notes from regular training
which enable better the activity. Their regular attendance at these ses-
sions will give encouragement to not only the coach but also the players.
The club should have a regular training schedule whichgives details of the
coachs responsibilities, when and at which pitch of the club to use. If the club
has many teams, this coordinationmust be reasonable and specifc.
55
The coach need a lesson plan for each session and each period of time and
defned functional categories applied to each stage of football activities for
children. Most importantly, Fun is the most important in childrens football.
Warming up before practicing is essential for children. However, warming up
with football is recommended to offer children more opportunities to touch
the ball.
The key point of each training session must be prepared by the coaches
because they are usually close to the players. Every week each team can have
from one to three training sessions depending on the clubs actual situation.
The club should also encourage the players and offer them conditions to be
involved in the training sessions as much as possible if they would like to.
The coach or peer leader, who is responsible for the training, is always the
earliest to arrive. Equipments, water and frst aid kit must be prepared before
the children reach the feld.
The BoM and coaches need to understand the 3Ls principles in children
football.
Laps: do not punish the children to run laps around the pitch if they do not
perform well or organize physical exercises running laps around the feld.
Lectures: avoid long talks, The children will get used to the activities by
performing rather than listening.
Lines: avoid a long line in practicing
The unorganized football activities should be encouraged, as well!!!
The principles of childrens football:
Childrens football must fun!
Childrens football is the frst opportunity for children to participate in orga-
nized football activities with uniforms and playing on the pitch. However, it
should be seen as a game, not a real competition. Giving children a lot of
fun is more important than winning or losing. The most meaningful results
the children achieve are their fun and new friends through football activities.
56
The most signifcant thing for children is the time to have fun with friends!
Children are often attracted to football activities because this environment
helps children spend time with their friends. Such relationships should be
promoted because it is the basis of team spirit. If they are friends, they should
be allowed to practice and play together on the same team.
Ensure children to have equal playing time
Sitting off the pitch does not help to develop skills, so everyone is looking
forward to participating in all activities. Besides, no one is foreseen to be the
best player. Everyone loves winning and scoring, but their interest and skills
development is much more important than results. Therefore, children should
be provided equal time to play on the feld and in different positions.
Teach children how to behave when winning or losing the game
Children should be involved intheir football activities. All of them have their
own abilities and none is considered to be the best. Therefore, whether dur-
ing training or in the match, we should pay attention to the principle of equal
participation. No one wants to win or lose with a gap ratio. If the adults know
how to behave whenwinning or losing, then the children do too. Football is a
game of team spirit in which players can lose or win. People can bring home
victory and become more solid if losing.
Organize many training sessions and reduce number of matches
They should spend more time on regular training than is involved in the
match, and be encouraged to organize their own activities. This can be done
through funregulartraining session; for example match schedule can be ar-
ranged by integrating matches into tournaments.
Childrens football - A fexible activity!
Children have opportunities to develop basic skills such as walking, running,
jumping, throwing, kickingthrough football activities; therefore, children
football is a very fexible activity.
Children should have opportunities to participate in some sports if they desire,
and these sports activities should be coordinated for the highest effciency.
57
Football is a game!
Fun is the key factor of football; however, some coaches apply some unin-
teresting exercises that do not really inspire them. Several games including
exercises for fun and basic skillsare recommended.
Avoid the long lines in the skill exercisesprovide children with equal time
to play on the pitch.
Work together to make football fun for children
Children need encouragement and instructions to be able to develop their
ability so that they can achieve progress.However; making them adapt to the
whole group is necessary. The adults can do best to enhance their interest
because they are ideal models of children following the adults actions not
words.
Contact FFAV if you need additional training for new coaches, or ad-
vanced training for the experienced, as well as any football exercises.
The club coaches can refer documents offered by FFAV such as:DVD of foot-
ball exercises, football activities outside class; DVD of functional exercises
for children or visit the FFAV website: www.ffav.com.vnto search for any
football references.
If the clubs need their coaches to be trained, do not hesitate to contact FFAV!
A sample of a lesson plan of regular training (see next page)
58
Date Time Pitch No Team Coach Note
3/7/2011 15.00-16.30 No1
Town club
U11 Boy
Girl
Tun
59
ORGANISING CLUB MEETINGS
The following different meetings may be held at the club:
a. Annual club meetings
Club annual meeting is the most important and prioritized in the club. Agenda
and time should be forwarded to the members a few weeks in advance.
Only important issues mentioned in the agenda are discussed
The clubs annual meeting should consider the following issues:
The evaluation report of the club activities in a year
The clubs account includes an audit report
Budget and the next year activities
Recommendations
Election of the Head and members of the Club BoM
b. Meetings of the club BoM
c. Meetings ofthe members
d. Meetings withplayers parents
e. Thematicmeetings
Notes for the meetings:
Calendar
Timeframe for meeting
Invitation /summons
Discussion
Decisions
Meeting minutes (see meeting minutes below)
60
An example of FFAV current clubs meeting /activities
Participants &requirements:
All the clubs members
All members of the club BoM
Players parents
Stakeholders: Youth Union, Women Union, local authorities, sponsors,
Farmer Union, Pupil Association
Time: on quarterly basis
Contents:
- Evaluation on last activities by participatory method
- Integration of life skills activities
- New information/plan
Results: the clubs action plan in the coming time.
Sample minutes of the meeting (see next page)
61
SAMPLE MEETING MINUTES OF A FOOTBALL CLUB
Clubs name: ...............................................
Time: From ......................to....................................Date..................................
..........
Location: .............................................................................
Participants: (list attached, sign to receive souvenir)
Contents:
1. ..............................................................................................
2. ..............................................................................................
3. ................................................................................................
4. .................................................................................................
5. ...............................................................................................
The clubs activity plan in the coming time (expected in 3 months)
Activities How When Person in charge
62
ORGANISING FUN FOOTBALL FESTIVALS (FFF):
Fun Football Festival is the
playground for fun football
activities which attracts a lot
of kids. All teams participate
in many matches in a day
without direct exclusion or
fnal so children are not put
under pressure of results.
In FFF, all the participants
are winners regardless of
the results on the pitch. Each
player goes home with a
souvenir like a medal or a
certifcate of participation.
Children who are members or non-members of any football club can join
the festival in teams of boys or girls or both including the disabilities; all are
equally treated and warmly welcomed.
The concept of Fun Football Festivals in the project of Football for All in
Vietnam is based on the football philosophy for children by the Football
Association of Norway, i.e. attracting as many participants to fun football
matches as possible.
The preparation steps:
-Defne scale, objects, coordinating partners, venue(a big pitch)
-Defne topics of life skills integration
-Staff, volunteers and detailed plan
-Funding and equipments for the festival
FFAV now have a guide of organizing this activity, so contact us for further
instructions.
63
64
ORGANISING CHILDRENS GRASSROOTS FOOTBALL
SCHOOLS (CGFS)
CGFS activity is organized by the club in order to attract as many children to
participate in playing football as possible and to help them experience foot-
ball in a secure environments as well as learn football skills and have fun. The
children join in groups or teams in the environment created by the club. This
activity is good for the club to recruit players and call for sponsorship. How-
ever, the club should have a thorough preparation and suffcient coaches to
organize its activities. Playersparents are seenas humanresources to become
voluntary coaches.
65
INSTRUCTIONS :
The club needs specifc plan and time
Specifc tasks are assigned to the coaches and life skill facilitators
during the activity, usually from 3 to 5 days on annual summer holiday.
Detailed plans for all contents carried out on the pitch during the activity
Sound, voice speakers and remote control equipped
Life skills activities integration
Playing feld cleaned and lined; may be with color adhesive tapes
Water, healthcare workers
A list of participants in CGFS
Meeting minutes prepared by the technical board
Enough footballs and other equipments
66
67
ORGANIZING LOCAL TOURNAMENTS AND LEAGUES
A tournament/ league provides a wonderful opportunity for all club members
to participate, and for parents to see their children grow up, have fun, make
more friends and gain new experiences. Most importantly, children have fun
and learn more useful things at these events, then return home with unforget-
table memories.
Some suggestions of organizing local tournaments and leagues
organize locally as much as possible.
emphasize the non competitiveness.
provide opportunities to experience and have fun not result oriented,
winning or losing.
avoid direct exclusion of children players.
Referees are also coaches to support children in playing, not supposed
to be strict in blowing for errors with red or yellow cards. All children
need encouragement which is done by the referees. Anyone can become
a referee.
simplify the regulations and emphasize the non competitiveness
arrange the schedule and pitches properly and safely for all teams
Defne scale, coordinating and funding organizations. The organizing
committee must be well-structured without many participants.
Recruit more volunteers for the tournament
Reduce the playing time and play in smaller pitch in order to allow
players to play many matches in a day.
Instructions:
The compulsory conditions in FFAV program:
50/50 boys and girls participation. Support provided for boys and girls at
age group 6-12 and for only girls at age group 13-15. All disabled chil-
dren are supported regardless of age and gender.
68
Players are not recruited based on skills.
No competitiveness and pressure of winning or losing in children football;
not awards but gifts for players participating. In addition, all players enjoy
equal playing time (for example, each team can be divided into two small
teams, then each plays a half)
Each team has a maximum of 10 players for primary and 14 for secondary
schools.
No support for transportation.
No support for accommodation costs.
No knockout tournaments.
Life skills activities are carried out at the same time of the match, which
are in line with life skill components of FFAV.
Ensure clean and safe playing feld before, during and after the match.
Fair Play maintained during the tournaments; for example, both teams
shake hands with each other before and after the game.
Activity plan and tournament/leagues regulations need the approval from
NFF - FFAV 10 days before the tournament.
Minutes of the matches (see sample below)
ORGANIZATIONAL REQUIREMENTS:
Water: at least 1 bottle per game.
Arbitration: at least 1 referee per match or more
Gifts for all children participating: at least 5,000 VND per each
Hygienic and safe playing feld as well as techniques ensured (pitch
lined, grass cut, football goals and nets, etc.)
Facilitator of life skill activities: at least 1 person
Banners and slogans of life skill components required and borrowed
from Sub DoET
69
Organizing committee: at least 2 people
Person in charge of frst aid and security: 1 person per content
Fair Play gift
Gifts for the best player, goalkeeper and scorer
Gifts for the frst and second teams



Football for All in Vietnam 72

REPORTS OF FOOTBALL MATCHES
(applied in FFAV program for all tournaments at all levels)

Name: ..............................................
Organiser: ...................................
Person in charge:................................
Duration: .................................


Match
No
Teams Time / Date Location
Referee (sign
& write
full name)
Results
Coach(sign & write full name)
Team................
.........
Team..............
................
1
2


3
4
5
6
7
8
9
10
11
12
13
14



Organizing Committee


Head
(sign and seal)



70
MONITORING AND EVALUATING THE CLUB ACTIVITIES:
What differences are made by developing activities?
Has the club achieved itsexpected results?
How to achieve the club goals and objectives in the best way?
Monitoring andevaluatinghelptheclubanswerthe above questions.
Hence, monitoring and evaluating are important management tools to moni-
tor the progress and support the decision-making process. The club is able to
design more effective programs and activities, and then bring greater benefts
to the community or the club through a thorough review of work.
Monitoringcan be defned as a function implemented continuously provid-
ing the managers and other stakeholders with signs of initial successful or un-
successful impacts of the activities, programs and projects being deployed at
the club. Monitoring helps the club monitor its achievements through regular
information collection aiming at supporting the process of making decisions,
ensuring the accountability and providing a basis forth evaluation and lessons
learned from experience.
Evaluation is the process of evaluating the whole process of a being imple-
mented or completed activity, project or program systematically and objec-
tively. This is done to determine the properness, performability, effectiveness,
sustainability and impacts of the objectives. Evaluation process should pro-
vide reliable and useful information allowing integration of lessons learned
into the decision-making process for stakeholders to support the club devel-
opment in comparison of its goals and objectives.
The monitoring and evaluation are important issues helping assure that the
activities organized are suitable for the club goals and objectives. Simple
tools can be built based on the expected values and goals. The instructions
of using these tools are important to gain specifc information. Additionally,
these tools can help you have some suitable adjustments to the childrens
needs.
71
The organizer needsto consider the information in these tools as a basis for
adjustments for the next activities. The monitoring of tools in each stage
biquarterlywill help improve the accuracy and reality of information and de-
velop activities a lot.
Monitoring and evaluating system is designed depending on what is being
monitored and evaluated. Here are some general steps considered in the
process of planning activities.
Defne who will participate in designing, performing, and reporting as
the stakeholders participation help raising their thoughts and desires and
ensuring their feedback to be integrated into the project design.
Clarify the scale, goals, intentions, targetgroup and the budget used for
evaluation and monitoring.
Develop questions to see what needs to be known.
The indicators which might be quantitative and / or qualitative are used as a
tool to measure the results obviously, to assess the performance, or to refect
the changes. Performance indicators includes information of the process of
implementing a program.
Identify methods of collecting information such as materials reading,
questionnaires, surveys, and interviews.
Analyze and synthesize the information collected and use it to examine the
new trends in the process of implementing the project (if any).
Understand the fndings in the process of monitoring and evaluating, give
feedback and recommendations. The process of data analysis and fndings
research in monitoring and evaluating helps you come up with recommenda-
tions aiming to enhance effectiveness and perform medium term adjustments.
Share your fndings and comments with the stakeholders and decide how to
use the results of the monitoring process to improve the clubs efforts.
Monitoring and evaluation do not only provide the club an opportunity to
review the last activities, but also can be used as a basis for constructive
changes in the implementation process.
72
Tools for monitoring and evaluating the club activities considered and ap-
plied:
CLUB LOGBOOK:
The summary of FFAV
---------------------------------------------------------------------------------------
---------------------------------------------------------------------------------------
The summary of the club:
---------------------------------------------------------------------------------------
---------------------------------------------------------------------------------------
Email: tieuhockimlong2ffav@yahoo.com Password: huekimlong2
Time: .......................
Activity: training/tournament/CFGS/life skills/football festival/
Duration:
Content:
...........................................................................................................
....................................................................................................................
Number of girls:
Number of marginalized girls:
Number of boys:
Number of marginalized boys:
Coachs name:
Volunteer/Peer leader:
73
CLUBS HISTORY FILE
(For FFAV staff including POs, PAs, CDs, Club)
All information related to the club is written in this fle: number of participa-
tion times, some good examples in reality, diffculties, challenges and solu-
tions, data...
Club code: 0811
Club detail:
Figures:
Items
Statistics
2012
Total up to present
Notes
Number for club visits by
FFAV (PO, PA, CD)
Number of tournaments
Number of volunteers
Counterpart Funding
Duration of project
Number of balls received
up to 2012
Other
74
FIELDTRIP DIARY:
Note: The latest visit will be added here.
Date.........................
FFAV staff:
1.
2.
Partners:
1.
2.
Strengths
- .
- .
Weaknesses
-
-
-
Recommendations:
-
-
-
Responsibility distribution:
- School:
- Club developer:
- Project offcer:
Real situations:
Other information:
75



Football for All in Vietnam 84

Sample of equipment management at the club:
LIST OF EQUIPMENTS FUNDED BY FFAV IN 2012



Quarter.....
.
Club name:
Date for evaluation:

Equipment information Condition
Reasons for
lost/damaged
No Equipments Amount Receiving date Reasons
Person in
charge Lost Damanged
Dispos
al
1 Ball 40 1/3/2012Binh 0 0

2 Uniform

3 Bib

4 Cone

5 Pump
6 Goal
7 Net

8 Others
Ball bag
Whistle
The club is required to keep the damaged equipments until they are disposed.
All children receiving equipments need sign their names in the list.



76
77
CLUB FINANCIAL MANAGEMENT
As mentioned in Chapter I of the fnancial information, here are some in-
structions relating to the club fnance in FFAVprogram:
The BoM takes full responsibility for club fnancial management, ensuring
accuracy, transparency and publicity of all funds from the project as well as
donations from the community.
The BoM should have monthly meetings publicizing all revenues and ex-
penditures to the entire members and the stakeholders.
The BoM needs to monitor all fnancial activities taking place at the club. In
case of any fnancial irregularities exist at the club; in form the staff of the
Football Association of Norway to fnd solutions together.
Ensure all club expenses refected in the fnancial reports with reasonable
and legal invoices attached.
Regulations and general concepts of accounting principles
Consistency
Methods of accounting and reporting should be consistent on all levels, from
period to period, from club to club and from club to FFAV offce to ensure
that fnancial information is accurately refected and consistent within a gen-
eral report submitting to the donors.
Accuracy of the information
All costs must be classifed and recorded depending on the operational pur-
poses. The costs refected in the fnancial reports need to be practical with
reasonable and valid invoices attached.
Transparency
Financial reports must include the full amount of money funded from the
project, the local contribution, from membership fees as well as all expenses
at the club. These revenues and expenditures must be publicized monthly in
front of all club members.
78
BANK ACCOUNTS
To receive funds for activities from the project, each club must set up its
own bank account.
The account holder and the chief accountant signing on the account are
fully responsible for managing the clubs bank account. Money received
from the project and withdrawn for activities needs close supervision
through the bank statement which certifed monthly by the account holder.
The accountant needs to compare the bank balances, make a monthly report,
save the fle and send it to the offce if requested.
The club is responsible a deposit of about 200,000 VND to open a bank ac-
count. This amount will be returned to the club when it is closed due to the
project completion.
All football clubs in the project will own a unifed code as follows: FFAV
Club A; A is the clubs name.
79
FUNDING
FFAV project offce will transfer funds for club activities twice a year after
receiving a full report from the club.
The frst transfer is at the beginning of January after the offce receives all
documents.
1. Clubs budget
2. An agreement signed between the main offce and the club
3. Fund transfer request
The second is being followed after the project offce receives the following
reports and documents:
1. A fnancial report of the frst 6 months verifed by the related project of-
fcer and accountant of its accuracy and regularity through the regular
invoices and vouchers.
2. Budget adjustments (if any)
3. Fund transfer request
Other fnancial resources apart from FFAVswill be reportedby its own system,
or are clearly separated to avoid confusion in comparing data with main offce.
BUDGET
The clubs annual budget is made at the beginning of a fscal year refecting
the detailed activity expenses in 12 months of a year.
The clubs budget is made by the BoM with the club members supports. The
budget plan is examined and signed by project offcering charge before send-
ing to the main offce for transferring.
The budget should be practical and fexible about the possibility of all activi-
ties as well as the related cost estimated.
80
All clubs need to make sure all the items with the costs occurred at the club
have been ratifed in the budget every year. To those accurred outside the ap-
proved budget, the club is responsible for fnding funds for their activities.
The club budget will be adjusted annually on June to ensure that the budget
is prepared in accordance with its real expenses and sent to the project of-
fce at the end of June at the latest to be approved before the second budget
transferred to the club.
For the budget mobilized from the community and other organizations, the
club takes full responsibility before Government in managing budgets and
costs of the club.
FILING VOUCHERS
The club is responsible for keeping all fnancial reports, vouchers and other
related documents.
The fnancial reports and vouchers are archived chronologically according to
month and fscal year.
All vouchers and fnancial reports need fling for at least 07 years or more
according to the Government regulation.
All reports and vouchers must be kept safe and out of termites or fre.
PURCHASES AND EXPENSES
Invoices:
All costs/purchase at the club should be attached with valid invoices or vouchers.
VAT invoices are required for all costs ofover 200,000 VND
In case, direct payments(allowance, uniforms) is used for the individuals
involved in the project, the recipients signature and full names are required;
this must be approved by the manager. In any case, the manager is not
allowed to approve for their own expenses.
81
Quotation andquotationanalysis:
It is necessary to have 3 quotations from three different suppliers for the con-
tracts of purchase costing over $200.
The selected supplier will be chosen based on the quotation analysis ap-
proved by the head of the club BoM and related FFAV staff.
PROPERTY MANAGEMENT
All assets in the club need to be updated in the management the clubs
asset book.
All assets must be numbered in accordance with the project regulations.
ADVANCE AND ADVANCE SETTLEMENT.
Advances must be settled within 07 days after the mission / job are done
Advances are made after the settlement is settled.
AUDIT:
All clubs are well coordinated with FFAV project in implementing the audit
activities of both project and clubs.
The club should facilitate the FFAV staff and accountant in examining month-
ly / quarterly vouchers and reports on a random basis.
The clubs take full responsibility for the clubs audit results and expense ac-
countability expenditures if required.
82
83
CHAPTER 5
LIFE SKILL EDUCATION
IN A FOOTBALL CLUB
84
Defnitions of life skills:
Different organizations have made different defnitions on life skills.
The simplest and easiest remembered
is the defnition by The World Popula-
tion Foundation (WPF): Life skill is
personal abilities that help you to cope
appropriately and effectively with lifes
circumstances.
Similarly, the World Health Organiza-
tion (WHO) has defned life skills as
abilities for adaptive and positive be-
havior that enable individuals to deal
effectively with the demand and chal-
lenges of everyday life.
UNICEF has a more specifc defnition:
Life skills are defned as psychosocial
abilities for adaptive and positive be-
havior that enable individuals to deal
effectively with the demands and chal-
lenges of everyday life. They are loose-
ly grouped into three broad categories
of skills: cognitive skills for analyzing
and using information, personal skills
for developing personal agency and
managing oneself, and inter-personal
skills for communicating and interacting effectively with others.
Life skills may direct our actions to ourselves and others as well as our living
environment to change the surrounding environment which makes it become
healthier.
85
GROUPS OF BASIS LIFE SKILLS WHICH CAN BEUSED FOR
CLUB AS REFERENCE:
Depending on the topics, the social and cultural context and age groups,
specifc life skills needed for each individual at different time and circumstances
are rather different; therefore, it is impossible to make a list of necessary life skills.
However, there exists some life skills related to cognitive, personal and
social interaction being seen particularly important.
A framework based on the proposed skills aiming at developing abilities
in four areas: knowledge and judgment skills(learning to know), practical
skills(learning to-do: the professional skills in a certain job for ones living),
personal skills (learning to be oneself) and interpersonal /social skills
(learning to communicate and interact effectively with others).
LEARNING TO KNOWCognitive skills
The decision-making and problem-solving skills
Skills of gathering information
Evaluate future consequences of present actions of oneself and others
86
Identify different solutions to the problem
Analyze the infuence of values, attitudes, motivation of oneself and others
Creative thinking contributes to the decision-making and problem-solving by
enabling us to consider all different consequences of our actions or inactions.
Decision-making skills help us choose the positive decisions related to our life.
Problem-solving skills help us handle the diffculties which may cause stress
(inhibition /depression), resulting in the disturbance of the body.
Judgment thinking
Analyze the impact of coequality and media
Analyse attitudes, values, societal norms, beliefs, and other infuential factors.
Identify related information and information sources.
Judgment thinking helps analyze information and experience objectively. Ad-
ditionally, judgment thinking help identify the factors affecting attitudes and
behavior, such as the mass media or friends.
LEARNING TO BE ONESELF Personal skills
Skills of enhancing internal strengths for self-control
Be aware of one selfs values / Skills of building confdence
Be aware of oneself including awareness of rights, infuences, values, at-
titudes, strengths and weaknesses of yourself.
Skills of defning target
Skills of self-assessment / self-control
Awareness of oneself includes the awareness of ourselves, personalities,
strengths, weaknesses, desires and dislikes. Being ware of ourselves helps
us recognize stress or pressure in order to deal with them timely. Being
ware of ourselves is a prerequisite to communicate effectively as well as to
sympathize with others.
87
Skills of mastering emotions
Mastering temper
Handling grief and anxiety
Coping with loss, abuse, trauma
Dealing with emotions is the awareness of our emotions and others, howemo-
tions affect behavior and ability to deal with emotions appropriately.
Skills of stress management
Managing time
Thinking positively
Relaxing techniques
Dealing with stress means to realize what the causes of stress are in our lives,
how stress affects us and how to reduce stress or keep it at acceptable level. For
example, stress can be reduced by changing lifestyle and living environment or
learn relaxing to make stress unharmful to the health.
LEARNING TO LIVE WITH OTHERSInterpersonal / social skills
Communication Skills
Verbal / non-verbal communication
Active listening
Expressing feelings; giving feedback (without blaming) and getting feed-
back
Effective communication is when we express thoughts verbally or non-
verbally and appropriately to a cultural context or situations. This implies the
ability to express desires and seek consultation if needed.
Skills of negotiation / refusal
Negotiation and handling conficts
Skills of assertion
Skills of refusal
88
Communication skills help us gain a positive relationship with those inter-
acting with us; for example, making friends and maintaining a friendship are
signifcant to the spiritual health and society. It also means keeping or sever-
ing a relationship positively.
Empathy
Empathy is the ability to listen and understand other peoples needs and
circumstances.
Empathy is the ability to visualize other peoples circumstances that might
be different from ours and helps us accept them. As a result, this will help
improve the social interactions between societal or racial groups. Empathy
helps us to have a proper attitude with those in need of care like those living
with AIDS, the mentally ill who are often stigmatized and abandoned by those
might be responsible for caring and supporting them.
Cooperation and group work
Expressing respect for other peoples contributions and lifestyle
Assess the ability and one selfs contribution to the group.
Skills of Advocacy
Skills of Infuence and persuasion
Skills of creating network and encouraging
although this list has given a list of 3 separated skill groups, health-related
behavior usually requires a combination of skills used simultaneously. For
example, in order to avoid early pregnancy, a young woman should have de-
cision-making skills (what are my choices?), value selection skills (What
is important to me? ), self-controlling skills ( How can I protect myself /
How can I achieve this ) and communication skills ( How can I resist sexual
intercourse/ How can I show my attitude to others? ). Finally, the interaction
of the skills helps resulting in behavior ability.
89
Life skills education in Footballfor All in Vietnam:
FFAV has been focusing on some following contents:
FFAVs values.
Communication skills: includes verbal communication, gestures, attitudes,
relationship establishment, problem-solving skills, decision-making skills,
refusing skills.
Personal and environmentalhygiene:
Example: littering or leaving in a bin =>use decision-making skills; wash
hands with soap be for casting and impatient for delicious food=>use de-
cision-making skills; people are not aware of personal and environmental
hygiene=>use communication skills and advocacy skills

Information onHIV/AIDS and gender:
Example: if a person of the opposite sex asks for sexual intercourse before
the defned age or to engage in smoking, drug injecting...=>Use decision-
making skills: analyzing what is important for themselves, using the knowl-
edge and information you have to analyze the results and consequence .

Risk education
Traffc safety
Risk education
90
HOW TO INTEGRATE LIFE SKILLS INTO FOOTBALL ACTIVITIES?
How to integrate life skills components into all football activities naturally?
This depends on the project staffs creativity and local resources. All club
members should be creative to integrate them into their activity plan!
Some suggestions for integrating life skill components:
Through football club regulations,
Through club regular meetings,
Through regular training sessions by organizing the movement games,
exercises, etc. (Note: Each session includes 2-3 game and integrated with one
of the four life skills topics of FFAV. Four FFAV life skills are integrated and
repeated with various games during the month)
Through football tournaments by organizing the movement games before
/ between / after each half / matches.
Through football tournaments by promoting fair-play prize with specifc
evaluation criteria (The Fair-play for well-behaved club with its respect for
coaches, players, referees and organizers; 100% of children are allowed to
take turns to play in all matches).
Through football tournaments by showing banners, slogans with life skill
components
Through the contest Football and Life skills; life skills are combined
with football activities in district tournaments aiming at creating a real
festival for students (activities include: games, quizzes, painting, role-
playing, storytelling, etc.)
Through the training courses on life skills related to the above contents
Through a network of key life skills facilitators
Through handouts and manuals on life skills related to football activities
of the project.
Annual club activities in response to Days of Life skills
launched by FFAV and the Department of Education and Training:
World Environment Day- 5/6; World HIV Day- 1/12
Through book covers to education life skills for students
Throughlife skills bookcases.
91
LIFE SKILL GAMES
92
Playing and having fun is a need of everybody. Participating in games enable
people to feel fresh, motivated, recovered, healthy and less stressed, espe-
cially help in connecting people. In the scouting education approach, games
are applied the most and considered to be vital factors.
Impacts from life skill games:
Games always bring fun, excitemen and concentration while playing.
If selected, these games will be promoted in terms of educational communi-
cation and life skill training.
Games are a way of experimental leaning players can have fun, be active,
and increase the learner autonomy in study.
Through games, players can learn skills without any indolence from lectures.
How to organize games:
Before organizing games, the facilitator should learn the how to play and
know, its regulations and objectives of the game.
Gather players and organize game: the facilitator must call the attention, in-
troduce the name of the game, how to play, how to score, and how to punish.
Notes about the violating the regulations should be taken care of.
Players play the game.
The facilitator/organizing committee observe, monitor and adjust if neces-
sary and recognize the scores.
If the game has an its educational objective, the facilitator should raise its
meaning to players after playing.
Successful factors in using games for education:
The facilitator ability: ability in organizing games, skills, personality and at-
titudes of the facilitator.
93
Regulation: the regulation is very important because it helps the games to be
organized in a right and fair way. Moreover, it regulates the players discipline
and helps them practicing better skills in life.
How to select game: the games should be suitable to the players, location and
time with its educational objectives. The game must refect the educational
topics. The educational objective of the game is important in selecting ap-
propriate games. The game must obtain three factors: active atmosphere, skill
training and thorough education.
The participants: number of players, personality and their skills.
Location: the location (with the participants and communication purpose)
will decide the game. Time: in life skill education, game is often organized at
the beginning of a session, after break or after a stress activity. The game can
be used as an ice breaker or to transfer new knowledge or train a specifc
skill.
Equipments needed: whether the game is simple or complicated will deter-
mine the equipments needed. Some physical games require a good amount of
preparation for equipments (and need a spaceous place).
How to apply game
For warm up:
Begin a session
After the break
After a stress activity
Transfer educational purpose: through the game, teacher can raise some
questions for the participants to explore the content of the session.
Review on what they have studied.
Competition among teams.
94
Experience:
When applying games with educational purposes, the facilitator will have to
prepare good questions which can enable learners to explore new knowledge.
The facilitator should be fexible, and not result oriented, but analyze the con-
tents withdrawn from the game.
The games should not always be moving, sometimes it needs deep thinking
to be more effective.
The games must be related to football and contain 3 educational messages:
football sport life skill and football skill development.
In conclusion:
Life skill component under FFAV program includes the internal football skills
and other external skills. Football is a tool to integrate life skill education in
natural way.
Football helps me make progress in my study is a message
95
CHAPTER 6:
FUND RAISING ACTIVITIES
Good donors are those looking for something much more than their image
at events!
96
The grassroots footballclub activity is not for professionalfootball purposes;
it mainly focuses on facilitating marginalized children to be happy and to en-
able them to play football in a safe and non competitive environment. Foot-
ball activities contain key values of fun and challenges; they do not aim to
create any stars and limit any talent development. Therefore, the grassroots
football clubs do not have any enormous amount of money gained from trans-
ferring players or being funded by great tournaments but from contributions
of those sharing the same interest, passion and objectives.
However, the club also needs funds to organize its activities, upgrade facili-
ties and football equipmentsfor the football club. Without funding, the club
will meet with diffculties.
So what should the club do to get funding for its basic activities?
- Membership fee
- Fund raising
- Local communitys contribution and support
- Local authoritys supports
- Provincial Football Associations support?
- Other activities...
Donation is a two way process, in which donors get something from your
club and your club receives supports from them. This seems a bit compli-
cated but it is important to remember that the success of funding is based
on mutually happy relationship. Donors require more than their images and
brand name being exposed at the events.
Each club should publicize what they offer to their donors and what they
can get. The more impressive the clubs image is, the more attractive it is
to the donors.
The values that the club should be identifed to negotiate with donors must
be identifed. A list of conditions should be prepared in advance; an interest-
ing presentation may be more persuasive to the donors.
97
Ways of approaching donors
Calling sponsorship opportunity by showing a positive image of the club
Fund raising is a competitive environment in which your opportunity is not
available without good preparation. Therefore, how to show the clubs im-
age and information with them?
- Assign an individual to coordinate fund raising activities and promote the
clubs image
- Compile and agree on a list of potential donors
- Keep the information of the media appearance at the club
- Understand the advantages of donors and show them the benefts that the
club can give back
- Consider opportunities
- Agree in written documents on all funding areas for the Club
- Be ready the funding plans
- Be fexible
- Be positive and understand the benefts that the donors can give to the club
- An appreciation towards not only money but also any services will be pre-
sented to the donors.
In summary:
Donation is a vital part of the promotion and development of a football club
Remember that donation is a way to set up partnership relation between the
clubs and accompany or an organization or individuals
Club must always produce things as promised
98
99
CHAPTER 7:
BECOME A PART OF SOMETHING
BIGGER
100
Football family is the largest family in the world and a network of families
all over the world is formed through football organizations. Line of football
is mentioned in a football description of a large family including from in-
dividual players, the team to the clubs at provincial/regional, and national,
continental and global level.
Line of football:
Players - team - club - area - provincial / regional- national continental -
FIFA
Football line in Vietnam:
Players - team club- provincial Football Association / Provincial Department
of Culture, Sports and Tourism - Football Federation of Vietnam - Southeast
Asian Football Association Asia Football Association - FIFA
Football line in Norway:
Players team club - Provincial Football Association - National Football
Association - European Football Association - FIFA
This is to emphasize our global football family, and also help the newly
formed clubs defne which family they belong to.
A football club established in primary schools is encouraged to become an
open community club for all people, for those interested in football based on
their interest rather than skills. When all of these values are focused, we can
maximize the recruitment of players, then we may have more talent in football.
A community football club is considered to be an offcial member in the na-
tional football family and become a member of the global football family.
Become a member of the Vietnam Football Federation?
101
Become a good forum for promoting education?
Become a good forum for exchanging and sharing ideas?

Is the venue to organize local league and to participate in the annual local
league?
Is the center of the local football tournament?
Is the member of the alliance of the local clubs?
The decision depends on you!
102
103
CHAPTER 8:
CLUB DEVELOPMENT
104
Have you and your club ever been displeased with your current situation and
think that it needs more players, more girls participation, more activities, and to
reduce the unnecessary competitiveness in the activities, to strengthen life skills
activities, to have more human resources or to increase fundraising activities?
Be open and invite all members to sit together and evaluate the club actuali-
ties as well as prioritize the activities to develop your club.
Football for all in Vietnam, at the moment, is promoting three types of foot-
ball club: a regular club, a community club and a model one. Each club has
different requirements and criteria which FFAV aims for their development;
the newly established clubs need to meet the common criteria, but the clubs
which have been operated over the years need to strive for being community
clubs or model clubs.
The criteria are the requirements from the project; however, in reality we en-
courage the clubs to have their own developing strategies. For example, some
clubs aims to increase more girl players than boys; others want to strengthen
groups of peer leaders, the rest focuses on life skill education, etc.
Criteria of a regular club:
1. Non competitive
2. Age: boys and girls aged 13 to 15, and disabled children, if possible
3. Equal participation rate: 50% boys - 50% girls
4. Club must divide players into teams, 10 players per team (same gender)
5. Minimum 15 - 20% of students in school must participate, with a minimum
of 80 players per club
6. No selection based on skills
7. Human resources:
- Coach: relevant to club members (1 coach per 40 players per session)
- Board of management: representatives of all stakeholders including (school,
parents, players, Youth Union, Women Union, etc.)
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8. Pitch is ensured to be:
a. safe to play football
b. available for children to use
9. Organize at least 2- 3 tournaments per year including a club tour-
nament and friendship tournaments for different participants (one
tournament with at least 8 teams: 4 boy teams + 4 girl teams)
10. Organize at least one activity of childrens grassroots football school per
year
11. Organize quarterly club meetings
12. Club should have its own fund. Membershipis raised based on players
volunteerism. Those who cant afford membership fee, the club is not al-
lowed to inform to all club members.
13. Have strategies to attract the local and social community participating in
club as well as its activities
14. Ensure equal playing time for all players: regular training and during
match
15. Develop annual activity plan.
16. Regular training: at least 2 sessions per week
17. Annual activity plan for life skills activities:
a. Integrating life skill components into football activities and other club
activities
b. Organize Life skills day launched by FFAV and Department of
Education and Training of Thua Thien Hue in 2011 including:
a. World Environment Day
b. World Day against AIDS
18.Audit and annual fnancial reports
19. Ensure adequate equipments for football training, tournaments and other
activities.
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Criteria of a community club:
1. All criteria of a common club included
2. Open for all (i.e. not only for players at school), for boys and girls aged
6 15 and disabled children, if possible.
Criteria of a model club:
1. All criteria of a common club included.
2. AFootball for All club (open for all) includes boys and girls aged 6 to
12, and girls aged 13 to 15, and disabled children, if possible
3. Must apply the program, Friendly Schools, active Students asmuch as
possible, especially life skills.
4. Number of club members
5.No waiting list for children wanting to be club members
6. Minimum of 30% of students in school must participate
7. Able to share ways of developing model clubs with other clubs
8. Suffcient necessary facilities
9.Pitch/Playing feld/ schoolyard are ensured to be safe to play football and
available for children to use.
10. Minimum 1 football per 2 players
11. Other equipments are the same as the regular club
12. Plan to recruit volunteers: parents, Youth Union and club members - the
BoM members play active role in appealing volunteers
13. Organize football activities for children outside the club
14. At least one tournament per year
15. Life skills activities integrated into all club activities
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There are many ways helping clubs monitor and build activity plans for the
club development. It is recommended to use participatory methods in all dis-
cussions and reach an agreement in all activity plans.
We would like to introduce methods of refecting actualities and building
activity plans for club development.
CURRENT SITUATION REFLECTION
In this example, you will fnd the method useful for the participants to refect
the situation of the club right now. Through this method, you will have a gen-
eral picture of what makes people happy and what makes them feel unhappy.
This result can be used to draw a general picture of the situation now, or you
can focus on a specifc area. This section is very important if you want to
include additional planning. The current situation should be defned before
setting goals for the future.
Giving opinions by secret voting
Goal: to show a general view of participants ideas about club development
in the future.
Procedure: Ask the group to consider a statement; for example: The club
has been well- prepared for the future. The selection of statements should
be connected to a specifc area for each group. For example, teachers and
coaches for teenagers in Vietnam, and then another statement like Teenagers
have participated in building their activities at school and in football. More
importantly, the facilitator must give further explanation to the statement to
make sure everyone understands its meaning. It is written on a separate sheet
of paper (a ready-made paper or cut from a A3 paper sheet), then fxed on the
fip chart or on the wall like this;
The club has been well-prepared for the future.
++ + - - -
Each person is given a small piece of paper and a pencil to prepare for
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secret voting. Importantly, the participants are not allowed to see other
votes on the board which should be turned over to keep the votes secret.
The facilitator waits until everyone has made their decisions, and then turns
the board over. Each participant takes turn to stick their votes on the board
without discussing with others. None of these votes is right or wrong because
each participant has their own opinion.
The votes for ++ show that voters strongly agree with the given statement (the
club has been well-prepared for the future). The votes for + show that voters partly
agree with the statement. The ones for mean disagreement, -- means strongly
disagree. This information should be presented to the participants before voting.
The facilitator can make an example of voting at frst (of course this vote is
invalid). This also helps ensure that no one can see the votes position. After
people fnish voting, the table will be turned round to show the results which
do not have any impact on the rest of the procedure.
The facilitator must not organize any discussions to see how the club performs
the tasks, for example. The results just show the participants views about their
own club in the near future. ____________
Note: Do not let people change your mind they have reached the board and
see others votes; each person must write + +, +, - or -- on their paper before
going to the board.
Giving Opinions Based On Values
Goal: To help people be more aware of a specifc problem through interest-
ing and ebullient discussions.
Procedure: Divide participants into groups of 4-7. One person will say the
statement loudly, for example It is important that the coach must remem-
ber all participants names. This person will decide that they strongly agree,
partly agree, disagree or strongly disagree with the statement. After that, the
others in the group give their opinions and decide where to put the statements
in the following table.
Strongly agree Partly agree
Disagree Strongly disagree
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For example, some other statements are:
1. The coachs behavior inside or outside of the pitch does not affect kids
2. It does not matter whether for the coach to is be negative or positive, if
they are interested in children
3. All players must have the same exercises regardless of their level
4. A coach or a commander is seen as a role model for teenagers
5. Coaches should not smoke or drink alcohol when participating in all
activities for children
6. Parents are the key resource in children football
7. The coach is considered to have a more important role than parents
8. Sympathy and mutual understanding may be seen through audio and
visual sources.
9. Parents should not be too ambitious about their children
10. It is very important for the coach to remember all the participants
names
11. Our club is non- competitive.
The club can learn its strengths as well as its weaknesses which need improv-
ing in the coming time based on the above evaluation and opinions. As a re-
sult, a specifc activity plan aiming at improving it will be carried out to help
the club more developed.
Note:
Each club should have a plan for its development
The more people involved in the planning, the better it is; this refects the
participation of all stakeholders.
Think of the aspects in which clubs are interested
Defne objectives for the coming time
Non- competitive factors
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Monitoring and evaluation stage by stage
Encourage and motivate members to participate in the implementation
Before making the development plan, the club needs to do the following:
Understand the club s level
Defne what the club would like to achieve
Defne implementation methods
The club can prioritize the signifcant issues for their changes or develop-
ment in the coming time from these above results.
For example, in defning actualities, the club realizes that they need 20 more
players in three months. Therefore, a short-term action plan of 2-3months is
made.
The club remembers that all members should reach an agreement on building
this action plan. For instance, increasing the number of female players:
Activities Performing Time Person in charge
Recruiting 20 U11
female players for
the club
Informing school A
about club players re-
cruitment
1.3.2012 Phan Vn C
Setting up criteria 1.3.2012 Phan Vn C
Organizing a football
tournament for stu-
dents at school A
15.3.20122 Nguyn Vn B
Making sample for
voluntary register.
28.2.2012 Nguyn Vn B
Receiving list of
membership
20.3.2012 Nguyn Vn B
Publicizing new
members of the club
31.3.2012 Head of BoM
Experience: start this process by discussing the positive thing of the club and
club members, then ideas and interests should be discussed. Players are cen-
ters for the club to aim at.
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CONCLUSION
Football is one of the most interesting and wonderful games. Participa-
tion in administrating a grassroots football club gives people lots of fun
and a great feeling of success at the center of which are the children..
Hopefully this little handbook will provide you with useful information and
ideas for your own club. In summary:
There are many reasons for the establishment of a club
Like other jobs, the frst step is often diffcult, but there are many indi-
viduals and organizations willing to support you
Get in touch with support organizations such as regional football associa-
tion, schools, local community, FFAV to get support.
Keep your club running smoothly
Look for donors and supports for the club and have a strategy to keep
them as long as possible
Build a good budget and follow its framework as well as the fnancial
resources of the club
In case of any problems, do not hesitate to contact for supports
Volunteers are potential, so look for them, encourage and help them
Keep the fre
Make the club develop, the club ownership belongs to you
We do hope this handbook offers you some useful advice and guidance on
how to build and run a grassroots football club. Additionally, we also hope
that the efforts and ideas will make football activities more fun and non com-
petitive. There is the potential for thousands of boys and girls to enjoy the ball
and you yourself can also experience this great joy.
The best wishes for you all in the future.
We hope to receive your comments.
FOOTBALL FOR ALL IN VIETNAM
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REFERENCES:
1. FFAV fnancial regulations, cost norm 2012
1. How to organize childrens grassroots football schools
2. How to train coaches
3. Children football
4. Football activities outside class
5. Sample of monitoring FFAVactivities
6. Running a Club (Hodder Arnold)
7. www.s2s.net (account needed)
All comments are warmly welcomed, please send to:ffav@ffav.com.vn;
chung@ffav.com.vn; Phone: +8454 3 825 325; +84 98 262 1008
Add: VNPT building, 3rd Floor, 51 Hai Ba Trung, Hue city, Vietnam
Play football, having fun, learn life skills!!!
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