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Lane Florsheim

62 Avenue B!New York, NY!414.801.1089!

Tufts University, Medford, MA Bachelor of Arts, May 2013
International Relations Major, Entrepreneurial Leadership Minor Deans List Five Semesters

The New Republic Magazine, Production Assistant/Office Manager September 2013-Present
- Converted in-book layouts and art into iPad, online, and social sharing formats using Adobe InDesign
and Photoshop; assisted the production team with issue mapping and layout circulation
- Compiled and coded daily newsletter; pitched, researched, and wrote stories for online and in-book
- Worked with the business team on headline testing using Hubspot, article tracking using Chartbeat and
Parsely, and research projects analyzing the brands online presence, Politics Writer June 2013-September 2013
- Pitched, researched, and wrote five posts per day for the news and politics verticals, covering
congressional proceedings, military sexual assault policy, social issues, various political figures, and more
- Developed special coverage on abortion issues
- Monitored several news outlets and contributed to the magazines social media presence

The Culture-ist Magazine, Contributor and Editorial Intern January 2013-Present
- Pitched, conducted interviews for, and wrote articles on a variety of topics such as travel, womens
issues, and small business, including multiple pieces syndicated on the Huffington Post
- Stayed on as a contributor, traveling to Mexico City on behalf of the magazine to write a travel feature

Glamour Magazine, New York, NY, Online Editorial Intern June-August 2012
- Pitched, researched, wrote, and published blog posts and slideshows on glamour.coms News/Womens
Issues, Health & Diet, Sex Love Life, and Weddings channels
- Compiled daily news roundups for the online editorial team, transferred in-book content into online
format using Moveable Type, optimized content using SEO, and QAd pieces pre-publication
- Attended press previews and industry events on behalf of brand

Boston Magazine, Boston, MA, Marketing Intern May-December 2011
- Assisted the marketing team with company events and launch parties, post-event recaps and preliminary
proposal steps, creating sell sheets, fact checking, and copy editing advertisements
- Trained fall interns; researched and wrote a report on strategy for city magazines in the digital age in
conjunction with Tufts Entrepreneurial Leadership Program

Global Youth Leadership Institute, Mumbai, India, Program and Office Intern June-August 2010
- Directed activities and discussions, planned daily schedules for participants, and assisted with other
program work as Program Intern for GYLIs pilot program in India
- Compiled a photo book and updated correspondence for GYLI as Office Intern in Milwaukee

Weyco Group Inc., Milwaukee, WI, Marketing Intern Summer 2010
- Worked on projects involving computer programs such as Google AdWords and Microsoft Exile

Global Youth Leadership Institute, Milwaukee, WI, Development Assistant Summer 2009
- Planned and executed two summer slideshow-fundraisers in Milwaukee and Chicago
- Wrote and submitted grant applications and letters of inquiry seeking funding and exposure for GYLI

Proficient in French, HTML, SEO, Microsoft Office, and social media: platforms such as Twitter,
Instagram, Facebook, Pinterest, and tumblr