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Lane Florsheim

62 Avenue B!New York, NY!414.801.1089!lane.florsheim@gmail.com



EDUCATION
Tufts University, Medford, MA Bachelor of Arts, May 2013
International Relations Major, Entrepreneurial Leadership Minor Deans List Five Semesters

MEDIA EXPERIENCE
The New Republic Magazine, Production Assistant/Office Manager September 2013-Present
- Converted in-book layouts and art into iPad, online, and social sharing formats using Adobe InDesign
and Photoshop; assisted the production team with issue mapping and layout circulation
- Compiled and coded daily newsletter; pitched, researched, and wrote stories for online and in-book
- Worked with the business team on headline testing using Hubspot, article tracking using Chartbeat and
Parsely, and research projects analyzing the brands online presence

Bustle.com, Politics Writer June 2013-September 2013
- Pitched, researched, and wrote five posts per day for the news and politics verticals, covering
congressional proceedings, military sexual assault policy, social issues, various political figures, and more
- Developed special coverage on abortion issues
- Monitored several news outlets and contributed to the magazines social media presence

The Culture-ist Magazine, Contributor and Editorial Intern January 2013-Present
- Pitched, conducted interviews for, and wrote articles on a variety of topics such as travel, womens
issues, and small business, including multiple pieces syndicated on the Huffington Post
- Stayed on as a contributor, traveling to Mexico City on behalf of the magazine to write a travel feature

Glamour Magazine, New York, NY, Online Editorial Intern June-August 2012
- Pitched, researched, wrote, and published blog posts and slideshows on glamour.coms News/Womens
Issues, Health & Diet, Sex Love Life, and Weddings channels
- Compiled daily news roundups for the online editorial team, transferred in-book content into online
format using Moveable Type, optimized content using SEO, and QAd pieces pre-publication
- Attended press previews and industry events on behalf of brand

Boston Magazine, Boston, MA, Marketing Intern May-December 2011
- Assisted the marketing team with company events and launch parties, post-event recaps and preliminary
proposal steps, creating sell sheets, fact checking, and copy editing advertisements
- Trained fall interns; researched and wrote a report on strategy for city magazines in the digital age in
conjunction with Tufts Entrepreneurial Leadership Program

OTHER EMPLOYMENT
Global Youth Leadership Institute, Mumbai, India, Program and Office Intern June-August 2010
- Directed activities and discussions, planned daily schedules for participants, and assisted with other
program work as Program Intern for GYLIs pilot program in India
- Compiled a photo book and updated correspondence for GYLI as Office Intern in Milwaukee

Weyco Group Inc., Milwaukee, WI, Marketing Intern Summer 2010
- Worked on projects involving computer programs such as Google AdWords and Microsoft Exile

Global Youth Leadership Institute, Milwaukee, WI, Development Assistant Summer 2009
- Planned and executed two summer slideshow-fundraisers in Milwaukee and Chicago
- Wrote and submitted grant applications and letters of inquiry seeking funding and exposure for GYLI

SKILLS:
Proficient in French, HTML, SEO, Microsoft Office, and social media: platforms such as Twitter,
Instagram, Facebook, Pinterest, and tumblr