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INTRODUCTION

Mahindra and an independent India began their rise together.


In 1945, two enterprising brothers named J.C. Mahindra and K.C. Mahindra joined forces with
Ghulam Mohammed and started Mahindra & Mohammed as a steel company in Mumbai. Two years
later, India won its independence, Ghulam Mohammed left the company to become Pakistans first
finance minister, and the Mahindra brothers ignited the company's enduring growth with their decision
to manufacture Willys jeeps under license in Mumbai. The companys new name - Mahindra &
Mahindra, of course.
Now, after more than six decades, Mahindra has grown from a humble local outfit to a US $16.7
billion corporation employing more than 180,000 people around the world.

Founded in 1945 as a steel trading company, we entered automotive manufacturing in 1947 to bring the
iconic Willys Jeep onto Indian roads. Over the years, mahindra diversified into many new businesses in order to
better meet the needs of our customers. This company has a growth of US $16.7 billion multinational group
with more than 180,000 employees in over 100 countries across the globe.
Today, our operations span 18 key industries that form the foundation of every modern economy: aerospace,
aftermarket, agribusiness, automotive, components, construction equipment, consulting services, defense,
energy, farm equipment, finance and insurance, industrial equipment, information technology, leisure and
hospitality, logistics, real estate, retail, and two wheelers.
Since 1945, weve built our company around the core idea that people will succeed if they are
just given the opportunity. Employees across the Group constantly challenge conventional thinking to create
solutions that make a significant difference in the lives of our customers. Thats why everything we buildbe it
a tractor, financial service, solar-powered lamp, or softwareis designed to empower you to reach your
potential.
THREE BASIC TENETS
These brand pillars guide all our actions and business decisions from deciding whether or not to enter a new
field or planning a portfolio of services.
We hope youll take what we do and make it your own.
Accepting No Limits We accept no limits, and ask the same of everyone else. In return, we work relentlessly to
provide the tools, information, and inspiration for us to push past limitations and comfort zones.
Alternative Thinking Alternative thinking means solving problems in ways no one thought of before, by using
fewer resources and entering markets thought to be unreachable.
Driving Positive Change We want you to rise. And not just you. Your family. Your neighborhood. Your whole
community. This is why we come to work every day.

VISION- To create a fully collaborative environment in which suppliers can deliver exactly what the company
needs, when it needs it ,& at a competitive cost.

MISSION- To create Indias largest automobile & automobile-related products distribution network by
providing dealers & customers with the largest choice of unique world class products & services.
Major business ventures
Aerospace
Aftermarket
Agribusiness
Automotive
Components
Consulting
Defence
Education
Energy
Hospitality
Industrial Equipment
Information Technology
Farm Equipment
Financial Services
Logistics
Luxury Boats
Real Estate
Retail
Sports
Defunct





AUTOMOTIVE PRODUCT LINE

Commercial Vehicles
Commercial Vehicles
Mahindra Alfa
Gio
Mahindra Trucks and Buses
Mahindra Bolero Pick-Up
Mahindra Genio
Mahindra Loadking
Mahindra Maxximo Plus
Mahindra Tourister Buses

Personal Vehicles
Personal Vehicles
Mahindra Bolero
Mahindra e2o
Mahindra Scorpio
Mahindra Thar
Mahindra Verito
Mahindra Xylo
Actyon
Mahindra Actyon Sports
Mahindra Chairman W
Mahindra Korando
Mahindra Kyron
Ssanyong Mahindra Rexton
Mahindra Rodius
Mahindra Xuv 500
Mahindra Quanto











COMMERCIAL VEHICLES

MAHINDRA ALPHA
The Alfa is a three wheeler goods carrier designed to make the loading, transportation, and unloading of
small cargos easier.

We equipped the Alfa with the largest and strongest cargo box yet at 24.5 cubic feet, and then adapted the
structure to handle oversize loads. First, we enlarged the side panels to help secure tall loads. Second, we
lengthened the wheel base to improve stability. Third, we installed a heavy-duty steering column. Finally, we
used four-point wheel mounting on every wheel. An affiliated CNG (Compressed Natural Gas) model, the
Champion, is also available upon request.
We strive to improve your work experience. The Alfas cabin is more comfortable with easy entry and exit and
excellent cross-ventilation. We know that many of our customers livelihoods depend on their vehicle, so weve
made the Alfa the only three wheeler with a full 24-month warranty. We support you at every step along the
way, from designing to driving.
GIO
We designed the Gio for intra-city cargo movers who need a compact, hardy truck that can carry small
quantities of goods over rough roads. Through its reliability, function-specific size, and superior driving
experience, the Gio makes hard work easier for the drivers who depend on it every day.
With the imperative for reliability in mind, we gave the Gio an engine thats both powerful and low
maintenance. We worked hard to make long drives more pleasant by reducing the noisiness and vibrations that
cause driver fatigue. And the Gios superior mileage of 27 kmpl helps owners keep down fuel costs.
The Gio is carefully designed to optimize city drivability. Its compact enough to handle city traffic, but offers
an ample 0.5 ton cargo box. And its tight turning radius optimizes maneuverability in small spaces and crowds.
TRUCKS & BUSES
Indian roads can be more than a little challenging thanks to wide variation in terrain, inclement
weather, and a large percentage of unpaved or unmaintained routes. To succeed, you need a transportation
solution that can handle it all. We designed Mahindra trucks from the ground-up in India to excel in Indian
conditions, so that you have a more than able partner in your business.
At the core of our Heavy Commercial Vehicle range are our revolutionary M-Power engines. These state of the
art engines deliver high performance at high fuel efficiency and meet EPA and Euro emissions standards. Join
us at the cutting edge of pro-environment business solutions.
Our trucks come in multiple sizes, depending on the load carrying capacity. A strong and durable suspension,
rugged chassis aggregates, robust brakes, and heavy duty axles to handle its superior torque, are designed to be
low maintenance and easy to repair. Coupled with best-in-class ride and handling, and low turning radius for
excellent maneuverability and generous cabin space - this makes for a pleasant ride for you and a passenger.
In addition we also offer buses and special vehicles through our Tourister range of vehicles
We meet both Indian and European safety standards to make sure youre safe even in adverse driving
conditions.


BOLERO PICK UP
Bolero Pick-Up
The Bolero Pick-up has been the market leader in the Indian pick-up truck segment for over a decade
now.With its proven MDI engine that generates 195NM of torque, the tough and rugged Bolero Pick Up has
been the preferred choice of customers with Indias varied terrain. In fact, the entire range of Bolero Pick-Up
Single Cabins is built to help you conquer everyday challenges in comfort and style. Its no wonder then that
over 600,000 customers have put their trust in the Bolero pick up till date.
Bolero Camper
The Bolero Camper is a double cabin pick up vehicle. Whether you have loads to deliver or places to visit, the
Bolero Camper treats you and your cargo with kid gloves - no matter what the terrain. Thanks to the spacious
cabin, options of rigid and IFS suspensions and high ground clearance, you will never feel the exhaustion or
discomfort of long trips. This means you get to your destination fresh, and ready to take care of business.
Bolero Maxi Truck
The Bolero Maxi Truck has the clean lines and macho grille of the Bolero utility vehicle, and the power and
cargo space of a hard-working truck. It lifts your livelihoodand your lifestyle.The Bolero Maxi Truck stands
out in performance as well. Move more loads faster at the top speed of 100 kmph. Its 62 BHP engine powers
the smooth transportation of heavy loads. We minimized the load on the engine with two innovations: a muffler
designed to reduce the backflow of exhaust gases into the engine, and viscous fan technology that automatically
switches off the cooling fan when engine temperature falls below a preset point. And our innovative micro-
hybrid technology helps conserve fuel, saving up to 10 percent on fuel costs.
Bolero Maxitruck Plus
The Bolero Maxitruck Plus comes with all the legendary toughness of Mahindra. In fact it is built to take on
anything the city throws at it. The BS IV engine builds up enough power to pull heavy loads effortlessly. And
delivers 17.7 KM/Litre* even in stop-and-go traffic. The Bolero Maxitruck Plus is a pleasure to drive. The
power steering takes away the effort from turning, and its low turning radius helps you get in and come out of
the narrowest of lanes.

GENIO
We built the Genio to satisfy small and medium business transportation needs. Built for
performance, it commands the style of a utility vehicle and the comfort of a car to make transporting
goods more efficient and more relaxed. And with eye-catching metallic colors and an aggressive grill
and bumper, the Genio makes a statement.
The Genios advanced mDI CRDe engine delivers 75 HP with a top speed of 120km/hr. With
independent front suspension and hydraulic double-acting telescopic shock absorbers, the Genio can
handle a payload of up to 1250kg over any kind of terrain. And with the shortest turning radius among
pickupsonly 6.15 metersit can negotiate city traffic as easily as open highway.
The Genio raises the standards for safety in commercial pickups. The Genio is the first commercial
pickup in India to provide emergency retractable seatbelts for the driver and co-driver, and the first to
drive on radial tubeless tires so that you keep control even if you get a puncture. Its LSPV brakes
adjust braking pressure depending on the payload and cross-members reinforce the doors to keep
the cabin safer.
With the ride quality of a utility vehicle, the Genio offers adjustable Power Steering, reclining semi
bucket seats, and a roomy 80.5 cubic foot cabin. Its packed with thoughtful conveniences like a floor
console with a mobile charging point, bottle and change holders, and a dashboard with a wallet and
mobile case separate from the large glove box. You can also keep track of your trip with the trip
meter in the instrument cluster. From power to comfort, the Genio has everything you need for your
business.
LOADKING
Our range of Loadking trucks offers the right transportation solution for any business. Need to transport
high-volume perishables? Try the Long-Wheelbase 4tyre. Moving big loads like boulders, cement, or sand?
Use the Sherpa Tipper. We even have a model that runs on compressed natural gas (CNG) to help you fight
global warmingand fuel costs.
Our range of Loadkings are equipped with a cutting-edge six-cylinder turbocharged intercooled diesel engine
with a maximum output of over 83 HP, delivering outstanding mileage without compromising on performance.
Whatever your business, your Loadking works just as hard as you do
MAXXIMO PLUS
The Maxximo Plus is the most technologically advanced mini-truck on Indian roads. When we
designed the Maxximo, we thought ways to maximize the quantity of goods you can transport in a single trip.
Its large loading area (35 sq. ft.) offers the greatest-in-class payload of 850 kg. It can travel at up to 70 kmph,
permitting you to make more trips faster. And its advanced engine gives you more power with less noise and
vibration. But this performance doesnt come at the cost of economy. Equipped with pioneering Fuel Smart
technology, the Maxximo Plus allows you to choose between higher power and higher mileage, at the press of a
switch.
This gives the Maxximo Plus the dual advantage of having the highest power in its class (26HP, 19.2 kW), as
well as the highest mileage in its class (21.9 km/litre). Coupled with a maintenance cost that is 21% lower than
other ordinary mini-trucks, this makes the Maxximo Plus a workhorse thats uniquely suited to Indian
conditions.
We know you spend long hours in your truck and we take your comfort just as seriously as we take the
performance of our vehicles. We developed a 35 square foot cabin thats longer, taller, and wider than all the
other vehicles in its class. Our booster technology magnifies the braking pressure so you can decelerate faster
with less effort, decreasing driver fatigue. Interested in learning more? Visit our website today!
TOURISTER BUSES
We built our Tourister range for comfort.
Every Touristers two-tone, high-back seats are well spaced out to give you plenty of legroom, and the interior
is bright and spacious. We focused on the drivers comfort too, putting in a cable-type gearshift with a shorter
gear and an adjustable steering column.
Choose the Tourister Regular for general transportation needs, or take a step up with the Tourister CRDe or
Tourister CNG. The CRDe engine makes the Tourister drive like a car. The CNG model saves you money on
fuel. Both models are equipped a rugged chassis with a tough front and rear axle assembly and constructed
from quality materials that make them last in the harshest conditions.
We are also a leading provider of school buses thanks to our focus on safety and making the school bus ride a
fun part of every childs day. The Tourister School Buss bright and playful interiors, comfy cushioned seats,
backpack storage below the seats, and child-sized steps are all tailored towards childrens tastes and needs.
Every bus has a notice board and speaker system for school-related news postings and easy supervision. And it
goes without saying that safety comes first. The Tourister School Bus has no-skid vinyl flooring to prevent
slipping, a buzzer switch to signal stop requests, an emergency exit, first-aid kit, and fire extinguisher.
We offer 16-40 seaters, and also offer CRDe and CNG versions. All enjoy a 1+1 year service warranty.

PERSONAL VEHICLES
BOLERO
Creating the Bolero meant challenging the existing perception of utility vehicles (UVs). Because of
their toughness, the common perception is that UVs lack comfort and style. With the Bolero, we strive to
deliver the ruggedness people expect in a UV with the driving pleasure of a car, answering the need for function
with style.
The new Bolero isn't just an SUV. It's a feature-rich, adrenaline pumping driving expereince. Combining
advancements like the new m2DiCR engine, Micro Hybrid technology (available only in ZLX-BS4) and and
Voice Messaging System with masculine exteriors and comfortable interiors including an advanced digital
display, the Bolero has everything you need to take on any road the country has to offer. Choose from the
exciting range of variants that suits your requirement.
Mahindra Bolero Special Edition - Overview
Presenting the Bolero Special Edition. It will make your heart beat faster at first glance. The pearl white
exteriors and sporty decals will make a statement wherever you go; into the heart of the city or deep into the
wild. The European leather seats ensure you travel in luxury and style. The music system with Bluetooth and
USB allows you to connect effortlessly and play your favourite tunes while youre on the move. And the rear
ABS gives you extra stability especially when youre going round sharp bends in the road. Own one now as only
500 of these will ever be made. - See more at: http://www.mahindrabolero.com/bolero-special-
edition#sthash.HlldH7Hc.dpuf
Key Features
Pearl white exteriors with sporty new decals
Luxurious eurpoean leather interiors
Blue vision headlamps
Music system with Bluetooth connectivity

SCORPIO
When we designed the Scorpio (known in Europe as the Goa) we started with a clean sheet of paper and
just one thing in mind our customers. Your needs became its features, and your destinations its motivation.
The whole package is wrapped in the Scorpios unmistakably muscular styling. The prominent grille and
bulging fenders give the Scorpio a dominating presence, and its upright stance means you tower over the road
ahead.


THAR
In a way, the Thar has been more than 60 years in the making. Mahindra built its first utility vehicle in
1947, when it assembled completely knocked down (CKD) jeeps in India. Rough, uncertain driving conditions
across the country led Mahindra to design its own powerful, handle-anything UVthe MM540.
The Thar celebrates this rich heritage by sharing the MM540s iconic original frame. But under the hood, its a
different beast. Its turbocharged intercooled NEF CRDe Euro IV engine devours the roughest terrain. Ground
clearance of 200mm and extreme approach and departure angles mean the Thar can climb over anything. And
its classic body on frame chassis is virtually indestructible.
A striking collectors item, the Thar connects Mahindras past and future, paying homage to history and
pushing forward the boundaries of modern technology.
VERITO
The new look Verito has always been the sedan of choice for people who value substance. Bold straight lines
combined with subtle curves give the car an elegant look. At the heart of this vehicle are the world-renowned
1.5 litre dCi and 1.4 litre MPFi engines renowned for their excellent mileage. When it comes to on-road
performance, the Veritos responsive power steering, high ground-clearance and well-tuned suspension
give passengers a ride quality thats unmatched. But perhaps the Verito's biggest strength lies on the inside. It
comes with class-leading cabin space with the widest rear-seat in its class, offering all three rear passengers
unmatched space and comfort.
The Verito Vibe, derived from the Verito sedan, is a sporty compact sedan with a large boot of 330 litres. The
Vibe retains the sedans inherent strengths - class leading space, high ground-clearance, and a well-tuned
suspension that does not compromise on comfort or performance. In addition the Vibe comes with distinctive
features such as the first-in-class LED Light Streaming Tail Lamps, champagne alloy wheels and carbon-
finished front grille.
XYLO
The all-new Xylo: 50 updates, 5 variants, 3 engine options.
The Xylo is a sleek multi-utility vehicle (MUV) that offers tons of space, style, and features. You can literally
tell this car what to do: the pioneering Voice Command Technology lets you control over 30 actions, just by
speaking.
The striking front grill and chrome accents make the Xylo a statement, and the cozy interior makes it a home
away from home. The seats offer advanced lumbar support, and the flatbed front seats recline fully to form a
horizontal bed. Foldout trays on the backs of the front seats make a quick snack or meal-on-the-go easy and less
messy. Mobile charging points and courtesy lamps transform the Xylo into a moving office. Weve also
attended to details like express power windows, tilt steering, and easy-to-adjust driver seats.
Choose from three powerful engine options: the mHawk for the greatest power, the mEagle for a peppy drive,
and the mDI CRDe for maximum fuel efficiency.
The Xylo's extensive safety features includes anti-lock brakes, airbags, special crumple zones to protect
passenger areas, a toughened steel body to disperse crash energy across the entire frame, and electronic sensors
that trigger reminders about fastening your seatbelt and locking your doors.


SSANYONG MAHINDRA REXTON
Take the Rexton for a spin and youll immediately understand why it is Ssangyong Motor Companys
showcase SUV. This powerful SUV offers the best combination of performance, fuel economy, comfort,
versatility, and safety.
A host of advanced features like the 8-way electrically adjustable driver's seat with memory settings, touch-
screen infotainment system with maps, sunroof, automatic climate control, rain sensors and auto headlamps
make your journey comfortable.
The 5-speed E-tronic automatic transmission provides smooth and quiet operation coupled with high
performance and fuel efficiency. The torque-on-demand system allocates most of the power to the rear wheels
under normal driving conditions, and automatically shifts more torque to the front wheels when road conditions
decline. Safety features include a rear obstacle warning system, panic alarm, and an immobilizer that prevents
illegal reproduction of your key.
With its winning combination of performance, safety, comfort and efficieny, the Rexton ensures that every
passenger has an enjoyable journey.
XUV 5OO
The XUV 500

knows no boundaries. Mahindras first global SUV platform is here. Designed with
inputs from customers across the world, it is unmatched in terms of style, performance, technology,
safety and comfort a truly complete driving experience.
Bold lines trace the chiselled, aerodynamic body of the XUV 500 with static-bending projector
headlamps, LED parking lamps and racing-inspired twin exhaust give the vehicle both a ferocious and
sophisticated look, making it a striking presence on road.
More surprising than the stylish design, however, is the monocoque construct, found in the most
modern SUVs around the world. It is the very essence of the XUV
500
s

uncompromised driving
dynamics. The result is an excellent power to weight ratio, unmatched handling and an undiluted
zdriving pleasure.
Combine that with Mahindras legendary mHawk engine, 330Nm torque and a 6-speed transmission,
and you get one of the most commanding driving experiences. But the superior ride doesnt stop
there. The XUV 500

boasts a range of integrated digital systems to make the driving experience
complete. A fully loaded GPS navigation system consisting of over 1.5 million kilometres of road
across 1200 cities and an inclusive Driver Information System that diligently reports all of the vehicles
vital information in real time are just two of the XUV 500s impressive features.
The future of digital integration is available for the passenger, too! Bring your DVDs, Smartphone, and
laptop onboard with no problem! Multiple charging points are placed in each seating row, as well as
an inbuilt laptop holder. The XUV 500

is the premium in comfort and elegance.
It is a global SUV for all of our customers.




QUANTO
Designed for the modern family, the Mahindra Quanto fuses the convenience and
practicality of a hatchback, with the space and comfort of an SUV.
A new breed of compact SUV, the Quanto is the only vehicle with 5 + 2 seating in the sub-4m
category giving it best-in-class interior space. Need a bigger boot? The 5+2 seating is adaptable to
the varying needs of the modern family, and the third row of seats folds to make more space than
ever before.
Our new mCR100 engine is the first 1.5 liter engine in the world with a twin-stage turbo. The 100bhp
engine coupled with 240NM of torque gives the Quanto its impressive performance. And thats not all.
By utilizing Micro Hybrid Technology, the Quanto has an ARAI certified mileage of 17.2 km/liter so
youre always smiling as you pull away from the fuel pump.
Power means nothing without controland the Quanto comes packed with a range of active and
passive safety features. In case of an emergency, the Dual SRS airbags inflate instantly, protecting
occupants from serious injury. An Anti-lock Braking System gives you greater control on slick
surfaces. The Intellipark Reverse Assist System helps drivers avoid nasty surprises while reversing,
while the Engine Immobilizer ensures takes care of anyone with prying fingers. The Quanto also
comes with powerful fog lamps that render better visibility in foggy conditions.
Visit the website and see what everyones been talking about.

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