TOR for SMS TOOL

Purpose:
To collect demographic information and feedback from its customers.
To disseminate information to its clientele across its varying lines of business.
It will help pass information to and from by interfacing existing systems so that clients can
interact via mobile phones
To that end, Kenya ailways needs a solution that addresses this very critical
business need ! to pass information to and fro ! by interfacing existing systems to the
platform "#$ will provide and leveraging our custom standalone web based tools that
will enable K to rapidly interact with their clients via their mobile phones.
%ur ob&ective therefore in order to meet this business re'uirement would be to build a
platform that would utili(e the following elements:
$ )tandalone *eb $pplication that facilitates:
+ ,ustom bulk communication to existing
clientele
+ #arketing campaigns
$ #ultifunctional $PI that allows for integration with existing systems
and facilitates:
+ Inbound collection of -emographics
+ Inbound collection of feedback via )#)."))-./oice
This approach to service delivery will allow "riel #obile $frica 0"#$1 to provision basic
services via a prebuilt web application allowing K to get up and running 'uickly whilst
the #ultifunctional $pplication Programming Interface 0$PI1 to follow will allow for
custom integration with 2avision and other backend internal systems to reali(e more
e3cient interactions with your clientele.
"#$ ,%224,T5s architecture is 6exible allowing multiple applications to leverage our
customi(able $PI that can continually be extended to o7er greater functionality based
on the evolving re'uirements of Kenya ailways various business lines.
The current system that we have allows us to deliver the following to our clients and
can be leverage immediately by Kenya ailways:
8ulk )#) )ervices o7ered at varied discounted rates to customers based on
purchase volumes )ubscription based 0keyword!based1 premium rate )#) on
shared or dedicated short codes
%n!-emand premium rate )#) for collection of feedback and demographics
Premium ate )#) for purposes of disseminating information to selected
subcribers 0 would
re'uire custom integration with "#$ ,%224,T5s application engine
These functions currently function exclusively via )#) with the goal of scaling the
platform in future to provide similar services via "))- and eventually /oice. $ll these
services at the onset will be built utili(ing a custom built )#)!/oice!"))- facilitating
access to existing service provider networks especially for the purpose of successfully
delivering premium rate voice, sms and ussd services alongside bulk sms services
especially where speci9c custom integration is re'uired.
"#$ ,onnect ! ,apability %verview
This section covers the high level functions of the 9rst iteration of "#$ ,%224,T. "#$
,%224,T allows individuals and organi(ations to 'uickly provision Premium ate
)#) based communication and marketing campaigns and leverage standard bulk
)#) while at it.
*hilst the use!cases articulated are are speci9c to a market segment that we are
currently serving, what
they serve to illustrate is the adaptability of our platform to di7erent market
segment who share a
common need to 'uickly and e7ectively reach and interact with their clientele using
)#), /oice and "))-
channels.
8ase #odule: Premium ate 0outbound1 : %n -emand 0inbound1 )#)
This module will allows for the following:
egistration of a premium rate )#) Keyword for premium outbound campaigns on
o $ dedicated shortcode ! purchased and paid for from funds credited to
their registered
accounts on the platform
o $lternately, customer re!use of an existing short code provisioned
by "#$ ! with
outbound messages possibly pre9xed with an alphanumeric code rather
than the shared
short code
egistration of a premium rate )#) Keyword for premium inbound campaigns
o $ dedicated shortcode ! purchased and paid for from funds credited to their
registered
accounts on the platform
o $lternately, customer re!use of an existing short code provisioned by
"#$ in the back
end
,reation of content for dissemination via premium rate )#) ! recipients will
register by sending
a designated keyword to the desired shared.dedicated short code
eceipt of content via a uni'ue on!demand key word hosted on a shared.dedicated
shortcode
eview of a list of active subscribers
$ historical list of subscribers ! i.e. esp. those who have unsubscribed 0targets for bulk
)#)1
,omprehensive reporting on delivered messaging, pending deliveries and failed deliveries
for
premium rate outbound )#)
,omprehensive reporting on received on demand messages
;inancial reporting on successful premium rate deliveries and on!demand receipts
4xtraction of responses received via on!demand keyword messaging in csv.pdf formats for
reporting and additional processing
Premium ate #odule: 2ewspaper : T/ <uestion 8ased a=es
This module was created expressly to support 'uestion.answer based ra=e campaigns
using bulk )#) for
noti9cation.'uestion delivery and on!demand 0premium1 )#) for result collection.
IT allows for the
following:
4xecution of 'uestion based ra=es using bulk )#) to push 'uestions to "sers
and allowing for
responses via on!demand keywords
)election of winners based on answers to 'uestions
)coring system to track answered 'uestions and facilitate winner selections0logic
to
provided.suggested1
4xtraction of received content in csv format for purposes of additional post
processing outside of
the application
Premium.everse 8illed )urvey #odule: )#) -riven
This module was created as an extension of the ra=e module using the same
'uestion engine to churn
scheduled survey 'uestions via premium or everse 8illed 0free to respondent1 )#)
#essages. It allows
for:
4xecution of targeted surveys to pre!loaded : existing contact lists in
the application
)cheduling of surveys and automated analysis and reporting on results
4xtraction of survey results of speciali(ed analysis in csv.excel format
$dvanced report customi(ation on re'uest based on per client
re'uirements