COMPANY PROFILE

HiSTORY
During their university studies in London the
young Kistermann sisters were inspired by the
sounds and vibes of the cities underground
districts. Te alternative and edgy rock
scene of Shoreditch, Camden Town and the
heady cultural clash of Brick Lane breathed
life into Crime London collections. A style
that epitomizes the look of East London.
Life is given to Crime London, where
the past lives again, revisit the old and its
timeless value, make cool that which is
ofen lef in the imagination of the vintage
community, create a product the transmits
the sensation of the life experience.
MOOD
Groove is a rhythm, a sensual pleasure, involvement, a mix of cool & funky. Groove is the
sensation experienced when certain music is listened intensely, it is the capacity to feel the
past, it is like getting the shivers upon experiencing something for the frst time - Groove is
the sensation of Crime London.
Crime London is a young brand, a dynamic brand of clarity, enhancing and accenting a cool
lifestyle and always in step with the rhythm of the times.
Our collections are all about zips,
trims and blends of diverse materials
We love contrasts and controversial
combinations one day youre in the
posh jet-set, the second afer youre
exploring the grimy thugs life...its
always a matter of seeking strong
sensations and your style should be
free to adapt to that
Te coolest thing is when you dont
care about being cool anymore.
Indiference is the greatest aphrodisiac
thats what really sums up style for
us
Its all about old Hollywood glamour
but in a ripped t-shirt kinda way
When in doubt: all black everything
cant go wrong with that!
KISTERMANN SISTERS
BUSINESS STRUCTURE
For four generations the Kistermann Family has held a diverse range of
global businesses with outstanding reputations. Teir Holding Company,
Elektra, manages several of the Kistermann companies, including Crime
London.
Fashion has long been the core business of the family. Established in 1954
with the Lanifcio Kistermann and recently with the young and dynamic
company Jelkom.
Jelkom was established in 2007 to promote and distribute G-Star Footwear.
In 2012 the company decided to create its own brand following a desire
by the youthful Kistermann Sisters to utilize the family knowledge of
the fashion business combined with a vision of an avant-garde grunge
aesthetic to create Crime London.
Kistermann
Elektra
Fashion Trading
Lanifcio Kistermann Jelkom
Crime
Real Estate
GROWTH
Crime London is now distributed throughout the
whole of Europe, Japan and some countries in the
Middle East. With the Spring/Summer 15 collection
Crime London is ready to enter the markets of USA,
Canada and Korea.
- France - Luxembourg - Greece
- Germany - Denmark - Israel
- Austria - Norway - Russia
- Switzerland - Finland - Japan
- Belgium - Spain
- Holland - Portugal
From the frst season Crime London has performed
well and continuously held strong growth throughout
six seasons over the past three years.
Turnover:

Year Turnover ($)
2012 5,5 million
2013 12 million
2014 18 million
List of countries:
Crime London is currently featured in shop windows of the
premier fashion boutiques globally, such as Luisa Via Roma
(Italy), Galleries La Fayette (Paris), Mercedeh (Montecarlo),
Macho Co Ltd (Japan) and more than 1000 other multi-brand
stores.
Te company is now working with some of the most important
department stores and buyers, all around the world, to establish
CRIME London outlets in-store and expand our retailers globally.
Crime London has the capability of efciently establishing
concession stores within large retailers in line with other big
brands. Te brand has a strong structured supply chain, defned
design and strategy established to create a Crime London outlet
with ease within department stores and large retailers.
STOCKISTS
Selection of our point of sales material Rendering corner shopping mall
In June 2014 there will be the opening of the frst mono-brand store, in the idyllic young and cool island of Ibiza. A location that perfectly
refects the mood of Crime London, located in the old town the store is a new cathedral to the gritty underground vibe of the streets of London
transported into the hedonistic international party capital of the world.
A world renowned architect has collaborated to combine state of the art design with metropolis cool. Deconstructed metal will meld through full
height mirrors to a chromatic ceiling and its kaleidoscope of colors. State of the art design is symbiotically combined with the groovy hippie Ibiza
roots to create the most exciting store opening of the season.
Ibiza has provided the backdrop for strong collaborations for the coming season with the islands best world renowned clubs, djs and brands.
Strategic marketing will take place by forging partnerships with select venues and individuals to introduce Crime London to the myriad of cultural
and economic groups that fock to Ibiza throughout the summer period.
CRIME IBIZA
Crime London attends the best exhibitions in Europe
seasonally such as, Micam Milano, Pitti Firenze,
Premium Berlin, Whos Next Paris.
Tis allows the company to form new and strategic
partnerships in all areas of the fashion industry.
TRADE FAIRS
Crime London has been featured every season in several
issues of Conde Nast magazines such as Vogue and
Glamour.
COMMUNICATION
PRESS
We also do web marketing campaigns in addition with a
selection of it-bloggers, online magazines and news sites in
order to target as wide an audience as possible within a large
range of demographic groups.
Tis raises the profle of the brand and introduces it to a
variety of audiences by accessing new customers through
a wide range of multimedia, and utilizing the far reach and
infuence of bloggers and the online community, as well as
traditional mainstream media.
COMMUNICATION
DIGITAL PR
Crime London operates with the most modern structures in both
Italy and Indonesia, which guarantee an extremely high production
quality. Handicraf techniques that are usually the preserve of
artisans have been uniquely blended into the industrial process,
helping to preserve techniques that are ofen replaced by modern
machinery.
It is exactly this rediscovery and industrial reinterpretation of
these techniques that give an added value to the brand in creating
products with a distinct attention to detail and individuality that
only handmade can provide.
THE FACTORY
Crime London has capability to deliver up to 25,000 shoes
and garments in a single day up to 250,000 pieces can be
kept at any one time with new automated stores, capable of
simultaneously processing up to 500 orders.
Goods are efciently delivered within 48 hours. Everything
needed to complete any order is on hand combined with state
of the art technology to ensure the client receives the goods as
swifly as possible.
LOGISTICS
Crime London strictly adheres to the international parameters relating to the working conditions of the staf employed within each manufacturing
facility, and has met with every necessary certifcation. Fair wage and safe and humane working conditions are guaranteed with the production of
every piece and are intrinsic to the ethos of our company.
Sustainability is also of great importance and natural materials and dyes are used as far as possible. Many of our dyeing techniques use naturally
derived pigments that are less harmful to the environment by preventing harmful chemicals entering the water system. Sourcing sustainable
materials, for all our products is of the utmost importance to the future of our company and our planet.
ETHICAL PRODUCTION & WORK CONDITIONS
SOCIAL NETWORKS
Crime London
www.crimelondon.com