Dubai TV Coverage Summary March '09

Distribution of Coverage by Category

Geographic March '09

Geographic Coverage - Segregated

100

90
DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS

80
Bahrain 2 0 0 0 0 0
Egypt 0 0 0 0 0 0
Jordan 0 0 0 0 0 0 70

# Articles
Kuwait 0 0 0 0 0 c
Lebanon 0 0 0 0 0 0 60
Morocco 0 0 0 0 0 0
Oman 0 0 0 0 0 0 50
Pan Arab 0 0 0 0 0 c
Qatar 0 0 0 0 0 0
40
Saudi Arabia 0 0 0 0 0 0
Syria 0 0 0 0 0 c
Tunisia 0 0 0 0 0 0 30
UAE 0 0 0 0 0 2
Total 2 0 0 0 0 2 20

10
2 2
00000 000000 000000 00000 000000 000000 000000 00000 000000 000000 00000 000000 00000
0
Bahrain Egypt Jordan Kuwait Lebanon Morocco Oman Pan Arab Qatar Saudi Syria Tunisia UAE
Arabia

DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS
Language March '09

Language Penetration - Segregated

600

Arabic English French 500

DUBAI TV 2 0 0

# Articles
SAMA DUBAI TV 0 0 0
DUBAI SPORTS 0 0 0
DUBAI ONE 0 0 0 400
CORPORATE PR 0 0 0
INDUSTRY NEWS 6 0 0
300

200

100

2 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 0
0
Arabic English French
DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS

Language Penetration - Non-segregated

Arabic English French

Non-segregated 8 0 0

100%

Arabic English French

Media Type March '09

Media Type Breakdown - segregated

500

# Articles
Newspapers Magazines Websites 400
DUBAI TV 2 0 0
SAMA DUBAI TV 0 0 0
DUBAI SPORTS 0 0 0
DUBAI ONE 0 0 0 300
CORPORATE PR 0 0 0
INDUSTRY NEWS 6 0 0
200

100

2 0 0 0 0 6 0 0 0 0 0 0 0 0 0 0 0 0
0
Newspapers Magazines Websites

DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS

Media Type Breakdown

Non-segregated

Newspapers Magazines Websites

Non-segregated 8 0 0

100%

Newspapers Magazines Websites

Advertorial Value Equivalent March '09

Advertorial Value Equivalent in US $

Value in US $
600,000

Advertorial Value Equivalent - US $

DUBAI TV 0 500,000
SAMA DUBAI TV 0
DUBAI SPORTS 0
DUBAI ONE 0 400,000
CORPORATE PR 0
INDUSTRY NEWS 0
300,000

200,000

100,000

0 0 0 0 0 0
0
DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS

Advertorial Value Equivalent - US $

DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE

CORPORATE PR INDUSTRY NEWS
Reach March '09

Reach

400,000
369,192

# of articles
Reach 350,000
DUBAI TV #NAME?
SAMA DUBAI TV 0
300,000
DUBAI SPORTS 0
DUBAI ONE 0
CORPORATE PR 0 250,000
INDUSTRY NEWS 369,192
200,000

150,000

100,000

50,000

0 0 0 0
0
DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS

Reach

100%

DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE

CORPORATE PR INDUSTRY NEWS
Impressions March '09

Impressions
1,200,000
1,107,576

# of articles
Impressions
DUBAI TV #NAME? 1,000,000
SAMA DUBAI TV 0
DUBAI SPORTS 0
DUBAI ONE 0 800,000
CORPORATE PR 0
INDUSTRY NEWS 1,107,576

600,000

400,000

200,000

0 0 0 0
0
DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS

Impressions

100%

DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE

CORPORATE PR INDUSTRY NEWS
DUBAI TV
Dubai TV Media Evaluation Report - March '09
Number of entries 2
Total Circulation #NAME?
Impressions #NAME?
AVE in US$ 0
Editorial media value in US 0

Media Date Title language Col./Bw Circulation Media type Size

Dubai TV
Bahrain

Taratata
Al Waqt 4/9/2009 Taratata Arabic c 20,000 Newspaper Taratata 63 cc
Al Wasat 4/18/2009 Taratata Arabic c 30,000 Newspaper Taratata 66 cc

Naltaqi Ma Marween

2
Egypt
Jordan
 0
Kuwait
 0
Lebanon
 0
Oman
 0
Pan Arab
 0
Qatar
 0
Morocco

0
Saudi Arabia
 0
Syria
0
UAE
 0
Tunisia

0
Total 2 #NAME?
SAMA DUBAI TV
Dubai TV Media Evaluation Report - March '09
Number of entries 0
Total Circulation 0
Impressions 0
AVE in US$ 0
Editorial media value in US$ 0

Media Date Title language Circulation Media type Size

Sama Dubai TV
Bahrain
Egypt

Jordan
Kuwait
Lebanon
Oman

Pan Arab
Qatar
morocco
Saudi Arabia
Syria
Balsam
UAE
Total 0
 INDUSTRY NEWS
Dubai TV Media Evaluation Report - June 2007
Number of entries 49
Total Circulation 5,476,133
Impressions 16,428,399
AVE in US$ 112,089
Editorial media value in US$ 224,178

Media Date Title language Col./Bw Circulation Media type Size AVE Impressions
Corporate
Egypt
Al Akhbar 6/10/2007 Satellite TV channels and monopolizing dramatic works Arabic c 500,000 Newspaper 51.00 1,530 1,500,000
Al Gomhuria 6/22/2007 Local opinions on TV Channels Arabic b 600,000 Newspaper 38.00 1,938 1,800,000
TV Dish 6/25/2007 Viewer dailies Arabic b 20,000 Magazine 0.25 250 60,000
3
Jordan
Al Arab Al Yawm 6/24/2007 Al Jazeera's correspondent Salaam Khodr interview Arabic c 24,000 Newspaper 128.00 1,664 72,000
Al Arab Al Yawn 6/8/2007 Heated competition Arabic b 24,000 Newspaper 12.00 120 72,000
2
Kuwait
Al Anbaa 6/19/2007 Al-Muslim in Dubai for "Al-Aseel" Arabic b 82,127 Newspaper 25.00 350 246,381
Al Qabas 6/8/2007 Halima is active in her work while Ghadan is Lazy Arabic c 87,650 Newspaper 70.00 1,890 262,950
Al Seyassah 6/21/2007 "Alam Modhesh" soon on Sama Dubai TV Arabic c 50,000 Newspaper 63.00 1,701 150,000
Al Rai 6/23/2007 Mashael: I am the first Kuwaiti presenter that wants to act Arabic c 88,000 Newspaper 32.00 864 264,000
Al Qabas 6/24/2007 Halima Poland has no disputes with Rotana Arabic c 87,650 Newspaper 65.00 1,755 262,950
5
Pan Arab
Al Hayat 6/18/2007 The channels' market unveils the viewers' identity and their ideology Arabic b 356,650 Newspaper 141.00 3,525 1,069,950
1
Saudi Arabia
Satellite Guide 6/2/2007 Asian Olympic teams Arabic c 75,400 Magazine 0.50 1,350 226,200
Al Shams 6/3/2007 The commercial channels steal the Saudis Arabic c 120,000 Newspaper 154.00 4,620 360,000
Al Yaum 6/5/2007 Huge Media presence to cover football games Arabic b 126,000 Newspaper 296.00 9,176 378,000
Al Yaum
6/5/2007 Unprecedenteed attendance of media at the final match of Saudi league Arabic b 126,000 Newspaper 64.00 1,344 378,000
Al Madina 6/6/2007 Phenomenon threatens famous Arab singers Arabic b 95,000 Newspaper 183.00 4,392 285,000
Satellite Guide 6/16/2007 Orbit sport channels Arabic c 75,400 Magazine 1.00 2,700 226,200
Al Shams 6/25/2007 Dubai kidnaps Yasser Arabic b 120,000 Newspaper 5.00 125 360,000
7
UAE
Al Ittihad 6/2/2007 TV banned! Arabic b 94,275 Newspaper 31.00 372 282,825
Zahrat Al Khaleej 6/2/2007 "Mohamad Abdo" and "Abou Beker Salem" Arabic c 198,375 Magazine 1.00 5,590 595,125
Al Khaleej 6/3/2007 Dubai International Sports Conference 2007 Arabic b 90,000 Newspaper 396.00 4,752 270,000
Al Bayan 6/3/2007 Second Dubai International Sports Conference 2007 Arabic c 94,550 Newspaper 415.00 4,565 283,650
Al Bayan 6/5/2007 Second Dubai International Sports Conference begins today Arabic c 90,000 Newspaper 415.00 6,640 270,000
Al Bayan 6/5/2007 Second Dubai International Sports Conference begins today Arabic c 94,550 Newspaper 650.00 7,150 283,650
Al Khaleej 6/7/2007 Football Association honors best players Arabic b 90,000 Newspaper 128.00 1,536 270,000
Al Wahda 6/7/2007 Football Association honors best players Arabic c 30,000 Newspaper 175.00 3,150 90,000
Al Bayan 6/8/2007 DSS finishes preparations for launching the event Arabic c 90,000 Newspaper 184.00 2,944 270,000
Al Bayan 6/8/2007 Dr. Barween Habib Arabic b 90,000 Newspaper 76.00 836 270,000
Khaleej Times 6/8/2007 Panel meets to discuss DSS preparations English c 67,030 Newspaper 72.00 1,152 201,090
Al Emarat Al Youm 6/8/2007 Exclusive rights struggle begins Arabic b 100,000 Newspaper 44.00 792 300,000
Al Sada 6/10/2007 From here and there Arabic c 93,600 Magazine 0.25 688 280,800
Al Sada 6/10/2007 Criticism for Dina Azar Arabic c 93,600 Magazine 0.50 1,375 280,800
Al Khaleej 6/11/2007 Iraqi programs presenter can sing and act Arabic b 90,000 Newspaper 184.00 3,680 270,000
Al Khaleej 6/11/2007 Iraqi programs presenter can sing and act Arabic b 90,000 Newspaper 184.00 2,208 270,000
Gulf News 6/13/2007 It's all about creating English c 99,856 Newspaper 116.00 2,320 299,568
Al Ittihad 6/15/2007 Short message Arabic b 94,275 Newspaper 26.00 312 282,825
7Days 6/17/2007 TV needs to consider non-arabic muslims English b 71,555 Newspaper 17.00 459 214,665
Al Sada 6/17/2007 Shrine's advices Arabic c 93,600 Magazine 0.25 688 280,800
7Days 6/19/2007 More calls for Dubai TV channel English b 71,555 Newspaper 14.00 378 214,665
Al Ittihad 6/19/2007 Shubeer…from Dream to El Beit Beitak Arabic b 94,275 Newspaper 8.00 96 282,825
Al Bayan 6/19/2007 Um Khammas on commercial boards in Ras Al Khaimah Arabic b 94,550 Newspaper 59.00 649 283,650
Al Khaleej 6/20/2007 Ghazi Hussein during Ramadan Arabic c 90,000 Newspaper 80.00 1,440 270,000
Al Ittihad 6/21/2007 Bin Mammam in interview with Dubai Sports Arabic b 94,275 Newspaper 395.00 4,740 282,825
Khaleej Times 6/21/2007 DSS fiesta opens today with much to offer for one and all English c 67,030 Newspaper 323.00 5,168 201,090
Al Emarat Al Youm 6/22/2007 On Dubai TV Arabic c 100,000 Newspaper 51.00 1,020 300,000
Al Khaleej Dubai Culture and Art Forum' receives full support from Dubai's
6/24/2007 leading public and private institutions Arabic b 90,000 Newspaper 40.00 480 270,000
Al Ittihad 6/25/2007 Dubai Culture and Art Forum kicks off tomorrow Arabic b 94,275 Newspaper 31.00 372 282,825
Khaleej Times 6/25/2007 Culture forum gets support from sponsors English c 67,030 Newspaper 49.00 784 201,090
Al Emarat Al Youm 6/25/2007 Dubai Culture and Art Forum' Arabic c 100,000 Newspaper 323.00 6,460 300,000
31 5,476,133 112,089 16,428,399
Total 49
DUBAI SPORTS
Dubai TV Media Evaluation Report - March '09
Number of entries 0
Total Circulation 0
Impressions 0
AVE in US$ 0
Editorial media value in US$ 0

Media Date Title language Col./Bw Circulation Media type Size

Dubai Sports
Egypt

0
Kuwait

0
Oman

0
Pan Arab

0
Saudi Arabia
 0
UAE
 0
Total 0 0 0
DUBAI ONE
Dubai TV Media Evaluation Report - March '09
Number of entries 0
Total Circulation 0
Impressions 0
AVE in US$ 0
Editorial media value in US$ 0

Media Date Title language Col./Bw Circulation Media type Program Size
Dubai One
Bahrain

0
Egypt
 0
Kuwait
 0
Lebanon

0
Oman
 0
Pan Arab
 0
Qatar
 0
Saudi Arabia

0
Syria
 0
Tunisia

0
UAE
 0
Total 0 0 0.00
MULTIPLE MENTIONS
Dubai TV Media Evaluation Report - March '09
Number of entries 0
Total Circulation 0
Impressions 0
AVE in US$ 0
Editorial media value in US$ 0

Media Date Title language Circulation Media type AVE EVE Impressions
Multiple Mentions
UAE

Total 0 0 0 0 -
CORPORATE PRESS RELEASES
Dubai TV Media Evaluation Report - March '09
Number of entries 0
Total Circulation 0
Impressions 0
AVE in US$ 0
Editorial media value in US$ 0

Media Date Title language Col./Bw Circulation Media type Program Size
Corporate Press Releases
Bahrain

0
Egypt

0
Kuwait

0
Lebanon

0
Oman

0
Pan Arab

0
Qatar
 0
Saudi Arabia

0
UAE
 0
Total 0 0 0
INDUSTRY NEWS
Dubai TV Media Evaluation Report - March '09
Number of entries #VALUE!
Total Circulation 369,192
Impressions 1,107,576
AVE in US$ 0
Editorial media value in US$ 0

Media Date Title language Col./Bw Circulation Media type Size

Industry News
Bahrain

Al Wasat 3/26/2009 Dubai: We will not dismiss our employees Arabic c 30,000 Newspaper 80 cc
0
Lebanon

0
morocco

Saudi Arabia

0
UAE

2
Total 6 #VALUE! 369,192