ITTIHAD UNIVERSITY

COLLEGE OF MANAGEMENT AND INFORMATION SYSTEMS

Business Plan
ABOUT BUSINESS PLAN
Your plan is a reflection of you and your ability to organize t!in" #anage and co##unicate$
In t!e eyes of a ban"er or %enture capitalist &one '!o #ay in%est !is(!er #oney in your ne'
enterprise) it de#onstrates on paper your potential ability to co#pete in t!e business arena$
*e%eloping and #aintaining a successful business re+uires planning$ In so#e cases it #ay
only be a concept in t!e entrepreneur,s #ind$ A 'ritten business plan can be an in%aluable tool t!at
t!e entrepreneur can use to identify and e-ploit opportunities$ It is also !elpful in anticipating
proble#s and de%eloping strategies for a%oiding or #ini#izing t!ose proble#s$
T!e for# and content of a business plan 'ill %ary 'it! eac! business and 'it! t!e intended
use$ T!e #ain purpose of t!e business plan is not to i#press outsiders but to force t!e business
o'ner to t!in" t!roug! certain aspects of starting a business$ In fact t!in"ing t!roug! t!ose aspects
so t!oroug!ly t!at t!ey can be co##itted to paper$
As you consider t!e ti#e and energy t!at #ust go into t!e process of planning re#e#ber t!e
old adage.
Businesses dont plan to fail, they just fail to plan!
Your business plan 'ill pro%ide t!e basis for your financing proposal '!ic! is t!e docu#ent
sub#itted to t!e financial co##unity in order to obtain t!e finances to start or e-pand your business$
/ood intentions are only a part of t!e for#ula$ T!e rest "no's '!at to plan '!en to plan
and !o' to plan$ In t!is guide you 'ill be gi%en t!e tools to pro%ide t!e basis for a co#plete business
plan$
If you !a%e t!e personal discipline to co#plete t!e attac!ed 'or"s!eets you 'ill be prepared
to PLAN 0O1 SU22ESS3
Introduction.
T!e Business Pro4ect is 51A6 International Uni%ersity7 and t!is Uni%ersity is one of t!e TOP
899 Uni%ersities accredited all around t!e 'orld$ Students graduating fro# t!is Uni%ersity are #ade
sure t!eir /PA is not lo'er t!an :$8 and !onored by #eans of Educations as 'ell as in Sports and
/a#es$ 1A6 IU is co#posed of se%en colleges under different categories and different le%els$
BUSINESS PLAN
Page 1 of 5
ITTIHAD UNIVERSITY
COLLEGE OF MANAGEMENT AND INFORMATION SYSTEMS
Business Plan
Business Plan Sections are.
(1) The Business Profile
(2) The Vision and the People
(3) Communications
(4) Organization
() !icenses" Permits and Business #ames
($) %nsurance
(&) Premises
(') (ccounting and Cash )lo*
(+) )inancing
(1,) -.Commerce
(11) (c/uisitions
(12) 0ar1eting
Section ;. T!e Business Profile
Description:
Our Business RAK International University is providing services in means of Education to Students coming from
all around the orld in UAE disregard of race! culture or religion" #he Bachelor! $aster and %&' are recogni(ed
internationally and also accredited" Our University also involves students to develop their s)ills and a*ilities in
terms of sports! designing and other activities that ill *e developed as per the re+uirements of survey ithin si,
months of its functioning" RAK International University offers reasona*le rates and scholarship opportunities to
encourage poor family to send their children for education" #his University ill also use advance technology and
methods for teaching ith highly +ualified and competent %rofessors"
Section <. T!e =ision and t!e People
#he -ision of RAK IU ill *e internationally recogni(ed ith a glo*al perspective that educates leaders
ho ill fashion a more humane and .ust orld"
#he people involved are/
%rofessors
#rainers
Others
Section :. 2o##unications
Computer and Communications Tools Resource Reuirements are:
0omputers! Internet! #elephone! %agers! 1a,! Official Email I' for Students and Staff! 0ourier Service!
%ostal! and other means upon recommendation and noted as cost effective"
Budget. <9999 *>S
Section ?. Organization
T!e Departments in t!e Or"ani#ation are:
I" $anagement2Board of 'irectors
II" Administration and Registration
III" &R and #raining
I-" $ar)eting and %R
-" Information #echnology
Page 2 of 5
ITTIHAD UNIVERSITY
COLLEGE OF MANAGEMENT AND INFORMATION SYSTEMS
Business Plan
Section 8. Licenses @oning Trade#ar" and Business Na#es
DBA: RAK International University
Zoning: Ras Al Khaimah! United Ara* Emirates
Licenses: $inistry of Education! A'! UAE
Trademark: &arvard University! USA
Section A. Insurance
Li$e and Medical Insurance:
All the Students and Staff are eligi*le for 3ife and $edical Insurance provided *y Ara* Orient Insurance
0o" and financed *y RAK International University"
%SA/ Students ill *e charged and it4s compulsory hich is inclusive ith the Semester 1ees
Section B. Pre#ises
%remises Criteria:
0lass Rooms
Staff Offices
Store Rooms
#raining -enue 50onference and #heatre6
Sports 7round 5Open and 0losed6
0omputer 3a*s
Boo)s 3i*rary
Educational -ideos and 0's 3i*rary
Services 0entre
$os+ue 51emale and $ale6
8ashrooms
0ele*ration -enue
1unctions! 'ance and $usical -enue 5Stage 9 Rooms6
3oc)er &all
Restaurant Room
Section C. Accounting and 2as! 0lo'
All procedures are to *e implemented and any amount e,ceeding the Budget ill *e deducted from the
Employees Salary" Receipts and 0ash 1lo ill *e monitored ee)ly for the first year" 'uring the
second year the 0ash 1lo ill *e monitored monthly"
Page 3 of 5
ITTIHAD UNIVERSITY
COLLEGE OF MANAGEMENT AND INFORMATION SYSTEMS
Business Plan
Section D. 0inancing
Financin" Strate"&:
RAK IU ill *e supported *y RAK 7overnment for start up" 'uring of the course of the year for
development Application for 3oan ill *e applied if the amount of %rofit is high than the e,pected rate"
Section ;9. EE2o##erce
'e( Site:
#he 8e*site that ill *e developed and functioning Beta for the first ill *e support initially for
registering students outside UAE" All the Application 1orms! transactions and 1A: ill *e placed online"
After One ;ear #raining courses demanded ill *e placed ith reasona*le rates under the name 3earn
Online hich is also a profit for the Organi(ation" A specialist ill *e assigned to develop and mar)et
this Business also"
Section ;;. Ac+uisitions
Team:
%lease chec) 'epartments in the Organi(ation Section
Sellers/
All the products related to the University ill *e received under minimum five +uotations" #he
+uotation ill *e compared also ith other lo +uality mar)ets"
Mar)et Conditions:
As this ill *e first University in Ras Al Khaimah ith competent rate and charges this ill encourage
students all over the orld and also the Students residing in UAE"
Tar"ets:
#he $ar)eting 'epartment ill *e responsi*le for the targeted Students and 7overnment Sectors"
#heir Incentive and Salary ill *e depended upon the num*er of Schools and not upon the num*er of
Students registered" #hat is attaining the Schools 0ontracts plus registering the Students 5early
registration and fees paid are not refunded6"
Section ;<. Far"eting
$ar)eting %lan
Advertising and %romotion %lans
0ampaigns for Registration in all the Emirates
E,hi*itions
Page 4 of 5
ITTIHAD UNIVERSITY
COLLEGE OF MANAGEMENT AND INFORMATION SYSTEMS
Business Plan
The Means of Commercializing designed for this Business Project are:
&;) IU 2lass 1oo# Presentation
&<) Local G International Students 0lyer
&:) Local G International Students Ad%ertise#ent
&?) Business Plan
&8) Business Pro4ect
'''$ra"iu$edu$ae
RAK International University
(RAK IU)
Business Project Internet eferences:
http://www.tparents.org/Library/Unification/Photos/U-Logo/World%20University%20Federation.pg
http://www.harvard.ed!/acade"ics/
http://www.seattle!.ed!/ho"e/abo!t#seattle#!niversity/"ission/
http://www.!sfca.ed!/"ission/
http://www.v!.ed!.a!/library/i"ages/grad.pg%20$%&'.(P)
http://www.lh!p.ed!/sbdc/*!ad/+U,-./,,%20PL0.%2012/03-4.%20)U-5/.doc
Page 5 of 5